7/25/2019 Cannes Lions 2011 Winners for Direct En

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DIRE

CT

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Grand Prix

7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Rom

Agency: McCann Erickson, Bucharest

Industry: Confectionery & Snacks

Media: Promotion & Event

Published: Nov., 2010

Executive Creative Director: Catalin

Dobre, Dinu Panescu

Creative Director:Adrian Botan

Copywriter: Florin Florea

Art Director:Andra Badea, IonutCojocaru , Laurentiu Stere

Grand Prix DirectAmerican Rom

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Gold

7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Old Spice

Agency: Wieden+Kennedy, Portland, OR

Industry: House, Garden & Pets

Media: Promotion & Event

Market: United States

Language: English

Executive Creative Director: Mark

Fitzloff, Susan HoffmanCreative Director: Jason Bagley, Eric

Baldwin, Mark Fitzloff, Susan Hoffman,Iain

Tait

Copywriter: Craig Allen, Jason Bagley, Eric

Baldwin, Eric Kallman

Art Director: Craig Allen, Jason Bagley, Eric

Baldwin, Eric Kallman

Director: Craig Allen, Jason Bagley, Eric

Baldwin, Eric Kallman,Tom Kuntz

Gold DirectResponse Campaign

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7/25/2019 Cannes Lions 2011 Winners for Direct En

9/62

Brand: Rom

Agency: McCann Erickson, Bucharest

Industry: Confectionery & Snacks

Media: Promotion & Event

Published: Nov., 2010

Executive Creative Director: Catalin

Dobre, Dinu Panescu

Creative Director:Adrian Botan

Copywriter: Florin Florea

Art Director:Andra Badea, IonutCojocaru , Laurentiu Stere

Gold DirectAmerican Rom

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Coca-Cola

Agency: Ogilvy, Buenos Aires

Industry: Non-alcoholic drinks

Media:Ambient & Interactive

Executive Creative Director: Gastn Bigio

Creative Director: Ignacio Ferioli, Javier

Mentasti

Copywriter: Nicolas Vara

Art Director: Ignacio Flota, Ignacio Flotta

Gold DirectThe Friendship Machine

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Click for full credits Click for all Cannes Lions winners

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Estrela Toys

Agency: DDB, So Paulo

Industry: Toys & Games

Media: Cyber

Chief Creative Officer: Sergio Valente

Creative Director: Rodrigo Almeida, Daniel

Bottas, Pedro Gravena, Joo

Mosterio, Moacyr Netto,Andre

Pedroso, Cassiano Saldanha,SergioValente

Copywriter: Moacyr Netto

Art Director: Daniel Bottas, Marcelo

Bruzzesi, Leo Ehrlich

Gold DirectCome Back Ferrorama

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7/25/2019 Cannes Lions 2011 Winners for Direct En

13/62

Brand: Tesco

Agency: Cheil, Seoul

Industry: Retail & Distribution

Media: Outdoor

Executive Creative Director: Joungrack Lee

Creative Director: Youna Chung

Copywriter: Misu Yi

Art Director: Youbin Bang, Youna

Chung, Yeonjoo LeePhotography: Skyteam

Gold DirectHomeplus Subway Virtual Store

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7/25/2019 Cannes Lions 2011 Winners for Direct En

14/62

Brand: Tesco

Agency: Cheil, Seoul

Industry: Retail & Distribution

Media: Outdoor

Executive Creative Director: Joungrack Lee

Creative Director: Youna Chung

Copywriter: Misu Yi

Art Director: Youbin Bang, Youna

Chung, Yeonjoo LeePhotography: Skyteam

Gold DirectHomeplus Subway Virtual Store

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7/25/2019 Cannes Lions 2011 Winners for Direct En

