Capital Day

Capital DayNovember 26th, 2013

Third quarter revenues 2013 – October 23rd, 2013PSA Peugeot Citroën Capital Day - November 26th, 2013

This presentation does not constitute an offer to sell, or a solicitation of an offer to buy,PEUGEOT SA (“Company”) shares.This presentation may contain forward-looking statements. Such forward-looking statements do notconstitute forecasts regarding the Company’s results or any other performance indicator, but rathertrends or targets, as the case may be. These statements are by their nature subject to risks anduncertainties as described in the registration document filed with the French Autorité des MarchésFinanciers (AMF). These statements do not reflect future performance of the Company, which maymaterially differ.The Company does not undertake to provide updates of these statements.More comprehensive information about PSA PEUGEOT CITROËN may be obtained on groupwebsite (www.psa-peugeot-citroen.com), under Regulated Information.


Part I

Part I

CAPITAL DAY

MAXIME PICATPEUGEOT BRAND CEO

ALLUREEXCELLENCE EMOTION

3

BRAND STRATEGY

> UP-MARKET MOVE & INTERNATIONALISATION

4

RESIDUALVALUE

NEW 308, UP MARKET MOVE VS PREVIOUS 308

GERMANY -DAT 39% (+ 4 PTS VS PREVIOUS 308)

ITALY – QUATTRORUOTTE 41% (+13 PTS)

SPAIN – EUROTAX 45% ( +10PTS)

FRANCE – ARGUS 46% (+ 9 PTS)

TCO FRANCEExcl. RV 36 months90 000 km

- 11% VS PREVIOUS 308 (275€ VS 308€)

5

HIGHLY POSITIVE PRESS COVERAGE FOR THE NEW PEUGEOT 308

> Everything has changed, except itsname

> Lighter, thinner

> “premium “ footprint

> True dynamic performances

> Additional engines to come

> A large trunk

6

2008

MOVE UP-MARKET THROUGH A POSITIVE EVOLUTION OF THE MIX

70 000 ORDERS (> TARGET)

LEVELS 3 & 3+: 70% (77% IN FRANCE)

208

NEW 308 21 000 ORDERS (SINCE SEPTEMBER) (> TARGET)

LEVELS 3 & 3+: 54% (60% IN FRANCE)

3008 CHINA 45 000 ORDERS (> TARGET)

LEVEL 3: 53%

B HATCH 3RD RANK IN EUROPE AND MORE THAN 470 000 VEHICLES SOLD IN THE WORLD

LEVEL 3 & 3+: 31%

7

2008: FIRST IN ITS SEGMENT IN FRANCE

PASSENGER CAR MARKETFRANCE

0

0,005

0,01

0,015

0,02

0,025

0,03

0,035

0,04

0,045

B-MAX

JUKE

MOKKA

2008

C3 Picasso

Captur

8

308: FIRST IN ITS SEGMENT IN FRANCE

PASSENGER CAR MARKETFRANCE

0.00%

0.01%

0.01%

0.02%

0.02%

0.03%

0.03%

0.04%

VOLKSWAGENGOLFRENAULTMEGANEPEUGEOT 308

CITROEN C4

FORD FOCUS

9

UP MARKET MOVE: PEUGEOT RCZ R

« Peugeot must be confident inthe new RCZ R’s ability to takethe fight to rivals as the Porsche Caiman. »

“En resumen, el Peugeot RCZ R se erige como un digno rival del Audi TTS y otros modelos como, incluso, un Porsche Cayman.”

> 55 000 COUPÉ RCZ SOLD SINCE 2010

> A SPORT VERSION « R » (270 HP) , DEVELOPPED WITH PEUGEOT SPORT, WILL BE LAUNCHED BEGINNING OF 2014

> C SPORT COUPÉ SEGMENT – ENTRY PRICE: 42 900 €

10

PEUGEOT’S INTERNATIONALISATION: PERCENTAGE OF SALES OUTSIDE EUROPE

% SALES OUTSIDE EUROPE ON TRACK

MARKET SALES

1- FRANCE - 7.1% - 6% (270 000)

2- CHINA + 16.6% + 27% (207 000)

3- UK + 10.2% + 4.7% (112 000)

