CAP17Frontmatter

Santa Cruz County Community Assessment Project, Year 17, 2011 2011 Highlights

© 2011 Applied Survey Research 1

2 © 2011 Applied Survey Research

Community Assessment Project Products TheCommunityAssessmentProjectReportisavailableonlineandalsoasabookfor$30.00attheUnitedWayofSantaCruzCountyoffice:4450CapitolaRoad,Suite106,Capitola,CA95010|Tel:831‐479‐5466Fax:831‐479‐5477.

Customizedreportsdetailingspecifictopicareas,geographicregions,anddemographicprofiles,areavailablebycontactingAppliedSurveyResearch.

Alsoavailableatnochargeisthecolormagazine(SummaryReport)oftheYear17,CommunityAssessmentProjectfindings.

TolearnmoreabouttheSantaCruzCountyCommunityAssessmentProjectortogetinvolved,pleasevisitourwebsiteatwww.santacruzcountycap.org.

About the Researcher AppliedSurveyResearch(ASR)isanonprofit,socialresearchfirmdedicatedtohelpingpeoplebuildbettercommunitiesbycollectingmeaningfuldata,facilitatinginformation‐basedplanning,anddevelopingcustomstrategies.Thefirmwasfoundedontheprinciplethatcommunityimprovement,initiativesustainability,andprogramsuccessarecloselytiedto

assessmentofneeds,evaluationofcommunitygoalsanddevelopmentofappropriateresponses.

TheCommunityAssessmentProjectisaprimeexampleofacomprehensiveevaluationoftheneedsofthecommunity.Itsgoalistostimulatedialogueabouttrendsandtoencourageinformedstrategiesforshapingfuturepoliciesandeffectiveactions.

Watsonville:55BrennanStreetWatsonville,CA95076Tel:831‐728‐1356‐Fax:831‐728‐3374

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Cover Photographs Front Cover: (L&R) – Michelle Luedtke; Back Cover: (L) – Shmuel Thaler, Santa Cruz Sentinel, (R) – Abbie Stevens Report Design Applied Survey Research Graphic Design (Cover & Report) Michelle Luedtke, Applied Survey Research Production Business with Pleasure

Santa Cruz County Community Assessment Project, Year 17, 2011 Table of Contents


TABLE OF CONTENTS 2011Highlights.................................................................5CommunityAssessmentProjectOverview..........11Acknowledgments..........................................................122011CommunityHeroes&Goals............................14

Demographics 17

SantaCruzCountyDemographicProfile..............18CountyResidencyandMobility................................20

Economy 21

EconomicSnapshotofSantaCruzCounty...........22EconomyCommunityGoals.......................................22EconomicWell‐Being...............................................23TaxableSales................................................................25AgriculturalProduction...............................................26Tourism...............................................................................27JobOpportunities............................................................28UnemploymentRates...............................................29NetJobGrowth.................................................................30HouseholdIncome.....................................................32PovertyLevel....................................................................33Self‐SufficiencyIncomeStandards..........................34AffordableHousing...................................................35HousingOccupancyandTenure...............................39Foreclosures......................................................................40AssistanceforNeedyFamilies..................................40

Education 43

EducationSnapshotofSantaCruzCounty...........44EducationCommunityGoals......................................44StudentEnrollment........................................................45TestScores–STAR(CaliforniaStandardsTest)................................................................46TestScores–AcademicPerformanceIndex(API).....................................................................................48TestScores–CaliforniaHighSchoolExitExam(CAHSEE)............................................................................52TestScores–SAT.......................................................53

EnglishLearnerStudents...........................................55HighSchoolDropoutRates...................................56SatisfactionwithLocalEducationalSystem..56YouthAssets.....................................................................58SafeSchoolEnvironment............................................59ChildCare..........................................................................60CollegePreparationCourses................................61CabrilloCollegeAttendance......................................62UCSantaCruzAttendance..........................................63EducationalAttainment..............................................64LibraryUse........................................................................66

Health 67

HealthSnapshotofSantaCruzCounty.................68HealthCommunityGoals............................................68AccesstoHealthCare..............................................69LowIncomeHealthCare.............................................71HealthInsurance.......................................................73EndofLifeWishes(LivingWillorAdvanceDirective).........................75Births...................................................................................76TeenBirths........................................................................76AdequatePrenatalCare...............................................77BirthWeight.....................................................................79Breastfeeding...................................................................79ImmunizationLevels....................................................81DentalCare........................................................................82MentalHealth...................................................................83PhysicalHealth................................................................84PhysicalActivity.............................................................84FruitandVegetableConsumption..........................85Obesity...........................................................................86Diabetes..............................................................................87AlcoholUse.......................................................................89AvailabilityofAlcohol..................................................89AcceptanceofAdultAlcoholProvision.................90CommunityAcceptanceofMarijuanaUse...........90TobaccoUse......................................................................92MethamphetamineAdmissions...............................92PrescriptionDrugUse..................................................93

