Canadian Sales Three Quarter 2015

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Our thoughts on Canadian sales for the 3rd quarter 2015.

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Canadian Sales 3rd Quarter 2013

byStrada IQOctober 2015Canadian Sales third quarter 2015RemarkableHow else to describe it, simply remarkableThe retail auto business in Canada is breaking records on top of records.Did you ever think that so much iron could be moved in Canada?While the continued emergence of trucks continues unabated.

MobilityWe have been hinting for some time.The model is inexorably migrating from ownership to mobility.Its a case of pay as you drive.

Why own it?

LeasingAs expected with the Canadian dollar losing value. There is a corresponding increase in leasing.We anticipate this trend to continue.Providing a compelling advantage to some manufacturers.

Who Is AheadPorsche: + 31%Lexus: + 26%Mercedes-Benz: + 20%Acura: + 16%Land Rover: + 14%Audi: + 12%Subaru: + 12%Nissan: + 12%VW: + 9%BMW: + 8%GM: + 6%

Who Is BehindJaguar: - 9%Ford: - 5%Kia: - 4%Mazda: - 3%Hyundai: - 2%At the three quarter point the market is up by 2.5%.Ford, Hyundai, and Kia are perplexing.

GainsSome manufacturers have appreciable gains after 9 months.

Its obvious that manufacturers with gains above 3% are stealing sales from the competition.

Its the nature of the auto business.

Jetta.22,573Toyota Camry..13,690Ford Fusion ..12,576Hyundai Sonata..11,187Honda Accord.........10,771Chrysler 200....8,974Chevy Malibu..7,703Nissan Altima...5,631The Jetta endures, accompanied by a shuffling of the order.Honda Civic..46,609Toyota Corolla..38,972Hyundai Elantra37,922Mazda 3........27,626

Segment is feeling the truck pressure with the Civic leading and the Corolla, Elantra trading paint.

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

Some Numbers three quarter 2015CompactMid Size SedansFord F Series....91,659Ram.72,144GMC Sierra....41,037Chevy Silverado35,051

Its a growing segment with an established order.

Click on F Series, Ram, Silverado to see a review/photo gallery

Ford Escape.36,510Toyota RAV4.31,220Honda CR-V.29,298Hyundai Santa Fe25,032Chrysler Journey..19,156Chevy Equinox.....14,792

The Escape owns this segment, with the RAV4 generating some competition.

Some Numbers 1three quarter 2015CUV/SUVPick UpAudi Q55,930Acura RDX.....5,676Lexus RX5,207M-B M Class...4,619BMW X5..4,219Acura MDX.....4,184M-B GLK....4,110Cadillac SRX........3,854BMW X3.....3,349Infiniti QX60......2,784Buick Enclave2,567BMW X1..2,296Range Rover Sport..1,831Lincoln MKX..1,821M-B C Class..7,841BMW 3 Series7,091Audi A4......4,220Acura TLX..3,997Lexus IS.....2,617Infiniti Q50..2,468Cadillac ATS..2,408Lincoln MKZ..863Cadillac CTS.537The C Class leading with the TLX and IS still disrupting. Click on TLX-Q50-CTS to see a review/photo gallery

Some Numbers 2three quarter 2015Entry LuxuryLuxury SUV/CUVLamborghini.....90Maserati...357Ferrari......162Panamera....254GT-R..109R8......86Rolls-Royce..58Bentley....104Tesla Model S459Volt......868Leaf.....850

Lexus NX.4,384Audi Q3...2,561M-B GLA.2,574Lincoln MKC2,245Porsche Macan..1,639BMW X4.854

The NX is a major presence among the new entrants. None is a sedan.

Click on NX and MKC to see a review/photo gallery

Some Numbers 3three quarter 2015New EntrantsDid You KnowOur Thoughts at The three quarter of 2015Remarkable year so far on top of a record year last year, and a suppressed economic scenario in Alberta. Its truly impressive. Premium economy is making inroads and stealing sales from several incumbents. With Mercedes-Benz leading the way. Not only with new but also CPO sales.If you have the feeling that the Koreans had their day in the sun, we agree with you. Trucks, be it pick ups, SUV, CUV are inexorably displacing sedans. This trend will continue, with customers seeking utility.There is a friction point in showrooms which is counter productive for all the stakeholders.Interesting to see the full impact of the VW diesel gate in the months to come.Free flowing money, be it finance or lease continues to power sales. Its an appreciable profit opportunity for the providers of financial services.

Thank You