Campaign for Nuclear Energy

Team: Nuclear Cowboyz (NuBoyz)

Michael Hartley

Ben Ponto

Hieu Lai

Luke French

Overview

Address concerns

Propose solution

Introduce team

Outline project scope

Explain campaign topics and methods

Energy Concerns

Global increase in energy demand

The United States is highly dependent on fossil fuels

General lack of understanding and fear of nuclear power

Need for high-production, sustainable and viable energy sources

Environmental problems with other energy sources

Proposed Solution

Initiate educational and promotional campaign for nuclear power

Work to inform United States public of the benefits and advantages of nuclear power

Generate a plan to install nuclear reactors in major cities/counties throughout the country

Team Background

Highly qualified engineers who have backgrounds in working with nuclear power

Michael: Mechanical Engineer, worked at Naval Reactors from 2000-2008

Hieu: Mechanical Engineer, completed research in sustainable energy at MIT from 2004-2010

Ben: Chemical Engineer, assisted Japanese government in containment and cleanup efforts after tsunami damage in March 2011

Luke: Mechanical Engineer, worked with One Vision Partners to develop educational programs on sustainable energy from 2005-2009

Scope of Proposed Campaign

Phase I: Research and team building

Phase II: Campaign development

Phase III: Initiation of campaign in target medias

Phase IV: Launch of revised national campaign

Ultimate Goal

Improve public awareness of the importance of nuclear power as a viable, safe, and sustainable energy source

Construction of nuclear reactors throughout country with public and governmental support

Historical Analysis

Examine lessons learned from mistakes and crises related to nuclear power

Chernobyl, Three Mile Island, Fukushima

Analyze success of United States Navy’s nuclear power program

Research origins of nuclear power as commercialized energy source

Technical Analysis

Develop basic schematics that can be shown to general public

Conduct fundamental energy and thermodynamic analysis on current reactor designs

Present findings in format suitable to target audience

Economical Analysis

Analysis of costs surrounding installation and operation of reactors

Explain economical advantages of nuclear power as compared to other energy sources

Research cost-saving methods and develop installation budget

Sustainability Analysis

Examine safety of nuclear power

Analyze impacts on environment

Discuss waste management

Research methods to improve sustainability and operational safety

Methods of Communication

Social media

Classroom seminars

Town hall, grass root movements

Television advertisements

Congressional hearings

Proposal Summary

Problem: The U.S. needs more viable, sustainable energy sources

Solution: Install nuclear power plants throughout the country

Initiate national campaign to raise awareness and support

Questions?