15/62

Brand: Microsoft

Agency: Droga5, New York City, NY

Industry: Internet sites & Services

Media: Promotion & Event

Chief Creative Officer: David Droga

Executive Creative Director: Duncan

Marshall, Ted Royer, Nik Studzinski

Creative Director: Kevin Brady, Neil

Heymann, Duncan Marshall, Ted Royer, Nik

Studzinski

Copywriter: Spencer Lavellee,Adam Noel

Art Director: Jon Kubik

Photography: Paul McGeiver, Fernando

Sanchez,Dan Welch, Li Tan Xiao

Gold Direct

Decode Jay-Z with Bing

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7/25/2019 Cannes Lions 2011 Winners for Direct En

16/62

7/25/2019 Cannes Lions 2011 Winners for Direct En

17/62

Silver

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7/25/2019 Cannes Lions 2011 Winners for Direct En

18/62

Brand: The Swedish Post

Agency:kestam Holst, StockholmIndustry: Transport & Tourism

Media:Ambient & Interactive

Published: Oct., 2010

Creative Director:Andreas Ullenius

Copywriter: Hanna BjrkArt Director: Lars Holthe,Kristoffer Larberg

SilverDirectThe Sound of Green

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7/25/2019 Cannes Lions 2011 Winners for Direct En

19/62

Brand: Bar Aurora/Boteco Ferraz

Agency: Ogilvy, So Paulo

Industry: Culture, Recreation & Sport

Media:Ambient & Interactive

Language: Portuguese

Executive Creative Director:Anselmo

Ramos

Creative Director: Rubens Filho

Copywriter: Beto Cocito,Pedro

Fernandes, Flavio Tamashiro

Art Director: Paula Fernandes, Lucas

Osis, Raina Rocha

Director: Carlo Busato

SilverDirectDrunk Valet

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7/25/2019 Cannes Lions 2011 Winners for Direct En

20/62

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profit

Media: Direct Market

Creative Director: Tim Geoghegan, Matthew

Ryan

Copywriter: Tim Geoghegan, Matthew Ryan

Art Director: Matthew Ryan

Photography: Creative Commons

Director: Matthew Ryan

SilverDirectMetallic Ink Underclothes

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7/25/2019 Cannes Lions 2011 Winners for Direct En

21/62

Brand: World Wildlife Fund (WWF)

Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profit

Media: Cyber

Creative Director: Sven Loskill, Jan

Rexhausen, Doerte Spengler-Ahrens

Copywriter: Lisa Glock,Michael

Kittel , Henning Mueller-

Dannhausen,Henning Mller-Dannhausen

Art Director: Michael Kittel,Alexander

Norvilas, Eric van den Hoonaard

SilverDirectSAVE AS WWF

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7/25/2019 Cannes Lions 2011 Winners for Direct En

22/62

Brand: Estrela Toys

Agency: DDB, So Paulo

Industry: Toys & Games

Media: Cyber

Chief Creative Officer: Sergio Valente

Creative Director: Rodrigo Almeida, Daniel

Bottas, Pedro Gravena, Joo

Mosterio, Moacyr Netto,Andre

Pedroso, Cassiano Saldanha,Sergio

Valente

Copywriter: Moacyr Netto

Art Director: Daniel Bottas, Marcelo

Bruzzesi, Leo Ehrlich

SilverDirectCome Back Ferrorama

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7/25/2019 Cannes Lions 2011 Winners for Direct En

23/62

Brand: Spark Hope

Agency: Joe Public, Johannesburg

Industry: Public interest & Non-profit

Media: Direct Market

Executive Creative Director: Pepe Marais

Creative Director: Maciek Michalski

Copywriter: Clint Bechus,Jeanine Vermaak

Art Director: Maciek Michalski, Freda

Raubenheimer, Sinone Rossum, Sophia

Strydom

Photography: David Prior

SilverDirectArt for Aids, Matchbook

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7/25/2019 Cannes Lions 2011 Winners for Direct En

