Capabilities Overview

The Power of Business Communications • Effective business communications make it possible to

connect with targeted audiences in order to achieve a company’s objectives

• Spans the following primary disciplines: public relations, employee communications and marketing communications

• Offers a cost-effective way to communicate with key audiences including clients, prospects, employees, media, industry analysts and others with an interest in your company and its products/services

The Power of Business Communications (cont.)

• Can be used to support a wide variety of initiatives including brand-building, product launches, reputation management, crisis management, employee productivity and more

• Messages can be tailored to specific audiences in order to provide greater efficiency

Wisbrock Communications Capabilities • Public Relations

• Employee Communications

• Marketing Communications

• Editorial Services

Public Relations Capabilities • Customized public relations plans based on your business

objectives• Media relations programs designed to raise your

company’s profile with the press• Electronic and traditional press kits that introduce your

company, its management and its products to the media• Press release development and pitching

Public Relations Capabilities (cont.)

• Development and pitching of story ideas/case studies

• Development of trade show materials

• Media training to maximize press opportunities

• Crisis communications management to handle potentially damaging stories

Employee Communications • Customized internal communications plans designed to

maximize employees’ productivity and understanding of your company’s operations

• Employee newsletters, executive communications, town hall meeting management, CEO tours, etc.

• Intranet communications that share company news, case studies, best practices, etc.

Employee Communications (cont.)

• Executive communications that establish a forum for communications between senior management and employees

• Development of corporate blogging policy and other programs as necessary

Marketing Communications

• Corporate capabilities brochures to promote your company’s products and services

• Product brochures/fact sheets to help introduce new products and support existing ones

• Internet copy development that effectively communicates your company’s abilities to website visitors

Marketing Communications (cont.)

• PowerPoint/Sales presentation development to assure a consistent company/brand development message

• Trade show support material development to maximize opportunities

Editorial Services • Accurate proofreading of printed materials to save money

by avoiding reprints

• Copy editing services including rewriting as necessary to assure materials are presented with a consistent voice

• Development of editorial direction for collateral materials to help the production process go smoother through advance planning

Why Wisbrock Communications?

• Nearly two decades of corporate communications and agency experience with leading organizations including Leo Burnett, A.C. Nielsen, Information Resources and others

• Proven track record of success with domestic and international media including The Wall Street Journal, New York Times, Chicago Tribune, USA Today, Business Week, TIME, Newsweek, Investor’s Business Daily as well as leading industry-specific publications

• Comprehensive media contact network provides access to a wide variety of outlets

Why Wisbrock Communications? (cont.)

• Experience providing strategic counsel to senior management will quickly establish credibility throughout key areas of your company

• Broad experience in a wide variety of industries decreases learning curve and allows for greater contributions early on

• Senior level expertise that expands your company’s communications efforts without increasing headcount

• Cost-effective way to manage communications needs that increases your company’s marketing return on investment

Company Experience

• Children’s Advocacy Center

• Fergus/Peters Group

• Freund Container

• Generation 5

• Information Resources, Inc.

• Keebler

• Leo Burnett/Starcom

• National Safety Council

• Nielsen Marketing Research

• Nielsen Media Research

• Panasonic Factory Automation Group

• Sprint

• Stagnito Communications

• StartSampling

• TuckerKnapp

• Wellmark International

The following companies have benefited from the expertise offered by Wisbrock Communications:

Next Steps?

• Contact Ray Wisbrock at 847-502-6507 to discuss further

• Identify initial needs and prioritize accordingly

• Establish budget based on retainer or project-based arrangement

• Enjoy the extensive benefits offered by the planning, development and implementation of comprehensive communications efforts