Campaigns Social Response Credentials

7/31/2019 Campaigns Social Response Credentials

1/11

Weve marketed soap.Got you to try every new and improved shampoo.Even convinced you that this is the best juice on the market.

But weve shifted gears.

We now market healthcare reform.

Were getting you to support the environment.

And were not going to stop convincing you that doinggood is good for profit, for people, and for the planet.

We wanted to use our years of experience to

communicate ideals, causes, and behaviors to affect thegreater good, so weve retrained ourselves to become

social marketers----using tried and tested marketing tools

and applying them to todays most pressing issues.

We help corporations talk strategic CSR and doing real,

measurable, and sustainable good. We help non-profitsand government agencies understand marketing and

targeted communications.

We at CSR like to think of it as the happy middle.

how it all began

2005

If great ideas and passion can sell shampoo, imagine what they can do

for family planning and good government. With this in mind, Campaigns

and Grey embarked on creative advocacy ads that not only hit a creative

note, but also resonated with the public and brought about real change.

Campaigns and Grey was one of the first advertising agencies to getinvolved in reproductive health, AIDS awareness, and political

campaigning. In 2005, CSR was established as separate unit--the first in

the country--to focus on advocacy and sustainability communications.

The Advocacy and

Sustainability

Communications Division

of Campaigns and Grey

w

how

ear

e


2/11

ENVIRONMENT

Weve partnered with

groups such asHaribon,

Greenpeace, and

most recently, Rare---

ranked one of the top

50 non-profits in the

United States today.

Key issues weve

handled include

preserving local

biodiversity, illegal

logging, marineconservation, and

anti-mining on the

island of Palawan.

To view our tv workon the environment:

visit us at

http://vimeo.com/csrmanila

A scene from HaribonsSignature Tree tvcommercial

One postcard from a series of awareness materials for a tie-upbetween Haribon and swimwear line U-Swim. A portion of everyswimsuit purchased went to beach clean-up projects.


3/11

EDUCATION

Developing reading

campaigns, supportingeducation reform,

managing an ICT in

education program,

and celebrating

teachers are some

ways weve worked in

the field of education.

Our clients include

The Philippine

Department of

Education, education

governance group

Synergeia, Ahon

Foundation, and

Proctor & Gamble.

To view our tv work oneducation

visit us at


Illustrated frames from the animated tv commercial celebrating

Teachers Month in 2010.
http://vimeo.com/csrmanilahttp://vimeo.com/csrmanila


4/11

HEALTHHealthcare reform, water and sanitation, AIDS, cervical cancer, counterfeit

medicines--these are just some of the health issues weve tackled. Our work in

health has include developing IEC (information education campaigns) for thepoorest municipalities in the country as well as driving women in the urban areas

to get vaccinated against sexually-transmitted viruses. Our clients include The

Department of Health, Glaxo SmithKline, Zuellig, US-AID, and AusAid.

Open defecation is still a problem in both rural and urban areas in thecountry. This is a poster developed with AusAid conveying the importance ofinvesting in a toilet for good health.


5/11

HEALTH

To view our tv work on health, visit us at


Ethical drugs, such as the cervical cancer vaccine Cervarix, cannot beadvertised under Philippine law. In order to get women of all ages andstages vaccinated, a celebrity mother-daughter team with a history of cancer-related death in the family was used as spokespersons to talk about the firstvaccine-preventable cancer.
http://vimeo.com/csrmanilahttp://vimeo.com/csrmanilahttp://vimeo.com/csrmanila


6/11

SUSTAINABILITYCSR also works with corporations on communicating how their businesses are becoming

more sustainable. Clients include Ayala Land NUVALI, Cemex, and ArthaLand.

NUVALI is Ayala Lands first ecodevelopment in the country. Thecompany wanted to showcase

how this multi-hectare project waspositively affecting nearbycommunities through livelihoodsfocused on upcycling trash andmanufacturing other low-impactproducts.


7/11

SUSTAINABILITY

As part of the NUVALI launch, materials such as posters and notebook primers weredistributed to the media to help them understand the basic principles of sustainabilityas well as the green features Ayala Land put into the development.


8/11

SUSTAINABILITY

This print ad wasdeveloped to show thatCEMEXs commitment tothe environment went

beyond tokenism. Realchanges to their corebusiness--cementmanufacturing--was beingundertaken to address theeffects of climate changebrought about thetraditional practices oftheir industry.


9/11

PRESSINGSOCIAL

ISSUES

CSR is also the

preferred partner of

many NGOs when it

comes to developing

campaigns for pressing

social issues such as

reproductive health,

human rights, and

animal welfare.


10/11

PRESSING SOCIAL ISSUES

A series of print ads featuring well-known human rights victims in the Philippines. Thecampaign aimed to bring greater awareness to an issue historically regarded as aleftist concern. The campaign included a school tour, a website, and out-of-homeinstallations.


11/11

2723 SABIO STREETCHINO ROCES AVENUEMAKATI CITY, PHILIPPINES 1231

TEL: (632) 8847340

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Campaigns Social Response Credentials