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    First, is the links.The ideology of capitalism maintains relevancy through a promise of making life whole, by removing that

    which stole our enjoyment. It shields us from the trauma of the Real with a promise of completeness, butmaintains desire through a continual denial of exactly what it promises. The 1AC only perpetuatescapitalist ideology by removing the Cuban embargo for a greater fulfillment in lifethe fact that more

    people will be alive gives closure to them. Perpetuating this ideology allows for outside movements to be

    subsumed by the capitalist machine and used as justifications for its perpetuation.Daly 2k4[Glin, Risking the Impossible, http://www.lacan.com/zizek-primer.htm]

    Zizek has been concerned crucially to demonstrate the way in which ideology serves to support reality as a concrete fully integrated totality - r eality cannot be reproduced without initial ideological mystification. Ideology does not

    conceal or distort an underlying positivity (the way things r eally are), but quite the opposite. Whatideology attempts todo isprovide acertain positive

    consistency against the distorting and traumatizing effects of the Real[;](Zizek, 1989: 45). All ideology presents realityas a full ontological totality, and in this way tries to repress the traumatic fact that the latter is ultimately a delusion; it tri es to eliminate all traces of (Real) impossibility (Zizek, 1989: 49). The exemplary figure here is that of the cynic.

    The typical cynic is someone who is "pragmatic", who distances themselves from sincerely held beliefs, dismisses alternative visions of social existence as so much juvenile nonsense...and who, for all that, relies even more deeply on

    some absolutist conception of an in dependent fully-formed r eality. The cynic is the very model of an ideological subjectivity insofar as s/he is radically dependent on the idea of an externally ratified reality ("human nature", "the

    way it is" etc.). What the cynic fears most is that they might lose the support of th is independent (Other) reality and consequently their sense of "place" in the world. The cynic gets involved in a certain short-circuiting procedure that

    is, in fact, generic to all ideological functioning: s/he is cynical towards every kind of ideological belief excepthis/her own fundamentalist belief in objectivist reality.

    The cynical attitude is more widely reflected in today's

    predominant inclination towards "postmodern ironizing". The key philosopher is arguably R. Rorty. Rorty wants a world where individuals are free "to pursue private perfection in idiosyncratic ways" (Rorty, 1991: 19) and where the

    public realm is restricted to minimal functions and is essentially aesthetic in orientation (Rorty, 1989: 125). For Rorty the central obligation is to be sceptical towards any projects of substantial social engagement for fear that it mightcurtail individual pursuits of happiness and lead towards despotic forms of cruelty in th e name of a higher (collective) Truth (see Daly, 1994). The basic inconsistency in Rorty's position is that "we" should exercise an ironic

    distancing towards every socio-political project exceptthe liberal one: the one true reality whose (private/public) structuring of social relations represents "the last conceptualrevolution" (Rorty, 1989: 63) and effectively suspends

    history. This is why so much of what passes for contemporary postmodern thought should be understood as strictly ideological in character. With all its ironic distancing, disavowals of the authentic gesture and so on, it relies even

    more heavily on the functioning of the existing order as if it were a naturalistic, or immaculate, Other -a kind of preservation of the ontological dream through

    symbolic mortification. In other words, it tends to involve the very form of ideological identification which is formulated along the linesof "we know very well that there isno such thing as Reality[, as contentment,] but nonetheless we believe in it. So how does ideology deal with itsimmanent impossibility, with the fact that it cannot deliver a fully integrated social order? Zizek's answer i s thatideology attempts to reify[transforms the] impossibility [of

    contentment] into some kind ofexternal obstacle; to fantasmatically translate the impossibility of Society into the theft, or sabotage, of Society (see Daly, 1999). Transcendentalimpossibility is projected into some contingent historicised Other(e.g. the figure of "the Jew" in Nazi ideology)in such a way that the lost/stolen

    object (social harmony/purity)appears retrievable; an object which, of course, "we" have never possessed.By synonymizing the impossible-Real with a particular Other (Jews, Palestinians, Gypsies, immimgrants...), the fantasy of holistic fulfilment thr ough the (imagined or otherwise) elimination/suppression of the Other is thereby

    sustained.

