A CASE STUDY ON CANON DRUPA E - LEARNINGBy:

Vicky Anam

Prashant Sharma

BACKGROUND…

Starting point: A demand to train staff quickly in multiple

languages

In 2008 Canon were exhibiting at DRUPA, the world’s biggest media

and print event in Germany on 29th May 2008 to 11 June 2008 .

Over 400,000 people attend the DRUPA event and organisations like

Canon can expect to have up to 25,000 business conversations at the

event.

Canon’s performance at this event would have had a major influence

on the financial performance of the Print Division.

Canon would have over 100 staff attending the event every day, over

500 in total from various countries. Thus it was critical to support and

train these staff in Canon’s key messages and approach.

CHALLENGE INVOLVED…

The challenge: “I want DRUPA e-learning – and I need it

quickly…”

The challenge involved was immense and Canon looked up to Kineo

for the solutions.

They approached Kineo on 15th April 2008 to seek their expertise in

devising an E – Learning platform for their staff in a very short span

of time.

The e-learning needed to be delivered in an attractive and engaging

manner supporting Canon’s brand and quality design.

E-learning was to be designed to cater to a global audience in English

and German and all learner activity, including learner’s assessment

needed to be tracked.

KEY OBJECTIVES…

This case study explores how Canon and Kineo used a rapid e-learning approach

to deliver on these three key business case objectives:

An engaging e-learning design that reflected Canon’s values.

A fast track collaborative development process.

A fast, low cost delivery model, that tracked progress

SUCCESS FACTOR 1 – AN ENGAGING DESIGN THAT REFLECTED CONON’S VALUES It was imperative that the learning reflected and reinforced

Canon’s values. It was therefore decided that a high quality design using custom

flash will be made. The Canon Key messages were developed and treated in clear

and concise way to ensure staff attending had a clear grasp.

The final design approach is shown below:

SUCCESS FACTOR 1 Key learning objectives for the sales staff were:

To recognize the importance of the event

To understand the customer journey and how to handle customers

Learn to qualify customers quickly and to direct them to the right

solutions on the Canon stand

Learn to articulate key messages

To understand the new Canon solutions being launched at DRUPA

and the range of print applications

To be able to demonstrate their knowledge by passing as

assessment

The Canon key messages were developed and treated in clear and concise way to ensure all staff attending had a clear grasp of the key messages.

The learning design included a section on handling clients such as how to quality potential clients quickly and efficiently at such a large exhibition

At DRUPA, the Canon stand was specifically created to ensure natural flow for the customer journey with focus on key areas. An interactive stand guide was therefore created so that the staff can walk through it.

Finally, the module had an assessment for the learner to be able to check their understanding.

SUCCESS FACTOR 2 – A FAST TRACK COLLABORATIVE DEVELOPMENT PROCESS

The deadline given meant that the traditional models and project plans would not deliver the content in time. Therefore a very collaborative approach was adopted between:

Canon’s e-learning team

Canon’s SME

Kineo’s lead designer

SUCCESS FACTOR 2 The key to the fast track approach and rapid response was

based on:

Rapid prototyping of the design

A small dedicated team

Quality inputs and fast reviews from the SME

Close working on live calls to ensure fast turn around

A real partnership between the Kineo and Canon teams.

As soon as the final content was agreed Kineo started

work on the German version and this was delivered a

week after the English version.

SUCCESS FACTORS 3 – A FAST LOW COST DELIVERY MODEL THAT TRACKED PROGRESS

In order to meet the fast timetable, Kineo had set up and branded a Moodle LMS site.

Moodle is an open source LMS that can be deployed very

quickly.

The site was hosted by Kineo and Canon employees could self-register on the site.

They were authenticated by the use of their email address.

The home page of the Moodle site is below.

THE RESULTS… Over 400 people went through the e-learning prior to the

conference, with over 90% of those completing the assessment passing first time. The e-learning helped ensure that the Canon staff attending understood:

The nature of the event and Canon’s objectives

Canon’s key messages

The Canon stand

The customer journey

How to handle customers

The feedback was very positive with less than 20 user queries. The e-learning initiative helped Canon ensure that they met their DRUPA conference targets

Summary Canon and Kineo used a rapid e-learning approach to deliver

on these three key business case objectives:

An engaging e-learning design and reflected Canon’s values.

A fast track collaborative development process. A fast, low cost delivery model, that tracked progress

The project involved the development and delivery of an engaging, high quality piece of e-learning in two languages; and the development and deployment of a Moodle LMS in three and a half weeks. The first module was developed and delivered in less than three weeks.

It’s a great example of where rapid e-learning approaches can deliver high quality e-learning and deliver exceptional value for money when combined with innovative approaches such as the use of a Moodle platform.

Thank You

Q’s are invited