Capture, Transform, Share - Cisco...Capture, Transform, Share Jaroslav Martan, CCIE #5871 ... •“New”endpoint for video playback •Touch-screen compatibility •Medianet endpoint:

Cisco Public 1© 2010 Cisco and/or its affiliates. All rights reserved.

Capture, Transform, ShareJaroslav Martan, CCIE #5871e-mail/im:[email protected], video:[email protected]

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

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• Capture, Transform, Share – Digital Media lifecycle

• Cisco Interactive Services


Overcoming the Barriers to Video Adoption

Make everyone a video producer

How can Iproduce this

faster & cheaper?

Which video format

do I use?

How can I make sure all my videos look consistent?

How do I make sure my video looks good on any device?

How can I record / stream this TelePresence

Meeting?

Make video easier to consume

I want to search a transcript for

a keyword

I want to skip to the part where

John Chambers speaks

I want to view this video on any device

I want to share a

relevant clip with my staff

I want video clips recommended by

people like me



record, ingest from any source

adapt, enhance, and analyze

on any device, in any location, at any time

“Video Content

means ,

,

and

video-based

knowledge and

information in

meaningful and

relevant ways.”


The promise of Video

EASY INTEGRATED PERVASIVE

Relevance

Time

ReachDistance

http://www.shutterstock.com/cat.mhtml?people_number=&photos=on&commercial_ok=&search_cat=&searchterm=jet+white&people_ethnicity=&anyorall=all&searchtermx=&color=&photographer_name=&search_source=search_form&lang=en&version=llv1&search_group=&orient=&people


Video Categories

Relevance

Time

EASY INTEGRATED PERVASIVE

Reach

Distance

Connect

Conference

Collaborate

Capture

Transform

Share

http://www.shutterstock.com/cat.mhtml?people_number=&photos=on&commercial_ok=&search_cat=&searchterm=jet+white&people_ethnicity=&anyorall=all&searchtermx=&color=&photographer_name=&search_source=search_form&lang=en&version=llv1&search_group=&orient=&people


Video Categories

Applications / Endpoints

Infrastructure

Video-enabled Phones

Web Conferencing Telepresence and Video

Conferencing

Conferencing Infrastructure

Enterprise Video Sharing

Recording and streamingTranscode/ratePost-production

Management and distribution

Video Analytics

Signage


TransformCapture Share

Organizational Media Experience Engine Ent Content Distribution (ECDS)

Pulse Video Analytics

TelePresence Content Server

Digital SignageCisco Cast

Show and Share

Cisco encodersVideo endpoints

Webex External content


© 2010 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 12

TelePresence Content Server (TCS)


Extend the Value of Your Video Conferencing Investment

Leverage your video conferencing endpoints by turning them into HD broadcast / recording studio’s


Record and stream H.323 and SIP video calls by simply adding the Content Server to the call

Call direct from

any MCU, H.323

or SIP endpoint

to the Content

Server

Click Record

this call when

scheduling a

call through

TMS

Use the

Content

Server web

interface to

start a

recording

session

Record direct

from endpoint

with optional

5s start delay

http://onetandberg/C14/6000 MXP Profile/Image Library/6000_MXP_Profile_column_1.jpg

http://onetandberg/C9/Remote Control/Standard Remote Images/Remote TRC 3 LoRes.jpg

http://onetandberg/C2/TMS/TMS Images/scheduler_360x202.jpg


Multiple Options

• Multiple output formats

• Switching

• Joined

• Stacked

• Picture in Picture

Content Sharing Layouts


Media Experience Engine – MXE 3500


Media Experience Engine (MXE) 3500

• Any to any transcoding and transrating

• Live streaming to Digital Sign DMPs

• Graphic overlays and watermarks

• Video trailer and bumpers

• Automated workflows

• Basic and advanced UIs

• UCS C200 M2

• Automated workflow: TCS – MXE 3500 – Show

and Share

transcode and transrateVODs and live streams for playback on any device

post-productioneasily normalize videos and enforce branding and copyright

pulse video Analyticsmake video content intelligent, searchable and easy to navigate

• Automated keyword tagging

• Automated speaker identification

• Easy to find videos – who is speaking and what was

spoken

• Quickly zero-in on portions of videos that are of interest

• Auto-Vocabulary for speech engine customization

• Integrated into Show and Share


MXE 3500 Support for WebEx *.arf Files

WMV

H.264

Flash

Quicktime

Michael Gerson

Q2 Operations Review: February 11, 2010

Post-processing

Pulse video

analytics

Michael Gerson

Q2 Operations Review: February 11,

2010

• Play WebEx recordings on any device: iPad, iPhone, SnS, etc.

• Don’t have to be online to play back recording

• Store recordings in Show and Share for easy finding and playback

• Leverage Pulse Video Analytics to make them searchable by spoken work / identified

speaker.


