MEDIA KIT

REACHthe

Canadian Military

Community

ADVERTISE IN16 CANADIAN FORCES NEWSPAPERS

LOCATED ACROSS CANADArepresenting the three CF elements: Army, Air Force & Navy

Canadian ForcesCOMMUNITY PROFILE

The National Defence Team

Reach this unique market

with only 1 point of contact!

Members of the CF and the Departmentof National Defence are powerfulconsumer groups.

Regular Force 64 000

Primary Reserve 34 500

Supplementary Reserve, Cadet InstructorsCadre and the Canadian Rangers 41 100

DND Public Servants 26 600

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers

DEMOGRAPHICS

Regular ForceDNDPublic Servants

Primary Reserve

38%

16%

21%

Supp. Reserve, Cadet Inst. and Rangers

25%

Total : 166 200

Statistics on the Canadian Forces members (Regular Force)

Average age

Married / Common-law

Married or common-law with children

Numbers of families

Average number of children

*Average income officer

*Average income non commissioned member

* Based on average rank Captain/Corporal

Stats are based on information provided by Director GeneralMilitary Personnel and are current as of July 2008.

3562%41%

39 3001.99

$81 300$55 600

DISTRIBUTION

Courtenay/Comox

Oromocto

Montreal/Saint.Jean

Victoria/Esquimalt

Cold Lake

Shilo

Petawawa

Trenton

Borden

Bagotville

North Bay

Greenwood Halifax

Winnipeg

Edmonton

BRITISHCOLUMBIA

YUKON

NORTHWESTTERRITORIES

NUNAVUT

SASKAT-CHEWAN

QUEBEC

Quebec City

NEWBRUNSWICK

NOVA SCOTIA

PRINCEEDWARDISLAND

LABRADOR

NEWFOUNDLAND

Navy

Air Force

Army

1

2

3

4

5

6

7

10

8

911

13

12

1415

16

2 CFBESQUIMALT

Lookout4,500Weekly

1 19 WINGCOMOX

Totem Times1,800

Every two weeks

3 CFBEDMONTON

The Western Sentinel10,000

Every two weeks

4 4 WINGCOLD LAKE

The Courier2,600Weekly

5 CFBSHILO

The Shilo Stag3,000

Every two weeks

6 17 WINGWINNIPEG

The Voxair3,800

Every two weeks

7 CFBBORDEN

Borden Citizen7,000Weekly

8 8 WINGTRENTON

Contact3,200Weekly

9 CFBPETAWAWA

Petawawa Post7,700Weekly

10 22 WINGNORTH BAY

North Bay Shield1,000Monthly

11 ST-JEAN AND MONTREAL GARRISONS

Servir3,600

Every two weeks

12 3 WINGBAGOTVILLE

Le Vortex2,500Monthly

13 VALCARTIER GARRISON

Adsum5,500

Every two weeks

14 CFBGAGETOWN

The Post Gazette13,000

Weekly

15 CFBHALIFAX

Trident10,000

Every two weeks

16 14 WINGGREENWOOD

The Aurora5,900Weekly

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers

Element (Navy, Air Force, Army) Location

Name

Circulation

1 19 WINGCOMOX

Totem Times1800

Every two weeks Frequency

LEGEND

AdsumVALCARTIER GARRISON

Québec, QCwww.journaladsum.com

The Aurora14 WING GREENWOOD

Greenwood, NSwww.auroranewspaper.com

Borden CitizenCFB BORDENBorden, ON

www.cfpsa-borden.ca/Citizen

Contact8 WING TRENTON

Trenton, ONwww.thecontactnewspaper.cfbtrenton.com

The Courier4 WING COLD LAKE

Cold Lake, ABwww.thecouriernewspaper.ca

LookoutCBF ESQUIMALT

Victoria, BCwww.lookoutnewspaper.com

North Bay Shield22 WING NORTH BAY

North Bay, ON

Petawawa PostCFB PETAWAWAPetawawa, ON

www.psppetawawa.com/petawawapost.cfm

The Post GazetteCFB GAGETOWNOromocto, NB

ServirST-JEAN AND MONTREAL

GARRISONS, QCwww.journalservir.com

The Shilo StagCFB SHILOShilo, MB

www.cfcommunitygateway.com/en/Shilo/Newspapers/index.asp

Totem Times19 WING COMOX

Comox, BC

TridentCFB HALIFAXHalifax, NS

www.tridentnews.ca

Le Vortex3 WING BAGOTVILLE

Bagotville, QCwww.vortexbagotville.com

The Voxair17 WING WINNIPEG

Winnipeg, MBwww.voxair.ca

The Western SentinelCFB EDMONTONEdmonton, AB

www.army.dnd.ca/1asg_hq/western_sentinel.htm

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers

OUR NEWSPAPERS

ADVERTISING RATES

Advertise in all 16Canadian Forces Newspapers

and get a 10% discount

BLACK & WHITE

Full page $18,125

2/3 page $12,085

1/2 page $9,065

1/3 page $6,040

1/4 page $4,530

1/8 page $2,265

PROCESS COLOUR

Full page $22,850

2/3 page $16,810

1/2 page $13,790

1/3 page $10,770

1/4 page $9,260

1/8 page $6,995

SPOT COLOUR

Full page $19,950

2/3 page $13,910

1/2 page $10,885

1/3 page $7,865

1/4 page $6,355

1/8 page $4,090

NATIONAL LINE RATEfor black and white ad

$12.93 net

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers

Block display ad sizes and approximaterates for advertising in all 16 newspapers

*Prices are subject to change January 1st of each year and do not include taxes.

Please contact us to create a customadvertising package to suit your needs!

INFORMATION REQUEST

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We look forward to helping your message reach the military community !

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers