Campaign Manager TrainingHeart of the Midlands CFC

2016-2017 Bryan Freeman, CNP CPM

CFC Coordinator

Agenda• History of the CFC• Every Dollar Makes a Difference!• Common Terms• Responsibilities• Tips to Inspire Co-workers• How to Give On-line• How to Process Paperwork• Pledge Cards• Key Worker Report Form• Responding to Common Objections• Tips for a Successful Campaign• Brochures• Posters• Campaign Video• Incentive Gifts• Resources

History of the CFC• Established in 1961 to provide a ‘combined’ campaign, in lieu of

separate solicitations• The largest workplace giving program in the world• The only authorized workplace giving program for federal employees• Has raised over $7 billion dollars since it’s inception 55 years ago

Every Dollar Makes a Difference!• $1 a week buys . . .• 12 elementary school students with trained volunteer tutors to help with reading and

math.• 10 children with bilingual beginning-to-read books to build early literacy skills• Three 30-minute appointments for health assessment and counseling for individuals facing

physical, developmental or mental health challenges.• 1 acre of unprotected tropical rainforest which assures protection of the natural areas vital

to our climate and diverse species.• 1 hour of expert training for a citizen's group interested in preserving natural areas in their

communities• . . . that’s $52 a year.

• $5 a week buys . . .• Two months of meals for a homebound person.• Five wigs for children with cancer undergoing chemotherapy.• Two nights of shelter for a troubled or neglected youth.• After school care (food, health, recreation, and homework help) for one child for a year.• Clothing, shoes and a winter coat for one individual who has lost everything in a home fire.• Temporary shelter for a family of four for three nights following a disaster, or shelter for 10

people for one night.• Three bowling trips for seniors.• Gas or power service for an elderly or disabled person who has been threatened with a

utilities termination notice.• . . . that’s $260 a year.

Every Dollar Makes a Difference!

• $10 a week buys . . .• Two days of care for a terminally ill individual.• Baby formula for 52 low-income infants (one each week).• A full year of scouting for two girls.• Five and a half weeks of work training.• One month of preschool for a child at risk of falling through the cracks.• Funding for daily radio legislative updates, during the legislative session and monthly for

interim committees.• Lightweight wheelchair for a person who is physically challenged.• Allows five people being treated for mental illness to attend recovery classes that provide

education, peer support, and healing strategies.• . . . that’s $520 a year.• Thank you for your generous support!

Every Dollar Makes a Difference!

Common Terms• LFCC- Local Federal Coordinating Committee

Federal employees that act as a board of directors for the local campaign.• PCFO- Principal Combined Fund Organization

Selected by the LFCC, this organization administers the campaign operations. • LE- Loaned Executive- Federal Employee temporarily

reassigned to the campaign to assist in its administration

Responsibilities• Your primary responsibilities as a Campaign Manager are to ask co-workers to make

a contribution through the CFC and to process those pledges. Follow these steps to create a successful campaign:• Attend a training session to learn how to confidently ask your co-workers to donate

through the CFC and how to process pledges.• Work with your Campaign Manager or Coordinator to get supplies and ensure you

have enough campaign cards, thank you cards and pledge forms.• Talk to your co-workers about the campaign and ask them to Show Some Love to

their favorite charitable causes through the CFC.• Follow up with each person about contributing through the CFC, and sincerely thank

them for considering a donation.• Process paper pledge forms, prepare the Pledge Form Carrier and promptly deliver

to your Campaign Manager or Coordinator. Store all paperwork in a secure location if you are not able to submit immediately.

Tips to Inspire Co-workers• Share reasons to participate with co-workers in person• Giving is easy and secure• Payroll deductions allow you to spread the contribution out over the year• With so many charities participating, it is easy to a meaningful cause

• Share why the CFC is important to you• Explain the different options for contribution• Follow up with co-workers and thank them for their participation

How to Give On-linehttp://www.heartofthemidlandscfc.org/

• Select PLEDGE ONLINE

How to Give On-line• Select REGISTER for new

users• Select LOGIN for returning

contributors• On-line pledging is currently

in-active

• Review the pledge form for any errors and discuss any necessary changes with the donor.• There are 3 copies of the pledge card• Ensure that the contributor keeps copy #3

• Keep check and cash contributions attached to pledge forms

How to Process Paperwork

Pledge Card3 Parts:1. Payroll Office2. Central Receipt Point3. Contributor Copy

Common Errors:4. Numbers don’t add up5. Blocks left empty6. Missing Signature

Key Worker Report Form• Inventory donations with LE before sealing the

envelope• The Campaign manager report form is attached

to the OUTSIDE of the envelope after you complete the inventory

• Seal the envelope and sign over the seal

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raining P

urpose

s Only

Responding to Common Objections

Tips for a Successful Campaign• Keep the campaign visible• Reach out to everyone• Make giving personal• Talk about the CFC in person• Understand all giving options• Encourage payroll deduction• Stay connected to campaign• Give thanks

The Brochure• Theme: Show Some Love• 1. Front Cover:• 2. Page 2-3: Motivational Letters

• Patrick McVay, Director Joint Exercises & Training USSTRATCOM• Terry Morgan, LFCC Board Chair

• 3. Page 4: LFCC Roster and contact information• 4. Page 7-8: CFC History & FAQs• 5. Page 9-62: National/International Organizations• 6. Page 63-74: International Organizations• 7. Page 75-77: Local Organizations

• Q. What’s NOT in the Brochure?A. Local organizations outside of our CFC Region.

• Q. Can I give to Organizations not listed in the brochure?A. YES, If they are included in the CFC campaign in another region! Go to the website, www.heartofthemidlandscfc.org, click search charities, type in what you are looking for.

The Brochure

Posters

Posters

Posters

Campaign Video

CFC TESTIMONIAL_WMV 480p (16x9).wmv

Incentive Gifts

Impact Donor gifts

Bronze and Silver Eagle Challenge Coins

Golden EagleNew Donors will receive an eagle head. Previous donors will receive a date plate

New Gifts:1. Lanyard2. Chill Pad3. Open Tote4. Tumbler

Resources• www.Heartofthemidlandscfc.org• Our campaign’s website. Go here for donating on Nexus, access to posters,

keyworker envelopes, posters, etc.

• www.cfctoday.org• Foundation Website. Posters, additional marketing materials.

• The CFCNCA Campaign YouTube Channel• CFCNCA (Combined Federal Campaign of the National Capital Area) has many

informative videos and campaign videos. Great for Rallies!