Pulse Video Analytics

• Automated Spoken keyword spotting

• Automated Speaker identification

• Automated vocabulary generation

• Show and Share integration (SnS 5.3)

• Embeddable media player

• OpenSearch / OpenSocial APIs

• License on the MXE 3500

video searcheasily find videos based on what’s spoken and who’s speaking

non-linear navigationquickly zero-in on portions of videos that are of interest to you

related videosvideos finds your audience through recommendations


Show and Share, Pulse Video AnalyticsDigital Signage


Cisco Show and ShareWebcasting and Video Sharing Application

Share videos privately and securely

Share video with anyone, anytime, anywhere

• Live and on-demand video content

• Secure video communities

• Flexible authoring, publishing, and review

workflows

• Collaboration tools such as commenting, rating,

and word tagging,

• Support for both managed and unmanaged live

webcasting with additional options including slide

synchronization, viewer Q&A, and polling

• One click publish to share

• Multiple Language support

• Mobile application available for iPhone and iPad

• Pulse Video Analytics support for easy video

search and navigation

Communicate faster, more accurately and consistently


Multiple Viewing Resolution

• New Viewer Selection

• System-setting option for multiple resolution publishing and viewing

• 360p

• 480p

• 720p

• Transition to MPEG-4/H.264 as the primary VOD format

• Fully integrated with the MXE 3500 to create multiple bit-rate videos upon upload.


Show and Share Mobile Portal

• Initial release for iPhone / iPad

• All the viewing, searching, commenting, and rating functionality of Show & Share for mobile devices

• Search for video content by Categories, Tags, or Keywords

• Filter results by Most Viewed, Top Rated, Most Recent, or Most Discussed

• User Interface automatically adjusts and scales to each mobile device screen resolution


Cisco Digital Signage & ECDS

• Open platform for AV partners to build on

• Centralized mgmt of your digital signage network

• Customizable on-screen templates

• “New” endpoint for video playback

• Touch-screen compatibility

• Medianet endpoint: auto-discovery and configuration

• Web based design tool, the Cisco Digital Media Designer

ECDSdelivers highest quality video to users anywhere, on any network

Digital SignageMarket leader portfolio with digital media players, content manager, and LCDs

• Live and on-demand WAN acceleration

• Streaming multicasting and pre-positioning for multiple video formats

• SP -class technology for the enterprise

• Multiple form factors: WAAS and ISRG2

F R O S T & S U L L I V A N named Cisco market leader in digital signage software

Cisco Public© 2011 Cisco and/or its affiliates. All rights reserved. 25

Cisco Interactive Services SolutionTechnical Overview Presentation

Cisco

Interactive

Services

Video

Wall

Interactive

DisplaysMobile

Digital

Signage


Mobile

Live Events

Social Apps

Spontaneous

Interactive

Web Apps

Context-based

Peripherals

Multi-use

Signage 2.0

Collaboration

Rich Media

Dynamic

Video

Connected

Communication

Signage 1.0


Better Visibility

Provide access to real-time

information to make better

decisions

Highly Interactive

Allow users to access to the

information they want, when

they want it

Personalization

The system recognizes user

needs and customizes

content accordingly

New Revenue Streams

Realize new revenue streams

through new media delivery

capability

Centralization

Centralized management

ensuring availability, flexibility,

and efficiency

Collaboration

Allow customers to interact

with personnel via video

collaboration

Extend Community Reach

Allow context-sensitive

community information

delivery


The Cisco Interactive Services Solution brings together

multiple digital media endpoints to enable efficient

management and consistent user experience.

• Ability to utilize existing web applications and content –

ensuring consistent experience and efficient deployment

• Rich media, video, and graphics content delivery to

interactive and non-interactive screens

• Ability to integrate with Tandberg endpoints for virtual

concierge functionality.

• Signage Integration – Interactions can drive responses on

interactive and non-interactive displays

• Support for mobile platforms to allow users to continue the

experience on handheld devices

• Centrally managed content, applications and maintenance

events.

• Connect a wide range of peripherals – cameras, speakers,

microphones, scanners, and more

Cisco Interactive Services Solution

Information ZoneWeather, location name, date/time

Language SelectionMultiple language support for services

News ZoneRSS feeds, service advisories, Twitter feeds

Application ZoneInteractive application zone for user input interactivity

Services Zone

Services panels for customized services like flight

schedule and status, airport map, ground transportation

services, virtual agent, and coupons and deals

Commerce ZoneArea for playing digital content/videos for airport services,

informational announcements, or as part of advertising

contracts

Logo Zone & ADA ComplianceArea for displaying sponsored logo & button for accessibility

Customs

Aduana

Baggage Claim

Recogida de

Equipajes

Recepción al aeropuerto Intercontinental

Welcome Intercontinental Airport

Commerce ZonePlayback of live or pre-recorded

video ads

Service ZoneListing real-time services (flight

schedules, status changes)

