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Capixyl™ New Application

Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

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Page 1: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Capixyl™New Application

Page 2: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

• Castor oilInconvenients : galenic, 'tastes' pretty bad

Luscious lashes : from dreams to reality

Efficient but … not the perfect solution…

Existing solutions:  

• Falses eyelashesInconvenients: temporary,  may not look real, irritation and infections, damage natural lashes, difficulties to remove glue 

• Eyelash curler Inconvenients : temporary, pinch your eyelids, lashes lost some of their curl after four hours

• Eyelash extension Inconvenients : semi‐ temporary, price, may not look real

• “Normal” mascaraInconvenients : temporary 

Page 3: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

• Action through physiological mechanisms

• Enhance the natural cycle of eyelash growth

• Long lasting effect

• Permanent solution

New approach

And now…With hair growth actives, we can delay the loss, increase growth phase to elongate and increase thickness of eyelashes….

Hence the opportunity to use Capixyl™ for eyelash growth… with clinical proven efficacy!

In 2009, the solution came from pharmaceutical company

Page 4: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

DHT modulation

5‐α reductase inhibition 

Stimulation of anchoring proteins Stimulation of Collagen  III, Collagen VII and Laminin

Inflammation reduction

IL‐8 reduction

Capixyl™  Efficacy summary

Decrease lash loss&

Lash growth stimulation

Acetyl tetrapeptide‐3 

Biochanin A + Acetyl tetrapeptide‐3 

Biochanin A

NEW APPLICATION

Page 5: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Hair follicle3‐6 years

Telogen

Anagen

Catagen

Like hair follicle growth cycle, eyelash growth cycle is a 3 stages phase cycle: the only difference is the time period of each phase

AnagenGrowth phase

CatagenTransition phase

TelogenResting phase

Growthrate

Hair follicle 2 ‐ 6 years

70 ‐ 85% hair

100 days

15 ‐ 30% hair

0.3 ‐ 0.6 mm daily

Eyelash1 ‐ 3 m (ref.1)22 ‐ 55 d (ref.2)

15 ‐ 40%

4 ‐ 9 m  (ref.1)~2 m  (ref.2)

60 ‐ 85% lashes

0.12 mm daily

Catagen

Eyelash1‐9 months

Telogen

Anagen

Hair follicles and lash growth

ref.1: Ethnic characteristics of eyelashes. Br J. Dermatol. 2006. Na et al. Amorepacificref 2: Human eyelashes characterization. Br J. Dermatol. 2010. Thibaut et al. L’OREAL

Page 6: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Compared with scalp , eyelid revealed  a thinner epidermis and no hypodermis.

Eyelash follicles has the same overall structure as scalp hair follicles, but much shorter (due to a shorter hair cycle).

Hair and lash similarities

Eyelash follicle  Hair follicle 

Epidermis

Dermis

Hypodermis

Specific labeling with ECM proteins 

antibodies revealed a similar 

morphology to that observed in 

the scalp hair follicle

Upper lid:  Number :100‐200  ;  length: 8‐12 mm

Lower lid: Number :75‐100;  length: 6 to 8 mm

1.5 –2.5 mm

1 –5 mm

After 40 years old, the number of eyelashes decreases and they become thinner

Page 7: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

• Lift‐up and curl‐up are greater in Caucasians than in Asians

• Asian have fewer eyelashes than Caucasians but eyelash lengths are similar in both ethnic groups

• Eyelashes are thicker with greatest diameter in Asians than in Caucasians

• Mean eyelash growth rates are similar in Asians and Caucasians

Ethnic characteristics of eyelashes

Na J.I. et al. Ethnic characteristics of eyelashes: a comparative analysis in Asian and Caucasian females. Br J. Dermatol. 2006. 

Page 8: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

SummaryCapixyl™

The innovative and unique active solution for permanent, safe and effectiveluscious eyelashes with a natural appearance and results

5 times longer

+ 45% new lashes 93% satisfaction

Increase density

Capixyl™: the perfect combination of a signal Peptide & Red clover extract Capixyl™: the perfect combination of a signal Peptide & Red clover extract 

Page 9: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Test Protocol

• 17 Caucasian volunteers , average age 49 years old

• 2 Steps application of an eye gel* containing 2.5% Capixyl™ ‐ twice a day (morning and evening)for 8 weeks

1. Application of the gel to skin using applicator: «draw the applicator carefully along the

skin at the base of the upper and lower eyelashes (where eyelashes meet the skin)”.

