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7/30/2019 Capitalism in the "Free" Digital Economy
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Theories of the
Information Society
WEEK 2: BELL, SCHILLER, AND
TERRANOVA
Capitalism in the Free Digital Economy
Gina Lawrence &Tiffany Palioungas
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Evolution of Societies[Bell] is inevitably endorsing a convergencetheoryof development . . . Insisting that there
are common characteristics for all industrialsocieties: the technology is everywhere the
same; the same kind of technical andengineering knowledge is the same; classification
of jobs and skills is roughly the same, Bell
necessarily contends that all societies are set on
the same developmental journey, one whichmust be followed en route to the Post Industrial
Society (46).
Webster disagrees withthis claim (52).
However, do you
believe there is an
evolution? Is this Post-
Industrial Society,indeed, inevitable?
Bell cites . . . That the service sector of the economy has expanded whileindustrial and agricultural sectors have declined as prima facie evidence of the
coming of post-industrialism (46).
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Agriculture + Industry + Service
He is arguing that services are dependent on the outputsfrom the other two sectors [agriculture & manufacturing]
in so far as services consume resources while agriculture
and manufacturing generate them. Put in more vulgar
terms, he is assuming that the wealth-creating sectors ofsociety must subsidize the wealth-consuming realms. Thisis, of course, a very familiar nostrum: for example, schools
and hospitals must spend only what we can afford from
the wealth created by industry (47).
Is this Post-Industrial society a form ofcommunism? What aboutwhen manufacturing is outsourced? What about service jobs,
such as call centers, once they are outsourced? What would Bellsay about todays global economy, which, largely, did not exist
when his thesis was written (1973)?
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The Post-Industrial SocietyThe acceptance of the growing importance of
information technology, even in informationrevolution, is one thing; the acceptance of the
idea of a new Industrial Revolution, a new kind
of society, a new age, is quite another (59).
There is no novel, post industrial society:the growth of service occupations and
associated developments highlight the
continuities of the present with the past (59)
Bell argues that the Post-Industrial Society issomething completely new, perhaps [r]evolutionary,
from previous societies. Webster blatantly
disagrees, saying it is continuous with previous
societies. Who do you agree with, and is it possible
that they are both right?
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Schillers Main Argument
[T]he capitalist systems long-establishedfeatures, its structural constituents and the
imperatives on which it operates, are the defining
elements of the so-called informationsociety (128).
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Schillers Framing Questions
Who initiates, develops and applies innovative informationtechnologies?
What opportunities do particular people haveand have nottoaccess and apply them?
For what reasons and with what interests are changes advocated? To what end and with what consequences for others is the
information domain expanding?
Why is any programming of minority interest, of difficulty, or ofcritique made available? (131)
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Market Criteria
As a rule, information will therefore be producedand made available only where it has the prospect
of being sold at profit, and it will be produced
most copiously and/or with greatest quality wherethe best opportunities for gain are evident (135).
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Commodification (of Information)
[Information] is regarded as vendible, subject to the pricemechanism, and hence a commodity to be bought and soldby one party or another. (144)
In what ways does the commodification of information challenge theownership of intellectual property?
In your opinion, is mental labor in the information society subject toindividual ownership, or should research and Intellectual work be shared
freely in the information society?
Can open source software be seen as a rebellion against thecommodification of information? Why or why not?
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SOPA and Intellectual Property
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Class Inequalities
[T]he fact that the market is theallocative mechanism means that it isresponsive to a society differentiated byincome and wealth. In other words, classinequalitiesbroadly, the hierarchicaldivisions of societyexercise a central pull
in the information age (146).
[A] pay-per societyspotlights the ability-to-pay
factor as a determinantforce in the generation or
and access to information.Bluntly, the higher one is in
the class system, the richer
and more versatile will bethe information to which
one has access; as one
descends the social scale, sodoes one get information of
an increasingly inferiorkind. (147)
What do you make of Newt Gingrichs proposal that the poor would
be better off being given a laptop computer than welfare benefits? Inwhat ways does this proposal highlight and/or challenge the digitaldivide?
What distinctions does Webster (via Schiller) make about the
information rich and the information poor?
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Corporate Capitalism
Throughout the 20th century the market economychanged from one characterized by innumerable small-
sized enterprises to one in which the major part of
economic activity is dominated by a select few
corporations which are very large, vertically and
horizontally integrated, and enjoy a large geographicalreach (150).
What role does erasure play in corporate capitalism?What are the economic risks of allowing corporations to conduct their
businesses globally with minimal concern for restrictions imposed by
nation states?
In what ways is corporate capitalism self-perpetuating?
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Consumer Capitalism
Consumer capitalism combines the theme of surveillance with an
emphasis on the class and the capitalist dimensions of the process.
Thereby it is suggested that the information of relationships is
expressed by the increased monitoring of citizens in the interests of a
capitalist class (153).
How does consumer capitalism foster civic disengagement?
What is the relationship between information surveillance and
domination?How does the cult of celebrity support consumer capitalism?
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Terranova
The internet does not automatically turn every user into an
active producer, and every worker into a creative subject.
The process whereby production and consumption are
reconfigured within the category of free labor signals the
unfolding of a different (rather than completely new) logicof value, whose operations need careful analysis (2).
In what ways does Terranova both support and refute Bell andSchiller? And how do their theories intersect in the digital
economy?
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