Table of Contents Santa Cruz County Community Assessment Project, Year 17, 2011


SubstanceUsebyStudents........................................93UnintentionalInjuries..................................................95IntentionalInjuries........................................................95ReportedCommunicableDiseases.........................96AIDS......................................................................................96Suicides...............................................................................97LeadingCausesofDeath.............................................98

Public Safety 101

PublicSafetySnapshotofSantaCruzCounty..............................................................................102PublicSafetyCommunityGoals............................102CrimeRate.................................................................103JailPopulationCharacteristics..............................106JuvenileArrests.......................................................107ConcernAboutCrime/NeighborhoodSafety............................................109PoliceOfficers...............................................................111PoliceResponse...........................................................112LawEnforcementEffectiveness............................112FireResponse...............................................................113FamilyViolence............................................................114ElderAbuse....................................................................116ChildAbuse...............................................................117FosterCarePlacements............................................118DrivingUndertheInfluence...................................119DrugArrests..................................................................120DisasterPreparedness..............................................122

Social Environment 123

SocialEnvironmentSnapshotofSantaCruzCounty.................................................124SocialEnvironmentCommunityGoals..............124BasicNeeds...............................................................125Homelessness...............................................................126PeopleServedbyFoodBank..................................130StudentsReceivingFreeorReducedCostMeals.................................................................................131RacismandDiscrimination.....................................132

HateCrimes....................................................................133QualityofLife................................................................134YouthActivities............................................................136PeoplewithDisabilities.......................................137CommunitySupport...................................................142Volunteerism/CharitableGiving......................143KnowledgeaboutLocalGovernment..................145VotingandPoliticalEngagement.....................145

Natural Environment 147

NaturalEnvironmentSnapshotofSantaCruzCounty..................................................148NaturalEnvironmentCommunityGoals...........148ConcernfortheEnvironment................................149ProtectedLand........................................................150MilesofRecreationTrails........................................153FarmersMarketandLocalProduce....................153OrganicFarming..........................................................154FarmlandAcreage.......................................................156PesticideUse..................................................................157HealthofCountyWaterways..................................157BeachWarningsandClosures...............................158WaterPollutionReduction......................................159WaterUseReduction............................................160Non‐AgriculturalWaterUse...................................161AirQuality.......................................................................162MotorVehicleRegistrations...................................164RoadwayCongestion.............................................164AlternativeTransportation.....................................165WasteReduction..........................................................168

Appendices 169

AppendixI:Methodology.........................................170AppendixII:Definitions............................................172AppendixIII:SantaCruzCountyTelephoneSurveyResults,2011..........................180AppendixIV:PastCommunityHeroes1996‐2010......................................................................194



2011 HIGHLIGHTS Our Population

SantaCruzCounty’spopulationwasapproximately263,000individualsasof2010,withaconsistentlyincreasinggrowthtrendoverthepastdecade.

Theaveragefamilysizewas3.2in2010,withmarried‐couplehouseholdsmakingupabout45%ofcountyfamilyhouseholdtypes.

In2010,60%ofresidentswerewhite,32%wereHispanic,4%wereAsian,2%weremulti‐racial,1%wereAfrican‐American,andAmericanIndiansandPacificIslandersmadeuplessthan1%.Almost70%ofthepopulation5yearsandolderspokeonlyEnglishathome,andoverone‐fourthofthecountypopulationspokeSpanishathome.

Our Economy Economic Well-Being

31%ofCAPsurveyrespondentsfelttheywerebetterofffinanciallyin2011,upfrom20%ofrespondentsin2009.Ofthosewhodidnotfeelbetterofffinancially,thetopfivereasonswere:costoflivingincreased,lessincome,unemployed,onafixedincome/retired,andtheoveralleconomyhasdropped/recession.

Nearlyhalf(47%)ofLatinohouseholdsinthecountywerelivingbelowself‐sufficiencyincomestandards(basedontheamountofincomeneededforafamilytomeetitsbasicneeds)in2007.

Jobs and Earnings

Theunemploymentratewas11%forthecountyduringthemonthofAugust2011,lowerthanthestateoverall(12%).ThejurisdictionwiththehighestunemploymentratewasinWatsonvilleat22%forAugust2011.

Medianfamilyincomewas$85,800inSantaCruzCountyin2011,higherthaninCalifornia($70,400)andthenationoverall($64,200).

Housing

ThemediansalepriceofahomeintheSantaCruz‐Watsonvilleareadecreasedto$376,000in2011,downfrom$430,000in2010,andahighof$655,000in2007.Thelowestmedianhomesalepricesoverthepastdecadewerein2009and2011.

Rentcontinuestoincreaseinthecounty.Averagerentforaonebedroomwasabout$1,400in2011comparedtoabout$1,000in2003.

Therewere1,264noticesofdefault,thefirststepintheforeclosureprocess,in2010.

