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CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE
Since 1954 Cannes Lions has celebrated and promoted creativity in branded communications as a powerful force for business, for change and for good.
Inspiring creativity. Anytime, anywhere.
In more recent times, we have built the Cannes Lions Archive as the digital home of the world’s greatest branded communications. Collating all the work entered into the Cannes Lions Awards since 2001, the site enables you to search through over 270,000 campaigns by brand, agency, category and region. The Archive also offers the unique opportunity to watch sessions from the Festival in full, with more than 450 hours of world-class seminars and talks available.
Today the Archive can be used for: increasing your pitching power, creating your award entries, training your team and inspiring Lion-winning work.
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‘THE POSSIBILITIES FOR USING THE ARCHIVE ARE VAST AND
AT THE MINIMUM, IT’S A USEFUL TOOL FOR THE ACCESS TO
THIS VOLUME OF TOP QUALITY CREATIVE WORK.
’Michelle Kristula-Green
Global Head of People & Culture Leo Burnett Worldwide
#LIKEAGIRLPROCTER & GAMBLELEO BURNETT2015
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1. INCREASE
YOUR PITCHING POWER
What if you could shorten your odds of winning more often and reduce the time spent preparing for pitches just by researching smarter and understanding better what the client is looking for?
The Cannes Lions Archive allows you to be prepared for every pitch with access to competitor and client work at the click of a button.
The Archive can quickly help you to:
• Browse through over 400,000 entries by brand, agency, campaign, region, category, award, individual or keyword
• Compile a case file of your prospective client, the work they have bought previously and the agencies they have worked with, and save it in a playlist to revisit or present
• Ensure your presentation doesn’t fall flat with access to high quality, downloadable media
CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE
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‘THE ARCHIVE IS A KEY
RESOURCE FOR US – WE SPEND HOURS LOOKING AT THE WORK
THAT HAS WON AND WHAT MADE IT SUCH A POWERFUL
STORY. OUR ENTIRE CREATIVE DEPARTMENT IS OBSESSED!
’Deb Botkin
VP, Director of Creative OperationsSaatchi & Saatchi New York
PENNY THE PIRATELUXOTTICASAATCHI & SAATCHI2015
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2. GIVE
YOUR ENTRIES THE EDGE
Entering awards can be a time-consuming and costly process, but having an award in your trophy case is one of the best ways to demonstrate that your company can deliver. And this reaps plenty of benefits – award winners are attractive to both businesses looking for new creative and the top talent looking for a new job.
When entering work into awards, use the Archive to:
• Benchmark your work and learn from the best (and least successful) examples of case films from around the world and assess how your work measures up
• Look at the Global Creativity Report to analyse industry trends with rankings and insights across countries, sectors and categories
• Discover how to tailor your entries across different categories – how can you successfully carry an idea across mediums from mobile to print?
CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE
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‘THE ARCHIVE IS AN INTENSE
HIT OF HIGHLY RELEVANT CREATIVE THOUGHT-STARTERS. WE’RE WORKING TO MAKE IT AN INTEGRAL PART OF OUR
EVERYDAY CREATIVE PROCESS.
’Nicole Cramer
SVP, Global Chief Creativity Catalyst & Chief of StaffMcCann Worldgroup
SUNDAY GRANNIESVODAFONE ROMANIAMcCANN ERICKSON ROMANIA2015
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3. TRAIN
AND DISCOVER NEW TALENT
A company is only as effective as the people it employs, and providing your team with training is an essential part of nurturing their talent and improving your company’s creative output. It’s also a good way to attract employees – as well as to keep them.
The Archive is a ready-made training resource that employers and their teams can use to:
• Learn from the industry’s brightest minds with over 450 hours of talks from the Cannes Lions, Lions Health and Lions Innovation stages – packed with ideas, opinions, insights and advice – available to watch in full
• Educate creatives on either an individual or group basis with shareable curated playlists
• Spot new talent with access to over 260,000 industry professionals
CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE
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‘CANNES REWARDS
CREATIVITY THAT MAKES AN IMPRESSION, NOT JUST THAT WHICH DELIVERS IMPRESSIONS. FOR MCDONALD’S, WE’VE SEEN ROI 54% HIGHER WITH CREATIVE
THAT WINS LIONS THAN CREATIVE THAT DOESN’T.
’Matt Biespiel
Senior Director, Global Brand Development,McDonald’s Corporation
FIRST CUSTOMERMcDONALDSALMA DDB2014
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4. INSPIRE
LION-WINNING WORK WITH
WORLD-CLASS CAMPAIGNS
It pays to be creative, and finding new inspiration is vital. But hundreds of working hours are wasted every year carrying out tasks other than idea generation. Luckily, using the Cannes Lions Archive is a fast and efficient way to ignite those all-important light bulb moments.
This powerful resource is the armoury for those working on the creative frontline:
• Easily navigate over 400,000 entries from the industry’s top talent, including Lion-winners past and present
• The chance to gain a fresh perspective with over 450 hours of talks from the Cannes Lions, Lions Health and Lions Innovation stages
• The functionality to build lists of your favourite content and either download or share them instantly via email – even with colleagues who don’t have a subscription
CANNES LIONS ARCHIVE.INSPIRING CREATIVITY. ANYTIME, ANYWHERE
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To discuss the Archive package options please contact:
Blasco Goes JrBusiness Development Manager EMEA & APAC
Lions Festivals
on W: +44 (0) 203 033 4153 M: +44 (0) 794 643 2747
or email [email protected]