4- ARGENTINA + 12.7% + 16.3% (83 000)

5- ALGERIA - 0.8% + 17.1% (65 000)

PEUGEOT TOP 5 MARKETS (10 months 2013)

11

2530 33,5

3944

2009 2010 2011 2012 10 months2013

On track towards 50% of sales volume outside Europe in 2015

PEUGEOT 301, DESIGNED TO CONQUER NEW CUSTOMERS

NEW SEDAN DEDICATED TO INTERNATIONAL B/C SEGMENT

MORE THAN 60 000 VEHICLES SOLD ( > target)

A RICH MIX WITH UPPER LEVELS AT 49% (> TARGET)

ENTRY PRICE (ALGERIA, RUSSIA, TURKEY): 10 537 €

AVERAGE PRICE PAID (ALGERIA, RUSSIA, TURKEY): 13 275 €

LAUNCHED IN CHINA IN NOVEMBER 2013

12

PEUGEOT DEVELOPMENT IN CHINA

NETWORK CUSTOMER SATISFACTION

+ 90 STORES (+30% vs 2012)

COVERING 71.5% CITIES

FIRST BRAND IN AFTER SALES

FIFTH IN SALES

SOURCE JD POWER

13

CURRENT PRODUCT RANGE

CUV

B C D

HATCH

SEDAN

207

207 Sedan

307

308 408

3008

508

LOWER MIDDLE UPPER

2010 2011 2012 2013

308408 3008508

14

PRODUCT STRATEGY AND MOBILITY

15

16

QUALITY

17

EFFICIENCY

BEST IN CLASS CO2

LIGHTER VEHICLES:

- 140 kg for New 308 vs previous 308

- 110 kg for 208 vs 207EMP2

Total HYbrid4 sales (since launch) = 30 000

3008 HYbrid4 = 11% of total 3008 sales in 2013 (508 = 16%)

PSA Group CAFE is at 116.9g at the end of september (-5.5g vs 2012) vs a market at 127.6g – PSA is second manufacturer in Europe

New 308: CO² best in class

TECHNOLOGIES: STOP&START, HYBRYD 4, HYBRID AIR…

18

19

20

PEUGEOT 208 CUSTOMERS FEED BACK

21

OUR STRENGTHS IN URBAN MOBILITY

MEANS OF MOBILITY SERVICES CONNECTED SERVICES

BICYCLES & SCOOTERS

15 000 REGULAR CUSTOMERS

70% OF THESE ARE NEW TO PEUGEOT

30% DO NOT OWN A CAR

55% INTEND TO BUY A VEHICLE IN THE NEXT 2 YEARS

PEUGEOTCONNECT SOS AND ASSISTANCE CARRIED BY THE BTA

(INDEPENDENT TELEMATIC UNIT)

PEUGEOTCONNECT APPS

METROPOLIS

AE21

22

DEALER NETWORK

23

A NEW CORPORATE IDENTITY IN LINE WITH UP MARKET STRATEGY

END OF 2015:100% NEW BLUE BOX

NEW INTERIORFURNISHING

24

CHANGE IN THE AVERAGE PRICE PAID IN THE G5 COUNTRIES A WORLDWIDE DEPLOYMENT TO ENSURE AND FOSTER THE UPGRADING

MARMANDE - FR

BEFORE NOW

BEFORE

NOW

NIJKERK - NL

NOW

25

A COHERENT, CONSISTENT AND CREDIBLE OFFENSIVE

26

A POWERFUL PRODUCT PLAN

MODEL RANGE RENEWED

3.2 YEARS AVERAGE MODEL AGE AT END OF 2014

REGULAR PRODUCT LAUNCHES IN CHINA

WORLDWIDE MODERNITY AND COHERENCE

27

ALLUREEXCELLENCE EMOTION

28


Part II

Part II

Strengthened R&D competitivenessGilles Le BorgneExecutive Vice President R&D


Strengthened R&D performance and competitiveness

▐ From 3 to 2 core platforms: EMP2 and EMP1

▐ Modularity benefits

▐ New models developed on a worldwide basis

▐ Increased R&D processes efficiency

2


EMP2: what has been announced in February 2013

Opportunities for product

development

Improved competitiveness

& low CO2emissions

► Shared components in a broader variety of vehicles and segments: hatchback, coupé, cabriolet, estate, CUVs, MPVs, LCVs…

