Capabilities Deckfosterproject.net/.../foster_capabilities19.pdf · 2019-07-01 · Capabilities Deck Foster Project is a brand design and production studio dedicated to making impactful

Capabilities Deck

WWW.FOSTERPROJECT.NET @FOSTERPROJECT

Capabilities Deck

Foster Project is a brand design and production studio dedicated to making impactful connections through the lens of communication. We develop user-focused creative solutions for individuals, teams, and organizations. We are a resource for structuring and realizing powerful ideas; Everything At Once.


Capabilities Deck


WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG A)

Capabilities Deck


WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG B)

Capabilities Deck


WWW.FOSTERPROJECT.NET @FOSTERPROJECT(IMG C)

What We Do

Foster Project specializes in developing brand-focused communication in the form of designs, words, images, sounds, and textures. We explore the ethos of an organization, from origin to aspiration, to formulate systems imperative to successful branded communications.

An organization’s voice is defined by its perceivable components. The genesis of an iconic brand begins with a framework.

If a brand is supported by an intentional, functional, and sensational communication system, then it will maximize its impact.

EXPLORATION

CREATION

EXPERIMENTATION


Principles

At all points of the project, collaborators explicitly understand the scope of work, deliverables, timelines, and costs.

During the design process, Foster Project maximizes the quality of the final goods and services within the scope of work.

Foster Project has total creative freedom over the project and addresses all design challenges through the lens of intention, function, and aesthetic.

WWW.FOSTERPROJECT.NET @FOSTERPROJECTCLARITY

QUALITY

CONTROL

Research & Insight Development, Brand Positioning, Brand Definitions, Content

Strategy, Naming, Visual Systems, Brand Guidelines, Content Development, Product Design, Product Development, UX, Web, Mobile, Printing, Packaging

Our Services


Brand Design

Production Studio

We design and develop visual systems and interactive digital experiences for new projects and redesigns.

We produce narrative-driven digital media, innovative packaging, and printed goods for forward-thinking projects.

Brand Design


Cigarette Packaging

Brand Design


Brand Design


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Brand Design


Ratio/

Ratio/

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Brand Design


Cultura Flyer Digital Design

Brand Design




Brand Design

Production Studio



Production Studio


Production Studio


Production Studio


(C LIC K T O VIE W)

Nikelab Video

https://vimeo.com/316953494


Production Studio


Production Studio


(C LIC K T O VIE W)

Studio 6F Video




Select Projects


(4 projects)

HAUS CANNABIS

(A) THERE’S NO QUESTIONING LOS ANGELES’ INFLUENCE ON POPULAR CULTURE. THE CITY THRIVES OFF OF HUSTLE AND CREATIVE EXPRESSION. IN A FRESHLY

LEGALIZED MARKETPLACE, HAUS WAS CREATED TO EMBODY ITS EVER-CHANGING PULSE.

(B) FROM THE BEGINNING, OUR FOCUS WAS THE URBAN CONDITION. ELECTRONIC MUSIC AND ARCHITECTURE HELP CRAFT OUR UNDERSTANDING OF LOS ANGELES’

ICONIC CULTURE. THEREFORE, OUR INSPIRATION FOR HAUS WAS DERIVED FROM THE ICONIC MINI MOOG SYNTHESIZER AND THE BAUHAUS. COMMUNITY, INVENTION,

AND ENERGY ARE CONSISTENT THEMES THROUGHOUT THE DESIGN CONCEPT. WE HAVE WORKED WITH HAUS TO RESEARCH, DEVELOP, AND PRODUCE AN ECOSYSTEM

OF ASSETS TO ESTABLISH THE BRAND’S POSITION IN THE MARKETPLACE.

THE PROJECT

HAUS is a next-generation cannabis brand focused on applying a new lens to cannabis-user interactions.

ETHOS

Research & Insight Development, Brand Positioning, Brand Definition, Naming, Brand Guidelines, Content Strategy, Content Development, Web, Packaging

SERVICES OFFERED

(1) OUR TARGET DEMOGRAPHIC IS LA-BASED CREATIVE

PROFESSIONALS BETWEEN 21-29 YEARS OLD

(2) THROUGHOUT OUR RESEARCH, WE UNCOVERED THAT THE

TEMPORAL FOCUS HAS A SIGNIFICANT EFFECT ON HAPPINESS.

YOUNGER PEOPLE HAVE MORE LIFE AHEAD OF THEM, SO ARE

FUTURE-FOCUSED AND GLEAN HAPPINESS FROM EXCITEMENT.

WE CREATED AN INTRIGUING, INVENTIVE BRAND EXPERIENCE

FOR HAUS.

INSIGHTS

BRANDING & VISUALS

PACKAGING

WEB

WEB

MADISON–USA

39

º59

'14.19

1"N

-83°0

'20

.814

"W

“sPORTING GOODS”

39

º59'1

4.1

91"N -83°0'2

0.814"W

(A) COLUMBUS, OHIO IS AN IMPORTANT PLACE TO FORMER BUCKEYE AND CURRENT NBA PLAYER EVAN TURNER. IN THE HEART OF THE MIDWEST, THERE’S

A SHORTAGE OF INTERNATIONAL BRANDS; MADISON-USA WAS CREATED TO BE A TRAILBLAZER FOR INDEPENDENT DESIGNERS, BOTH IN-PERSON AND ONLINE.

(B) AT THE NEXUS OF SPORTS AND STREETWEAR, MADISON-USA EMERGES AS A WELL-CURATED ALTERNATIVE BRAND. WE COLLABORATED WITH MADISON-USA

TO DEVELOP AN HONEST AND REFLEXIVE BRAND EXPERIENCE.

THE PROJECT

Madison-USA is a lifestyle boutique based in Columbus, Ohio.

