Cancer Awareness Promotional Plan

By: Makenzie Wozniak, Kaiti Want, Jasmine Valenta

Final Consumers

Consumers that are attending Relay for Life Need various sizes and colors Personality Age Gender Ethnicity

Business Consumers

American Cancer Society Community-based, voluntary health organization dedicated

to eliminating cancer

Contact information: (800)-227-2345 To reach American Cancer Society for event

Sponsor their organization on the backs of t-shirts Every shirt we sell they would receive two dollars in profit

Emotional Motive

An emotional motive would be approached by the product(s)

“Celebrate, Remember, Fight back” Persuaded to purchase shirt Encounter with cancer

Hierarchy of Needs

Consumers will WANT the shirt Their NEED for the shirt is to help fund cancer research Social and esteem levels

Type of Purchase

Limited Decision Making Not frequently purchased Mid price range Doesn’t involve much thought process

Product

T-shirts Designs on brochure Aware us of all types of cancer Different colors

Place

Place- Cancer awareness events Main entrances Sporting events

Price

T-shirt- $12-$15 $2 profit goes to ACS We donate to cancer research

Promotional Plan

Brochure Flyer Posters Booth to set up at different events Model t-shirts Coupons