8/13/2019 Campaign ST ROCCOS (Recovered)

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Campaign proposal

Product-

The charity I am using for my campaign is st Roccos

Target audience- the target audience is 16-21 year olds as they are students and might not be able

to afford new clothes.

Campaign Message

Buy clothes for a respectable fashionable price at st Roccos

Feb 14th

As it gives enough time to prepare and create awareness of my product. It is also launched on an

important date in the calendar.

Schedule of advertisement

1st

advert on 19th February for two weeks

2nd

advert on 19th

May for two weeks

3rd

advert 26th

June for two weeks

The advertisement will take place near bewseybridge this is because this is near where the st

Roccos hospice is located

http://www.stroccos.org.uk/http://www.stroccos.org.uk/

8/13/2019 Campaign ST ROCCOS (Recovered)

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Legal and ethical issues

Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne

1709. It became statutory with the passing of the Copyright Act 1911. The current act is the

Copyright, Designs and Patents Act 1988.

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,

broadcasts, films and typographical arrangement of published editions, rights to control the ways in

which their material may be used.

The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending

copies to the public.

In many cases, the creator will also have the right to be identified as the author and to object to

distortions of his work.

International conventions give protection in most countries, subject to national laws

Discrimination act- the discrimination act states that you cannot discrimination against race gender

religions age sexual orientation and disability this will be applied in my work

Official secrets law: This is the law that is about privacy of important secrets e.g. War, information

on royal family whereabouts

Trademark: thisis when you use a companys logo without permission this does not apply to my

work because its a radio show.

Offensive material-this is when you swear or use offensive material-this will not offend anybody this

will not apply because materials have been chosen carefully.

Representational issuesthis is when you say something is better than something else this did apply

to or wicked vs. crescent but we have made sure we are equal with the statements chosen about

this

Protection of children and privacy of the public- this is when you give somebodys name without

consent we have checked with jess howley and it ok to say her name therefore this wont apply

Obscenity law: this is when there is swearing and we will make sure there is clean content.

8/13/2019 Campaign ST ROCCOS (Recovered)

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Discrimination act, Trademark, Representational issues apply to my adverts because I have make

sure there is no discrimination on my advert no other logos apart from the official st rocos logo

reprentational issue s make sure nothing is claimed to be better than something else

You have to make sure nothing is misleading or harmful or offensive otherwise people may take

offence and take legal action.

03 Misleading advertising

A key and extensive section of the Code, containing rules such as substantiation (evidence to prove

claims); pricing; the use of the word free; availability of products, comparisons, testimonials andmore.

04 Harm and offence

Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating

to shock tactics, unsafe practices and photosensitive epilepsy.

8/13/2019 Campaign ST ROCCOS (Recovered)

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Task 15 plans for campaign

slogan

We sell you the clothes at the best price for a great causeTHE COLOUR SCHEME IS BLACK AND WHITE WRITING.

THIS IS A PICTURE OF JOEY ESSEX IN A BLACK TOP WITH A BLACK BACK WITH BLUE JEANS WITH

GREY TRAINERS IN A STREET IN CASUAL LOOK

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THIS A PICTURE OF A BLOKE WITH RETRO GLASSES

A BLACK SHIRT AND BLACK BLAZER WITH BLUE

JEANS THIS IS A SMART/CASUAL/RETRO LOOK

TAKEN INA STUDIO

THIS IS A GUY WITH A WOOLY HAT ON

A WHITE T SHIRT AND CAMAFLAGED JACKET

WITH BLACK JEANS IN SA STUDIO CASUAL LOOK

THTHTHE COLOUR SCHEME THT

http://lookbook.nu/look/4622967-Yes-Sirhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Uap3etoBH_viKM&tbnid=SOgV3E_lqsy5HM:&ved=0CAUQjRw&url=http://www.luisaviaroma.com/men/new+collections/clothing/lang_EN/lineid_1&ei=BE7VUvSDBYaq0QXspYCgBQ&psig=AFQjCNF1Oi2kH4Tx6J4Br89px79hvNllVg&ust=1389796128078315http://lookbook.nu/look/4622967-Yes-Sirhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Uap3etoBH_viKM&tbnid=SOgV3E_lqsy5HM:&ved=0CAUQjRw&url=http://www.luisaviaroma.com/men/new+collections/clothing/lang_EN/lineid_1&ei=BE7VUvSDBYaq0QXspYCgBQ&psig=AFQjCNF1Oi2kH4Tx6J4Br89px79hvNllVg&ust=1389796128078315http://lookbook.nu/look/4622967-Yes-Sirhttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Uap3etoBH_viKM&tbnid=SOgV3E_lqsy5HM:&ved=0CAUQjRw&url=http://www.luisaviaroma.com/men/new+collections/clothing/lang_EN/lineid_1&ei=BE7VUvSDBYaq0QXspYCgBQ&psig=AFQjCNF1Oi2kH4Tx6J4Br89px79hvNllVg&ust=1389796128078315