Photo Credit: Chuck Manning, EyePhoto.net

2011 Highlights Santa Cruz County Community Assessment Project, Year 17, 2011


Our Education Early Education/Child Care

Only3outof10children(31%)withworkingparentsinSantaCruzCountyhadtheoptionoflicensedchildcareavailabletothem.

InSantaCruzCounty,3,901childrenreceivedsubsidizedchildcarein2009.Inordertoqualifyforsubsidizedcare,afamilyofthreeneededtomakelessthan$34,000ayear.1Itisestimatedthatsubsidizedchildcareonlycovers60%ofthoseinneed2andin2010therewere1,252childreninSantaCruzonawaitlistforsubsidizedcare.3

School Enrollment

Therewereabout39,000studentsenrolledinpublicschoolsinSantaCruzCountyin2010/11.Abouthalf(53%)ofenrolledstudentswereHispanic/Latinoandnearly40%wereCaucasian.

29%ofstudentswereEnglishLearnerStudentsinthecountyin2009/2010,comparedto24%ofstudentsinthestateoverall.PajaroValleyUnifiedSchoolDistricthadthehighestpercentat47%,nearlyhalfthestudentbody.

Test Scores

83%ofSantaCruzCounty10thgradehighschoolstudentspassedthemathportionoftheCaliforniaHighSchoolExitExamin2010/11,and82%passedtheEnglishLanguageArtsportion,similartothestateoverall.

Thepercentof12thgradestudentswhotooktheSAThasbeendecreasingsince2005/06,withaboutone‐third(32%)ofseniorstakingthetestin2009/10.

High School Dropout Rates

Theadjustedfour‐yearderiveddropoutrateforSantaCruzCountywas18%in2009/10.ForPajaroValleyUnifiedSchoolDistrict,thepercentagedecreasedfrom19%in2008/09to14%in2009/10.

Satisfaction with Schools

86%ofCAPsurveyrespondentsweresatisfiedwiththelocalsystemofeducationin2011,thehighestratingofsatisfactionseensince2000.

College and University Attendance

AlthoughCabrilloCollegeenrollmentfellfrom16,467in2009to15,732in2010,thenumberofCabrilloCollegegraduatesrose26%between2008/09and2009/10,with1,452graduatesin2009/10.

StudentenrollmentatUniversityofCalifornia,SantaCruzcontinuestoincreasewithapproximately17,200studentsinthefallof2010.

Educational Attainment

84%ofSantaCruzCountyresidentshadatleastahighschooldegreein2010,downfrom87%in2002.

1MacGillvary,J.&Lucia,L.(2011).EconomicImpactsofEarlyCareandEducationinCalifornia.UCBerkeleyLaborCenter.2Ibid.3CaliforniaChildCareResource&ReferralNetwork,TheCaliforniaChildCarePortfolio,2011.

Photo Credit: Shmuel Thaler, Santa Cruz Sentinel



Our Health Overall Health

Almost1in3(30%)LatinoCAPsurveyrespondentsin2011indicatedthatingeneraltheiroverallhealthwas“fair”or“poor”comparedto14%ofCaucasianrespondents,astatisticallysignificantdifference.

Forthosewhoseincomewaslessthan$35,000peryear,30%ofCAPsurveyrespondentsindicatedtheirhealthwas“fair”or“poor”,comparedtoonly6%ofsurveyrespondentsearning$65,500ormoreperyear,astatisticallysignificantdifference.

Regular Source of Care

TherewasastatisticallysignificantdifferencebetweenthepercentofCaucasian(91%)andLatino(68%)CAPsurveyrespondentswhohadaregularsourceofhealthcarein2011.

Approximately1in4CAPsurveyrespondentswereusingtheemergencyroomasoneoftheirregularsourcesofcare.

Health Insurance

TherewasastatisticallysignificantdifferencebetweenthepercentofCaucasian(90%)andLatino(51%)CAPsurveyrespondentswhocurrentlyhadhealthinsurancein2011.Overall,thecountyhasseenadecreaseinhealthcoveragesince2007.

Thepercentofcountychildren0‐17withhealthinsurancecoveragedroppedto92%in2009from98%in2007.

57%ofCAPsurveyrespondentshaddentalcoveragein2010,a15%decreasesince2003.

Children’s Health

ChildreninSantaCruzCountyhavelowerratesofimmunizationthanchildreninCaliforniaoverall.Eighty‐threepercent(83%)ofcountykindergartenersand81%ofchildcarecenterentrantshadalloftheirrequiredimmunizations,comparedto91%ofCaliforniansineachagegroupin2010.

Teens

Teenbirthratesdecreasedto30birthsper1,000teensages15‐19in2010,downfrom32birthsper1,000teensthepreviousyear.Oftotalbirthsinthecounty,almost1in10(8%)wereteenbirths,andoftotalteenbirths,87%ofbirthsweretoLatinateenmothers.

