6100 SE Oetkin Road, Portland Oregon 97267 • 503 882 0859 Jeff@Jefffarrell.com • website and sample galleries: Jefffarrell.com

Jeff Farrell/Outpost Creative, Inc. | Portland, Oregon Owner, Designer, Art Director, Photographer – February 2002 to Present

Established niche business to provide marketing directors, managers and in-house creative teams with an experienced, widely capable, cost-efficient and dedicated resource for creative production.

Currently serving several North American clients from my home-based studio near Portland.

The majority of my work has come through referrals and long-term client relationships, something I am very proud of and attribute to consistently delivering superior ROI for those who hire me.

Recruited by Corporate Director of Marketing to develop the company’s first in-house creative department. Tasked with managing all advertising creative for the gaming division, including properties in Lake Tahoe, Mississippi and venues under development in Las Vegas and Colorado.

Grew department into a team of six and put essential systems and equipment in place for efficient workflow management. Created new logo identity and graphic standards for the Horizon Resort Casino at Lake Tahoe and Lighthouse Point Casino in Mississippi.

Also established Columbia Sussex’s first creative content library, which included a web portal for sharing large files with external service providers. Standardized maintenance routines for all Macintosh systems and the creative department’s local network.

Hired by Senior Vice President of Corporate Marketing to head Harveys internal creative department.

Accomplishments include: development of the overall graphic identity and logo for the “A Natural Advantage” campaign; in addition to playing a key role as art director for related TV animation and postproduction.

Ongoing responsibilities involved concepting and hands-on production of print advertising, collateral, outdoor, special event pieces, website design and still photography. Additional activities included: art direction and the management of external creative sources, as well as miscellaneous film and video production/postproduction.

Updated essential production hardware and software to bring them in line with current standards. Initiated new routines for maintaining all Macintosh systems, content library and network.

Refined methods and tools for project planning, tracking and archiving completed work.

Columbia Sussex Corporation | Lake Tahoe, Nevada Creative Director – August 2001 to February 2002

Harveys Casino Resorts / Harrah’s (Caesars) Entertainment, Inc. | Lake Tahoe, Nevada Senior Art Director – November 1999 to August 2001

Brand and Marketing Design for all MediaLogos and Corporate GraphicsSpecial Event InvitationsPromotional Theme GraphicsCollateral, Catalogs and Sales Kits (print and digital)Graphics Standards GuidesOutdoor Advertising including Billboards and Vehicle WrapsTrade Show Display GraphicsCustom–Responsive Websites, CMS and SEO, Email TemplatesPhotography & Video (studio and location) — including Food, Facilities, People and ProductsDigital Image Compositing, Retouching and EnhancementHistoric Photo Digitizing, Restoration and PreservationCreative Team Development and Production WorkflowDigital Asset Management/Archiving

Adobe CC: Photoshop, Lightroom, InDesign, Illustrator, Premiere, After Effects, Muse, Acrobat and mobile appsAffinity: Photo, Designer, PublisherFontAgent SyncWordPress, WIthout Code, HTML, CSSMailChimp, Constant Contact, MailerLite, MJMLGoogle Workspace, Blinkbid, Harvest, Workfront, HoneyBookMicrosoft Office: Word, Excel, PowerPoint, OutlookFluency in both Mac and PC platforms for design, imaging and workflow managementNikon digital camera system for still and motion captureAssortment of strobe and continuous lighting for studio and location projectsON1: Photo RAW 2021 • Exposure Software: Exposure X6DxO: PhotoLab 4 Elite, Nik Filter Collection 3

C A P A B I L I T I E S

W O R K H I S T O R Y A N D E X P E R I E N C E

Skills & Expertise Hardware and Software Tools

503 882 0859 • Jeff@Jefffarrell.com • website and sample galleries: Jefffarrell.com

REFERENCES Page

E D U C AT I O N

A D D I T I O N A L E N D E A V O R S

P R O F E S S I O N A L A F F I L I AT I O N S

A W A R D S A N D C E R T I F I C AT I O N S highlights

Associate Degree in Art with supplemental emphasis on BusinessSierra College – Rocklin, CaliforniaCosumnes River College – Sacramento, California

Bachelor of Arts Degree in Commercial PhotographyBrooks Institute of Photography – Santa Barbara, California

Annual continuing education: Adobe MAX, Photoshop World, PhotoPlus Expo and Creative Pro Week

City Councilman and Mayor, Colfax, CaliforniaInstructor, Placer County Office of EducationHiker, Kayaker, Outdoor Adventurer (w/ Dogs)

American Society of Media Photographers (ASMP)American Institute of Graphic Arts (AIGA)The Association of Gaming Equipment Manufacturers (AGEM)International Association of Printing House Craftsmen

Fuji Film National Masterpiece AwardNorthern California Gold “ADDY” for Harrah’s annual report IAPHC Gold Award and CSG “Best Mailing Piece” for Harrah’s New Year’s invitationWork included in Professional Photographers of America international touring exhibitionProfessional Photographers of America – Certified Professional Photographer (CPP)

The HMM Group, Creative Digital Studios, Ltd. | Las Vegas, Nevada Creative Director – August 1998 to November 1999

Ameristar Casinos, Inc. (acquired by Penn National Gaming) | Las Vegas, Nevada Creative Director – March 1994 to August 1998

W O R K H I S T O R Y A N D E X P E R I E N C E continued

Recruited by CEO to manage creative staff and production at HMM’s facilities in Idaho and Nevada.

Mission at HMM included three primary objectives — improve quality of creative deliverables, implement new systems to improve workflow and help facilitate the agency’s growth through more consistent branding.

Specific hands-on activities included: still photography, video production/postproduction, design and art direction for print, outdoor, collateral, invitations, direct mail, multimedia and the web.

Played key role in helping the agency roll out new digital video production capabilities to the casino-resort industry.

Hired by CEO as Corporate Advertising Manager. Promoted in September 1995 to Director of Marketing at Cactus Petes Resort Casino, then to Corporate Creative Director in August of 1996.

Responsibilities included hands-on design and execution of projects as well as direction and management of external creative resources.

Scope of work included grand opening campaigns for three themed properties, corporate identity and logo development, promotional print advertising and collateral, annual reports and investor relations material, still photography, video production/postproduction and multimedia design.

Established the first guidelines for company-wide graphic standards; including a comprehensive style manual.

Developed the company’s first workflow management system, including — production tracking, estimating, approval process, cost analysis and archiving.

Reported to the Corporate Vice President of Marketing.