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CAPITALIZATION: TRADE AND
BRAND NAMESFROM THE
UWF WRITING LAB’S 101 GRAMMAR MINI-LESSONS
SERIES
Mini-Lesson #30
Be sure to capitalize brand names that are commonly used to refer to the product itself.• Kleenex brand tissues• Velcro brand hook and loop fasteners• Chap-Stick brand lip balm• Post-It brand adhesive notes• Popsicle brand flavored ice• Kitty Litter brand cat box filler• Wite-Out brand correction fluid• Sharpie brand permanent markers• Jacuzzi brand whirlpool tubs• Band-Aid brand adhesive bandages• Clorox brand bleach• X-ACTO brand knives• Tupperware brand food storage containers