www.in-cosmeticsasia.com/philippinesroadshow Supported by:

CAPTURING NEW PRODUCTS AND TRENDS ROADSHOW (4 MAY 2012)

08:00: Registration opens 09:00: Event opens - introduction

Controlling the rheology such as viscosity, texture, and suspension power of cleansing formulations is central to successful product development. Rhodia is proud to introduce a solution to rheology - Rheomer®33, a polymer that can provide thickening efficiency combined with high suspension power in cleansing formulations. This patented technology polymer is designed to provide high efficiency in low to medium surfactants content chassis and performs equally well in mild, sulfate-free surfactant systems. Until recently, anhydrous products, products with high electrolyte systems and products with extreme pH values have proven to be difficult to thicken. With ASI’s introduction of FlexiThix – a patented rheology modifier that works under extreme conditions, formulators now have a solution for many of these challenges, whether in water, oil or hydro-alcoholic systems. Capable of providing stability across a wide pH range, this innovative polymer is highly tolerant of salt, provides a pleasant after-feel and requires no neutralization. 10:30 – 11:00: Coffee Break

in-cosmetics Asia is delighted to introduce its first ever Philippines Roadshow in association with the Philippine Society for Cosmetic Science. Taking place at the Hotel Intercontinental in Manila, the Roadshow will enable local cosmetic companies to find out about the latest personal care products and trends and meet other leading ingredient suppliers exhibiting at the event.

An Innovative Rheological Agent For Rinse -Off Products Andy Lee, Business Development Manager, Rhodia

SEMINAR AND EVENT PROGRAMME

Flexithix, An Innovative Solution To Age-Old Formulation Difficulties! Gwendolyn Neoh, Applications Manager, Care Speciali ties, Ashland Specialty Ingredients

09:05-

09:45

09:50-

10:30

www.in-cosmeticsasia.com/philippinesroadshow Supported by:

The presentation will show market trends in personal care market for skin care, hair care, hair styling, AP/DEO, sun care and body care. In correspondence, we will also provide Evonik technical proposals to meet the market trends, with example elaboration. The audience will get a clear view and forecast of what the market is looking forward to and get solutions with Evonik's help.

The US$400 billion global beauty and personal care market has seen great developments in recent years as a result of the changing economic landscape, shifting demographic trends and rising sophistication of consumer demand. The Philippines market is no exception. The growing number of business process outsourcing (BPO) employees and overseas Filipino workers’ remittance have resulted in an increasing middle-class. This has provided opportunities for beauty and personal care market trends, such as whitening, slimming and popularity of natural and organic ingredients, to take root further in the Philippines. This presentation will examine these trends in the Philippines context in comparison with regional and global trends, focusing on what the future holds for the local industry. Buffet Lunch SIMULGREEN 18-2 (INCI Name: Hydroxystearyl alcohol and Hydroxystearyl glucoside) is an O/W emulsifier from 100% vegetable origin. The presence of a free diol in its structure makes it hydrophilic and helps prevent soapy effect especially in emulsions with high levels of vegetable oils and natural gums. It has versatile emulsifying properties with all nature of oils over broad pH range (3-10). Apart from its improved resistance to high stress inducing ingredients, it can deliver a moisturizing effect even after 8 hours of application. It also imparts a nude but soft skin sensation. The natural products market continues to grow across all product categories and geographical markets. With the increased selection available to consumers, performance and sensory profiles are increasingly important in their product selection. Traditional formulas rely on heavy waxes and oils, which cause challenges including heavy skin feel, poor performance, high colour, strong odour and instability. New developments in natural materials have given the formulator the tools necessary to overcome aesthetic problems and provide performance products to the consumer.

Meet Market Trends With Evonik Solutions Chandra Yuwana, Business Director SEA & ANZ Persona l Care and Household Care, Evonik

Filipino Beauty Industry In The Global Context: Modern vs Traditional Samuel Hynh, Team Leader, Euromonitor International

11:00-

11:40

11:45-

12:25

SIMULGREEN 18-2 - Naturally Efficient O/W Emulsifier Structure Maria Theresa Luna Lumain, Asia Business Developmen t Manager – Cosmetic Ingredients, SEPPIC Asia S ingapore

14:00 -

14:40

Innovative Ways To Achieve Performance And Aestheti cs In Natural Brands! Jaruwan Suksangoun, Personal Care Regional Manager, ASEAN, Inolex

14:45 - 15:05

www.in-cosmeticsasia.com/philippinesroadshow Supported by:

Exports: This market has become increasingly important for the Thai Industry with the export of cosmetics, soap and skin care for 2011 valued at US$2,500 million, which represents a 16% annual increase. Top 5 markets and new growth markets will be discussed. The major products for export are hair care products with growing interest in herbal or products using natural ingredients. Thailand Trends for 2012: Natural & organic is the fastest growing sector of the cosmetics industry. The emphasis is on Ecocerts, Natural Preservatives and Silicone Substitute. The spotlight is on cosmetic companies acting responsibly and the growing use of social media and discussion amongst customers. 15:30 – 16:00: Coffee Break Marketing is all about identifying, satisfying and anticipating customer needs - profitably. So how do you go about ticking all the boxes? How do you ensure your adverts hit the right spot? How do you improve your Google ranking and drive traffic to your website? How do you ensure that media editors cover your stories? How do you raise your company profile? Simply follow our tips…. Conclusion (No Euromonitor exhibit)