    Zizek has recently given this perspective a further more radical twist. Thus ideology not only presents a certain ideal of holistic fulfilment (Plato's Republic of Reason, Habermas' transparent modernity, Rorty's liberal

    utopia, multiculturalist harmony and so on), it also serves crucially to regulate a certain distance from it.The paradox ofideology is that itadvances a particular [the]fantasy of beingreconciled with the Thing (of total fulfilment) but with the built-in proviso that we do not come too close to it.Thepsychoanalytic reason for this is clear: if you come too close to the Thing it either fragments irretrievably (like a digitally produced image) or, as in the Kantian sublime, produces unbearable anxiety and psychical disintegration.The

    point is that ideology is always already engaged reflexively with its own impossibility. Impossibility is articulated through ideology and in such a way that it both structures reality and establishes the very sense of what is consideredpossible. Here we have a double inscription. First there is the basic operation of translating impossibility into an external obstacle (an Other). But second, there is a further deeper stage whereby the ideological objective itself is

    elevated to the status of impossibility precisely as a way of avoiding any direct encounter with it (see Zizek & Daly, 2003).

    Ideology seeks to maintain a critical distance by keeping the Thing in focus but without coming so close

    that it begins to distort and fragment (see Daly, 1999: 235). The paradigmatic example is of someone who fantasises about an ideal object (a sexual scenario, a promotion, a public performance etc.) and when they actuallyencounter the object they are typically confronted with a de-idealisation of the object; a return of the Real . By keeping the object at a certain distance, however, ideology sustains the satisfaction derived from the fantasy of holisticfulfilment: "if only I had x I could achieve my dream". Ideology is the impossible dream not simply in terms of overcoming impossibility but of constructing the latter in an acceptable way; in a way that it self yields a certain

    satisfaction of both having and eating the cake.The idea of overcoming impossibility is subsists as a deferred moment of realisation but without having to go through the pain of overcoming as such.Ideologyregulates this fantasmatic distance as a way of avoiding the Real in the impossible - the trauma

    involved in any real change.

    AND

    The shallow green capitalism of the affin organic farming used to help profits, not the environment

    Smith, Rutgers University professor, 11Richard Smith has taught history at Rutgers University in New Brunswick, and has written on thesocial and environmental impact of the transition to capitalism in China for the New Left Review, the Ecologist, and other

    publications. (Green capitalism: the god that failed 2011http://paecon.net/PAEReview/issue56/Smith56.pdf)

    In rejecting the antigrowth approach of the first wave of environmentalists in the 1970s, pro-growth green capitalism theorists of the 1980s-90s like Paul Hawken, LesterBrown, and Francis Cairncross argued that green technology, green taxes, eco-conscious shopping and the like could align profit -seeking with environmental goals, even invert many

    fundamentals of business practice such that restoring the environment and making money become one and the sam e process. This strategy has clearly failed.I claim

    first,that the project of sustainable capitalism was misconceived and doomed from the start because

    maximizing profit and saving the planet are inherently in conflict and cannot be systematically alignedeven if,

    here and there, they might coincide for a moment. Thats because under capitalism, CEOs and corporate boards are not responsible

    to society, theyre responsible toprivate shareholders.CEOs can embrace environmentalism so long as

    this increases profits. But saving the world requires that the pursuit of profits be systematically

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    subordinated to ecological concerns: For example, the science says that to save the humans, we have to drastically cut fossil fuel consumption, even close

    down industries like coal. But no corporate board can sacrifice earnings to save the humans because to do so would be to risk shareholder flight or worse. I claim thatprofit-

    maximization is an iron rule of capitalism, a rule that trumps all else, and this sets the limits to

    ecological reform-- and not the other way around as green capitalism theorists supposed. Secondly, I claim that contrary to green capitalism proponents, across the spectrumfrom resource extraction to manufacturing, the practical possibilities for greening and dematerializing production are severely limited. This means, I contend, that the only way to

    prevent overshoot and collapse is to enforce a massive economic contraction in the industrialized economies, retrenching production across a broad range of unnecessary, resource-hogging,