ETHOS

Brand Positioning, Content Development, Web, Packaging, Product Design, Product Development, Printing

SERVICES OFFERED

(1) IN AN INCREASINGLY POPULAR STREETWEAR MARKETPLACE, IT

IS CRITICAL TO EXPLORE THE POINTS-OF-DIFFERENCE WITHIN THE

BRAND’S ETHOS THAT MAKES THE PRODUCT OR EXPERIENCE UNIQUE.

MORE IMPORTANTLY, MADISON-USA’S DEEP CONNECTION TO BASKETBALL,

CULT T-SHIRT BRANDS, AND COMMUNITY ENGAGEMENT PROVIDE AMPLE

SPACE FOR THE BRAND VISION TO GROW AND DEVELOP.

(2) IN THE DEVELOPMENT OF PRINTED GOODS AND E-COMMERCE FOR

MADISON-USA, PRODUCTS MUST BE CONCEPTUALLY AND FUNCTIONALLY

CONGRUENT. FOR EXAMPLE, REDUCTIONIST T-SHIRT GRAPHICS WORK

SYNERGISTICALLY WITH UTILITY-DRIVEN WEBSITE NAVIGATION TO

HARMONIZE USER EXPERIENCE.

INSIGHTS

WEAR

WEAR

WEB

WEB

KING RANGE

(A) HUMBOLDT-COUNTY CREATED THE CANNABIS INDUSTRY AS WE KNOW IT. AS MULTI-GENERATIONAL RESIDENTS OF SOUTHERN HUMBOLDT, KING RANGE’S

FOUNDERS ARE FOCUSED ON THE PRESERVATION OF RESOURCES AND RELATIONSHIPS IN THE DEVELOPMENT OF AN INTERNATIONAL INDUSTRY.

(B) WE SOUGHT OUT TO REDEFINE THE TRADITIONAL NARRATIVE BY DEVELOPING A BRAND THAT REFLECTS THE CHARACTER OF PASSIONATE CULTIVATORS

AND THE BEAUTY OF NORTHERN CALIFORNIA.

THE PROJECT

King Range is a legacy Humboldt-county cannabis brand inspired by nature, sustainability, and mindful consumption.

ETHOS

Research And Insight Development, Brand Positioning, Brand Definition, Brand Guidelines, Content Strategy, Content Development, Web, Packaging

SERVICES OFFERED INSIGHTS

(1) OUR TARGET DEMOGRAPHIC IS SF-BASED EDUCATED

PROFESSIONALS BETWEEN 30-40 YEARS OLD.

(2) THROUGHOUT OUR RESEARCH, WE UNCOVERED THAT THE

TEMPORAL FOCUS HAS A SIGNIFICANT EFFECT ON HAPPINESS.

OLDER PEOPLE HAVE LESS LIFE AHEAD OF THEM, SO ARE

PRESENT-FOCUSED AND GLEAN HAPPINESS FROM CALMNESS.

WE CREATED A CALMING, CONSIDERATE, SOPHISTICATED

BRAND EXPERIENCE FOR KING RANGE.

WEB

WEB

PHOTOGRAPHY

KRCO Documentary

CLICK TO WATCH




LIMITLESS CC

(A) INCREASINGLY, THE WORLD’S BEST BRANDS ARE MOVING TOWARDS INTERACTIVE MARKETING CAMPAIGNS TO ENERGIZE CONSUMERS. LIMITLESS CREATIVE

CO. HAS LED THE CHARGE IN CUSTOMIZATION AND EXPERIENTIAL MARKETING, SETTING NEW BENCHMARKS IN THEIR EXCLUSIVE PARTNERSHIP WITH NIKE.

(B) WORKING WITH THE WORLD’S MOST VALUABLE BRAND IS VERY EXCITING FOR LIMITLESS. FOSTER PROJECT WAS THE SWISS-ARMY KNIFE LIMITLESS CC

NEEDED TO CO-PRODUCE DESIGN AND PHOTOGRAPHY DELIVERABLES FOR ITS SPRING/SUMMER 2018 CAMPAIGNS.

THE PROJECT

Limitless Creative Co. is an experiential marketing company based in Chicago, Illinois.

ETHOS

Brand Positioning, Content Strategy, Content Development, Web, Mobile

SERVICES OFFERED INSIGHTS

(1) EXPERIENTIAL MARKETING IS A FAST-MOVING SPACE, AND

AGENCIES THAT OFFER FULL-STACK SOLUTIONS ARE REQUIRED FOR

THE CREATION OF MEANINGFUL CONSUMER INTERACTIONS. WE FOCUSED

ON DEVELOPING GRAPHICS AND IMAGERY THAT ARE CUSTOMIZABLE AND

PERSONAL, WHICH OFFER OPPORTUNITIES FOR NOVEL EXPERIENCES

FOR CONSUMERS.

(2) WORKING WITHIN EXISTING GUIDELINES PRESENT CREATIVE

CHALLENGES THAT CATALYZE INTROSPECTION AND CONCEPTUAL

REINVENTION. WITH LIMITLESS, WE WORKED TOGETHER TO SUBTLY

REINTERPRET THE BRAND’S IDEAS THROUGH A FAMILIAR LENS.

RECAP

PHOTOGRAPHY

PHOTOGRAPHY

Foster Project’s principal office is located at 2023 W Carroll Ave.

The space functions as a collaborative design studio optimized for

research, exploration, and creation.

Our Studio





Our Studio


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Our Studio


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Our Studio


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Our Studio


(IMG I)


website — fosterproject.netinstagram — @fosterproject

email — [email protected]

Contact

Documents

Capabilities Deckfosterproject.net/.../foster_capabilities19.pdf · 2019-07-01 · Capabilities Deck Foster Project is a brand design and production studio dedicated to making impactful