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Capital Bikeshare (CBS) is a self‐service public bike rental program in Washington, DC and Arlington, VA funded by several government entities such as Federal Highways Administration and Crystal City Business Improvement District. Within 2 months of its existence it has grown tomore than 5000 customers and finds itself in a tricky situation of managing capacity at its most frequented sites.
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Opera&onalIssue:ProperBalancingandDistribu4onofBicyclesduring
peakusage4mes
JamieGraziano,DawnMarkovics,ShyamVijayaraghavan,PrabhdeepSaimbhi,JeremyS.Pomp
Background AboutCBS TheProblem Analysis Implementa4on
HistoryofBicycleSharingSystems
1960’s
1974
1995
2008
2010
‐EarliestcommunitybicycleprograminAmsterdam‐Withinamonth,mostofthebikeshadbeenstolenandtherestwerefoundinnearbycanals
‐ LaRochelle,Francelaunchedafreebikeprogram‐ Regardedasoneofthefirstsuccessfulbikesharingprograms.
‐ Copenhagen’sByCyklen,wasthefirstlarge‐scaleurbancitybikeshareprogramfeaturingspecially‐
designedbikes
‐ WashingtonDC’sfirstbikeshareprogram,DCSmartBikeswaslaunched
‐ CapitalBikeshare(CBS)replacedDCSmartBikes‐ Whencomplete,CBSwillbetheworldlargestbikesharenetwork.
Background AboutCBS TheProblem Analysis Implementa4on
CapitalBikeshareCompanyProfile
Facts&Numbers‐4,800annualmembers&400monthly
‐LargestbikesharingserviceintheU.S.
‐1,100bicyclesand110Sta4ons
Opera&ons‐BeganSeptember20,2010
‐Bicycledistribu4onmanagedbyAlta
‐Rou4nebicyclemaintenance
System‐SolarPoweredandWirelesslyconnectedsta4ons
‐RealTimeSmartphoneapp
‐BixiissupplierofbikeSta4on
‐Installa4oncosts=$6.8M
Bikes‐3gears
‐Twinredtaillights
‐Strobe‐likeheadlights
‐Alllightspoweredbyfric4on
24‐hour $5
30‐day $25
Annual $75
0‐30minutes FREE
31‐60minutes +$1.50
61‐90minutes +$3.00
Eachaddi4onal30minutes
+$6.00
MembershipFee UsageFees
Background AboutCBS TheProblem Analysis Implementa4on
Pricing
Background AboutCBS TheProblem Analysis Implementa4on
ProblemStatement
Flowoftrafficisuneven,causinganimbalanceinthenumberofbicyclesacrossvarioussta&ons.Thishasanega&veimpactoncustomersa&sfac&on.
AnalysisShouldTakePlaceonaBlock‐by‐BlockBasistodetermineOverandUnderU4lizedSta4ons
A
B
C
D
E
F
G
H
I
1 2 3 4 5 6 7 8
J
K
PreliminaryFindingsIndicatethatBlocksE3,E4andF3mayhavetheworstdemandcyclefluctua>ons
Background AboutCBS TheProblem Analysis Implementa4on
F
3
Background AboutCBS TheProblem Analysis Implementa4on
InBlockF3,BikeUsageDatafor3DaysinOctoberWasAvailableforAnalysisfor3Sta4ons
3Sta>ons• 19th&ESt.NW
• 20th&ESt.NW
• VirginiaAve.&21stNW
Background AboutCBS TheProblem Analysis Implementa4on
AnalysisShouldTakePlaceonaBlock‐by‐BlockBasistodetermineOverandUnderU4lizedSta4ons
…MeanwhileTheBikeSta>onat20th&EStreetisOnlyat40%CapacityDuringPeakHours
TheBikeSta>onatVirginiaAveand21stStreetReachesCapacityinwhatappearstobeacyclicalbasis…
0
2
4
6
8
10
Num
berofBicycles
VirginiaAve&21stStreetBicycleUsage(Capacity=11)
0
5
10
15
Num
berofBicycles
20th&EStreetNWBicycleUsage(Capacity=15)
F
3Certainblocks(andsta>onswithinthoseblocks)experiencevaryingdegreesofu>liza>onRates.
Background AboutCBS TheProblem Analysis Implementa4on
WhileVirginiaAveAppearstoReachMaximumCapacityonaCyclicalBasis,ASta4on3BlocksAwayHasExcessCapacity
CurrentMeasuresinPlaceRelySolelyon4TruckstoRedistributeBikesThroughouttheCity(Opera>ng12HoursperDay/6DaysPerWeek)
Solu&on Tac&c Constraints Ancillarybenefits/costs
SRViability?
AddCapacity Increaseexis4ng,MannedSta4on,Mobilesta4on
Capital,Labor,Land,R&D,Time
Lowercapacityu4liza4on
N
ShortenSupplyChain
Maintenance/corralroomsdowntown
Capital,Overhead,Time
Lowercapacityu4liza4on,overcomestraffic
N
Subcontract Formal(Busorbikemessengers),Informal(opportunists)
Qualitycontrol,Infrastructure,Marginalcosts
Inconsistent,trafficissues
N
Incen4ves(A) “credits”forunpopularroutes
Solware,Marginalcosts,Liveanalysis
Revenuereduc4on,Inconsistent
Y
Incen4ves(B) Live/Real‐TimePointssystem
Liveanalysis,solwareorlabor
AdRevenuefromCorp.Sponsors,Inconsistent
Y
Background AboutCBS TheProblem Analysis Implementa4on
ByImplemen4ngaLivePointsSystem,CapitalBikeshareCanDiffuseCapacityConstraintsAcrossSta4ons
Background TheProblem Analysis Conclusion Implementa4on
RealTimePointsSystem:1)DiffuseCapacityConstraints2)IncreaseCustomerSa4sfac4on3)IncreaseRevenue
Points Gil AdRevenue
100 $20 $20
200 $50 $50
300 $75 $75
400 $125 $125
rewardpoints
Thankyou!
• ChrisEatough,BikeArlingtonProgramManager• EuanFisk,AltaBicycleShare• LanceSchine,ChiefInforma4onOfficer,DistrictDepartmentofTransporta4on• ScoWKubly,DirectorofProgressiveTransporta4onServicesAdministra4on,DistrictDepartmentofTransporta4on
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