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Campus & Young Adult Engagement Overview
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Campus & Young Adult Engagement
Goals:
• Help young adults (ages 18-24 years old) advance the common good on campus and in their communities
• Help young adults grow as leaders
• Develop an authentic, lasting relationship between young adults and the United Way movement
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Advancing the Common Good by Focusing on Education, Income and Health
Helping Children & Youth Achieve Their Potential
Promoting Financial Stability & Independence
Improving People’s Health
2-1-1Community Involvement
Partnerships
Community InvestmentPublic Policy
Resource Generation
Donor Relationships
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Campus & Young Adult Engagement
Today’s college and university students:
• Represent a significant population of young adults in the USA
• Succeed as volunteers and fundraisers, but can do even more with United Way help
• Benefit from quality experiences volunteering, fundraising and with other pro-social activity
• Differ from previous cohorts in important ways
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Campus & Young Adult Engagement
Population on campuses:
• In 2005 there were over 29 million 18-24 year olds.
• There were about 14 million undergraduate students in 2005.
• Almost 46% of all 18-24 year olds had completed or were currently enrolled in higher education during 2006.
US Census Bureau, www.census.gov, 2007.
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Campus & Young Adult Engagement
Students are successful volunteers and fundraisers:
• In 2005, they volunteered approximately 132 million hours1
• They raised millions of dollars in 2006-2007
–Penn State Dance Marathon raised over $5 million
–FSU Relay for Life raised over $135,000
• Existing resources on campus support their efforts
– infrastructure, advising, funding, etc.
• United Way can add community expertise and an impact perspective to their work
1 Corporation for National and Community Service, “College Students Helping America,” 2006.
2 Independent Sector, Value of Volunteer Time, independentsector.org, 2007.
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Campus & Young Adult Engagement
1 Astin, Sax, and Avalos, “Long-term effects of volunteerism during the undergraduate years,” 1999.
2 Independent Sector, Giving and Volunteering in the United States, www.independentsector.org, 2007.
Positive effects on young adults:
• On-campus volunteerism helps develop leadership, work skills, connection to community, pro-social attitudes, and more.1
• Students who volunteer are more likely to give to charities and continue volunteering later in life.2
Increasing the effect:
• Offer opportunities to reduce the activation gap between young adults’ desire to be involved and their actual involvement levels.
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Campus & Young Adult Engagement
Young adults in today’s world:
• Communicate in new and fast-paced ways, and they have more access to more outlets for their pro-social activity than ever before
• Are less aware of United Way, but agree more with United Way’s key principles than other cohorts
• Are connecting with other major nonprofits through campus programs (Red Cross has more than 110 chapters; Habitat for Humanity even more)
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Campus & Young Adult Engagement
• Community Impact Generate time, talent, and resources for impact
agenda; help youth achieve their potential
• Branding and Marketing Expanded presence for United Way and
partners on campuses and with a new market
• Resource Development Short and long-term opportunities to engage
students, campus, and community supporters
• Talent Management Connection to United Way and partners as
place for internships and employment
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Campus & Young Adult Engagement
Approaches to connecting with young people:
• Inspire and be inspired by young adults
• Engage young adults in community work in meaningful ways
• Empower young adults to continue their engagement
Along the way, United Way and partners will better understand, connect with, and support Gen Y
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Campus & Young Adult Engagement
United Way Students in Action – Pilot Project
• Student-led community change organization on campus
• Advised by local United Way and campus host
• Educating, advocating, volunteering and fundraising
• Special projects such as 10,000 Hours, ASB, and Trash to Treasure
• Alumni network for long-term connections
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United Way 10,000 Hours Show
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United Way Students in ActionTrash to Treasures
What it is:
• An end of the year collection of unwanted goods from college students
• Goods are sold at minimal cost to community members
Penn State University T2T 2007:
• 6th PSU Trash to Treasure
• 66 tons of items donated
• $49,001 raised for Centre County United Way
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• Engages young people ages 18-24 from campuses and the work place in United Way’s hurricane recovery work
• In 2007, 320 young people participated
• ¼ of participants became involved through their local UW
• NCL employees participated
• ASB 2007 generated 27,059.5 volunteer hours which credited $496,541.83 of Louisiana’s cost share to FEMA.
• 84% of participants said they were more likely to volunteer in the future post-ASB
United Way Alternative Spring Break
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United Way Alternative Spring Break
ASB Media:
• On MTV’s Amazing Break
• 213 broadcast stories, 29 print articles, and 20 online features
• $315,000: Earned media value of UWA’s video news release
• 8% increase on UW’s website
• 14,000 visitors to the ASB Blog
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Advancing the common good now and into the future
Campus & Young Adult Engagement