Therewasgreateralcoholandmarijuanauseby11thgradecountyteensthanstateteensinthemostrecentCaliforniaHealthyKidsSurvey.Forty‐onepercent(41%)ofcounty11thgradershadusedalcoholinthe30dayspriortothesurveycomparedto34%ofstate11thgraders.Thirtypercent(30%)ofSantaCruzCounty11thgradershadusedmarijuanacomparedto20%ofCalifornia11thgraders.

Obesity

Almost1in4lowincomechildrenages5‐19wereobeseinSantaCruzCountyin2009.

TherewasastatisticallysignificantdifferenceintheoverweightorobeseLatino(70%)andCaucasian(54%)adultCAPsurveyrespondents.

Photo Credit: Michelle Luedtke



86%ofCAPsurveyrespondentswithincomeunder$35,000peryearengagedinphysicalactivityatleastonceaweekforacombinedtotalof30minutesormoreadaycomparedto95%ofthosewithincomesof$65,500ormoreperyear.

Mental Health

Overone‐fourth(26%)ofLatinoCAPsurveyrespondentsin2011reportedfeelingsosadorhopelessalmosteverydayfortwoweeksormoreinarowthattheystoppeddoingsomeusualactivities,comparedto9%ofCaucasianrespondents.

Methamphetamine Use

46%ofSanLorenzoValleyCAPsurveyrespondentsfeltmethamphetamineusehada“big”or“somewhatbig”impact,comparedto35%overallin2011.

Therewasadropinsubstanceabusetreatmentadmissionsforthoseindividualswhousedmethamphetamineasaprimarydrugfrom775admissionsin2006/2007to363in2009/2010.

Breast Cancer Deaths

Thefemalebreastcancerdeathrate(25.8per100,000)inthecountywashigherthanthestate(21.2per100,000)andHealthyPeople2020objectives(20.6per100,000).Accordingtothecommunityhealthguide,SantaCruzCountyisanareaforconcernincomparisontotheUSandsimilardemographic(peer)counties’deathrates.

Our Public Safety Adult Crime

TheSantaCruzCountycrimeratewas39.6per1,000residents,higherthanthatoftheStateofCaliforniaat32.2in2009.

Totalcrimesinthecountyhadbeendecreasingfrom11,459in2005to9,201in2008,butsawarecentincreaseto10,341in2009.

Violentcrimessawa3%decreasefrom2008to2009whilepropertycrimesexperiencedanincreaseof16%.

HalfofallbookingsinSantaCruzCountywererelatedtoalcoholin2010,an18%increasesince2005.

Juvenile Crime

Juvenilearrestratesdecreasedbetween2008and2009,from72.4to69.2per1,000inthepopulation.

ThejuvenilemisdemeanorDUIarrestratewas31per10,000youthinSantaCruzCountyin2009,anincreasefrom25per10,000youthin2008.

Gangs

ThepercentofSouthCounty(22%)CAPsurveyrespondentswhofeltgangshavehadabigimpactintheirneighborhoodwassignificantlyhigherthanNorthCounty(11%)andSanLorenzoValley(3%)respondentsin2011.

Drug Arrests

Drugarrestsamongadultsincreasedbynearly30%between2000and2009.Marijuanaaccountedformorethan20%ofalladultdrugarrestsin2009.




Child Abuse

Thenumberofsubstantiatedcasesofchildabuse4inSantaCruzCountydecreasedby50%overthepasttenyears,from872in2000to435in2010.In2010,childabuseratesinSantaCruzCountydroppedbelowthoseofthestateforthefirsttimeinadecade.

Domestic Violence

Onein10CAPrespondentsin2011reportedthatafamilymemberorfriendinSantaCruzCountyhadexperienceddomesticviolenceinthelastyear.

Elder Abuse

Elderabuse(forresidentsages65andolder)hasrangedwidelyfrom10.4casesper1,000eldersin2000toahighof23.8casesper1,000in2007.Mostrecently,itwas16.1per1,000eldersin2010.

Our Social Environment Basic Needs and Food Insecurity

14%ofCAPsurveyrespondentsreportedhavingtogowithoutbasicneeds,especiallyhealthcare,food,andchildcare.Inaddition,thereweremorerespondentsin2011whowentwithoutfoodorhadlimitedtheirfoodchoicessince2009.

Latinorespondents(26%)hadtogowithoutbasicneedssignificantlymorethanCaucasianrespondents(10%).

OverhalfthestudentsinSantaCruzCounty(51%)receivedfreeorreducedcostmealsin2009/10.

Homelessness

Therewasa22%increaseinthenumberofhomelesspersonscountedinthebiennialpoint‐in‐timecountfrom2,265individualsin2009to2,771individualsin2011.In2011,21%ofthehomelesspopulationwasundertheageof25.

Volunteerism / Charitable Giving

Thepercentofsurveyrespondentswhoregularlycontributemoneytocharitableorganizationswas65%in2011,downfrom74%in2007.Thepercentofrespondentswhoreportedvolunteeringdroppedto41%afteradecadehighof46%in2009.

