70-90 people attended the event.

65 1/4 oz. samples were given out.

25 drinks purchased at retail price.

We kicked off the GoFoto pilot by showcasing how our technology can amplify a traditional managed bar night. After consumers tried a sample, their picture was taken, branded and instantly beamed to our ambassador’s tablet. Consumers were shown their pictures and prompted to retrieve the photo by connecting with Facebook and tagging their friends in the picture. Over 50% of the crowd was tagged in a Captain Morgan branded photo and those photos were seen by over 5,000 of their friends on Facebook.

7,520Total Reach

Wrap-up

14,560Total Impressions

40 photos posted.

48 Facebook tags.

70 e-mails collected.

35 surveys collected.