2. Application of the gel on lashes using the brush as close to the roots of your lashes as

possible and wiggle before brushing out to get more product applied to every lash. Lightly brush

the tip back and forth across lower lashes.

* Formulation developed in partnership with SECOS SAS (Cheops group)

Capixyl™ Eyelash growth Clinical Efficacy

Page 10: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Evaluation of the lash densityLash density : number of roots per unit of surface 

2 ‐ Counting the number of lashes in the specific area to be analyzed

4 ‐ Determination of the lash density

1 ‐ At D0, 4 weeks and 8 weeks, photographs of the upper lashes were taken with a camera fixed on a biomicroscope

3 ‐Measurement of the surface where the lashes growth

Page 11: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

0

2

4

6

8

10

4 weeks 8 weeks

Capixyl 2,5%

placebo

Evolutionpe

rcen

tage

(%)

compa

redto baseline

Lash density improvement

* p<0.05 between Capixyl™ and placebo

*

*

After 4 weeks 73% of the subjects improved in lash density and 93% had an effect after 8 weeks

Capixyl™ induces a clear and significant increase in the lash density (increase in new lashes & decrease in falling lashes)

Capixyl™ induces a clear and significant increase in the lash density (increase in new lashes & decrease in falling lashes)

+5%

+9%

0%

2%

Up to 27% increase in lash density after 8 weeks 

application

Evaluation of the lash density

Page 12: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

T0  T 8 weeks

Vol #14 

Evaluation of the lash density

Page 13: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Characteristics  of young lashes (in comparison with adult lashes):‐ less coloring‐ thinner‐ shorter

2 ‐ Counting the number of new lashes according the  morphology and characteristics of young lashes.

Evaluation of the number of new lashes

1 ‐ At D0, 4 weeks and 8 weeks, photographs of the upper lashes were taken with a camera fixed on a biomicroscope

Page 14: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

0,0

0,5

1,0

1,5

2,0

Capixyl 2,5% Placebo

Num

bero

f you

nglashes

Number of new lashes

* p<0.1 between 8 weeks and T0

*

T0       8 weeks T0       8 weeks

+ 45.5%

0%

Capixyl™ significantly increases the number of new lashes after 8 weeks application 

Capixyl™ significantly increases the number of new lashes after 8 weeks application 

Number of new lashes improves significantly by 45.5% after 8 

weeks application

No visible effect with placebo

Evaluation of the number of new lashes

Page 15: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

T 4 weeks T 8 weeks

Vol #10 

Evaluation of the number of new lashes

Page 16: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Length of the lashes:Assessment of the mean length of the upper ciliary fringe (for each eye) 

2 ‐ The mean of the lash length (mm) was measured 

Evaluation of the lash length

1 ‐ At D0, 4 weeks and 8 weeks, photographs of the upper ciliary fringe were taken with a digital camera

Page 17: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

0,00

0,05

0,10

0,15

0,20

4 weeks 8 weeks

Length  in mm (Tx‐T0)

Length improvement

Capixyl 2,5%

placebo

Capixyl™ improves significantly lash growth after only 4 weeks application Capixyl™ improves significantly lash growth after only 4 weeks application 

After 8 weeks 73% of the subjects saw an improvement in the length of their lashes 

Evaluation of the lash length

3x 

The evolution of  lash length is 3 and 5 times better after Capixyl™ 

application (4 and 8 weeks respectively)  in comparison with 

placebo5x 

* p<0.05 between 4 or 8 weeks and T0

*

*

Up to 0.70 mm growth after 4 weeks

Page 18: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Evaluation of the lash length

T0  T 8 weeksVol #2

D0

8 weeks

T0  T 4 weeksVol #3 

D04 weeksD0

D0

Page 19: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

T0  T 8 weeks

Vol #16 

T 4 weeks

Evaluation of the lash length

Up to 0.70 mm growth after 4 weeks

Page 20: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Consumer Evaluation

Consumers noticed a real improvement when they used Capixyl™in an eye lash treatment

Consumers noticed a real improvement when they used Capixyl™in an eye lash treatment

70%

76%

Positive Opinion (%)

The lashes appear longer

The lash fringe appear fuller (lash to lash effect)

The lashes fall out less 91%

73%

The eyelid seems denser with thicker lashes

Page 21: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Treatments : Serum for lashes and eyebrow

Applications

Page 22: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Makeup remover, cleansing

Applications

Gentle makeup remover + nourishingand stimulating the natural growth of eyelashes. 