Public Participation

Registeredvoterturnoutduringallelectionshasbeenconsistentlyhigherinthecountythanthestate.Almost66%ofregisteredvotersturnedoutduringtheNovember2010generalelection,thehighestofallpreviousnon‐PresidentialelectionyearssinceNovember2000.

4PleaseseeAppendixIIfordefinitionsof“Child”andthesechildabusetypes:“CaretakerAbsenceorIncapacity,”“EmotionalAbuse,”“Exploitation,”“GeneralNeglect,”“PhysicalAbuse,”“SevereNeglect,”and“SexualAbuse.”




71%of2011CAPsurveyrespondentshadsignedapetitioninthepast12months,54%hadmetwith,emailed,called,orsentalettertoanylocalpolitician;46%hadattendedatownmeeting,publichearingorpublicaffair;and29%hadjoinedanon‐linepoliticaladvocacygroup.

Quality of Life

Overthree‐quarters(79.5%)ofCaucasianrespondentsreportedenjoyingtheirlife“toagreatextent,”ascomparedtolessthanhalfofLatinorespondents(47.5%),astatisticallysignificantdifference.

Overall,98%ofCAPsurveyrespondentswere“very”or“somewhat”satisfiedwiththeirqualityoflifein2011.Since2000,the#1factorcontributingtoqualityoflifewasscenery,geography,andclimate.

Our Natural Environment Water

Waterpollutionwasthe#1concernforthecounty’snaturalenvironmentaccordingtoCAPsurveyrespondentsin2011.

Thehealthofourcountywaterwaysisimpaired.Ofthe18SantaCruzCountywaterwaysincludedintheCaliforniaEPAreportfor2010,8waterwayswere100%impaired.

Since2009therehasbeenadecreaseinCAPsurveyrespondentswhohavetakenstepstoreducetheirwaterconsumption,butoverallnearly89%havetakenstepstodosoin2011.

Beach Postings

Therewere142beachpostingsin2010,downfrom220in2009.CowellBeachhad132daysofpostingsandCapitolaBeachhad9daysofpostingsin2010.

Land

Therewere112organicbusinessesinthecountyin2010,a42%increasesince2002.

Countyuseofpesticidesperpoundsdecreased14%between2007and2009toabout1,586,000poundsintheyear2009.

Waste

ScottsValleyshowedthelowestwastedisposalrateperpersonperday,withjust0.4lbs;thiswascomparedtoCapitolawithanaveragedisposalof1.8lbsperpersonperdayin2008.


Santa Cruz County Community Assessment Project, Year 17, 2011 Community Assessment Project Overview


COMMUNITY ASSESSMENT PROJECT OVERVIEW TheSantaCruzCountyCommunityAssessmentProject(CAP)isoneoftheoldestprojectsofitskind,with2011markingthe17thanniversaryoftheCAP.TheCAPprojectbeganin1994andwasspearheadedbytheUnitedWay of Santa Cruz County and Dominican Hospital, with Applied Survey Research (ASR) as its researchpartner. The Santa Cruz County CAP evaluates quality of life in six subject areas: the economy, education,health,public safety, the social environment, and thenatural environment.Asof2011, therewereover110indicatorsintheCAPincludingprimarydatafromatelephonesurveyofarepresentativesampleofSantaCruzCounty residents, and secondary data from a variety of national, state and local sources. The CAP isaccomplished througha tenstepcommunity improvementcycledesignedbyASR, togetherwith communitystakeholders. One of the ten steps of the community improvement cycle involves setting community‐widegoals,whileanotherstepfocusesoncommunityactiontoachievethegoals.

TheSantaCruzCountyCAPwaschosenasanexampleofoneofthebestcommunityindicatorprojectsintheUnitedStates; theprojectwon firstplace in the2007Community IndicatorsConsortium InnovationAwardssponsoredbytheBrookingsInstitutioninWashingtonD.C.

TheSantaCruzCountyCAPisprofiledin,CommunityQualityofLifeIndicators,BestPracticesIII,abookaboutbestpracticesincommunityindicatorprojectsthroughouttheworld5andintheOrganizationforEconomicCo‐operation and Development’s (OECD) “Statistics, Knowledge and Policy 2007:Measuring and Fostering theProgressofSocieties.”6In2009,ASRworkedwiththeOECDandtheCouncilofEuropetowriteaninternationalhandbookaboutcommunityindicatorprojects.TheUnitedStatesGeneralAccountingOffice(GAO)determinedthattheSantaCruzCountyCAPprojectisabestpracticemethodologyforindicatorreports.In2010,theSantaCruz County CAP project was featured in an article titled “Connecting Data to Action: How the Santa CruzCountyCommunityAssessmentProjectContributestoBetterOutcomesforYouth”intheAppliedResearchinQualityofLifeJournal(ARIQ)focusedoncommunityindicatorsthatareusedastoolsforsocialchange.

