Carat Media NewsLetter 698 Report

8/22/2019 Carat Media NewsLetter 698 Report

1/13

CARAT MEDIA WEEKLY NEWSLETTER

No. 698


2/13

Media Report

Media Report

25-34

http://iboomer.com/


3/13

Google88%

50%0.04

Google160%2.7

5.1201137%

5

10.14%24.89%45.8%

2534

/2013/06/13 2013/07/03Image courtesy of Anusorn P nachol /FreeDigitalPhotos.net
http://www.bnext.com.tw/article/view/tag/%E6%97%85%E9%81%8A/id/28224http://news.chinatimes.com/focus/501013764/122013070300100.htmlhttp://news.chinatimes.com/focus/501013764/122013070300100.htmlhttp://news.chinatimes.com/focus/501013764/122013070300100.htmlhttp://www.bnext.com.tw/article/view/tag/%E6%97%85%E9%81%8A/id/28224


4/13

20128

0.3%2.9%201226%

(Couch

surfing)Airbnb

5

7

Cereja Technology

Facebook56.7%

x

/2012/09/11 2013/04/09
http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/fortune/2013-07/31/c_125093019.htmhttp://www.cna.com.tw/News/aHEL/201209110337-1.aspxhttp://www.bnext.com.tw/focus/view/cid/103/id/27267http://www.bnext.com.tw/focus/view/cid/103/id/27267http://www.bnext.com.tw/focus/view/cid/103/id/27267http://www.cna.com.tw/News/aHEL/201209110337-1.aspxhttp://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/fortune/2013-07/31/c_125093019.htm


5/13

1002534

25-34//

69%

65%

(39%)

(24%)

54%(12%)

(32%)

(64%)

(39%)/(39%)

62%

/(46%)

(32%)

54%

32%

78%

41%

Social(EX:/)

(EX:)

53%

29%


6/13

-(Consumer Connection Study, CCS)25

34

vs.

2012CCS25-34126 http://www.freedigitalphotos.net http://browse.deviantart.com/
http://www.freedigitalphotos.net/http://browse.deviantart.com/http://browse.deviantart.com/http://browse.deviantart.com/http://www.freedigitalphotos.net/


7/13

(40.24%/i115) (39.02%/i162) (32.92%/i188) (32.93%/i124)

(36.59%/i192)

&

(63.4%/i169) (62.2%/i118) /PC(98.75%/i125) FB(91.46%/i176)(81.71%/i147) /(81.71%/i186)

(78.05%/i153) (78.05%/i160)/

(78.05%/i191) 300-399(34.15.%/i447) (39.02.%/i130) (32.93.%/i199) APP:(54.88.%/I230)(54.88%/i247)

(51.22.%/i229)(47.56%/i326)(47.56.%/i219)(54.88.%/i245)(45.12%i222)

/

/

-


8/13

(92.31%/i162) PARTY(92.31%/i232) (92.31%/i214) (92.31%/i320) (92.31%/i256)

(92.31%/I282)

&

(69.23%/i240)(69.23%/i259)(69.23%/i184)

(61.54%/i116) (92.31%/i260)/(92.31%/i432) (92.31%/i369)(92.31%/i40 100-199 (53.85%/i356) (92.31%/i280) (92.31%/i186) (92.31%/i160) APP(69.23%/i266)(69.23%/i444)

(69.23%/i293)(69.23%/i265)(69.23%/i264)(69.23%/i393)

2999

-


9/13

525-29

30-34

25-34

comScore2534

46

3

2534

806

280

150

139

124

118

115

101

100

89

- 500 1,000

Yahoo!

Mobil01

Priceline.com

TripAdvisor

/

2013 Apr.-Jun.
http://www.hongkongairlines.com/zh_HK/homepagehttp://www.hongkongairlines.com/zh_HK/homepagehttp://www.visitseoul.net/http://thailandfans.com/http://thailandfans.com/http://www.visitseoul.net/http://www.visitseoul.net/http://www.hongkongairlines.com/zh_HK/homepagehttp://www.hongkongairlines.com/zh_HK/homepagehttp://www.hongkongairlines.com/zh_HK/homepage


10/13

AAttention

IInterest

SSearch

AAction

SShare

1-3

1/3

http://drawingsketchaday.blogspot.tw/


11/13

Google

50%

Image courtesy of cooldesign / FreeDigitalPhotos.net


12/13

.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.


13/13

[email protected]

(02) 2717-5238 ext.9285

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Carat Media NewsLetter 698 Report