► Global roll out: operational in 2013 in Europe and in China in 2014

► -80kg weight savings ► -22% CO2 consumption► Design to cost approach: TCO: -15%► -10% parts vs. current platforms

► Efficient Modular Platform (EMP2): scale effect through a larger global platform► For C&D segments, 50% of Group production

3


► Average -70kgNew Peugeot 308: -140kg Citroën C4 Picasso: -140 kg

► Average -22%New Peugeot 308: 99 g * (vs 121 g on old 308)

Citroën C4 Picasso: 109g* (vs 137g on old C4p)

► Average -13% New Peugeot 308: - 11%Citroën C4 Picasso: - 13%

► Average -8% for both vehicles

► -80kg weight savings

► -22% CO2 consumption

► TCO -15%

► -10% parts vs.actualplatforms

TARGETS ACHIEVEMENTS

EMP2: first results in November 2013 Citroën C4 Picasso and the New Peugeot 308

* According PAFE: Program Average Fuel Economy

4



development

► A broad dimensional scope, aimed at meeting 50% of PSA worldwide volumes

► More to come, with 11 launches between 2014 (360 000 u/y) and 2018 (1 500 000 u/y)

► Operational in China in 2014

► GM Alliance: platform used to develop SUV for C-Segment vehicles

► Efficient Modular Platform (EMP2): scale effect through a larger global platform

EMP2 next steps

5


EMP2, a recognized innovation

6


EMP1: best in class Platform for B segment


development

Improved competitiveness

& challenging targets

►Up-grade our BVH1 to enhance styling, reduce costs and weight►Keep current industrial major interfaces to minimize CAPEX ►Carry over from BVH1 (208 platform) for the architecture module perimeter > 30%►Maintain interchangeability with existing or future modules (in particular €6.2)

►- 45 kg weight savings►- 20% CO2 consumption ►Reduction of materials costs: - 15% ►Reduction of TCO: - 20%►First Launch: 2018

► Efficient Modular Platform (EMP1): scale effect through a larger worldwide platform for B Segment

7


Carry-over rate on new programs (%)

25

50

Next generation2011- 2012

x2

▐ First results on trackCitroen C4 Picasso 5 seats: 25%Citroen C4 Picasso 7 seats: 78% (vs C4P 5 seats)

New Peugeot 308: 45%New Peugeot 308 SW: 80% (vs new 308)

▐ 20% reduction in development costs confirmed

▐ Program management: densification of launches: from 2 years on average to 6 months between launches R&Dcost synergies

▐ 18% reduction in module costs confirmed

Modularity benefitsCarry-over policy: additional cost reduction confirmed

8


50,000

100,000

20182012

More focused investments and leveraging scaleWorldwide volume by model X2

▐ Regional-specific models drastically reduced

▐ New models now developed on a worldwide basis: ex. Peugeot 2008, 308, Citroën DS5

▐ R&D costs optimized

Units per model – global average

x2

9


Development on a worldwide basis

► 3 main R&D centers in the world implemented to support and adapt style and technologies

Europe

• 13687p• 3 major R&D centers:

- Vélizy (inc design)- Sochaux- La Garenne (PWT)

China

• 2300p• 3 R&D centers

- Shanghai (inc design)- Wuhan- Shenzhen

AMLAT

• 952p• R&D center

- Sao Paulo

10


Development through optimized R&D process

Optimized R&D process

►Continuous SOD* optimization: from a simple vehicle SOD, new types of projects are created, to optimize time to market and reduce development costs: On average: -20% development costs On average: -10 weeks versus a simple vehicle SOD

►Optimization of prototype costs by improving numerical simulation means No prototype phase on vehicle projects since C3 and DS3 No prototype phase for the new Diesel Engine Family €6.2

►Program Management: maximize synergiesbetween of the product line ups of our 2 brands

►Product Lifecycle Management (PLM) - First step: Q1 2014

* SOD: Standard Of Development

11

Technology innovation and CO2 performanceGilles Le BorgneExecutive Vice President R&D


Petrol Range Diesel Range Hybridization 3G Auto-Transmission

2012 - EB NA:• CO2 reduction: - 10%• Volumes: 350 000 since

first launch

2014 – EB Turbo PureTech• CO2 reduction: -18%

Fun to drive

2016: launch in China

2013 - Diesel €6.1Blue HDi Technology deployment starts in 2013 on 100% of PSA Diesel €6.1 engines

2017 - New Diesel engine family developped with Ford

• Generalization of availability of STT on all powertrains for €6.1

• Hybrid 4 Premium on petrol and Diesel for segments C and D vehicles

• « Buy strategy» decided for an efficient automatic transmissions line up with the arrival of 3 new gearboxes

PSA powertrain strategy based on performant technologiesA « Clean Car » for all of our customers

13


132g

128g

116g

► Gasoline model≤ 99g CO2/km

► Extension of Hybrid range (508 Hy4 / 508 RXH / DS5 Hy4)

EU regl. 130g in 2015130g

120g

2010 2011 2012

95g

Average fleet CO2/km **

2020

110g123g

► 3008 Hy4 1st to market Diesel Hybrid

Innovation and CO2 new technologies

Euro4 Euro5 Euro6

Diesel engines withadditive Diesel Particulate Filter

H1 2013

► New stop & start► Electric EV iOn &

C-Zero

► Compliant with 2015 European regulation 2 years in advance► Lower investment costs in the future

► Improve in technology and lighter vehicles (new platform EMP2) C4 Picasso: 140 kg lighter

► HY4 diesel vehicle offers 88 g/km CO2with 3008, 508 and DS5

EU regl. 95g in 2020

* SCR: Selective Catalytic Reducer** In Europe

14


R&D innovation: Safety and reliability strengthened► An ADAS Roadmap defined & launched: first step towards safe autonomous driving

2018

Toward autonomous driving

City Park 4 (full automatic)

Active Cruise Control (ACC) Stop

Active Safety Autonomous Emergency BrakingSystem 1

2013 2014 2015 2016 2017

Lane Keeping Assist

Video AEB

AEBS 2

Danger Alert Lane Departure Warning Driver Attention Alert 1&3

Speed Limit InformationNight Vision

Driving Assistance

Intelligent Cruise Control Traffic Jam Assist

Video ACC

Parking Assistance Visio Park 1&2City Park1&2

City Park

Visio Park

In Crash Braking

Available Wave 1 Wave 2

Vision Pack

Driver Attention Alert 4

15


A Technology Roadmap focused on PSA strategic priorities

NewB platform« EMP1 »

201920182017

2013

2016

New Diesel engine families saves 7% in fuel consumption + compactness

New gearbox families (manual and automatic)

New 3 cylinder petrol engine familyEB, EBT pureTech

NewC platform« EMP2 »

Diesel €6.1 – Blue HDi100% fitted with SCR

Hybridization PolicySTT/HY4P/Hy éco/Hybrid Air

ADAS 2ADAS 1

Telematics & InfotainmentSMEG, SMEG+,NAC, RCC

Improvements to new 3 cylinder petrol engine families saves 7% in fuel consumption and compactness

16


Part III

Part III

PA R T 1

CITROËN BRAND PROMISEFRÉDÉRIC BANZET //CITROËN CEO

THE CITROËN BRAND PROMISE

A SIGNATURE:CRÉATIVE TECHNOLOGIE

A POSITIONING:CREATIVITY AND TECHNOLOGY FOR WELL‐BEING

CITROËN | CAPITAL DAY | PAGE 3

ONE BRAND WITH TWO PRODUCT LINES

INNOVATIVE LUXURY FROM PARIS HUMAN, SIMPLE, SMART

CRÉATIVE TECHNOLOGY


PA R T 2

INTERNATIONALISATION STRATEGYFRÉDÉRIC BANZET //CITROËN CEO

OUR CURRENT GLOBAL POSITION

INTERNATIONALISATION STRATEGY

CHINA2ND MARKET OF THE BRAND214,000 UNITS SOLD YTD

BRAZIL5TH MARKET OF THE BRAND

55,000 UNITS SOLD YTD

ARGENTINA9TH MARKET OF THE BRAND

37,000 UNITS SOLD YTD

RUSSIA10TH MARKET OF THE BRAND24,000 UNITS SOLD YTD

Source: Internal PSA/DFCITROËN | CAPITAL DAY | PAGE 6

SALES OUTSIDE EUROPE


ON TRACK TOWARDS 50%OF SALES VOLUME OUTSIDE EUROPE IN 2015 20%

24%

30%33%

35%

40%

10%

15%

20%

25%

30%

35%

40%

45%

2008 2009 2010 2011 2012 ESTIMATE2013

%AGE OF SALES OUTSIDE EUROPE

Source: Internal PSA/DFCITROËN | CAPITAL DAY | PAGE 7

CITROËN C-ÉLYSÉE AND C4 LSTRONG OFFENSIVE ON INTERNATIONAL MARKETS


CITROËN C-ÉLYSÉEMORE THAN 40,000 UNITS SOLD SINCE LAUNCHED

End 2012 0 3/2013 04/2013 06/2013 09/2013

CITROËN C4 LMORE THAN 53,000 UNITS SOLD SINCE LAUNCHED

12/2012 04/2013 06/2013 07/2013

Middle-East


CHINA: CITROËN WITH DONGFENG


CURRENT PRODUCT RANGE

B C D

HATCH

SEDAN


C2 C 4

C 4L C 5

NewC-ÉLYSÉE

C QUATREC-ÉLYSÉE

CHINA: CITROËN WITH DONGFENG


NETWORK

472 DEALERS

COVERING 82% CITIES

QUALITY OF SERVICE

CURRENTLY 3rd IN CUSTOMER SATISFACTION SALES AND AFTERSALES

Source: Internal PSA & JD POWER 2013CITROËN | CAPITAL DAY | PAGE 10

PA R T 3 . 1

MOVE UP-MARKET STRATEGYTHE DS LINE

YVES BONNEFONT //CITROËN DEPUTY CEO

DS LINEA TRUE SUCCESS STORY

400 000 S A L E SS I N C E 2 0 1 0

Source: Internal PSACITROËN | CAPITAL DAY | PAGE 12

DS LINEA SIGNIFICANT WEIGHT IN CITROËN’S BUSINESS

20% O F B R A N D V O L U M E S


PRODUCT STRENGTHS

DS LINE

REMARKABLE DESIGN

DISPLAY OF TECHNOLOGY

SOPHISTICATED MATERIALS& ATTENTION TO DETAILS

WELL-BEING OF BODY AND MIND


A PREMIUM NETWORK

DS IN CHINA

34 DEALERS (09/2013).

56 BY 2013 COVERING THE

40 MOST IMPORTANT CITIES.

C.100 BY 2014

COVERING 70 CITIES.


3 DISTRIBUTION FORMATS

DS OUTSIDE OF CHINA

DS ZONE

SALON DS

DS STORE


PA R T 3 . 2

CITROËN C-LINE STRATEGYMOVING UP IN VALUE

FRÉDÉRIC BANZET //CITROËN CEO

PRODUCT STRENGTHS

THE CITROËN C-LINE

PUREOPTIMISTIC

DESIGN

WELL-BEING OFBODY AND MIND

TECHNOLOGICAL INTELLIGENCE

FOR AN EASIER USAGE

CONTROLLED BUDGET(PURCHASING & USE)


ALLREADY EMBODIED IN THE NEW CITROËN C4 PICASSO

CITROËN C-LINE PRODUCT STRENGTHS

DESIGN ENERGETIC AND

COMPACT WITH A UNIQUE LIGHTING

SIGNATURE

CABINTOTAL COMFORT LOUNGE PACK + AND MANY GLAZED AREAS

TECHNOLOGY100% TACTILE

& CONNECTED

MASS REDUCTION (-140 KG) FOR A BETTER EFFICIENCY & REDUCED FUEL CONSUMPTIONS


A MIX OF EFFICIENCY & TECHNOLOGY

CITROËN C4 PICASSO

POWERTRAINS

MAJOR MIX: e-HDi 90 Airdream ETG6

98 g/km of CO23.8 l/100km

– 140 KG

NEW EMP2 PLATEFORM

BLUE HDI


UP-VALUE MOVE vs. PREVIOUS C4 PICASSO

CITROËN C4 PICASSO

RESIDUALVALUE

TCO

France ARGUS + 7 pts (46%)Germany DAT + 5 pts (39%)UK CAP + 5 pts (35%)Spain EUROTAX + 8 pts (45%)Italy QUATTRORUOTE +11pts (37%)

Up to -18% vs. Previous C4 Picasso

CITROËN | CAPITAL DAY | PAGE 21 Source: Influencers / Leasers Workshop 03/2013

CITROËN C4 PICASSO

AUTONIS DESIGN AWARD 2013

AUTO MOTOR SPORT, GERMANY

GOLDENES LENKRAD AWARD 2013

AUTO BILD & BILD AM SONNTAG, GERMANY

FIRST AWARDS


AUTO TROPHY 2013AUTO ZEITUNG, GERMANY

FIRST COMMERCIAL RESULTS

CITROËN C4 PICASSO

45,000 UNITS SOLD

112% OF ORDERS OBJECTIVES

70% ON LEVEL 3 & 4 TRIM LEVEL

LEADER ON ITS SEGMENTIN FRANCE IN OCTOBER


CITROËN


INNOVATIVE LUXURY FROM PARIS HUMAN, SIMPLE, SMART

CRÉATIVE TECHNOLOGY

Product and technologies: PSA is a major playerJean-Baptiste de ChatillonCFO and Member of the Managing Board


Highlights

▐ Moving brands up market

▐ Globalization on track to 50% of sales volume outside Europe in 2015

▐ Recent launches above expectations

▐ More focused investments and leverage scale

▐ Sharing costs with partners

2


Moving brands up market

% of total sales H1 2009 H1 2010 H1 2011 H1 2012 H1 2013

C & D segments 36% 39% 42% 45% 47%

A & B segments 47% 44% 40% 38% 36%

Premium vehicles * 9% 14% 17% 19% 19%

► Premiums more than double in 4 years► Creation of a full worldwide premium range with DS line in 3 years

* Premium vehicles: distinctive models from the A, B and C segments (Peugeot 207CC, 308CC, RCZ, 2008, 3008, 4008 and Citroën DS3, DS4 and C4 Air-Cross) and models from the D and E segments (Peugeot 508, 407, 607, 4007 and Citroën C5, C6, DS5 and C-Crosser)

3


Globalization on track To 50% of sales volume outside Europe in 2015*

0

200

400

600

800

1000

1200

1400

2009 2010 2011 2012 2013

42%38%33%30%

1 029 1 062977

10 months

2 months

► Volume outside Europe from 24% in 2009 to >40% in 2013 (excluding CKDs)

930

687

24%In thousand of units

* Sales outside Europe, compared to total assembled vehicles

4


2009 2010 2011 2012 2013 2014 2015

EMP2

€6.2 adaptations

2008, 308, C4 Picasso, 301/C-Elysee 208 (eur.)

EB engine, Blue HDI I, €6.1 compliant

Capacity expansion (Russia, China (DPCA and CAPSA), Latam,…)

+Main launches in China

EMP1

C-CactusAuto Capex and R&D

Faurecia

► Capex and capitalized R&D -€764M in H1 2013, reduction to be partly pursued in H2 2013► Reduction after 2011 and 2012 peak, thanks to productivity gains and development

cost sharing

In million euros

More focused investments and leverage scale

3,713

2,8042,784

3,814

5


▐ Productivity gains

▐ New models developed on worldwide basis

▐ Average volume by platform x2 by 2018

▐ More “Buy” than “Make”

▐ R&D cost sharing

More focused investments and leverage scale

6


Sharing costs with partners

▐ 50/50 cost sharing

▐ 8 operational partnerships to support key projects

For plants, platforms and vehicles

With GM in Zaragoza With Dongfeng and Changan in China

– Dividends

– Royalties

– Parts

With Toyota With Mitsubishi and Fiat

For engines and gearboxes

With Ford (diesel engines) With BMW (petrol engines)

7

Documents

Capital Day