Can Candy Replace Mithai

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  • 1. A Report on Can Candy replace Mithai? Era Business SchoolSector 9 DwarkaNew Delhi,Submitted to:Delhi 110077Submitted By:Dr. Bhavleen KaurBhuvan ChughFaculty, EBS DwarkaKundan kumar Madu babu bogadhi Aatif KhanDate of Submission: 07 January, 2013 Amod

2. AcknowledgementWe are thankful to Dr. Bhavleen Kaur, Faculty, Era Business School, Dwarka, who guidedand helped us in completing this project.We would also like to thank our respondents who gave their valuable time to ourquestionnaires and filled them, which indeed helped us find out whether candy can reallyreplace traditional Indian mithai or not. 3. Table of ContentsS.No TopicSlide No.1 Executive Summary 42Introduction 53Purpose64Data Analysis7-165Conclusion176Bibliography 18 4. Executive SummaryThis report provides a research on peoples preference between chocolatesand Indian traditional sweets.Analysis has been done through pie charts and histograms. Primary andsecondary research has been the source of findings.The report finds the preference of people and reasons behind theirpreferences.Recommendations discussed includes, what chocolate companies reallyneed to do to replace mithai as the main sweet of India. The sample size used for the primary research is 30. 5. IntroductionWith the ever changing time and generation, peoples taste and preferences are also believed tobe changing and It is believed that the main thing which India craves for is mouth-wateringsweets, mithai, chocolates etc. People in this country tend to have a sweet tooth and enjoyssweets a lot.Whether Its a festival, any family function or moment of happiness, first thing Indians say is MooMeetha karao.But the main question which arises these days is, what to give, chocolate or mithai, such havebeen the impact of chocolates and candies on Indian people. The country which use to give orexchange traditional mithai now have many more options in the form of chocolates, candies etc.Even the companies like cadbury and nestle have now started producing special chocolate packsfor occasions and festivals. Time has certainly changed and so has the preference of people butthe million dollar question today is that Can candies really replace mithai as a traditional Indiansweet. The answer may not be easy to find but we can certainly know peoples opinion and theirviews on this changing trend. 6. ObjectiveThe objective of this report is to find out peoples preference between mithaiand chocolates/candies and whether candies can replace Indian traditionalmithai as the main sweet of India. 7. PurposeThe main purpose of this report is to find out whether candies can really replacemithai or not and for this we have asked 12 questions to a total of 30 people, whichwould help us get an answer to our question. The purpose behind asking thesequestions is to know peoples preference between chocolate & mithai and thereasons behind their respective preference and what they like to consume on dailybasis and what they prefer gifting on special occasions or festivals. 8. Data Analysis 9. Q. Do you eat sweets (chocolates, Indian mithai,etc.)?a) Yesb) No 3530 30 25 20 15 10500Yes NoAll our respondents said they eat sweets. 10. Q. If yes, which amongst the two do you prefer?a) Mithai30b) Chocolates 2524c) Any of the two 20 15 105420mithaichocolates Any of the twoMost of the people prefer chocolates, while minority of the people prefer mithai. 11. Q. If chocolate then how many times a week do you buy chocolates?a) 1-3b) 3-7c) more then 7Chocolates3 1-3 times14 3-7 times 11 more than 7 times. 12. Q. If mithai then how many times a week do you buy mithai?a) 1-3b) 3-7c) more then 7Mithai 0 2 1-3 times 3-7 times more then 7 times 24Majority of the People eating mithai or chocolates tend to buy them 1-3 times a week 13. Q. Which of the one are more likely to buy on regular or day to day basis?a) Mithaib) chocolate30 2525201510 550 mithaichocolate 14. Q. If mithai, why?a) simply because of the tasteb)because you dont like chocolatesc) availability of sugar free mithais Mithai because of taste 2 dont like chocolate 3 availability of sugar free mithais 0 15. Q. If chocolates, why? a) Easily available b) Doesnt expire soon c) Simply because of the taste d) all the above Chocolate5 easily available2Doesnt expire soon13 simply because of taste all of the above5Good number of people prefer buying chocolate on day to day basis because ofreasons like its low price, its availability and its taste and very few prefer mithai on dayto day basis. 