Capitalism in the "Free" Digital Economy

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    Theories of the

    Information Society

    WEEK 2: BELL, SCHILLER, AND

    TERRANOVA

    Capitalism in the Free Digital Economy

    Gina Lawrence &Tiffany Palioungas

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    Evolution of Societies[Bell] is inevitably endorsing a convergencetheoryof development . . . Insisting that there

    are common characteristics for all industrialsocieties: the technology is everywhere the

    same; the same kind of technical andengineering knowledge is the same; classification

    of jobs and skills is roughly the same, Bell

    necessarily contends that all societies are set on

    the same developmental journey, one whichmust be followed en route to the Post Industrial

    Society (46).

    Webster disagrees withthis claim (52).

    However, do you

    believe there is an

    evolution? Is this Post-

    Industrial Society,indeed, inevitable?

    Bell cites . . . That the service sector of the economy has expanded whileindustrial and agricultural sectors have declined as prima facie evidence of the

    coming of post-industrialism (46).

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    Agriculture + Industry + Service

    He is arguing that services are dependent on the outputsfrom the other two sectors [agriculture & manufacturing]

    in so far as services consume resources while agriculture

    and manufacturing generate them. Put in more vulgar

    terms, he is assuming that the wealth-creating sectors ofsociety must subsidize the wealth-consuming realms. Thisis, of course, a very familiar nostrum: for example, schools

    and hospitals must spend only what we can afford from

    the wealth created by industry (47).

    Is this Post-Industrial society a form ofcommunism? What aboutwhen manufacturing is outsourced? What about service jobs,

    such as call centers, once they are outsourced? What would Bellsay about todays global economy, which, largely, did not exist

    when his thesis was written (1973)?

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    The Post-Industrial SocietyThe acceptance of the growing importance of

    information technology, even in informationrevolution, is one thing; the acceptance of the

    idea of a new Industrial Revolution, a new kind

    of society, a new age, is quite another (59).

    There is no novel, post industrial society:the growth of service occupations and

    associated developments highlight the

    continuities of the present with the past (59)

    Bell argues that the Post-Industrial Society issomething completely new, perhaps [r]evolutionary,

    from previous societies. Webster blatantly

    disagrees, saying it is continuous with previous

    societies. Who do you agree with, and is it possible

    that they are both right?

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    Schillers Main Argument

    [T]he capitalist systems long-establishedfeatures, its structural constituents and the

    imperatives on which it operates, are the defining

    elements of the so-called informationsociety (128).

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    Schillers Framing Questions

    Who initiates, develops and applies innovative informationtechnologies?

    What opportunities do particular people haveand have nottoaccess and apply them?

    For what reasons and with what interests are changes advocated? To what end and with what consequences for others is the

    information domain expanding?

    Why is any programming of minority interest, of difficulty, or ofcritique made available? (131)

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    Market Criteria

    As a rule, information will therefore be producedand made available only where it has the prospect

    of being sold at profit, and it will be produced

    most copiously and/or with greatest quality wherethe best opportunities for gain are evident (135).

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    Commodification (of Information)

    [Information] is regarded as vendible, subject to the pricemechanism, and hence a commodity to be bought and soldby one party or another. (144)

    In what ways does the commodification of information challenge theownership of intellectual property?

    In your opinion, is mental labor in the information society subject toindividual ownership, or should research and Intellectual work be shared

    freely in the information society?

    Can open source software be seen as a rebellion against thecommodification of information? Why or why not?

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    SOPA and Intellectual Property

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    Class Inequalities

    [T]he fact that the market is theallocative mechanism means that it isresponsive to a society differentiated byincome and wealth. In other words, classinequalitiesbroadly, the hierarchicaldivisions of societyexercise a central pull

    in the information age (146).

    [A] pay-per societyspotlights the ability-to-pay

    factor as a determinantforce in the generation or

    and access to information.Bluntly, the higher one is in

    the class system, the richer

    and more versatile will bethe information to which

    one has access; as one

    descends the social scale, sodoes one get information of

    an increasingly inferiorkind. (147)

    What do you make of Newt Gingrichs proposal that the poor would

    be better off being given a laptop computer than welfare benefits? Inwhat ways does this proposal highlight and/or challenge the digitaldivide?

    What distinctions does Webster (via Schiller) make about the

    information rich and the information poor?

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    Corporate Capitalism

    Throughout the 20th century the market economychanged from one characterized by innumerable small-

    sized enterprises to one in which the major part of

    economic activity is dominated by a select few

    corporations which are very large, vertically and

    horizontally integrated, and enjoy a large geographicalreach (150).

    What role does erasure play in corporate capitalism?What are the economic risks of allowing corporations to conduct their

    businesses globally with minimal concern for restrictions imposed by

    nation states?

    In what ways is corporate capitalism self-perpetuating?

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    Consumer Capitalism

    Consumer capitalism combines the theme of surveillance with an

    emphasis on the class and the capitalist dimensions of the process.

    Thereby it is suggested that the information of relationships is

    expressed by the increased monitoring of citizens in the interests of a

    capitalist class (153).

    How does consumer capitalism foster civic disengagement?

    What is the relationship between information surveillance and

    domination?How does the cult of celebrity support consumer capitalism?

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    Terranova

    The internet does not automatically turn every user into an

    active producer, and every worker into a creative subject.

    The process whereby production and consumption are

    reconfigured within the category of free labor signals the

    unfolding of a different (rather than completely new) logicof value, whose operations need careful analysis (2).

    In what ways does Terranova both support and refute Bell andSchiller? And how do their theories intersect in the digital

    economy?

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