    wasteful and polluting industries, even virtually shutting down the worst. Yet this option is foreclosed under capitalism because this is not socialism: no one is promising new jobs to

    unemployed coal miners, oil-drillers, automakers, airline pilots, chemists, plastic junk makers, and others whose jobs would be lost because their industries would have to be retrenched --and unemployed workers dont pay taxes. So CEOs, workers, and governments find that they all need to maximize growth, overconsumption, even pollution, to destroy their childrens

    tomorrows to hang onto their jobs today because, if they dont, the system falls into crisis, or worse. So were all onboard the TGV of ravenous and ever-growing plunder and pollution. And

    as our locomotive races toward the cliff of ecological collapse, the only thoughts on the minds of our CEOS, capitalist economists, politicians and labor leaders is how to stoke the locomotive

    to get us there faster. Corporations arent necessarily evil. They just cant help themselves. Theyre doing what theyre supposed to do for the benefit of their owners. But this means that,

    so long as the global economy is based on capitalist private/corporate property and competitive production for market, were

    doomed to collective social suicide and no amount of tinkering with the market can brake the drive to global ecological collapse . We cant shopour way to sustainability because the problems we face cannot be solved by individual choices in the marketplace. They require collective democratic control over the economy to prioritize

    the needs of society and the environment. And they require national and international economic planning to re-organize the economy and redeploy labor and resources to these ends. I

    conclude, therefore, that if humanity is to save itself, we have no choice but to overthrow capitalism and replace it with a democratically-planned socialist economy.

    AND

    Their appeal toHuman rights subordinate everyone to the only people who count as human, a

    determination made by global capital.Moufawad-Paul, PhD in Philosophy,13,(Josh, 4/10/13, M-L-M Mayhem!: Marxist-Leninist-Maoist reflections, Bourgeois Moralism,http://moufawad-paul.blogspot.com/2013/04/bourgeois-

    moralism.html,[Accessed 7/4/13], JB).

    Of course, it is worth recognizing that Marx did tend to philosophically ground the necessity of socialism/communism upon the concept of a specific notion of human commonality. In the introduction to the Grundrisse, for

    example, he distinguishes his approach from bourgeois political economy by declaring solidarity with the concept of the social rather than individual animal. Elsewhere, both Marx and Engels were wont to speak of socialism as

    being a humanization (or more properly "rehumanization") of society. And yet, as much as this is important on an abstract theoretical level, it is clear that Marx understood this final

    "humanization"as something that was only possible outside of a bourgeois humanism that

    understands the bourgeois concept of "Man"(and here I am intentionally using the gendered concept because it really does speak to the ideology of bourgeois humanism

    and was not a concept, in my opinion, accidentally chosen by bourgeois utopians) as being universal. Andit is precisely this understanding of

    humanity, which is one thoroughly compromised by a class society which can only speak of humanity

    according to bourgeois rights, that is behind our "common sense" morality. We are drawn to a vague

    humanitarian ethics because we glimpse the contradictions of bourgeois morality, because we see the

    rational kernel behind its platitudes, but we are still caught up in its ideology: we see "rights" violatedand we are enraged, we must be equally enraged when "the sanctity of life" of reactionaries are mocked by the victims of said reactionaries. We do not think of the necessities that can sling-shot us past this bourgeois humanism of

    equal rights. We do not often grasp what it might mean to struggle for a deeper concept of humanization because we cannot recognize that thecurrent ideology of "common

    humanity", where everyone must be murderously subordinated to the only people who count as

    human, is actually standing in the way of the re/humanization proclaimed by Marx and Engels. We are troubled

    by the notion that the expropriators must be expropriated in order for such a moment of commonality to actually exist; we want to believe thatthis commonality can already be understood and that,

    in order to be truly moral, we have to equivocate between the rights of the oppressed and the rights

    of the oppressors But between equal rights, as Marx pointed out in the first volume of Capital,greater force decides.

    SECOND ARE THE IMPACTS,

    Capitalism anonymizes the very conditions of its victims. The systematic approval of capitalism

    allows us to see the politically oppressed body of the impoverished lowest class and the struggles it

    faces as a fiction. Theyre trapped but nobody cares.

