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Campus advertising effectiveness. BY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long . Agenda. Preliminary Research Background Research Questions Hypothesis Advertising Methods Survey Results Conclusions. Preliminary Research. Media Effectiveness Social Media - PowerPoint PPT Presentation
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CAMPUS ADVERTISING EFFECTIVENESSBY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long
Agenda Preliminary Research Background Research Questions Hypothesis Advertising Methods Survey Results Conclusions
Preliminary Research Media Effectiveness
Social Media Print Media Outdoor Media
Comedy Show Background Presented by the Carolina Union
Activities Board (CUAB) DSI Improvisational Comedy Featured future Student Body President
Will Leimenstoll
Research Questions RQ1: What is the most effective form of
advertising for CUAB’s comedy event? RQ2: In which ways are students at UNC-
Chapel Hill most effectively influenced with advertising?
RQ3: In which ways should CUAB advertise for future events?
Hypothesis Social Media, in the form of a Facebook
event, will be the most effective form of advertising.
Advertising Methods Facebook Group DTH Story DTH Advertisement Flyers Word of Mouth
Facebook Event
The Daily Tar Heel Story
The Daily Tar Heel Advertisement
Flyers Similar style to
the Daily Tar Heel for consistency
Over 1,800 passed out in the Pit and on South campus
Survey Total Population
Sampled Representative or
Evaluative?
Results
YearFirst Year –
1Sophomore
– 9Junior – 7Senior – 5Fifth Year –
0
Gender
Male – 11
Female – 11
Other – 0
Housing
On-Campus – 12
Off-Campus – 10
Results (continued)
Conclusions Advertising methods did have an effect
on the number of people who attended the comedy show
The Historic Playmakers Theater
Conclusions Results were consistent with our
hypothesis
Conclusions Facebook preferred method of contact,
second to word of mouth
Our Suggestions In the Future, use Facebook Word of mouth is tied to Facebook
Our Suggestions Traditional forms of advertising won’t
hurt, but offer little help