10 Marketi ng Tips To Promote Your Cosmetic Brand Effectively Ivan Rahal, Marketing Manager, in-cosmetics Asia (R eed Exhibitions)

Market Trends In The Thai Cosmetic Market And Expor t Dr Jirapan Moungjaroen, Technical & Marketing Manag er, Cosmetic Division, Namsiang Group of Companies

15:10 -

15:30

Companies presenting & exhibiting at the Roadshow:

Companies exhibiting at the Roadshow:

16:00 -

16:40

www.in-cosmeticsasia.com/philippinesroadshow Supported by:

Speakers’ biographies:

Andy is responsible for the Marketing and Business Development of the Home & Personal Care market in Asia Pacific. Before joining Rhodia as Regional Technical Manager in 2003, he was a senior chemist with a contract manufacturer, in charge of new product developments. Graduated with a Bachelor of Science degree in Chemistry from the University of Science (Malaysia), Andy also holds a Masters in Science, majoring in Organic Chemistry.

Gwendolyn is Singapore-based and is responsible for the Personal Care technical service in the Asia Pacific region. Gwendolyn has more than 10 years experience in the personal care industry and previously worked at Hercules Chemical Solutions where she was responsible for rheology modifiers in various personal care applications. She holds a B.Sc in Chemistry from National University of Singapore.

Chandra has around 22 years experience in Personal & Household Care industries, mostly in Sales, Marketing and Business development. Chemical Engineer Graduated from Aachen University in Germany. Before joining Evonik, he worked at ICI Surfactants Indonesia for 9 years, first in Technical Sales then as Sales & Marketing Manager. Samuel joined Euromonitor International in 2009. He manages a team of research analysts and specialises in several countries including Indonesia, Malaysia, Philippines, Thailand and Vietnam, across many industries, including beauty and health care, retailing, packaged foods and drinks. Samuel has in-depth knowledge on beauty and personal care trends in the Philippines and the region. He has also contributed his opinions to various trade press publications including Retail Asia and spoken at the 2011 Retail Asia Congress. Samuel holds a degree in Business Management from Singapore Management University with a double major in marketing and organisational behaviour.

Maria Theresa graduated with a Bachelor’s Degree in Chemical Engineering and has more than 20 years’ experience in the personal care industry. She started her career in academia then spent 16 years in R&D for Colgate Palmolive Philippines and worked as the Regional Technical Manager for DSM Nutritional Products Asia Pacific in Singapore for more than 3 years. She currently handles business development of SEPPIC’s cosmetic ingredients (both actives and excipients) in the ASEAN countries, the Pacific and South Korea.

Andy Lee, Business Development Manager, Rhodia Nove care

Gwendolyn Neoh, Appli cations Manager, Care Specialties, Ashland Specialty Ingredients

Chandra Yuwana, Business Director SEA & ANZ Persona l Care and Household Care, Evonik Solutions

Samuel Huynh, Team Leader, Euromonitor Internationa l

Maria Theresa Luna Lumain, Asia Busines s Development Manager – Cosmetic Ingredients, SEPPIC Asia Singapore

www.in-cosmeticsasia.com/philippinesroadshow Supported by:

Dr Moungjaroen works for one of the largest importers and distributors in Thailand, Namsiang Group, covering Thailand, Vietnam and the Philippines. She is also a lecturer for the Pharmaceutical Science Department of Huachiew University and Oriental Medicine. Dr Jirapan achieved her Doctorate in Pharmaceutical Science at Chulalongkorn University and also worked as the R&D Manager in Mitmongkol Industry, one of Thailand’s largest OEM’s for cosmetics & home care.

Currently the Regional Manager Personal Care for the ASEAN Region, Inolex, Jaruwan has more than 10 years’ experience in the ASEAN market supplying ingredients to the Personal Care Industry. Prior to Joining Inolex she was the Personal Care Business Unit Manager Asia South for International Specialty Products (now Ashland).

Hotel Intercontinental No. 1 Ayala Avenue, P.O Box 731-D-3117, Manila, 1226 Philippines Tel: +63-2-793 7000

For more information and how to book: Contact the Philippine Society for Cosmetic Science on: Tel +63-2-5311593 or +63-919-352-1739 or email malou_pscs_secretariat@yahoo.com Delegate Fee: -US$10 if booking by 27 April 2012 -US$20 if booking from 28 April 2012 onwards Fee includes entrance to the event, seminars, a 5-star buffet lunch and hospitality.

Jaruwan Suksangoun , Personal Care Regional Manager, ASEAN, Inolex

Dr. Jirapan Moungjaroen, Technical & Marketing Mana ger, Namsiang

Capture New Products and Trends - Join your peers o n 4 May 2012!

Ivan Rahal, Marketing Manager, in -cosmetics Asia

With a passion for global marketing, Ivan has been managing the promotional activities for in-cosmetics Asia since 2008. Ivan has worked within the publishing, travel and exhibition industries in the UK and worldwide and has collaborated with the likes of Mastercard, Bloomberg TV, Harrods and all the leading personal care titles from C&T Magazine to HAPPI, Personal Care Magazine and SPC. Ivan holds a Master’s Degree in Foreign Languages as well as an e-marketing degree from the Institute of Direct Marketing in the UK.