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Canopy pilot projects. Sobral. Motorola Professional Services. Brazil. Jaguariúna and Campinas. Prime coverage (3 km). Coverage w/ reflector (16 km). Coverage w/ backhaul unit (32 km). Example of secondary cell. Internet access. 02. 15. 16. 17. 18. 20. 19. 14. 05. 01. 13. - PowerPoint PPT Presentation
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Motorola Confidential Proprietary
Canopy pilot projectsBrazil
Motorola Professional Services
Sobral
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Jaguariúnaand
Campinas
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Coverage w/ reflector (16 km)
Internet access
Coverage w/ backhaul unit (32 km)
Example of secondary cell
Prime coverage (3 km)
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Telemar internet access
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Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Sobral solutions showcaseSobral solutions showcase
Administration of public resorts: Model for city administration (Security, health, education)
(Candidate to PMAT public fund for administrative improvements)
Digital citizenship projects: Public Internet access points (free access) and mobile bus IP phone and IP TV service for communication w/ citizen;
(Candidate to FUST public fund for telecommunication access)
Access of remote communities of the North-East: Development of telemedicine (“Saúde familia”) Development of remote education
Remote education
Telemedicine
Surveillance of public areas
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Concepts of the pilotConcepts of the pilot
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Communication technology can break barrierse.g Cultural leveling per television or communications improvement thru
phone/cellular coverage
Barriers for development of the North-EastBarriers for development of the North-East
Huge geographic extension of Brazil Heterogeneous social environments Heterogeneous economical environments Heterogeneous development levels
Difficulty to integrate and administrate the national community Distance Isolation of remote communities Shortage of highways, railroads and communication insfrastructure Lack of resources to develop infrastructure
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Canopy has an huge potential in Brazil
Technology as a means to break barriersTechnology as a means to break barriers
Broadband Internet technology is a means to: Ensure virtual proximity of remote communities Facilitate country administration Promote social development (telemedicine, remote education, information) Promote national integration
Canopy is the missing link to provide Internet in remote communities
Broadband Internet services will unleash profound industrial and social changes, comparable to the changes resulting from the construction of highways or railways
e.g. in the 19th. century in the US.
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
MomentumMomentum Technological momentum:
Canopy beats competing technologies for most rural applications Competitors will catch up 2004 the latest
Political momentum: Government focus on social development and national integration Anxious quest for new technologies to drive development
Exposure of the Sobral experiment: Ministery of National integration (Ciro Gomes native from Sobral) Ministery of Health ( “Saúde familia” program - Dr. Odorico) Ministery of Education (National priority) Ministery of Telecommunications (Approval process in Anatel)
Ideal momentum for Canopy AND for Motorola Brazil
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
PartnersPartners
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Urban environment of Sobral Fairly developed urban area Internet expertise and access to telecommunications services
Regional environment Underdeveloped region – low population density Precarious infrastructure / shortage of resources Precarious public services (health, education)
Progressive administration - leadership in social programs Searching for ways to drive economic and social development Perceives technology as means for development Ongoing programs for social development
Sobral: ideal stage to demo potential impact for BrazilSobral: ideal stage to demo potential impact for Brazil
Cid Ferreira GomesMayor of Sobral
Dr. Luis Odorico Monteiro de Andrade PhDDirector of social development and health
(Click here)
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Edumed: provide solutions and open new marketsEdumed: provide solutions and open new markets
Specialized since 2000 in development of solutions for: Telemedicine Distance education Multimedia service providing Webscasting and Webstreaming
Excellent access to social partners: Maintained by a consortium of over 20 health institutes Profound familiarity with Brazil health, education and academic environments Partnership with numerous health, education institutions and Embratel Non-Profit institute certified for most public grants and programs
Opens access to markets new to Motorola
Prof.Dr. Renato SabbatiniDirector Edumed research institute PhD
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Business potentialBusiness potential
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Expected demand for Canopy Expected demand for Canopy products and solutionsproducts and solutions
Overwhelming demand for Canopy and related Motorola products and services Security, education, health and administrative solutions for cities, state and federal entities
6,700 city administrations
500,000 schools
7,000 hospitals
85,000 public health care units
65,000 ambulatory units
Innumerous public or private resorts to administrate
Excellent platform to obtain development funds FUST: special fund for dissemination of telecommunication access: 800 Million US$ PMAT: special fund for improvement of administrative efficiency: 400 Million US$ FINEP
From left to right: Prof. Sabbatini, Dr. Odorico, x. xxx (BNDES), René
BNDES committed 600 KUS$ for Sobral pilot solution
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Sales estimateSales estimate
Current US sales: 5,000 units per month Just another ISP telecommunication equipment
Brazil sales Canopy is THE solution for country wide low cost communication demand Will be positioned as
Equipment for communication of Internet service providers (ISP) AND solution for Brazilian communities
Estimate: > 5,000 units per month or > 4 Million US$ per month
Canopy Radio Shipments
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2001 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2002
Un
its 5700xx
5200XX
50 Million US$ per year is a reachable target
Canopy will strongly vitalize Motorola business in Brazil
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
Telexpo March 25-28Telexpo March 25-28
Video screen with recurring clips on:
• Canopy system
• Belem ISP solution ISP market
• Sobral community solution Community market
Small counter w/ Canopy mockups and min. attendance
Conference from Edumed
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
EndEnd
Motorola Professional ServicesFebruary 2003 - Canopy pilot project
Motorola Confidential Proprietary R.F. Feb. 2003
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