Model Summary TheCAPcommunityassessmentmodel,nowimplementedforitsseventeenthyear,providesacomprehensiveviewofthequalityoflifeinSantaCruzCounty. Itisbasedoncredibleprimarydataandsecondarydatathatare gathered for a series of indicators in six areas: Economy, Education, Health, Public Safety, the NaturalEnvironment,andtheSocialEnvironment.

The CAP has nurtured and encouraged the community’s focus by establishing Community Goals forimprovement.Thereareseveralgoalsforeachofthesixtopicalareas.TheCommunityGoalsfortheyear2015werecreatedwithmorethan1,000communitymembers,stakeholdergroups,andorganizations.GroupsandorganizationsareaskedtobecomechampionstohelpachievetheCommunityGoals.Thefollowinggroupsledthe community goal‐setting process: Santa Cruz Community Credit Union, Santa Cruz County Office ofEducation, Ecology Action, The Health Improvement Partnership Council, the Santa Cruz County ProbationDepartment,andCOPA(CommunitiesOrganized forRelationalPower inAction).At thebeginningofeachofthe subject chapters in this report is a list of community goals and community heroes who are helping toachieve those goals. To become a champion and to see what progress has been made, visitwww.santacruzcountycap.org.

5Sirgy,J.,Phillips,R.,Rahtz,D.(2007).CommunityQualityofLifeIndicators,BestPracticesIII.TheInternationalSocietyforQualityofLifeStudies,(ISQOLS).6OrganizationforEconomicCo‐operationandDevelopment.(2008).Statistics,KnowledgeandPolicy2007:MeasuringandFosteringtheProgressofSocieties,(OECD).

Community Assessment Project Overview Santa Cruz County Community Assessment Project, Year 17, 2011


Legend

ITEM DESCRIPTION

North County

Bonny Doon, Capitola, Davenport, Live Oak, Santa Cruz, Scotts Valley and Soquel.

South County

Aptos, Corralitos, Freedom, La Selva Beach, Pajaro and Watsonville.

SLV (San Lorenzo Valley) Ben Lomond, Boulder Creek, Brookdale, Felton, Lompico, Mount Hermon and Zayante.

* Indicates statistically significant differences in survey responses between sub-groups in the 2011 telephone survey data. Absence of this symbol indicates no statistical significance differences between sub-groups for the 2011 data. For comparisons involving more than 2 groups (region, age, and income), footnotes at the bottom of the page indicate which specific comparisons are significant.

% Change Describes a change in value between the current and first year’s data. This only applies when the data are not percentages or rates.

Net Change Describes the net change between the current and first year’s data.

ITEM DESCRIPTION

or Indicates a Key Indicator. Key Indicators are used to provide a snapshot of the changing conditions in each area and are the most indicative of the overall condition of that particular subject area.

Indicates data moving in a positive direction.

Indicates data moving in a negative direction.

Denotes a telephone survey question.

^ Indicates sample size is too small to calculate, as small numbers are unstable and can be misinterpreted

NA Indicates data are not available.

- (dash) Indicates that it would not be correct to calculate this value.

Indicates data moving in an upward direction over time.

Indicates data moving in a downward direction over time.

Indicates data remaining constant over time.

ACKNOWLEDGMENTS Wewish to acknowledge all of those individuals serving on the Steering Committeewhose commitment oftime,resources,andexpertcounselhaveguidedtheCAPoverthepastseventeenyears.AspecialthankyouisextendedtothegenerousfinancialsponsorsoftheCAP.

Applied Survey Research ProjectDirectors:SusanBrutschy&AbigailStevens

AnalystsandResearchers:SharyCarvalho,KatieChurch,JamesConnery,JohnConnery,LauraConnery,SamanthaGreen,KenIthiphol,MichelleLuedtke,JavierSalcedo,DeannaZachary,andJoanneSanchez.

