CAN-SPAM ACTWHAT YOU NEED TO KNOW

According to the FTC, the CAN-SPAM Act is a law that establishes

requirements for all commercial messages. This law applies to any

electronic mail message the primary purpose of which is the commercial

advertisement or promotion of a commercial product or service.

Facilitates an alreadyagreed-upon transaction

or updates a customeron an ongoing transaction

Advertises or promotesa commercial product

or service

Commercial Content Relationship Content Other Content

Neither commercial nortransactional or

relationship

What kind of message are you sending?

Don't use false or misleading header information

Don't use deceptive subject lines

Identify the message as an ad

Tell recipients where you're located

Tell recipients how to opt out of receiving future emails

Honor opt-out requests promptly

Monitor what others are doing on your behalf

TheDo's & Don'ts

Want to know more? Visit FTC.GOV for more information

of emailmarketing

Penalties of up to $16,000 for each separate email in violation of the CAN­

SPAM Act, so non­compliance can be costly for your business.

Luckily, following the rules is easy!