Location ZoneListing location services

Information ZoneRSS posting of local news,

security alerts

• Assist customers with live two-way video interaction

• Reduce staffing and increase support at stations & stores – force multiplier

• Address customer questions and concerns – improve experience

• Multi-language support

Cisco Public© 2011 Cisco and/or its affiliates. All rights reserved. 33


Cisco Interactive Services

Center

Cisco Digital Signage Cisco Interactive Services

Mobile

Cisco Interactive Services

Manager

Cisco Interactive Services Cloud

Cisco Interactive

Services Cloud

VBlock

Show &

Share

Virtual

Experience

Platform

Digital

Media

Manager

Virtual

Service

Exchange


Onsite

Gateway

IDF Closet

Switch Ports

WAN

DC Gateway

Data Center

KIOSK MANAGER

SERVER COMPONENTS

ENTERPRISE APPLICATIONSVEP-MANAGER ADMIN

PORTAL

VEP-MANAGER CONTENT

CONSOLE

VEP MGR OPERATIONS

CONSOLE

DMM

FLASH SIGNAGE

KIOSK WORK FLOWS

PORTAL SERVER

KIOSK SERVICES

DMS

VEP-MGR

ADMIN

INTERACTIVE DISPLAY DIGITAL SIGNAGE

IEP 4600 Thin Client

LCD / Touch Screen

Precision HD Video Camera

Integrated Catalyst 3560C Switch

Peripherals – Speakers, Mic, etc.

Cisco DMP 4310G

Cisco or 3rd Party LCD

DMP Mount

Video Wall


• Manageable

• Runs appropriate customer

applications / environment

depending on use

• Convenient in use

• Fail-proof

• Little to no maintenance

• No downtime

• Easy to deploy

• Easy to fix

• Easy to use

• Integrates with custom

peripherals / sensors / etc

Fle

xib

ility

Manageability


Feature Description

Kinetic Scrolling Same as iPad & iPhone.

Web clipping

Either partial or compete web portal

Integration for interactive browsing on

Kiosk.

WEB Client AutomationScripting of WEB pages. Automatic login, navigation scripting

and resident AJAX/JS clients for auto-refresh.

Repurposing original WEB content

Modify existing WEB page to meet presentation requirement of

kiosk: text fonts, dialog boxes for touch screen, including MS

Office & PDF content.

Portrait/Landscape Rotation On the go, rotation of content into portrait/landscaping mode.

Touch Screen Integration Including multi-touch

USB Peripheral DevicesKeyboard, Mouse, Video Cameras, and more


• Intel Celeron 1.2 GHz Processor (Single and Dual

Core models)

• Up to 64 GB Storage

• Ports

• Ethernet 10/100/1000 Mbps

• Video – HDMI, VGA

• USB (4)

• WiFi+ Bluetooth

• COM

• IR receiver and transmitter

• Audio – Mic IN, Line OUT

• Stateless Web OS Platform

• Linux OS

• Video Processing: HD (720P, 30fps) streaming, Video

Concierge (SD)

• Video Encoding: SD H.264/3, MPEG4

• Video Decoding: HD (720p): H.264/3, WMV9, MPEG

4/2/1, MJPEG

Centrally ManagedIntel Celeron Process with 64GB Available

Storage

Stateless Web OS Platform

Wide Range of Communication & Peripheral Support


Renders graphics, web content, text tickers on digital

displays and music playback

IP-network addressable

Supports full-screen or “zoned” video in SD or HD

resolutions

Customizable on-screen templates

Remote management of display properties

Interactivity through touch screen, remote control, or IP

phone

Local storage, high availability, automatic failover

Security: Hardened device

Small and lightweight

Remote control for interactivity

Low power consumption and high reliability

Leverage DMP flash memory and external USB drive for content pre-positioning

Open platform


• Comprehensive and scalable management platform

• Provide real-time updates/status on kiosks and digital signage

accessible anytime, anywhere


• Real-time visibility into all kiosk and signage contents

• Corporate governance and compliance

Cisco Public 42© 2010 Cisco and/or its affiliates. All rights reserved.

Branch

Enterprise Data Center(On-premise deployment model)

Wide AreaNetwork

ISR

ASR

Large Station or Airport

Branch

Data Storage

Web, Applicationand Database Servers

Cisco Catalyst 6500/ Nexus 7000

WAE

WAE

UC & Tandberg

Service Provider (Managed Service Model)

Network based digital media platform supporting multiple deployment models

and end points

Wireless

Digital SignsiServices Center

DMM & VEP Mgr

Internet

ISR

iServices Center

Digital Signs

Digital Signs

Video Wall

Catalyst 3750

Catalyst 3750

Integrated Catalyst 3560C

Wireless

WLAN Controller

DMM & VEP Mgr

Application ServersContent Servers


• Integration of Communication & Interaction based digital signage drives

Improved Customer Experience

Increased Revenue Opportunity

Operational Efficiency

• Common management platform for multiple digital media endpoints

• Enables reuse of existing web applications and content – efficient deployment & consistent experience

• Built on Cisco’s industry leading Digital Media Systems platform


• Capture, Transform, Share – synergy between TelePresence and enterprise social software

• Interactive Services – next generation of Digital Media


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Documents

Capture, Transform, Share - Cisco...Capture, Transform, Share Jaroslav Martan, CCIE #5871 ... •“New”endpoint for video playback •Touch-screen compatibility •Medianet endpoint: