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7/29/2019 Capital Crossroads Presentation
1/21
7/29/2019 Capital Crossroads Presentation
2/21
Recent RankingsREGIONAL STRENGTH
Des Moines ranksas the #1
richest metro ,with the highest median income
relative tocost of living.
U.S. News & World Report, June 2011
Des Moines is the # 1
Best City
for Young Professionals
Forbes, July 2011
Des Moines
ranks as a top
cool city in
America.
Mens Journal, March 2011
Des Moines living costs are 10%below the national average.
The Council for Community and Economic Research, 2011
Des Moines
ranks #2
for Business
and Careers.Forbes, 2011
7/29/2019 Capital Crossroads Presentation
3/21
Regional CommunityPARTNERS
http://www.desmoinesmetro.com/http://www.prairiemeadows.com/index.cfmhttp://www.math.iastate.edu/Alliance/images/logos/ISU2LINER8.gifhttp://www.facebook.com/album.php?profile=1&id=1219142478326897/29/2019 Capital Crossroads Presentation
4/21
Strategy will focus
on Greater Des
Moines but
acknowledge key
competitive issues
and opportunities
impacted by the
Central Iowa
geography
Capital CrossroadsREGION
7/29/2019 Capital Crossroads Presentation
5/21
Angela Connolly, Polk County
Board of Supervisors
J. Barry Griswell, Community Foundation
of Greater Des Moines
Cara Heiden, Greater Des Moines Partnership
Wells Fargo (retired)
Capital CrossroadsTRI-CHAIRS
7/29/2019 Capital Crossroads Presentation
6/21
Nearly 5,000 people - Double the typical response!
50 one-on-one interviews
30 focus groups (ISU moderated half)
2 online surveys (one specific to YPs)
2 public meetings (January and April)
Capital CrossroadsPUBLIC INPUT
7/29/2019 Capital Crossroads Presentation
7/21
Compares us to: Omaha, NEMadison, WI
Denver, CO
IDs sectors with greatest potential:Finance and Insurance
Information Solutions
Health and Wellness
Agribusiness
Advanced ManufacturingLogistics
Capital CrossroadsCOMPETITIVE ANALYSIS
7/29/2019 Capital Crossroads Presentation
8/21
Regional ChallengesRESEARCH FINDINGS
External perception of Greater Des Moines and Central Iowa
Divergent economic/demographic/education trends in City of DSM vs. Region
Potential over-concentration of finance and insurance employment
Risk-averse attitudes, no go-to small-business support entity, and lack of formal
networking capacity limiting entrepreneurial/start-up development
Evolving but still restrictive tech transfer and commercialization at ISU
Perceived tax inequities
Above average airfares and a lack of direct flights at DSM
Lack ofcritical mass of entertainment amenities and districts
Widening
philanthropic gap
as current leaders step aside
Persistent parochialism that hamstrings regional efforts
7/29/2019 Capital Crossroads Presentation
9/21
7/29/2019 Capital Crossroads Presentation
10/21
CAPITAL CORE
Neighborhood
ImprovementDowntown
Regional
Context
Leverage key assets as
catalysts
for neighborhood development andrevitalization
Explore the creation of a Des Moines Land Bank Authority to buy and hold
land for future development
Enhance the capacity and promotion of tools enabling property-owners toupgrade their homes
Rick ClarkMary OKeefe
7/29/2019 Capital Crossroads Presentation
11/21
URBAN CORE
Nine
NeighborhoodsCommonwealth Urban Core
Resource and develop an Urban Core Initiative modeled on the
Harlem Childrens Zone program
Implement the Pathways Case Management System in Central Iowa
Increase awareness and usage of United Ways existing support,measurement and coordination tools
Elisabeth BuckTeree Caldwell-Johnson
Tom Urban
7/29/2019 Capital Crossroads Presentation
12/21
BUSINESS CAPITAL
Grow
Whats Here
Start-Up
and SustainMarket
and Attract
Improve Central Iowas business climate
Empower, enhance and support an entrepreneurial network
Create a more visible and higher-capacity conveyor-belt to support technologystartups and expansion
Explore the expansion of international marketing efforts
Optimize existing business retention and expansion programs
Kathryn KunertMark Miller
Sharon Quisenberry
7/29/2019 Capital Crossroads Presentation
13/21
CAPITAL CORRIDOR
CoordinateBrand
and Market Plan
Optimize the Ames-Des Moines Corridor Marketing Group to coordinateCapital Corridor planning and development
Efforts Confirm a property inventory and list of current
and planned developments
Fostervirtual connections across the Capital Corridor
Greg GeoffroySteve Zumbach
7/29/2019 Capital Crossroads Presentation
14/21
HUMAN CAPITAL
Cradle to
CareerTalent Magnet
Social
Well-Being
Formalize education and career-training pipelines for Central Iowas
target business sectors
Ensure that universal pre-kindergarten programming is provided for all
Central Iowa children in the short- and long-term future
Develop a collaborative tutor-recruitment effort for Greater Des Moines schools
Ensure Central Iowa colleges, universities, and workforce entities havethe capacity necessary to train all eligible students
Develop a comprehensive and coordinated graduate retention strategy
Scott JohnsonDavid Wilkerson
7/29/2019 Capital Crossroads Presentation
15/21
WELLNESS CAPITAL
Catalogue
and Advocate
Define
and DesignMarket
and Measure
Research and catalogue existing wellness-related efforts and entities
Assess potential buy-in for development of a comprehensive, coordinatedand measureable wellness Initiative
Form a Program-Design Committee to create the specifications of the wellnessinitiative
Develop performance measurements and outcome metrics to assessthe efficacy of the wellness initiative
Market Central Iowas wellness initiative to the nation and world
Laura JacksonSheila Laing
7/29/2019 Capital Crossroads Presentation
16/21
SOCIAL CAPITAL
Leadership Diversity Community
and Civility
Develop a program to offer a credential to confirm potential leaders
acquisition of key knowledge and skills
Optimize young professional networking and programming
Develop and staff a Central Iowa Multi-Cultural Center
Continue efforts to foster dialogue on civility and its role
in community-building
Kristi KnousPhil Hodgin
7/29/2019 Capital Crossroads Presentation
17/21
CULTURAL
Capacity and
Coordination
Infrastructure
and EventsCommunity-
Building
Connect regional communities and visitors with arts, cultural, heritage,
architecture, and public art assets
Advance the vision and mindset of the arts as a critical component
of the communitys fabric
Enhance efforts to develop a regional music economy
Leverage the arts to bring different constituencies together
Mary CownieBrian Laurenzo
7/29/2019 Capital Crossroads Presentation
18/21
PHYSICAL CAPITAL
Plan for
One Region
Shore Up
SystemsMajor
Projects
Continue with efforts to fund, construct and/or re-designate
priority transportation projects Commission a Logistics Development Plan for Central Iowa
Support the continued study and potential funding of high-speed railthrough Greater Des Moines
Initiate a comprehensive study on the dynamics of regional air service and its
potential for competitive enhancement
Study the development of fixed-rail or bus-rapid-transit connectivitybetween Ames and Des Moines
Dave CarisAngela Connolly
7/29/2019 Capital Crossroads Presentation
19/21
GOVERNANCE
Communicate
and
Coordinate
Maximize
ResourcesAdvocate
Expand the Metro Advisory Council to additional Capital Crossroads counties
Optimize local zoning and development ordinances to ensure regulatory
integration and coordination across Greater Des Moines
Assess the benefits of creating a metro water authority in Greater Des
Moines
Bob AndewegGretchen Tegeler
7/29/2019 Capital Crossroads Presentation
20/21
ENVIRONMENTAL
Develop and
Enhance
Sustain
for GainManage
Continue the enhancement of Greater Des Moines supply of environmental
and recreational infrastructure
Leverage and promote existing and emerging tools to advance
sustainability practices
Advance efforts to make Central Iowa the
trails capital
of the world
Proceed with efforts to have Greater Des Moines participate in
the Climate Prosperity Project
Fred HubbellBob Riley
7/29/2019 Capital Crossroads Presentation
21/21
CAPITAL CORRIDOR GOVERNANCE
CAPITAL CORE
HUMAN CAPITAL
URBAN CORE INITIATIVE
BUSINESS CAPITAL
ENVIRONMENTAL
CULTURAL
SOCIAL CAPITAL
WELLNESS CAPITAL
PHYSICAL CAPITAL