    Zizek 08- senior researcher at the Institute of Sociology University of Ljubljana (Slavoj, Violence, 2008, p. 44-46, CH)

    Harris violates his own rules when he focuses on September 11, and in his critique of Chomsky. Chomsky's point is preciselythat there is ahypocrisy in tolerating the abstract-

    anonymous killing of thousands, while condemning individual cases of the violation of human[s]] rights.

    http://moufawad-paul.blogspot.com/2013/04/bourgeois-moralism.htmlhttp://moufawad-paul.blogspot.com/2013/04/bourgeois-moralism.htmlhttp://moufawad-paul.blogspot.com/2013/04/bourgeois-moralism.htmlhttp://moufawad-paul.blogspot.com/2013/04/bourgeois-moralism.htmlhttp://moufawad-paul.blogspot.com/2013/04/bourgeois-moralism.html
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    Why should Kissinger, when he ordered the carpet bombing of Cambodia that led to t he deaths of tens of thousands, be less of a criminal than t hose responsible for the Twin Towers collapse?Is it not becausewe are victims of an"ethical illusion"?The horror of September 11 was presented in detail in the media, but al-Jazeera TV was condemned for showing shots of the results of U.S. bombing in Fallujah and condemned for complicity with the terrorists. There is, however, a much

    more disquieting prospect at work here: the proximity (of the tortured subject)which causes sympathy and makes torture unacceptable is not the victim's mere physical proximity but, at its most fundamental, theproximity of the Neighbour, with all the Judeo-Christian-Freudian weight of this term, the proximity of the thing which, no matter how far away it is physically, is always by definition "too close." What Harris is aiming at with his imagined "truth pill" is nothing less t han the abolition of the

    dimension of the Neighbour. The[makes the] tortured subjectisno longer a Neighbour, but an object whose pain isneutralised, reduced to a property that has to bedealt with in a rational utilitarian calculus(so much pain is tolerable if it prevents a muchgreater amount of pain). What disappears here is the abyss of the infinity that pertains to a subject. It is thus significant that the book which argues for torture is also a book entitled The End of Faith-not in the obvious sense of, "You see, it is only our belief in God, the divine injunction to love

    your neighbour, that ultimately prevents us from torturing people!," but in a much more radical sense. Another subject (and ultimately [if]the subject as such)isfor Lacan not something directly given, but a "presupposition," something presumed, anobject of belief-how can I ever be sure that what I see in front of me is another subject, not a flat

    biological machine lacking depth?

    AND

    Capitalism is the root cause of the ontological damnation of the black body; the affs refusal to accept

    it supports capitalism

    Young, professor of English at the University of Alabama, 6Dr. Robert M was a professor of English in the College of Arts a ndSciences at the University of Alabama. He passed away in 2010. (Putting Materialism back into Race Theory:

    Toward a Transformative Theory of Race http://www.redcritique.org/WinterSpring2006/puttingmaterialismbackintoracetheory.htm)

    Indeed, the discourse of the subject operates as an ideological strategy for fetishizing the blackexperience and, consequently, it positions black subjectivity beyond the reach of Marxism. For example, in TheAfrocentric Idea, Asante dismisses Marxism because it is Eurocentric; but are the core concepts of Marxism, s uch as class and mode of production, relevant only for

    European social formations? Are African and African American social histories/relations unshaped by class structures? Asante assumes that class hierarchies do not

    structure African or the African American social experiences, and this reveals the class politics of Afrocentricity: It makes class invisible. Asantes

    assumption, which erases materialism, enables Asante to offer the idealist formulation that the word

    creates reality(Afrocentric Idea 70). The political translation of such idealism is, not surprisingly, very conservative. Asante directs us away

    from critiquing capitalist institutions, in a manner similar to the ideological protocol of the Million Man March, and calls for

    vigilance against symbolic oppression.As Asante tellingly puts it, symbol imperialism, rather than institut ional racism, is the major social

    problem facing multicultural societies (Afrocentric Idea 56).Inthe realm of African American philosophy, Howard McGaryJr. also

    deploys the discourse of the (black) subject to mark the limits of Marxism.For instance, in a recent interview, McGaryoffers this humanist rejection of Marxism: I dont t hink that the levels of alienation experienced by Black people are roote d primarily in economic relations

