Carat Media NewsLetter 697 Report

7/27/2019 Carat Media NewsLetter 697 Report

1/15

CARAT MEDIA WEEKLY NEWSLETTER

No. 697


2/15

Media Report

Media Report

2013

2013/03/28
http://www.appledaily.com.tw/appledaily/article/headline/20130328/34916747http://www.appledaily.com.tw/appledaily/article/headline/20130328/34916747


3/15


4/15

19927,000

1993

19962001

2003

20052,000-3,000

24

0

2,000

4,000

6,000

8,000

01(1990)

02(1991)

03(1992)

04(1993)

05(1994)

06(1995)

07(1996)

08(1997)

09(1998)

10(1999)

11(2000)

12(2001)

13(2002)

14(2003)

15(2004)

16(2005)

17(2006)

18(2007)

19(2008)

20(2009)

21(2010)

22(2011)

23(2012)

24(2013)

1.2.

20082009

.CPBL
http://zxc22.idv.tw/http://zxc22.idv.tw/http://zxc22.idv.tw/http://zxc22.idv.tw/http://zxc22.idv.tw/


5/15

0.340.38

0.32

0.74

0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

2010 2011 2012 2013

20132

785,0001,347,0002027

231%

ACNielsen Arianna2010/1/1-2013/6/23() TA: 4http://sweetclipart.com/

2013 0:27:45 1,347

2012 0:20:01 785

2011 0:20:45 893

2010 0:19:09 555

4
http://sport.videoland.com.tw/http://sweetclipart.com/http://sweetclipart.com/http://sweetclipart.com/http://sport.videoland.com.tw/


6/15

7:32564

6

2013

(1)

55~643%201325~3445~542%

-

0.40

0.80

1.20

1.60

4~14 15~24 25~34 35~44 45~54 55~64 65

2012 2013 2012 2013

0%

20%

40%

60%

80%

100%

2012 2013

4-14 15-24 25-34 35-44 45-54 55-64 65+

4-14 15-24 25-34 35-44 45-54 55-64 65+

28%

72% 67%

33%

25~34345~542.3551.7

ACNielsen Arianna2012/1/1-2013/6/23()


7/15

45-64

552013

15~34

15-244025-34

(2)

ACNielsen Arianna2012/1/1-2013/6/23()

4-14F 4-14M 15-24F 15-24M 25-34F 25-34M 35-44F 35-44M 45-54F 45-54M 55-64F 55-64M 65+F 65+M 4+

2013 36 63 47 97 80 139 76 179 97 194 67 146 45 82 1,347

2012 21 39 30 78 34 83 46 106 46 118 35 80 30 39 786

71.4% 61.5% 56.7% 24.4% 135.3% 67.5% 65.2% 68.9% 110.9% 64.4% 91.4% 82.5% 50.0% 110.3% 71.4%

4-14F 4-14M 15-24F 15-24M 25-34F 25-34M 35-44F 35-44M 45-54F 45-54M 55-64F 55-64M 65+F 65+M 4+

2013 0:25:36 0:23:36 0:39:38 0:24:49 0:31:39 0:25:40 0:24:24 0:29:39 0:25:57 0:27:15 0:23:46 0:32:19 0:19:27 0:30:35 0:27:45

2012 0:20:52 0:16:51 0:24:39 0:16:08 0:17:45 0:19:57 0:19:04 0:23:32 0:15:55 0:22:43 0:19:45 0:20:57 0:15:50 0:23:33 0:20:04

0:04:44 0:06:45 0:14:59 0:08:41 0:13:54 0:05:43 0:05:20 0:06:07 0:10:02 0:04:32 0:04:01 0:11:22 0:03:37 0:07:02 0:07:41


8/15

ACNielsen Arianna2013/1/1-2013/6/23()CPBL

-

2,000

4,000

6,000

8,000

10,000

12,000

0.00

0.20

0.40

0.60

0.80

1.00

1.20

VS VS VS VS VS VS

AVE TVR
http://zxc22.idv.tw/http://zxc22.idv.tw/http://www.eda-rhinos.com.tw/http://www.eda-rhinos.com.tw/http://zxc22.idv.tw/http://zxc22.idv.tw/http://zxc22.idv.tw/


9/15

2013

2013327

2!

2003

59

+

2013/05/09
http://www.eda-rhinos.com.tw/http://www.appledaily.com.tw/realtimenews/article/new/20130509/178967/http://www.appledaily.com.tw/realtimenews/article/new/20130509/178967/http://www.eda-rhinos.com.tw/http://www.eda-rhinos.com.tw/


10/15

High

-Uni-girl201311

young

YouTube20Post

-

(addedvalue)

6/234/77/5NOW NEWS3/27ETtoday


11/15

-2013

DJ

-

LamigoFB
http://www.eda-rhinos.com.tw/http://www.lamigo-monkeys.com.tw/,http://www.lamigo-monkeys.com.tw/,http://www.brothers.com.tw/http://www.brothers.com.tw/http://www.lamigo-monkeys.com.tw/,http://www.lamigo-monkeys.com.tw/,http://www.lamigo-monkeys.com.tw/,http://www.eda-rhinos.com.tw/http://www.eda-rhinos.com.tw/


12/15

MOD

APP

4

6~99

79

1~3


13/15

APP


14/15

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

.


15/15

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Carat Media NewsLetter 697 Report