CAN - Programmatic Advertising Foster Carer Recruitment

Funnel

Programmatic

Audience Building

Media Investment

Lunch Bite

ProspectingSearch - contextual display - 35-55 females

RemarketingEvent, testimonial videos, how to bring it up with your partner, myth busting, the application process

CTAEvent, enquiry, email list

Fostering Funnel

ProspectingSearch - ALWAYS ONDisplay - Sometimes

RemarketingALWAYS ON

CTAALWAYS ON

Fostering Funnel

How Programmatic Advertising Works

3rd party audience data cloud

Ad exchange

Guardian

Youtube

facebook Your.gov.uk/Fostering

Your.gov.uk/Volunteering

Council Advertising Network

Stack

Your.gov.uk/Sharelives

Infrastructure

Source - WPP - Programmatic spend in 2006 was zero

Advertisers Shift spend to Programmatic