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Canada’s ONLY trusted information source for wood biomass and bioenergy 2020
MEDIAKIT
CANADIAN
BIOMASS
Here are a few facts worth considering in planning your advertising and marketing
OUR PRODUCTSTimely and relevant editorial focusing on Canadian biomass and bioenergy projects, we provide in depth, unique insight into current challenges and possible solutions, research in both the forestry and biomass processing sectors, new equipment and technology, sector news across Canada, events and education, best practices profiles and more.
With two full-time dedicated editors, access to a full portfolio of forestry and agricultural magazines, and a seasoned publisher, we decipher the growing and changing world of biomass and bioenergy.
A print edition published and distributed quarterly complimented by a weekly enewsletter and active website, we are Canada’s only dedicated source of biomass information!
THE MARKET • Over 31 million bone dry tonnes of harvest
slash available each year!• Global pellet demand is projected to reach
51 million tonnes by 2020.• Canada produced over 2,800,000 tonnes of wood
pellets in 2016• Canada exported 2,373,110 tonnes of pellets in 2016
including 169,930 tonnes to United States.• Canada’s domestic use continues to grow year
over year.• a 46% increase in Canadian pellet exports from
2015 to 2016.
DID YOU KNOW?14,041 is the average readership of each issue, including pass along!
REACHING NEARLY 34,900 GROSS CONTACTS IN THE BIOMASS INDUSTRY Publication: ..................................................... 6,925Canadian Biomass Newsletter: ................ 5,200 Websites/Mobile: .......................................... 9,832 Pass Along: ....................................................14,041Social Media: .................................................. 5,830Total Reach:.................................................. 34,900
34,900 gross contacts in the biomass industry you should be reaching
86%
59%
60%
are owners, partners, senior managers, or industry
professionals; almost 60% have been in the industry over 20 years
are involved in suggesting or approving purchases
A staggering 60% are actively involved in purchases to $100,000; 55% to $500,000; 39% over $500,000
INFLUENTIAL
88%
95%
89%
have visited canadianbiomassmagazine.ca.
rate canadianbiomassmagazine.ca Excellent to good.
Find the website useful.
+CONNECTED
OPEN-MINDED
35% 98% 92%
use the publication to help make purchasing decision.
rate editorial from Excellent to Good.
say Canadian Biomass meets the needs of the industry
44%
60%
96%
96%
WELLREAD
have contacted advertisers directly from Canadian Biomass ads!
indicate they have direct purchasing influence within their organization; your message will be reaching your target audience!
rated Canadian Biomass from Excellent to Good overall!
indicate Canadian Biomass meets the needs of their industry!
MEET OUR COMMUNITY 2019 Readership Survey
Exclusive Reports in 2020Every issue includes columns by our resident experts in biomass harvesting/comminution; biomass sustainability; policy and regs; site visits to pellet mills, biofuel plants, and bioenergy facilities across Canada; new biomass gear and technology, conference reports, and more…
ELLEN COOLSASSOCIATE EDITOR [email protected]
MARIA CHURCH EDITOR [email protected]
EQUIPMENT SPOTLIGHT
BONUS DISTRIBUTION SPECIAL SECTION SUBMISSION
DEADLINES
WIN
TER
2020 PELLET MARKETS UPDATE TORREFACTION ANAEROBIC DIGESTION BIOMASS BOILERS
BIOMASS INTCOFI 2020
MWCBiomass Map Book by: Jan 3
Material due: Jan 8
SPRI
NG CANADIAN BIOECONOMY
CONFERENCE SHOW GUIDE
PELLET PLANT SAFETY BIOFUELS MARKET CONVEYORS SAFETY SUMMIT
BIOECONOMY CONFERENCE
Pellet Map Book by: Mar 27Material due: Apr 1
SUM
MER
WPAC 2020 OFFICIAL SHOW GUIDE DISTRICT ENERGY PELLET GEAR BUYERS
GUIDEDUST COLLECTION
& SUPPRESSIONWPAC 2020OPTIPELLET Dust Safety Wall Chart Book by: Jun 26
Material due: Jul 2
FALL AG-BIOMASS INDUSTRY MATERIAL HANDLING PELLETS FOR RESIDENTIAL
HEATING CHIPPERS & GRINDERS USIPA Book by: Sep 4Material due: Sep 9
Relevant, experienced and technical editorial means our readers spend time with Canadian Biomass. And that spells credibility!
MEDIA PARTNERS:• WOOD PELLET ASSOCIATION OF CANADA• CANADIAN BIOECONOMY CONFERENCE• INTERNATIONAL BIOENERGY CONFERENCE• SCALING UP BIOECONOMY CONFERENCE
With 7,000 copies delivered to our verified circulation, and nearly 9,000 weekly enewsletter subscribers plus our active website, we give you unrivaled reach to your potential clients. Whether it’s forestry biomass, pellet and emerging biorefining sector in Canada, no one else gives you the reach of market or the marketing options.
Canada’s ONLY dedicated Biomass and Bioenergy title!
PLUS: Every issue includes industry-leading commentary and views, new equipment, news, safety updates, exclusive columns and more!
Brand your company and market your products to our biomass and bioenergy community.
PRINTEDITION
OVER 14,367 READERS 4 ISSUES PER YEAR
ONLINE
WEEKLYENEWSLETTER
VIDEOEBLASTS
WEBINARS
EVENTSPONSORSHIP
CUSTOMPRINTING
POLYBAGS& INSERTS
CUSTOMEBLASTS
MEDIA BUFFETUsing our multi-media channels, Canadian Biomass can extend your branding, lead generation and extend awareness. From custom design, printing, custom sponsorships, online options to the annual buyers guide, Canadian Biomass can customize a marketing program beyond traditional programs.