24/62

Brand: Movistar

Agency: DDB, Madrid

Industry: Professional & Public services

Media: Direct Market

Executive Creative Director: Jose Gamo

Creative Director:Artemio Buneta, Carlos

Martn, Guillermo Santaisabel

Copywriter: Pedro Andragnes, Guillermo

Santaisabel

Art Director: Chuwi Garca, Clara

Hernndez, Cristina Rodrguez

Director: JIM-BOX

SilverDirectCardenosa

Click for full credits Click for all Cannes Lions winners

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7/25/2019 Cannes Lions 2011 Winners for Direct En

25/62

Agency: Shackleton, Madrid

Industry: Transport & Tourism

Media: Direct Market

Executive Creative Director: Enric Nel-Lo

Creative Director: Paco Badia, Pipo Virgs

Copywriter: Santi Garcia

Art Director: Clara Mercader

SilverDirectUnexpected Luggage

Click for full credits Click for all Cannes Lions winners

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7/25/2019 Cannes Lions 2011 Winners for Direct En

26/62

Brand: Mercedes-Benz

Agency: Lukas Lindemann Rosinski, Hamburg

Industry:Automotive & Services

Media: Direct Market

Chief Creative Officer:Arno

Lindemann, Bernhard Lukas

Creative Director: Thomas Heyen, Markus

Kremer, Jakob Kriwat

Copywriter: Thomas Heyen

Art Director: Markus Kremer, Damian

Kuczmierczyk

Director: Marc Bethke

SilverDirectSprinter Applies for A Job

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7/25/2019 Cannes Lions 2011 Winners for Direct En

27/62

Brand: Levi's

Agency: Saatchi & Saatchi, Tel-Aviv

Industry:Apparel, Clothing & Footwear

Media: Direct Market

Creative Director: Eddie Goldenberg, Yoram

Levi, Nadav Pressman

Copywriter: Tom Reuveni, Eran Spanier

Art Director: Yaron Sagy, Eyal Segal

SilverDirectThe Big Trip

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7/25/2019 Cannes Lions 2011 Winners for Direct En

28/62

Brand: TEDX

Agency: Ogilvy, Buenos Aires

Industry: Professional & Public services

Media: Promotion & Event

Executive Creative Director: Gastn Bigio

Creative Director: Maximiliano

Maddalena, Javier Mentasti

Copywriter: Nicolas Vara

Art Director: Ignacio Flotta

Director: Nicols Nbile

SilverDirectSpread the Ted

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Lego

Agency: Plan.Net, Hamburg

Industry: Toys & Games

Media: Direct Market

Chief Creative Officer:Alexander Schill

Creative Director: Maik Kaehler, Daniel

Koennecke, Christoph Nann,Friedrich von

Zitzewitz

Copywriter: Marc Vosshall

Art Director: Till Diestel, Oliver Schwank

SilverDirectBuilders of Infinity

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Coca-Cola

Agency: Ogilvy, So Paulo

Industry: Non-alcoholic drinks

Media: Direct Market

Chief Creative Officer:Anselmo Ramos

Creative Director: Claudio Lima

Copywriter: Fred Aramis, Megan Farquhar

Art Director: Izabella Cabral, Pedro Izique

SilverDirectSanta's Forgotten Letters

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Bronze

http://www.welovead.com/en/works/details/dd0Cntxx

7/25/2019 Cannes Lions 2011 Winners for Direct En

32/62

Brand: Swedish Postal Service

Agency:kestam Holst, Stockholm

Industry: Professional & Public services

Media: Cyber

Creative Director:Andreas Ullenius

Copywriter: Kalle kestam

Art Director: Johan Wahlberg

Bronze DirectLiving Christmas Cards

Click for full credits Click for all Cannes Lions winners

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7/25/2019 Cannes Lions 2011 Winners for Direct En