16. Q. which are you more likely to give on festivals or special occasions?a) Mithaib) chocolates25 232015107 5 0mithai chocolate 17. Q. If mithai, why?a) Its a traditionb) It reflects richnessc) Both (a) & (b)Mithai 8 10tradition reflects richness both (a)&(b) 5 18. Q. If chocolates, why?a) symbolizes youngb) looks modernc) cheaper then mithai Chocolates12symbolizes youngmoderncheaper then mithai423 people said they prefer gifting mithai on festivals or occasions because they believethats the tradition, whereas only 7 people said that they prefer chocolate because its amore modern concept and is cheaper then mithai. 19. Q. How do you rate chocolate as compared to mithai?a) below mithaib) equal to mithaic) above mithai 30 26 25 20 15 105310below mithaiequal to mithaiabove mithaiHigh number of people rate chocolate now as equal to mithai. 20. Q. Do you think candies/chocolate will eventually be able to replace mithai as themain sweet of India?a) Yesb) Noc) cant say, will have to wait and watch5Yesno178 Cant sayMost of the people were not able to comment on the prospect of chocolate replacingmithai as the main sweet of India, they would rather wait and watch. 21. ConclusionAfter doing this survey, we may not have got the real answer but still now we have a clear pictureabout peoples taste, preference and mindset. We would like to conclude by saying that obviouslythere have been a great deal of shift in peoples preference lately and they eat chocolates morethen mithai because they believe its easily available, and there is a less chances of adulterationand the expiry date is also far away from purchase date unlike in mithais which needs to beconsumed within few days of preparation. But apart from day to day basis, majority of Indians stillbelieve in exchanging mithais on special occasions or festivals. They believe mithai showcasesthe rich tradition and therefore is a much better option for festivals and occasions, even thoughthere are festive packs of chocolates in market, people still are not yet ready to leave the traditionof exchanging mithai, but all this does not mean that chocolate is an afterthought for people.Chocolates and candies have had a major impact and that is why a question like this has arisenand it is believed that in near future candies and chocolates would certainly be giving mithais andmithaiwalas even a more stiff competition and a run for its money but for now it is mithai for thebig occasions and chocolates for day to day basis. 22. RecommendationWe would like to recommend that if chocolate companies really want to replace mithaisthen they should straight away get into the customers head and try to change their mind set.People still believe that gifting mithai looks more rich and traditional and companies need tochange this thinking. Companies should start working more on the designing of festivepacks of chocolates. They should try and give a more Indian touch to the chocolate packsand to their advertisements. Though some companies are doing exactly the same, forexample Cadburys kuch meetha hojaye campaign which has been quite successful.Similarly, even more companies should try to change this mind set of Indian people. Morecompanies need to introduce sugar free chocolates which can replace sugar free mithais. Ifcompanies would follow this then they would certainly be giving customers more reason tobuy chocolates and chocolate packs rather the mithais. 23. AppendixTo study the preference of people between Mithai and ChocolatesQuestionnaireName:Age:Sex:Q. Do you eat sweets (chocolates, Indian mithai,etc.) ?a) Yesb) NoQ. If yes, which amongst the two do you prefer?a) Mithaib) ChocolatesQ. If chocolate then how many times a week do you buy chocolates?a)1-3b) 3-7c) more then 7Q. If mithai then how many times a week do you buy mithai?a) 1-3b) 3-7c) more then 7Q. Which of the one are more likely to buy on regular or day to day basis?a)Mithaib) chocolateQ. If mithai, why?a)simply because of the tasteb)because you dont like chocolatesc) Availability of sugar free mithais 24. Q. If chocolates, why?a)Easily availableb) Doesnt expire soonc) Simply because of the tasted) all the aboveQ. which are you more likely to give on festivals or special occasions?a) Mithaib) chocolatesQ. If mithai, why?a) Its a traditionb) It reflects richnessc) Both (a)&(b)Q. If chocolates, why?a)Symbolises youngb) looks modernc) Cheaper then mithaiQ. How do you rate chocolate as compared to mithai?a)Below mithaib)Equal to mithaic)Above mithaiQ. Do you think candies/chocolate will eventually be able to replace mithai as the main sweet of India?a) Yesb) Noc) cant say, will have to wait and watch 25. BibliographyWebsites:-http://timesofindia.indiatimes.comhttp://article.wn.comNewspapers:Times of India (dated December 5, 2012) 26. THANK YOU