Upload
medha-jain
View
224
Download
0
Embed Size (px)
Citation preview
8/19/2019 Car Loan Advertisements
1/23
C
LODhruv ChakarvartiShreyans Gurjar
Partha Sharma
Shailin Jain
Medha Jain
8/19/2019 Car Loan Advertisements
2/23
•
L&T Finance oers a s!ectrum o" #nancial !roducts and servicesindustry and a%riculture
• The com!any's "ocus se%ments are cor!orate !roducts$ construce(ui!ment$ commercial vehicles and tractors
• The )usiness !hiloso!hy is to "und income %eneratin% assets*act+hile maintainin% a clear "ocus on returns
• L&T Finance has ada!ted +ell to the chan%in% market dynamics consistently !ro#ta)le
• Vision
• To be a dominant player in the fnancial services industry, commconstant innovation and sustained customer service that enhancshareholder wealth. L&T Finance will oster trust, uphold integritradiate positive energy.
8/19/2019 Car Loan Advertisements
3/23
8/19/2019 Car Loan Advertisements
4/23
•
Theme The story revolves around ,avi +ho )uys the car aects a lot more !eo!le includin% uncle$ his siste)rother$ his nei%h)our
• Ta%line -nalysis
.hanken%i .hushiyan
• /ie+ o" the "uture
0a!!iness "or others
8/19/2019 Car Loan Advertisements
5/23
•
vision to trans"orm rural and semi1ur)an 2ndia insel"1reliant$ 3ourishin% landsca!e
• Focus areas1 !ersonalised #nance "or a +ide ranvehicles$ home develo!ment re(uirements and mother diverse endeavours
• )usiness model "acilitates loans to customers )aon their current #nancial status$ )ut their "uture ca!acity
• to! tractor #nancer in 2ndia
8/19/2019 Car Loan Advertisements
6/23
8/19/2019 Car Loan Advertisements
7/23
•
Themethe success story o" a hum)le1lookin% man$ +ho otransition 11 "rom dreamin% )i% to materialisin% hidreams 1 to Mahindra Finance
• Ta%line
)ande mein hai dum$ !ehchanen sir" hum
• /ie+ o" the "uture• e4!ansion o" the customer5s )usiness
• ,ise in his re!utation
8/19/2019 Car Loan Advertisements
8/23
6nion 7ank o" 2ndia
8/19/2019 Car Loan Advertisements
9/23
8/19/2019 Car Loan Advertisements
10/23
•
Theme• Ta%line
• /ie+ o" the "uture
8/19/2019 Car Loan Advertisements
11/23
State 7ank o" 2ndia
8/19/2019 Car Loan Advertisements
12/23
8/19/2019 Car Loan Advertisements
13/23
•
Theme• Ta%line
• /ie+ o" the "uture
8/19/2019 Car Loan Advertisements
14/23
7ank o" 2ndia
8/19/2019 Car Loan Advertisements
15/23
8/19/2019 Car Loan Advertisements
16/23
•
Theme• Ta%line
• /ie+ o" the "uture
8/19/2019 Car Loan Advertisements
17/23
Com!arin% the -ds
8/19/2019 Car Loan Advertisements
18/23
Tar%et -udience
8/19/2019 Car Loan Advertisements
19/23
Financial details
8o vocal or!ictorial dis!layo" "acts and#%ures
8ot at all vocala)out the "acts& #%ures
8/19/2019 Car Loan Advertisements
20/23
Positionin%
encoura%esevery middleclass householdto )uy a car )ysho+in% ho+ itcan make adierence to all
the mem)ers o"the "amily
"acilitator "orthe customer5ssuccessreach to themasses!rovide them#nancin%
"acilities
8/19/2019 Car Loan Advertisements
21/23
Mode o" Communication
Monolo%uesim!le hindi tomake the vie+eridenti"y +ith,avi
monolo%uecaterin% to Tier22 cities)asic 0indi
8/19/2019 Car Loan Advertisements
22/23
9motional -!!eal
:-!ki har khushise judi hai )hotsi khushiyan;
stru%%lin%middle1classman
8/19/2019 Car Loan Advertisements
23/23