REBECCA LEWISNATIONAL ACCOUNT [email protected]
JOSÉE CREVIERQUEBEC TERRITORIAL [email protected]
CALL FOR A CUSTOM QUOTE AND LET US SHOW YOU HOW TO MAXIMIZE YOUR PROGRAM
PUBLISHED BYAnnex Business MediaPO Box 530, 105 Donly Drive SouthSimcoe, ON N3Y 4N5
CIRCULATION DEPARTMENTJAY DOSHI [email protected]
ACCOUNT COORDINATORSTEPHANIE [email protected]
AD RATES 1x 4x 8x
Full page $4,485 $4,350 $4,255
2/3 page $4,160 $4,030 $3,945
1/2 page island $3,610 $3,505 $3,430
1/2 page $3,270 $3,175 $3,105
1/3 page $2,295 $2,235 $2,175
1/4 page $1,975 $1,945 $1,900
1/6 page $1,570 $1,510 $1,460
Our integrated package takes the guesswork out of where to focus your campaign. With one buy, you get presence in the print and digital editions, on canadianbiomassmagazine.com and in our weekly newswire delivered to nearly 9,000 CASL-compliant, opt-in subscribers who are biomass professionals.
NEW FOR 2020!Reach Canadian Biomass readers in every format with one simple buy
GOLD
Format Ad Size/Unit Regular Price
Discount Discounted Price
Print - 1 issue Full Page $4,485 20% $3,590
Web - 1 month Leaderboard or Big Box
$740 20% $590
Enews - 1 issue Leaderboard $465 20% $370
Total $5,690 $4,550
SILVER
Format Ad Size/Unit Regular Price
Discount Discounted Price
Print - 1 issue 1/2 Page Island
$3,610 20% $2,890
Web - 1 month Leaderboard or Big Box
$740 20% $590
Enews - 1 issue Leaderboard $465 20% $370
Total $4,815 $3,850
BRONZE
Format Ad Size/Unit Regular Price
Discount Discounted Price
Print - 1 issue 1/4 Page $1,975 20% $1,580
Web - 1 month Leaderboard or Big Box
$740 20% $590
Enews - 1 issue Leaderboard $465 20% $370
Total $3,180 $2,540
FOR ONE DISCOUNTED RATE, YOU GET MORE THAN 43,700 TOTAL IMPRESSIONS INCLUDING:
• 6,925+ print issues delivered to professionals across Canada
• 14,000+ total pass along readership
• 8,700+ emails featuring your message
• 21,000+ page views on CanadianBiomassMagazine.com
CONTACT YOUR SALES ASSOCIATE TO BOOK YOUR INTEGRATED CAMPAIGN TODAY.
New product e-blasts can promote your new products, product catalogues, services, webcasts, industry events and much more. DIGITAL
MARKETING SOLUTIONSLooking for some actionable leads for your sales staff? Want the industry to know about your new products? Canadian Biomass Bulletin can promote your new products, product catalogues, services, webcasts, industry events and much more. And it’s simple – You provide a picture, up to 75 words of copy and a URL to where the reader can find out more about your product or offer. We create the ad, send it to our opt-in e-subscribers, and provide you with a lead report* on who clicked on the unit to find out more.
*Note: Full contact leads reporting is available. Owing to Canadian Anti-Spam Legislation (CASL), email addresses cannot be supplied. Ask about our re-targeting solutions.
DEPLOYMENT PRICE
1X $710
3X $610
6X $535
12X $510
New product e-blast rates
Schedule is monthly.All material is due one week prior to deployment. File specifications: One image (150 x 150 pixels)+ up to 75 words of copy + URL.
An economical way to supplement your print plan, or reach a growing audience every day of the year
CUSTOM E-BLASTS + VIDEO E-BLAST (1x - $1,545) *Leads report available for e-blastLast-minute event to promote? Want to supplement your print ads with a reminder or teaser? No worries – these exclusive digital brochures are available when you need them. Ask your sales manager for samples.
DIGITAL AD-VANTAGE ($1,030 - 4 per year exclusive) Email sponsorship plus a full-page ad opposite the digital edition cover. Limit of four per year, first come first served.
WALLPAPER ($2,575/month or $1,545 - 3 month minimum) The ad covers both sides of our site, and can be animated for maximum impact!
E-NEWS SPONSORSHIPS Our exclusive weekly e-news keeps the industry up to date on new projects, start-ups, government programs, fibre supply and more. Be part of the news cycle and be in touch. Also we have SPECIAL specifically themed enewsletters throughout the year.
Leaderboard 728 x 90 px $465 each
Mobile Adaptive 300 x 50 px
Big Box 300 x 250 px $465 each
Sponsored Spotlight* 300 x 250 px $465 each
*Leads report available
BANNER ADVERTISINGCanada’s only biomass and bioenergy website, with news, views, and analysis updated daily. Add our vast e-news contact list drawing traffic weekly and our constantly growing community, and you can’t miss.
Leaderboard 728 x 90 px $740 per month
Mobile Adaptive 300 x 50 px
Big Box 300 x 250 px $740 per month
CANADIAN
BIOMASSwww.canadianbiomassmagazine.ca
Biomass, Bioenergy and Bioproducts canadianbiomassmagazine.ca
Spring 2019
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ALSO publisher of these related media brands!
Ask your Sales Manager about combined programs to reach all the sectors you market to
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