    (Interview 90). For McGary, black alienation exceeds the logic of Marxist theory and thus McGarys idealist assertion thatthe sense of alienation experienced by Black people in the U.S. is also rooted in the whole idea of what it means to be a h uman being and how that has to be

    understood (Interview 90). McGary confuses causes and effects and then misreads Marxism as a descriptive

    modality. Marxism is not as concerned with descriptive accounts, the effects, as it is with explanatory

    accounts; that is, it is concerned with the cause of social alienation because such an explanatory account acts as

    a guide for praxis. Social alienation is a historical effect, and its explanation and such and explanation emerges fro m the transpersonal space of co ncepts.

    In theorizing the specificity of black alienation, McGary reveals his contradictory ideological coordinates. First, he argues that black alienation results from cultural

    beliefs. Then, he suggests that these cultural norms and practices develop from slavery and Jim Crow, which are fundame ntally economic relations for the

    historically specific exploitation of black people. If these cultural norms endogenously emerge from t he economic systems of slavery and Jim Crow, as McGary

    correctly suggests, then and contrary to McGarys expressed position, black alienation is very much rooted in economic relations.

    McGarys desire to place black subjectivity beyond Marxism creates contradictions in his text. McGary

    asserts that the economic structures of slavery and Jim Crow shape cultural norms. Thus, in a postslavery, post-Jim Crow era, there

    would still be an economic structure maintaining contemporary oppressive normsfrom McGarys logic this must

    be the case. McGary remains silent, however, on the contemporary economic system structuring black alienation:capitalism.Apparently, it is legitimate to foreground and critique the historical connection between economics and alienation but any inquiry into the

    present-day connection between economics and alienation is off limits. This other economic structure capitalismremains the unsaid in

    McGarys discourse, and consequently McGary provides ideological support for capitalism the exploitative infrastructure that

    produces and maintains alienation for blacks as well as for all working people.

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    The alternative is to vote negative to symbolize a withdrawl from the logic of capital completely.

    Johnston 4,Ph.D. @State University of New York; assistant professor in psychology; fellow of psychoanalysis @ Emory (Arian, The Cynics Fetish: SlavojZizek And The Dynamics Of Belief Psychoanalysis, Culture & Society Vol. 9 Issue 3 2004 Proquest pg. 275

    proquest.umi.com.proxy.lib.umich.edu/pqdlink?vinst=PROD&fmt=6&startpage=-

    1&vname=PQD&RQT=309&did=750350871&scaling=FULL&vtype=PQD&rqt=309&cfc=1&TS=1340383759&clientId=17822)//JES//jc

    In later texts, Zizek faults his earlier work for having fallen into the trap of treating the Real as a kind of Kantian noumenality, namely, as an

    inaccessible dimension that invisibly-yet-inexorably disrupts the other registers of h uman reality. Speaking of The Sublime Object of Ideology (his first book in

    English), he claims that its philosophical weakness is that, it basically endorses a quasi -transcendental reading of Lacan, focused on the notion

    of the Real as the impossible Thing-in-itself; in so doing, it opens the way to the celebration of failure:

    to the idea that every act ultimately misfires, and that the proper ethical stance is heroically to accept

    this failure(Zizek, 2002b, p xii). The word act is crucial here, since it designates that which Zizek relies upon so as t o avoid the resigned pessimism

    coloring much of Freudian-Lacanian psychoanalysisone doesnt have to accept the Realas a negative limit cordoning off

    an impossible beyond that must simply be observed and respected as such; one doesnt have to

    concede that the subject is always and ultimately a dysfunctional slave to the past, the id, the

    symbolic order, the drives, the libidinal economy, and so on, given that radical breaks with all these

    overdetermining factors are possible.Through a perhaps excessive emphasis on an underdeveloped Lacanian concept, Zizek allows himself

    to sustain a sort of cynical distance from the present state o f the capitalist situation. According to Zizek, an Act is an intervention thatmakes the impossible happenby virtue of rewriting the very rules concerning what is and isnt

    possible in a given reality . With this caveat in place, he can, at one a nd the same time, stress the impoverishment of t he ideological imaginationand the bankruptcy of traditional Marxist political programshe can acknowledge that extant scenarios for displacing capitalism are impossibilities while

    nonetheless continuing to refuse/disavow this awareness of a stifling contemporary closure (because, as he declares, the impossible happens). This

    would go a long way towards explaining what Sarah Kay, in her introductory overview of Zizeks

    corpus, highlights as a striking combination of optimism and pessimism in Zizekian political thought,

    namely, pessimism about the situation as it is, optimism that it could be transformed (K ay, 2003, p 154)what Kay fails to note is that this striking combination of optimism and pessimism might very well indicate, in a symptomatic fashion, the effective presence

    of something along the lines of an unacknowledged fetishistic split. As long as one continues to criticize capitalism (properly

    using the tried-and-true resources of a purely negative-critical Marxism) during the indefinitely long

    period of waiting for the occurrence of the impossible Act-miracle, one is free to be a non-believer in

    the capitalist system,leaving belief to, among others, those nave adherents of the third way (perhaps playing the part of Zizeks subjectssupposed to believe). Isnt there a genuine danger that this particular combination of Marx (qua mere critic of capitalism) and Lacan (qua thinker of the Act)

    could itself serve as a theoretical fetish-object in Zizeks own precise sense, sustaining a version of the stance of I know full well, but nonethelessy?

    Status quo modes of thought only serve to legitimize the system. Policy making taints our ideology so

    the perm cant solve.

    Zizek and Daly 041

    For Zizek it is imperative that we cut through this Gordian knot of postmodern protocol and recognize that our ethico-political responsibility is to confrontthe constitutive

    violence of todays globalcapitalism and its obscenenaturalization /anonymization of the millions who are subjugated by it

    throughout the world. *+ *Full text available+ In this way, neo-liberal ideologyattempts tonaturalize[s] capitalism by presenting its

    outcomes of winning and losing asif they were simplya matter ofchance andsound judgment in a neutral marketplace.Capitalism does indeed create a space for a certain diversity, at least for the central capitalist regions, but it is neither neutral nor ideal and its price in terms of social exclusion is exorbitant. That is to say, the

    human cost in terms of inherent global poverty and degraded life-chances cannot be calculated

    within the existing economic rationale and, in consequence, social exclusion remains mystified and

    nameless(viz. the patronizing reference to the developing world). And Zizeks point is that this mystification is magnified through capitalisms profound capacity to ingest its own e xcesses and negativity: to redirect (ormisdirect) social antagonisms and to absorb them within a culture of differential affirmation.

    1Slavoj Zizek and Glyn Daly, Conversations with Zizek, 2004 page 14-16

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    And, policy options that actively negate the capitalist mindset only arise after

    we orient ourselves towards an ethic that emphasizes avoiding otherization. Re-

    orientation comes before effective policy making so the K is a prior question.

    Herod 4(James, renowned philosopher, author, and social activist, Getting Free, http://site.www.umb.edu/faculty/salzman_g/Strate/GetFre/06.htm)

    It is time to try to describe, at first abstractly and later concretely,a strategy for destroying capitalism.At its most basic, this strategy calls

    for pulling time, energy, and resources out of capitalist civilization and putting them into building a

    new civilization. The image, then, isone of emptying out capitalist structures, hollowing them out, by

    draining wealth, power, and meaning from them until there is nothing left but shells.This is definitely an

    aggressive strategy. It requires great militancy and constitutes an at tack on the existing order. The strategy clearly recognizes that

    capitalism is the enemy and must be destroyed, but it is not a frontal attack aimed at overthrowing

    the system; it is an inside attack aimed at gutting it , while simultaneously replacing it with something better, something we want.

    Thus, capitalist structures(corporations, governments, banks, schools, etc.) are not seized so much as simply abandoned.