United Way MaryLouGoeke,ExecutiveDirector

AmaliaEllis,AdministrativeServicesCoordinator

Steering Committee Members CalebBaskin

Baskin&Grant

DonnaBlitzerUniversityofCalifornia,SantaCruz

SusanBrutschyAppliedSurveyResearch

LeslieConnerSantaCruzWomen’sHealthCenter

ChristinaCuevasCommunityFoundationofSantaCruzCounty

KarenDelaneyVolunteerCentersofSantaCruzCounty

WillyElliot‐McCrea SecondHarvestFood

Bank

PeggyFlynnETRAssociates

WillForest CountyofSantaCruz

HealthServicesAgency

MaryLouGoekeUnitedWayofSantaCruzCounty

DanHaifleyO’NeillSeaOdyssey

ChristineJohnson‐LyonsCommunityActionBoard

ShebrehKalantari‐Johnson First5SantaCruz

CountyBobKennedy

CountyofSantaCruzHealthServicesAgency

RamaKhalsaCountyofSantaCruzHealthServicesAgency

KirstenLiskeEcologyAction

EleanorLittman HealthImprovement

PartnershipSantaCruzCounty

DaveMcNuttCommunityVolunteer

EllenMurtha SantaCruzCommunity

Ventures

Santa Cruz County Community Assessment Project, Year 17, 2011 Acknowledgements


MadelineNoya CountyofSantaCruz

HumanServicesDepartment

PaulO’BrienCommunityVolunteer

MartinaO’Sullivan

DominicanHospital

DougPatrickCommunityVolunteer

RockPfotenhauerCabrilloCollege

RaquelRamirezRuizPajaroValleyCommunityHealthTrust

JanetReedCommunityVolunteer

JulieReinhardtImagineSupportedLivingServices

SusanRozarioCountyofSantaCruzSherriff’sOffice

LauraSegura Women’sCrisisSupport

–DefensadeMujeres

AbigailStevensAppliedSurveyResearch

BrianSpectorWalde,RuhnkeandDostArchitects,LLP

SamStoreyCommunityBridges

SusanTrueFirst5SantaCruzCounty

MichaelWatkinsSantaCruzCountyOfficeofEducation

GeorgeWolfe,MDCommunityVolunteer

Community Assessment Project Year 17 Editorial Board CalebBaskin

Baskin&Grant

SusanBrutschyAppliedSurveyResearch

LeslieConnerSantaCruzWomen’sHealthCenter

MaryLouGoekeUnitedWayofSantaCruzCounty

MikeLee DominicanHospital

KirstenLiskeEcologyAction

ScottMacDonaldCountyofSantaCruzProbationDepartment

GiangNguyenCountyofSantaCruzHealthServicesAgency

MadelineNoya CountyofSantaCruz

HumanServicesDepartment

MartinaO’Sullivan DominicanHospital

TheresaRouseSantaCruzCountyOfficeofEducation

AbigailStevensAppliedSurveyResearch

SusanTrueFirst5SantaCruzCounty

GeorgeWolfe,MDCommunityVolunteer

Community Assessment Project Year 17 Financial Sponsors AppliedSurveyResearch

AT&TCalifornia

CabrilloCollege

CityofCapitola

CityofSantaCruz

CityofScottsValley

CommunityActionBoard

CommunityBridges

CommunityFoundationofSantaCruzCounty

CountyofSantaCruzHumanServicesDepartment

CountyOfficeofEducation

DominicanHospital

First5SantaCruzCounty

PajaroValleyCommunityHealthTrust

PG&E

SantaCruzCommunityCounselingCenter

SutterMaternity&SurgeryCenter

UnitedWayofSantaCruzCounty

VolunteerCentersofSantaCruzCounty

Averyspecialthankyoutoallofthosewhocontributedandhelpedlocatesecondarydataforthisyear’sCAPreport.Agenciesandorganizationsarecitedassources,buttheassistanceofindividualshasbeencritical.

Acknowledgements Santa Cruz County Community Assessment Project, Year 17, 2011


2011 COMMUNITY HEROES & GOALS TheCAPhasannuallyhonoredcommunityheroes,specialindividualswhoseeffortshelpmoveSantaCruzCountytowardtheachievementofthecommunitygoals.Thesetrue‐lifeheroescanbefoundthroughoutthecommunityandarewonderfulexamplesofmakingSantaCruzCountyabetterplacetolive.

AspecialthankyougoestotheSantaCruzSentinel,thelocalnewspaper,forsponsoringtheannualselectionofourCommunityHeroes.EachyeartheSantaCruzSentinel,inassociationwiththeUnitedWay,seeksnominationsfromthepublicofpeoplewhohaveworkedtowardmeetingaCAPcommunitygoalinthepastyear.

Front Row (right to left): Celia Organista, Carmen Arriaga-Kumasaka, Garret Neier, Donica Ericsson, Betsy Clark Second Row: Leslie Conner, Elizabeth Schilling, Kathleen Howard, Irene Freiberg, Chris O’Halloran, Adrian Lemke Third Row: Monica DaCosta, Araceli Castillo, Steve Pleich, Vicki Assegued, Michelle Whiting Fourth Row: Michael Harms, Lloyd Williams, John Ricker, Danny Keith, Andrew Castro

Thefollowingcommunitygoalswereselectedbyabroadcross‐sectionofSantaCruzCountyresidentstoguidedecision‐making,planning,andsocialactionintheyearstocome.Thepurposeofthesecommunitygoalsistofocusattentionandenergytoimprovethequalityoflifeforthepeopleofthecounty.Assuch,thesecommunitygoalsaregenerallybroadinnature.Detailedactionplansinvolvingpeoplefromallsectorsofthecommunitymustbedevelopedtorealizethecommunitygoals.Thesecommunitygoalsarenotintendedtoendorseoropposeanyparticularprojectorinitiative.Theydo,however,chartthecourseforcollectiveactiontocreateabetterfutureforthepeopleofSantaCruzCounty.

Santa Cruz County Community Assessment Project, Year 17, 2011 Acknowledgements


Economy Goal1:Bytheyear2015,SantaCruzCountywillleverageeducationalopportunitiesandacademic

institutionsasenginestofueleconomicgrowthandtechnologytransfer.

