Carat Media NewsLetter 712 Report

8/14/2019 Carat Media NewsLetter 712 Report

1/19

CARAT MEDIA WEEKLY NEWSLETTER

No. 712


2/19

Media Report

Media Report

2013

Image courtesy of ddpavumba / FreeDigitalPhotos.net


3/19

7.37

4.56

3.53

1.21 0.59-0.12

0.73

3.97

1.622.49

1.58

11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4 13Q1 13Q2 13Q3

(a)

2011-2013(): %

(2013/10/31)(a)

(2013/10/07) Note:

201312011

1002011 (2013/09/27)

76.5

104.05

98

100

102

104

106

60

70

80

90

12-Sep

12-Oct

12-Nov

12-Dec

13-Jan

13-Feb

13-Mar

13-Apr

13-May

13-Jun

13-Jul

13-Aug

13-Sep

&()

2013

2013

(QE)

1.58%0.89

3C

9

QE6


4/19

2013343

0.6%

8

4.5%2013

3,878

3,1573,695

4,040 4,027 3,882 3,9743,698

3,712

3,714

3,279

3,7733,918 4,029 3,883

4,009 3,865 3,796

-4.2%

3.9%

2.1%

-3.0%

0.06% 0.05%0.9%

4.5%

2.3%

1 2 3 4 5 6 7 8 9

2012/20132012 2013

AIS (Advertisement Information Service)2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.02006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.02007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.02009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.02010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0

2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.02012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.02013 0.090/ 0.052/ 0.275/ 0.435/ 0.300/ ()1.0

40,179

36,221 34,85333,189 32,423

30,132

36,406 37,08834,061 34,267

-9.9%

-3.8%

-4.8%

-2.3%

-7.1%

20.8%

1.9%

-8.2%

0.6%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

2004-2013

2013


5/19

2,806

2,351

3,760

6,243

15,957

3,150

2,671

2,563

3,835

6,805

15,186

3,000

2012/2013

2012

2013

AIS (Advertisement Information Service)

-8.3 %

- 8.3 %

-2.0 %

5.0 %

5.1 %

9.2%

46.6%18.2%

11.0%

6.9%

8.2%

2013

2012

(7.5%)

(20.0%)

(7.8%)

(44.6%)

(8.8%)

(11.3%)

+: 55.8(53.4 %)

2013

5.1 %

20135%

9.2%23

46.1%

/

2.4

0.41.3


6/19

//201377.7%201277.3%AIS (Advertisement Information Service)

2013

1 4,694.6 13.7 17.2 4,007.4 11.8 1 2 2,739.3 8.0% 7.0% 2,560.3 7.5% 2

3 2,516.6 7.3% 0.4% 2,507.4 7.4% 4

4 2,465.9 7.2% -2.0% 2,515.9 7.4% 3

5 1,857.8 5.4% -4.3% 1,941.4 5.7% 6

6 1,855.3 5.4 -13.1 2,135.7 6.3 5 7 1,723.6 5.0% 3.4% 1,667.4 4.9% 9

8 1,680.7 4.9% -8.9% 1,845.1 5.4% 7

9 1,574.4 4.6% -8.4% 1,719.1 5.0% 8

10 1,304.3 3.8 16.7 1,117.5 3.3 16 11 1,286.6 3.8% 5.7% 1,217.1 3.6% 12

12 1,270.2 3.7% -5.8% 1,349.1 4.0% 11

13 1,238.8 3.6% 9.6% 1,129.9 3.3% 15

14 1,232.1 3.6 -15.5 1,457.7 4.3 10 15 1,191.3 3.5 10.5 1,078.0 3.2 17 16 1,104.9 3.2% -4.6% 1,157.6 3.4% 14 17 966.9 2.8 -18.3 1,183.1 3.5 13 18 840.2 2.5% 3.9% 808.8 2.4% 19

19 820.5 2.4% 5.5% 777.9 2.3% 20

20 705.9 2.1 -20.1 883.7 2.6 18Top 10 - 22,412.5 65.4 1.8 22,017.1 64.6 -Top 20 - 33,069.8 96.5 0.0 33,060.0 97.1 - - 34,266.9 100 0.6 34,060.7 100 -

2 13 2 12


7/19

201365.4%17.2%

16.7%(-13.1%)

789QE

20135

22012

1120(10.5%)(-15.5%)

(-18.3%)(-20.1%)

(/)()

20135

2012

2013


8/19


2013

1 3,880.2 11.3 20.9 3,208.7 9.4 1 2 1,240.1 3.6% 10.8% 1,119.6 3.3% 2

3 873.3 2.5 -11.4 985.4 2.9 3 4 759.9 2.2 -11.3 856.5 2.5 4 5 651.5 1.9 25.0 521.0 1.5 8 6 575.8 1.7% -1.9% 587.2 1.7% 6

7 538.2 1.6% 16.6% 461.6 1.4% 9

8 505.1 1.5% -3.4% 523.2 1.5% 7 9 500.4 1.5 -23.7 655.9 1.9 5 10 447.0 1.3% 11.1% 402.5 1.2% 13

11 446.5 1.3% 8.5% 411.6 1.2% 12

12 438.1 1.3% -4.0% 456.3 1.3% 11

13 432.3 1.3% 13.5% 380.9 1.1% 16

14 424.9 1.2 58.8 267.6 0.8 28 15 424.3 1.2% 6.3% 399.3 1.2% 14

16 381.4 1.1 22.3 312.0 0.9 22 17 368.9 1.1% -6.3% 393.8 1.2% 15

18 363.4 1.1 -20.5 456.9 1.3 10() 19 362.9 1.1% 5.3% 344.8 1.0% 19

() 20 334.6 1.0% -6.2% 356.9 1.0% 18

Top 20 - 13,948.9 40.7 6.5 13,101.6 38.5 - - 34,266.9 100 0.6 34,060.7 100 -

2 13 2 12


9/19

2013(20.9%)

/(25.0%)(58.8%)(22.3%)

/

20122

3

1

9

2012

(300

480)

(-11.4%)(-11.3%)1

/(-23.7%)(-20.5%)2

3

4

2013

2013


10/19

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

/

2012/2013

2012 2013


0.9

0

200

400

600

800

1,000

/

2012/2013

2012 2013

-3.6%

14.9

15.6%

-6.6%

12.0%

7.6%

7.8%

-1.6%

5.0

6.7

7.1-7.6

8.2

4.7

13.7

11.1

2013

15.8%

18.9%

-9.7%

20135.1%

/

12

1


11/19

- (9)

- (2)- (1)AIS (Advertisement Information Service)

2013

1 5 ,600.7 89.7 -7.7 6,068. 9 89.2 1 2 409.3 6.6% -0.4% 411.0 6.0% 2

3 233.0 3.7 -28.3 324.7 4.8 3 -8.3%

2013 2012

6,243.0 6,804.6

0

500

1,000

1,500

2,000

2,500

3,000

3C

2012/2013

2012 2013

-20.1%

-18.9%

-20.5%

8.4%

-12.0%

-16.8%

-14.3%

-15.3%

-5.4%

-22.7%

20138.3%

8.4%

2

628.3%

(-7.7%)

1


12/19

67.8%/

20132.0%


2013

2013

1 1,018.1 27.1 7.6 946.3 24.7 2 2 950.4 25.3% -6.4% 1,014.9 26.5% 1

3 666.4 17.7% -3.7% 691.9 18.0% 3

4 261.5 7.0% 0.2% 261.1 6.8% 4

5 210.5 5.6% -2.9% 216.9 5.7% 6

6 205.4 5.5% -5.9% 218.2 5.7% 5

7 160.7 4.3% 5.4% 152.4 4.0% 7

8 118.3 3.1 -22.3 152.2 4.0 8 9 54.9 1.5 6.2 51.7 1.3 10 10 53.3 1.4 -23.7 69.8 1.8 9 11 37.6 1.0% 2.2% 36.8 1.0% 11

12 22.7 0.6% -2.5% 23.3 0.6% 12

-2.0%

2013 2012

3,759.8 3,835.5

0

50

100

150

200

250

300

350

/

2012/2013

2012 2013

1.0%

67.8%

4.0%

31.4%

0.9%

2.6%

0.9%

-28.9% -2.2%

-0.3%


13/19

8.3%5

1

12.2%

/1

/

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radioKISS RADIO

- (2)NEWS 98


0

100

200

300

400

500

600

2012/2013

2012 2013

54.8%

12.1%

-19.2%

-12.5%

-19.0%

-18.1%

-8.5%

-23.2%

-23.8%

2013

1 1,080.7 46.0 -9.9 1,199.9 46.8 1 2 1,024.3 43.6 -5.5 1,083.6 42.3 2 3 245.9 10.5 -12.2 280.0 10.9 3 -8.3%

2013 2012

2,350.9 2,563.4

0.3%


14/19

1,601

603

325141

1,688

507395

18728

2012/2013

2012 2013

(2013) AIS (Advertisement Information Service)

-15.8%

24.1%

5.4%

2013

2013

1 144.4 27.5% 117.9 54.9% 31.7 86.3% 22.4 23.8% 4.0

2 87.2 341.2% 37.6 -23.9% 26.7 1380.9% 11.2 41.9% 2.53 78.3 93.1% 28.1 -21.5% 24.6 63.5% 10.6 148.5% 1.8

4 64.1 40.7% 27.9 -44.2% 15.4 131.4% / 8.9 370.3% 1.4

5 53.5 162.8% / 21.9 -26.3% 13.7 492.6% 7.8 NA 1.1

6 / 52.1 1036.7% 21.5 -46.4% 13.1 -40.1% 7.4 -36.6% 1.1

7 49.8 -26.3% 19.7 4.0% 11.7 NA 6.9 354.3% 1.0

8 46.3 -20.7% 18.1 32.1% 11.1 NA 6.4 308.7% 0.9

9 43.3 38.2% 14.3 108.7% 9.6 155.4% 6.3 -42.5% 0.9

10 41.6 -30.4% / 14.2 -60.2% 9.5 -59.0% 5.5 -5.3% / 0.9

Top 10

53.9%42.3%

39.1%

50.0%63.3%

32.3%

20135.1%//15.8%

5.4%7

/

24.1%

32.3%


15/19

QE

1.58%82013

20133430.6%

2013

0.6%

2013

QE

/


16/19

FOXGTVGTVGTVKJETMTVMUCHTVBS******

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LS Time

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2013

FOX(ESPN2013129)2013(*)(2013.06)(2013.08)(**)(2012.02)(2012.09)(2013.06)


17/19

30CareerCHEERSMoneySMART

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2013


2013(*)GLAFASHION QUEENLonely Planet7 LOHAS

2013(**)(2013/01)

(***)(2012/10)2535(2012/11)JASMINE(2013/01)(2013/03)me!(2013/05


18/19

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)


19/19

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Carat Media NewsLetter 712 Report