Triple performance : protection, growth and reinforceeyelashes.Rich in vitamins

Page 23: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Mascara

Applications

Huge oppotunity: 1 billons units are sold eyery year

Lot of eyelashes

Long eyelashes

Dense eyelashes

Page 24: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Recommended dosage  Intensive treatment:  2.5%

Preventive care: 0.5 – 1%

Incorporation: at the end of the formulation (< 40˚C),  pH:4‐8

INCI name:  Butylene Glycol (and) Water (and) Dextran (and) Acetyl tetrapeptide‐3 (and) Trifolium Pratense (clover) Flower Extract

• Eyelash growth mascara• Eyelash serum• Eyelash conditioner

• Anti‐eyelash loss• Eyelash treatment • Active make‐up

Potential Applications

Applications

Page 25: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Capixyl™ is a clear aqueous solution easy to work and formulate with.

Capixyl™ should be added in the cooling phase at the end of the formulating process. 

Should used a buffer before adding the active.

Very good solubilisation in water.

No known incompatibilities.

pH: 4 ‐ 8

Commercial Name INCI %water aqua 68.100glycerine glycerin 3.000chlorophenesine chlorphenesin 0.250carbopol Ultrez 10 cabomer 1.000

water aqua2.300

hydroxyde sodium 20% sodium hydroxide

water aqua 20.000

PVP VA S30 VP/VA copolymer 2.000

Borax decahydryte sodium tetraborate decahydrate 0.100Boric acid Boric acid 0.660

microcare MTaqua

0.090methylisothiazolinine

Capixyl™

butylene glycol

2.500aquaAcetyl tetrapeptide‐3Red clover exctract

Formulation (gel) developed in partnership with SECOS SAS (Cheops group)

Formulation Tips

Page 26: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Features  Benefits

Unique combination: Peptide & botanical active Stable, easy to work with

3 different mechanisms of action Acts on most parameters influencing hair loss (reduce quantity of active in final product)

Better in vitro efficacy than Minoxidil™ Provides faster results without side effect

High efficacy on hair and eyelash growth Low dosage  (starting at 0.5%) and fast action

Clinical efficacy on hair loss Reverses the hair loss process and helps hair regrowth 

Clinical efficacy on eyelash growth Helps lashes grow stronger whilst visibly adding length and volume

Features & Benefits

Page 27: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Summary

• Effective combination of a signal peptide & red clover extract  

• Complete action on eyelash density, number and length

• Outstanding clinical results

• Excellent safety profile

Page 28: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

SummaryCapixyl™

The innovative and unique active solution for permanent, safe and effectiveluscious eyelashes with a natural appearance and results

5 times longer

+ 45% new lashes 93% satisfaction

Increase density

Capixyl™: the perfect combination of a signal Peptide & Red clover extract Capixyl™: the perfect combination of a signal Peptide & Red clover extract 

Page 29: Capixyl™ New Application · 2015-11-08 · • Castor oil Inconvenients : galenic, 'tastes' pretty bad ... High efficacy on hair and eyelash growth Low dosage (starting at 0.5%)

Tolerance Studies

Capixyl™

• Ocular tolerance (HET CAM) (tested at 15%)

• Acute skin tolerance (single patch test) (tested at 25%)

• HRIPT (irritation and sensitization on 100 volunteers) (tested at 15%)

• Mutagenic Potential In Vitro Test ‐ AMES TEST (tested at 25%)

• In vitro 3T3 phototoxicity (tested at 15%)

Eyelash gel formulated with 2.5% Capixyl™

• Ocular tolerance (HET CAM) (tested at 100%)

Excellent Safety ProfileExcellent Safety Profile