Capabilities 2011

Our BackgroundSingleSource Consulting

Inc.Holding Company

A multi-disciplined, marketing and advertising services company specializing

in the development of successful innovative techniques that turn global

consumer demand into measurable sales activation

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“We strive to treat your business like it’s our business. Strategic thinking is at the

core of everything we do, and we are focused on driving measurable results for

our clients. We’re also committed to bringing superior service back to the

marketing services sector.”

Gwendolyn Singletary

President/CEO

Who We Are

• A lifestyle marketing and promotional engagement firm specializing in:

– Branding

– Integration

– Lifestyle & Events Marketing

– Faith-based Marketing

– Celebrity Brand Management

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What We Do• Full-service, multi-disciplined marketing agency with departments dedicated to

partnership and collaboration with our clients:

Account Management

Interactive

Media Services

Celebrity Brand

Management

Events MarketingPublic

Relations

Faith-based Marketing

Brand Integration

Strategic Planning/

Consumer Research

Creative Services

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Our Model…The E Principle™

Engage the consumer with a relevant

Experience that will create a lasting impression via

Entertainment and Educate to Extend the interaction,

Enhance the brand and

Expand market share.

Given the current business environment we understand the importance of acquisition and retention programming that enhances brand/customer dialogues while ensuring a sizeable return on investment is achieved...more streamlined work...less marketing fluff!

The Way We Do It

ROI

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The Work

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• FAITH BASED MARKETING:

• Increase intent to purchase among target via How Sweet the Sound (HSTS) family-friendly program that aligns with the key pillars of the culture: Music, Community, Church. Increase (HSTS) registration and ticket sales/expand brand affinityOur Strategy

The Results

• In 2011 increased choir registration within 3 months vs. 6 month total registration period in 2010

• In 2011 50% of registrations were from returning choirs vs 23% in 2010• Grassroots activations drove ticket sales messaging at all events/programs contributing

to the significant increase in sales in 2010 --7 markets sold out in 2010 • 180 local grassroots events conducted• Achieved $14MM value with over 400MM impressions through local and national media

efforts

Client Challenge

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Urbanforce Created HSTS Extension Programs

2010 HSTS National Grassroots Events 2010 Community Arts: the Mural Program

2011 HSTS/Stellar’s Choir Boot Camp 2011 One Love Cruise

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Client Challenge

Our Strategy

The Results

BRAND POSITIONING:

Grow awareness, relevance and consumption/share within category among niche consumers, (core AA trendsetters) and change the perception from being the drink of “crazy white boys”

• We redefined the brand’s positioning and architecture for reaching this target by leveraging an iconic personality who represented the culture– via Busta Rhymes

• Developed a 360 advertising campaign inclusive of radio/tv/print, promotions, events, sponsorships, street marketing retail and an online loyalty program

• Moved from the 4th to the 3rd largest-selling CSD • Extended launch of Code Red,– within 2 mos • AA usage increased +35% KPIs among AA teens +49%

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Our Strategy

Client Challenge

The Results

• Increased their ROI• $250K investment • 300 million impressions • 5 million viewers

• Media Equivalent Value = $4.5 million TV buy

• In Johnson Family Vacation we organically made the vehicle a “character” and integral part of the story line, the film around the idealized onboard navigation system as the family treks across the country to their family reunion

BRAND INTEGRATION:

Increase brand awareness and sales among target for Lincoln Navigator via Product Integration that makes sense and doesn’t seem forced

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BRAND INTEGRATION:

Ford’s launch of the new voice-activated, in-car technology SYNC® and the new 2008 Ford Focus needed awareness and credibility among a young trend setting target in the crowded small-car category

• We leveraged the cross-over appeal of Chris Brown with the release of his new album to generate excitement and awareness

• Created online sweepstakes with pre-show and in-show integration on-screen messaging from Chris Brown utilizing website and text messaging

• A replica of the SYNC® console appeared on screen allowing the audience to see the technology in action at pre-arranged points in the show

• Conducted on-site activation in 18 markets• Activated local lifestyle street teams

Our Strategy

Client Challenge

The Results

• Awareness goals exceeded : 30% higher than Ford norm with 59% naming Ford as top-of-mind

• Captured the target: 80% of audience and respondents were 18-34, skewed 79% women

• Visits to Ford website were 51% higher than norm • Intention to visit a Ford dealer was 60% higher with 60% expressed intent • Nearly 40,000 sweepstakes entrants • Improved perception of Ford as a cutting-edge brand with hot new products

and technology

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BRAND AWARENESS:

Increase viewership and create a turn-key application to grow database by demonstrating NBC’s commitment to issues among target communities

• Utilized roundtable discussions that addressed issues that were appealing, relevant and empowering to this community and invited prominent AA pastors that would draw a significant audience base to NBC --showcasing their significant relationship and support

• Created content “tool kits” that could be used by small churches, community organizations and individuals in action in their local communities

Our Strategy

Client Challenge

The Results

• Client viewership goals exceeded with 2.5 million impressions during the series

• The online series created for MSNBC.com was measured as successful with database growth

• ROI goals achieved with media coverage: Jet magazine, Times Square, NBC “Positively Black”

• Grew AA brand affinity over the course of the roundtable initiative and beyond

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Thank You

For more information please contact:

Urbanforce™ Inc.

247 West 35th Street – 11th Floor

New York, NY 10001

212.564.9173

Attn: Gwendolyn Singletary

info@urbanforce.biz

www.urbanforce.biz

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