Canadian Army Multimedia

An Overview

Army Multimedia in Army Structure

Army Multimedia reports to the Director of Army Public Affairs (DAPA)

DAPA reports, via COS Land Ops, to Chief of Land Staff (CLS), head of the Canadian Army

Unit Founded:

2003 - Initiative of Gen Rick Hillier, then CLS, now CDS retired

AND

LCol Rèjean Duscheneau, then DAPA, now head of CF Public Affairs training

Mandate:

Help shape Army culture by using modern communications techniques

Connect with Canadians

Audience:

Regular and reserve soldiers; Army families; veterans

Canadians are supporters of or have an interest in the Army, including:

Average Citizens

Army Stakeholders

Media

Unit Fully Stood Up:

2005 - addition of Field Production Teams at Wainright, Shilo and Toronto bring number of FTPs to 12

Army News Field Production Teams

Wainright, Shilo, Edmonton, Winnipeg

Toronto, Petawawa

Valcartier (2), Montreal

Gagetown and Halifax

plus national in Ottawa (3)

Field Team Locations

Field Team Composition

FTPs composed of Army Sergeant (Any) Reporter and Air Force MCpl Image Tech – A PAO in each Area helps coordinate team activities with Ottawa HQ.

Reporters have come from all major Army trades, including infantry, artillery, armour, engineering, comms and logistics.

Field Team Training

New Members Posted in July

Three Month Intensive Multimedia Journalism Course each September

DPALC NCM PA Course – five AN members currently loaded on course - 18 Candidates being trained in all

Video journalism, multimedia production, writing for the Web, still imagery, Public Affairs theory and practice, etc.

Additional Training

Three day New Technology Sessions – e.g. Final Cut Pro, Hi Definition TV, Web Social Media, Project Planning and Management – Mil and Civ

On the Job training and rotation to Ottawa for Mil Pers

Army Multimedia

Web Video Special Projects

Army Multimedia Components

Army Multimedia Web

Web

Army NewsArmy

DomainArmy Web

Army Multimedia Video

VideoProduction

& Distribution

Army NewsSpecialProjects

Distribution

Army Multimedia Print

PrintManaged by Web Team

Maple LeafArmy Pages

Other Print Products

Army News

Produces video, text and still imagery projects. Projects: In 2005 – 350, in 2006 – 500, in 2007 – 700, in 2008, more than 850. Will approach 900 in 2009

Sept 08 – Sept 09

Number of video projects produced : 635Number of print projects produced : 158Number of special projects : 25Total : 818

News Episodes. Average of three English and one French per month in 2007. Eight bilingual episodes per month since Feb 2008.

Special Projects

Produces a variety of specialty video products. For example:

Documentaries: Basic Up and Basic Up Reloaded – reality series about basic training – 30 minute videos x 15 episodes – Eng and Fre versions

Memory Boxes: For the families of the fallen

Promotional DVDs: E.G. Army Ethics; “Advancing with Purpose”; “COIN – Clear, Hold, Build”; others as approved by DAPA

Distribution

Web site – www.army.gc.caVodcasts (iTunes, YouTube)Twitter – follow for news update TweetsCommunity TV channelsDVD mailings (approx. 560 weekly including for CF Airbus)DVD playback in key Army and CF locationsCFTV – for deployed troopsArmy pages in Maple LeafCNEWS for base papers

Soon will add Channel 59 in National Capital Region

Army.gc.ca

Sept 08 – Sept 09

Total number of unique users: 983,000

Previous 12 months: 720,000

Average length of user session: 3:29 Min

Social Media: YouTubeSubscribers: 1029

Views: 701,246

Twitter – followers: 235 - since June 09)

Army Web Domain

Since 01 April 2009, Army Multimedia has been responsible as functional authority for the almost 300 other web sites in the army.gc.ca domain

Area x 4, Brigade x 12, Units – almost 300 including Reg Force, Reserve and Rangers

CLF 2.0, Official Languages, “User-Centric” Content and Navigation

Cable TV Distribution

To Community Channels near major Army Bases

Edmonton, Calgary, Medicine Hat, Winnipeg, Brandon, Lethbridge – Shaw Cable

More than 1,000,000 screens

Pembroke/Petawawa – Cogeco CableMore than 30,000 screens

New Brunswick – Rogers CableMore than 110,000 screens

Army Multimedia National Staff

In Ottawa:

8 military and 14 civilian full-time in Ottawa.

Average of 5 Coop and FSWEP students per academic term.

Army News Video Programming

2 x 15 min bilingual news programs each week

Interview Shows and specials:

We try to make every fourth episode of Army News either a special field episode or an in-depth studio interview with lots of visuals.

We’ll have examples of all these and more for you to watch now.

Army Multimedia – News Episode

An Example of an

Army News Episode

Army Multimedia – Army Run

An Example of an Army News Event Special:

Army Run 2009

Army Multimedia – Feature Interview

An Example of an Army News Feature Interview:

CF Surgeon General

Army Multimedia – Feature Documentary

An Example of an Army News Feature Documentary:

Suicide Mitigation

Army Multimedia - Reality Series

An Example of an Army News Reality Series:

Basic Up Reloaded

Army Multimedia

This has been a brief overview of our goals, capabilities and products

QUESTIONS?

Thank You!

Thanks for your attention.

Hal Doran, Manager, Army Multimedia

hal.doran@forces.gc.ca

http://www.army.gc.ca