Campaign proposal

ProductOxfamTarget audienceThe target audience for this campaign would be 40-60. This is because there the type of people that already donate clothes to charity shops so would care more about buying from them. The spending power of these people would be average because they will be coming to the end of their working life and saving for retirement. Campaign messageQuality and affordableThe campaign message for this campaign is to tell the audience that you are going to be buying quality good clothes at a price what you can afford. Launch dateJune 1st 2015. This is because it will then be summer so the weather would be good which would make the clothes and the colours of them look more vibrant also its the start of summer and the models in my adverts will be wearing summer clothes to help promote fashion for that seasonSchedule of advertsAdvert 1- May 1st bus stop and billboard posters for 2 weeksAdvert 2- May 14th advert posters in newspapers for 1 weekAdvert 3- may21st advert posters in magazines LocationAdvert 1-I will put my bus posters in city centres in Manchester, Liverpool, Newcastle and London so a lot of people will be able to see them. I will put my billboards on street corners again in city centres Advert 2- will be in the sun newspaper and the mirrorAdvert 3- advert posters will be in heat and take a brake magazine.

Legal issuesCopyright: means copying someones work whats illegal could be things like photographs, films etc. is a legal right created by the law of a country that grants the creator of an original work. So you cannot copy someone elses work and try and say its your own. I will apply this by not using anyones photos all my own not copying anyones slogan it will be my own and not using anyones logo it will be my own. Discrimination: it is illegal to discriminate people for things such as gender, age, skin color etc. being different or denying someone just because there not the same as you. So you have to treat everyone the same and fairly. I will apply this by treating everyone the same and not different.Obscenity law: a statement or fact that offends someone you cannot do this such as swearing or purposely being rude. I will not put anything offensive in my campaign and will keep it cleanEthical issues Representation: I will make sure all races, religions and ethnicities are represented fairly and equally. There is only one model in my campaign, but if my campaign was to be bigger than I would have lots of other models on different photos from different races, religions and ethnicities. Code of advertising practice In the screenshots it says what the Code does and does not do and what it applies to. Also how the ASA assesses ads, including targeting and the audience.

Sales promotionsRule 8An important section about promotions (e.g. competitions, prize draws, instant wins, front page flashes, charity promotions etc) and incentive schemes. The rules cover the administration of the promotion, as well as the publicity.I will make sure that my campaign is professional. And that it wont cause any offence in any way. I will also make sure that my advert wont cause serious or widespread offence to consumers.Misleading advertising.Rule 3A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word free; availability of products, comparisons, testimonials and more.I will make sure that people know that it clothes for a charity shop and that it isnt misleading. I will also make sure I wont alter the image in any way.Harm and offenceRule 4Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy.I will make sure that my model isnt offending in any way such as swearing or gesturing offensively and he isnt wearing anything revealing that may offend someone.