33/62

Brand: The Swedish Post

Agency:kestam Holst, Stockholm

Industry: Transport & Tourism

Media:Ambient & Interactive

Published: Oct., 2010

Creative Director:Andreas Ullenius

Copywriter: Hanna Bjrk

Art Director: Lars Holthe,Kristoffer Larberg

Bronze DirectThe Sound of Green

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Bar Aurora/Boteco Ferraz

Agency: Ogilvy, So Paulo

Industry: Culture, Recreation & Sport

Media:Ambient & Interactive

Language: Portuguese

Executive Creative Director:Anselmo

Ramos

Creative Director: Rubens Filho

Copywriter: Beto Cocito,Pedro

Fernandes, Flavio Tamashiro

Art Director: Paula Fernandes, Lucas

Osis, Raina Rocha

Director: Carlo Busato

Bronze DirectDrunk Valet

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: Budweiser

Agency: Ogilvy, Buenos Aires

Industry:Alcoholic drinks

Media:Ambient & Interactive

Executive Creative Director: Gastn Bigio

Creative Director: Maximiliano

Maddalena, Javier Mentasti

Copywriter: Federico Frgola

Art Director: Jonathan Gurvit, Tomas

Lavagno

Director: Viviano Romero

Bronze DirectPoolball

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7/25/2019 Cannes Lions 2011 Winners for Direct En

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Brand: World Wildlife Fund (WWF)

Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profit

Media: Cyber

Creative Director: Sven Loskill, Jan

Rexhausen, Doerte Spengler-Ahrens

Copywriter: Lisa Glock,Michael

Kittel , Henning Mueller-

Dannhausen,Henning Mller-Dannhausen

Art Director: Michael Kittel,AlexanderNorvilas, Eric van den Hoonaard

Bronze DirectSAVE AS WWF

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7/25/2019 Cannes Lions 2011 Winners for Direct En

37/62

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profit

Media: Promotion & Event

Creative Director: Tim Geoghegan, Matthew

Ryan

Copywriter: Tim Geoghegan

Art Director: Matthew Ryan

Photography: Creative Commons

Director: Matthew Ryan

Bronze DirectMetallic Ink

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7/25/2019 Cannes Lions 2011 Winners for Direct En

38/62

Brand:Airwalk

Agency: Y&R, New York City, NY

Industry:Apparel, Clothing & Footwear

Media: Promotion & Event

Executive Creative Director: Ian

Reichenthal, Scott Vitrone

Creative Director: Graeme Hall, Menno

Kluin, Shailesh Rao, Vivian

Rosenthal, Steve Whittier

Copywriter: Feliks RichterArt Director:Alexander Nowak

Bronze DirectInvisible Pop-Up Store

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7/25/2019 Cannes Lions 2011 Winners for Direct En

39/62

Brand: Starhub Pte

Agency: DDB, Singapore

Industry: Professional & Public services

Media:Ambient & Interactive

Chief Creative Officer: Rowena

Bhagchandani, Neil Johnson

Executive Creative Director: Joji Jacob

Creative Director: Khalid Osman, Thomas

Yang

Copywriter: Lester Lee, Mark Lim, SelenaSoh

Art Director: Khalid Osman, Elmy Thong

Bronze DirectMusical Fitting Rooms

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7/25/2019 Cannes Lions 2011 Winners for Direct En

40/62

Brand: TEDX

Agency: Ogilvy, Buenos Aires

Industry: Professional & Public services

Media: Promotion & Event

Executive Creative Director: Gastn Bigio

Creative Director: Maximiliano

Maddalena, Javier Mentasti

Copywriter: Nicolas Vara

Art Director: Ignacio Flotta

Director: Nicols Nbile

Bronze DirectSpread the Ted

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7/25/2019 Cannes Lions 2011 Winners for Direct En

41/62

Brand: Tipp-Ex

Agency: Buzzman, Paris

Industry: Office equipment

Media: Promotion & Event

Published: Aug., 2010

Chief Creative Officer: Georges

Mohammed-Cherif

Creative Director: Georges Mohammed-

Cherif

Copywriter: Tristan Daltroff

Art Director: Louis AudardDirector: Olivier Bennoun

Bronze DirectA Hunter Shoots A Bear

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