Campaign Proposal

ProductSt. Roccos CharityTarget AudienceAdults aged 40-50 because they are not going to want to buy high quality clothes. They will look charity shops to find good clothes for a cheap price.They may not have much money left to spend due to bills and spending money on their kids.Campaign MessageThe campaign message is that people can look great even though they dont have the money to pay for high quality clothes. Its also showing that you can live your live perfectly without expensive clothes.Launch Date1st March. It is the first day of spring and people would like to buy spring clothes.Schedule of AdvertisementsAdvert 1 will appear on the 1st of March Advert 2 will appear on the 10th March Advert 3 which is landscape will appear on 15th March. Advert 4 will appear on the 25th MarchLocation of advertisements Advert 1 will be in popular magazines like:Take a Break, New!, Closer, Glamour, HEAT, OK!, Vogue, Look Advert 2 will be placed in popular newspapers like:The Daily Telegraph, The times, The Sun, The Guardian, Advert 3 will be placed on billboards in major towns and cities. Centres where lots of shops to show the stylish clothes which are being sold. Advert 4 will be placed on billboards next to supermarkets on main roads in centre of town

Legal IssuesCopyrightCopyright is a legal right made by law of the country that gives creator an original exclusive right to the work. Usually for a limited time which gives the author compensation for their intellectual effort. Copyright is a form of intellectual property, trademarks and trade secrets.I will need to make sure that all the work I do is mine and make sure I do not copy from anyone else.DiscriminationDiscrimination is action that denies social participation or human rights to categories of people based on prejudice, "in a way that is worse than the way people are usually treated. Being generally mean to individual or to group of people who are different than you and you are treating them worse than you.This appeals to my print advert and I will need to make sure that there isnt any discrimination in my advert.Obscenity LawAn Act to amend the law relating to the publication of obscene matter; to provide for the protection of literature; and to raise the law concerning pornography.I will need to make sure there isnt any adult content not suitable for younger audience.Defermationis the communication of a false statement that harms the reputation of an individual, business, product, group, government, religion, or nation. Which basically means you are saying something which could hurt someone reputation and if its false they can try to sue you over false information.In my advert I need to make sure that I do not libel any people and make up false information about them.Intellectual PropertySomeone who has property over an idea/invention he created and no one can steal or copy the person ideas because he can send you to court over intellectual property. Also the creators of the idea have some exclusive right over the idea.I will need to make sure that I will have property over my ideas/invention and get the exclusive right as a creator.Ethical IssuesI will make sure I do moral things which do not make people feel uncomfortable or in any way scared. For example I wouldnt try to convert people what they believe in and try to sell something which can affect people mentally.Code of Practice03 Misleading advertising:A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word free; availability of products, comparisons, testimonials and more.In my advert I will need to make sure that I do not mislead any people and make sure that its 100% true.04 Harm and offence:Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy.In my advert I will need to make sure there isnt any offence in it and it wont influence people in a bad way.06 Privacy:Rules about depicting members of the public; referring to people with a public profile; implying endorsement and the Royal Family.In my advert I will need to make sure that in my print advert I do not give away any secrets which can betray the government.RepresentationMy representation are going to be that old people can prove that they can look great in cheap clothes.I will need to represent people in a correct way, I will need to make the male model represent for male and for 40 year old adults and not discriminate or make up false information about people using stereotypes and ethical issues.