Goal2:Bytheyear2015,increasethenumberofjobswithinSantaCruzCountyby1,000and“re‐localize”10%ofourcommutingworkforce.

Goal3:Bytheyear2015,SantaCruzCountywillsloworstopthecontractionofmunicipalbudgetsthrougheconomicdevelopmentoftheunderlyingeconomy.

Education Goal1:Bytheyear2015,allstudentswillgraduatewiththeskillsandknowledgerequiredtocompete

ina21stcenturyglobaleconomy.

Goal2:Bytheyear2015,morekindergartenerswillbebetterpreparedforschoolthroughparticipationinahighqualitypreschool.

» CommunityHero: IreneFreiberg,First5SEEDSofEarlyLiteracyMasterCoach

Health Goal1:Bytheyear2015,accesstoprimarycarewillimproveasmeasuredby:

95%ofSantaCruzCountyresidentswillreporthavingaregularsourceofhealthcare;

Lessthan10%willreporttheEDasoneoftheirregularsourcesofhealthcare;and

NosignificantdifferencebetweenthepercentofCaucasianandLatinoresidentsreportingaregularsourceofhealthcare.

Goal2:Bytheyear2015,98%ofSantaCruzCountychildren0to17willhavecomprehensivehealthcarecoverageasmeasuredbytheCAPSurvey.

» CommunityHero: AraceliCastillo,SaludParaLaGente

» CommunityHero: LeslieConner,SantaCruzWomen’sHealthCenter

Goal3:Bytheyear2015,theprevalenceofchildhoodobesityinSantaCruzCountywilldecreaseasmeasuredby:

%ofchildrenunder5yearswhoareoverweightorobesewilldecreasefrom15%to12%,and

%ofchildren5to19yearswhoareoverweightorobesewilldecreasefrom26%to21%.

» CommunityHero:DannyKeith,SecondHarvestFoodBank

Public Safety Goal1:Bytheyear2015,moreyouthwillbeinvolvedinpreventionandpositivesocialactivitiesand

feweryouthwillenterthejuveniledelinquencysystem.

» CommunityHero:MonicaDaCosta,UnityTempleofSantaCruz

» CommunityHero:GarrettNeier,TheMuseumofArt&History@theMcPhersonCenter

» CommunityHero:SergeantMichaelHarms,SantaCruzCityPoliceDepartment

Goal2:Bytheyear2015,adultandjuvenileviolence,includingfamilyviolenceandgangviolence,willdecrease,aswilltheimpactofviolenceinthecommunity.

» CommunityHero:VickiAssegued,SantaCruzCountyProbationDepartment

» CommunityHero:CarmenArriaga‐Kumasaka,CatholicCharities

» CommunityHero:ElizabethSchilling,LiveOakFamilyResourceCenter

Acknowledgements Santa Cruz County Community Assessment Project, Year 17, 2011


Social Environment Goal1:Bytheyear2015,moreSantaCruzCountyresidentswillhaveaccesstohousing,bothrental

andhomeownership,thattheycanafford.

Goal2:Bytheyear2015,moreSantaCruzCountyresidentswillbeactivelyengagedinimprovingtheircommunitythroughpublicparticipation.

» CommunityHero:AdrianLemke,CommunityVolunteer

» CommunityHero:MichelleWhiting,SantaCruzBibleChurch

» CommunityHero:TriplePPractioners(AndrewCastro,ChrisO’Halloran,DonicaEricsson,CeliaOrganista),First5PositiveParentingProgram

Goal3:Bytheyear2015,countyresidentswithdisabilitieswillbeabletoobtainservicesneededtosupportincreasingoptions,pursuegoalsandparticipateincommunitylifeatlevelsconsistentwiththeirability.

» CommunityHero:BetsyClark,SantaCruzCommunityCounselingCenter–CommunitySupportServices

Natural Environment Goal1:Bytheyear2015,reducewaterpollution:healthofriversandoceanisimprovedbyreducing

erosion,chemicalandbiologicalpollutionandimprovingripariancorridors.

» CommunityHero:StevePleich,SaveOurShores

» CommunityHero:JohnRicker,CountyofSantaCruzHealthServicesAgency

Goal2:Bytheyear2015,developalocalsustainablefoodsystem:allcommunitymembershaveaccesstoaffordablelocallygrownfoodproducedinasustainablemannerthatpreservesfarmlandfertility.

» CommunityHero:LloydWilliams,LandTrustofSantaCruzCounty

Goal3:Bytheyear2015,supportclean/alternativeenergy:useofcleanalternativeenergyandsustainablefuelsareincreasedthroughfinancialincentivesandreducedpolicybarriers.

Lifetime Achievement Award KathyHoward,RetiredfromSoquelUnionElementarySchoolDistrict

SeetheAppendicesforalistofCAPCommunityHeroesfrompreviousyears.

Documents

CAP17Frontmatter