    Capitalist relations are not fought so much as they are simply rejected. We stop participating in

    activities that support (finance, condone) the capitalist world and start participating in activities that build a

    new world while simultaneously undermining the old. We create a new pattern of social relations alongside capitalist ones, andthen continually build and strengthen our new pattern while doing everything we can to weaken capitalist relations. In this way our new democratic,nonhierarchical, noncommodified relations can eventually overwhelm the capitalist re- lations and force them ou t of existence. This is how it has to be done. This

    is a plausible, realistic strategy. To think that we could create a whole new world of decent social

    arrangements overnight, in the midst of a crisis, during a so-called revolution or the collapse of

    capitalism, is foolhardy. Our new social world must grow within the old, and in opposition to it, until it

    is strong enough to dismantle and abolish capitalist relations. Such a revolution will never happenautomatically, blindly, determinably, because of the inexorable materialist laws of history. It will happen, and only happen, because we want it to, and because we

    know what were doing and how we want to live, what o bstacles have to be over- come before we can live that way, a nd how to distinguish between our social

    patterns and theirs. But we must not think that the capitalist world can simply be ignored,in a live-and-let-live attitude,

    while we try to build new lives elsewhere. (As mentioned earlier, there is no elsewhere.) There is at least one thing, wageslavery, that we cant simply stop participating in (but even here t here are ways we can chip away at it). Capitalism must be explicitly refused and replaced by

    something else. This constitutes war, but it is not a war in the traditional sense of armies and tanks; it is a war fought

    on a daily basis, on the level of everyday life, by millions of people. It is a war nevertheless because the accumulators ofcapital will use coercion, brutality, and murder, as they have always done in the past, to try to block

    any rejection of the system. They have always had to force compliance; they will not hesitate to

    continue to do so.Still, there are many concrete ways that individuals, groups, and neighborhoods can gut capitalism, which I will enumerate shortly. Wemust always keep in mind how we became slaves; then we can see more clearly how we can cease being slaves. We were forced into wage slavery because the

    ruling class slowly, systematically, and brutally destroyed our ability to live autonomously. By driving us off the land, changing the property laws, dismantling

    community rights, destroying our tools, imposing taxes, gutting our local markets, and so forth, we were forced onto the labor market in order to survive, our o nly

    remaining option being to sell our ability to work for a wage. Its quite clear, then, how we can overthrow slavery: we must re- verse this process. We must begin to

    reacquire the ability to live with- out working for a wage or buying the products made by wage slaves ( that is, we must free ourselves from the labor market and th e

    way of living based on it), and embed ourselves instead in cooperative labor a nd cooperatively produced goods. Another clarific ation is needed. This

    strategy does not call for re- forming capitalism, for changing capitalism into something else. It calls

    for totally replacing capitalism with a new civilization. This is an important distinction because capitalism has proved impervious to

    re- forms as a system. We can sometimes, in some places, win certain concessions fromit (usually only temporary ones) and some

    (usually short-lived) improvements in our lives as its victims,

    but we cannot reform it piecemeal. Hence, our strategy ofgutting and eventually destroying capital- ism requiresat a minimum a totalizing image, an awareness that we are

    attacking an entire way of life and replacing it with another, and not merely reforming one way of life

    into something else.Many people may not be accustomed to thinking about entire systems and social orders, but everyone knows what a lifestyle is, ora way of life, and that is the way we should approach it.

    http://site.www.umb.edu/faculty/salzman_g/Strate/GetFre/06.htmhttp://site.www.umb.edu/faculty/salzman_g/Strate/GetFre/06.htmhttp://site.www.umb.edu/faculty/salzman_g/Strate/GetFre/06.htm
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    AND

    Ignore all their offenseits just corporate propaganda in order to crush sustainability Ikerd, Professor

    Emeritus of Agricultural & Applied Economics University of Missouri Columbia, 2006(John Ikerd, Professor Emeritus of Agricultural & Applied Economics University of Missouri Columbia, 2006, University of Miss ouri, The

    Economics of Hunger: Challenges and Opportunities for Future Food Systems , http://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-

    %20Econ%20Hunger.htm, accessed 7-9-13, JF)Unfortunately, the importance of social and ethical values in sustainability has become lost in the media hype about organic and locally produced foods. The

    sustainable food culture is often portrayed as an elitist movement, inaccessible to the poor and a

    threat to the hungry. Corporate propaganda suggests that a transition to sustainable or organic

    agriculture would result in starvationfor half of the worlds population, would increase soil erosion, deplete soil productivity, and requireclearing and cultivation of vast forests and rangelands, which are now ho me for many of the worlds poor and hungry. Genetically engineered, high-input, high-

    yielding crops and livestock are touted as the new industrial solu tion to world hunger. However, nothing in this propaganda actually

    challenges the true principles of eithersustainable agricultureor industrial agriculture. Research around the world

    has shown[s] that organic and low-input sustainable agriculture can be just as high yielding as high-

    input industrial agriculture.[4],[5] Sustainable agriculture simply requires more thinking people who

    understand how to work with nature, rather than try to conquer nature, and who care about their land

    and their neighbors.Research has also shown that sustainable agriculture actually reduces erosion,

    because of the use of crop rotations, cover crops, and other sustainable practices . In addition, sustainableagriculture enhances soil quality, because it relies on the natural productivity of the s oil rather than commercial fertilizers. Also, sustainable

    agriculture is site and location specific, adapting farming systems to natural bioregions, rather than

    clearing land and leveling land to facilitate mechanization and thus preserves natural habitats of both

    people and wildlife. Sustainable agriculture respects nature, including natural connections between

    people and places.

    FINALLY IS IMPACT FRAMING

    The ks otherization impacts come before theirs and turn the case for 3 reasons

    A) destroys the capacity to ground a fixed understanding of the moral subject. Before any ethical theory

    creates a maxim that a moral agent ought to do x, it must have a grounding of what the moral agent

    consists of. Otherization creates an inconsistency in the way we conceptualize of the moral subject by

    arbitrarily conditioning the standard of what constitutes a moral agent. I.e, if you are a means to capital

    your concerns are not morally relevant and thus you are not a moral subject. This destroys the basis of

    positing any ethical maxim since the moral subject is itself an unfixed concept.

    B) Skews the epistemic starting point of any ethical theory. Their knowledge production is reliant on

    epistemologies that actively exclude and objectify individuals. The point of ethics is to motivate agents

    to act in the right way, the way that respects other individuals as moral agents and does not wrong

    them. Pointing out an assumption in their logic that justifies exactly what ethics tries to stop means the

    implications drawn from the ethic arent real since their foundation is flawed.

    http://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-%20Econ%20Hunger.htmhttp://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-%20Econ%20Hunger.htmhttp://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-%20Econ%20Hunger.htmhttp://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-%20Econ%20Hunger.htmhttp://web.missouri.edu/ikerdj/papers/Eastern%20Oregon-%20Econ%20Hunger.htm
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    C) Value to life precedes every other ethical consideration. In order for humans to value anything as

    good they must first value themselves. Hill writes,2

    The second argument is roughly this:Most valuable things[']have value onlybecausevalued [sic] by human beings. Their value is derivativefrom the fact that

    they serve our interests and desires. Even pleasure, which we value for its own sake, hasonly derivative value, that is,

    valuedependent on the contingentfact that human beings want it. Now if valuers confer derivative value on things by their preferences and choices, those valuers

    must themselves have value. In fact, they must have valueindependent of and superior to,the derivative values which they

    create. The guiding analogy is how we tre at ends. We value certain means because they serve intermediate ends, which in turn we value because they contribute to our ultimate ends, that is, what we value for its own sake. The value of the means and the

    intermediate means is derivative from the value of the ultimate ends; unless we value the ultimate end, the means and intermediate ends would be worthless to us. So, it seems, the source of derivative value must be valuable for its own sake. Since the ultimate source

    of the value of our contingent ends, such as health, wealth, and even pleasure, is their being valued by human beings, human beings, as valuers, must be valued for their own sakes.

    2Thomas Hill, Jr. Self-regarding suicide: A modified Kantian view, in Autonomy and Self-Respect, CambridgeUniversity Press, 1991, 101-102.