Campaign Champion Playbook

unitedwayem.ca 2019

TAKE ACTION

A CHAMPION’S PLAYBOOK

Table of contents

1. Campaign Champion Role

2. United Way in a Nutshell

3. Campaign Timeline

4. Campaign Planning Checklist

5. Resources & Tools

6. Best Practices for Running a Campaign with an Online Tool

7. Community Impact Opportunities

8. Leadership Giving

9. Canvassing

10. Addressing General Questions

11. Finance & Administration

12. Licenses & Permits

Key Contact

United Way Partner:

Phone:

Email:

2019

WELCOME UNITED WAY CHAMPIONS

We couldn’t do it without you!

As a United Way Champion, you are the captain of your organization’s quest toward community triumph. You are a true force to be reckoned

with as you recruit your team of comrades, devise your inspirational United Way campaign and ultimately celebrate the success of your

impact in the community. Your task is hefty, but not insurmountable, and the impact of your efforts is truly priceless.

The United Way Champion is central to the success of the campaign in your organization,and ultimately, to the well-being of your community.

No individual, company or agency, working alone, can achieve as much as we can working together. The majority of dollars raised by United Way comes from employeescontributing at their workplaces.

As a Champion, your role is to:

• Lead and direct the United Way campaign within your organization, motivate your

campaign committee and inspire people to give.

• Help employees understand how contributions to United Way directly impact your

community.

• Give all employees an opportunity to invest in their community.

Benefits to you:

• Opportunity to learn/develop leadership skills.

• Lead a project from start to finish and develop project management skills.

• Be seen by others as a leader.

• Develop fundraising skills.

• Get to know your colleagues.

• Gain knowledge in other divisions/departments in your organization.

• Have fun while contributing to a great cause.

• Opportunity to network with other Champions.

• Further your understanding of United Way’s role in the community.

Thank you for giving your time to help change someone’s life.

1. Campaign Champion Role

Our brandWe’ve captured the key brand elements that create the essence of who we are, what we stand for and how we express it.

Our brand personality Caring • Connected • Optimistic • Empowering • Trustworthy • Courageous

Our vision Our mission

A community where everyone matters.

To improve lives and build community by engaging individuals and mobilizing collective action.

Our values

EmpathyWe believe the root of action for change lies in the ability to see and feel ourselves in the situations of others. We believe all people, and all communities, have the potential to overcome challenges. We treat people with dignity, fairness and equity. We understand and live the co-relation between improving the life of one to improve the lives of all.

InclusivenessWe believe in ‘us and us’ not ‘us and them’. All people, groups and sectors are equally deserving of the same respectand opportunities. We seek out andvalue diverse ideas, opinions and experiences. Our most effective, creative and innovative solutions come aboutwhen we join with others.

CollaborationWe believe the work of change is a shared responsibility. We work as a catalyst in facilitating lasting change. We engage and empower all sectors of our community to come together and share their experiences, expertise and energy. The power of partnership and collaboration multiplies our impact and leads us to find progressive and lasting solutions.

TrustWe change lives. Therefore, we believe we must hold ourselves to the highest of standards. We embrace the responsibility that our donors, volunteers and partners have entrusted to us. We foster strong, positive relationships that are the basis for achieving lasting change and which are built upon the fundamental principles of respect and trust.

AccountabilityWe believe in the importance of being accountable to our donors, volunteers,

the agencies we support and the community for the decisions that we make, for the use of the resources provided to us and for the outcomes we are actively pursuing on behalf of the people supported, donors and the community. We believe it is vital to act with transparency and integrity in all that we do in earning the ongoing support and engagement of our community. We make decisions based on needs and expectations of our communityand believe it is imperative to measure and communicate our impact.

Our impact areas

From poverty to possibility

Meeting basic human needs and moving people out of poverty

• Housing stability • Food security

• Employment and financial security

A strong community with resilient and healthy people

Supporting personal wellbeing and strengthening communities

• Connection to supports • Neighbourhood and

community engagement • Personal wellbeing and safety

All that kids can be

Helping children and youth reach their full potential

• Engagement in learning • Connectedness and

community involvement • Emotional and physical

wellbeing

2. United Way in a Nutshell

3. Campaign Timeline

weeks bef kick-off

kick -off

2

weeks before kick-off

Kick-

off week

Mid-

campaign

End of campaign

When setting a date for your campaign launch, choose a time when your fellow employees and leadership will be most engaged. Keep holidays and your organization’s seasonal considerations in mind. Then, plan your timeline.

6 weeks before launch

4 weeks before launch

1-2 weeks before launch

Launch week

Mid-campaign

End of campaign

• Reach out to United Way staff partner for campaign support. (519) 438-1721• Involve your CEO and company leadership.• Recruit a Leadership Campaign Chair to oversee Leadership solicitation.• Recruit your GenNext Ambassador/ Labour Ambassador.• Attend a Champ Camp with United Way.• Recruit workplace committee.

• Schedule a campaign committee meeting to develop and organize your plans – invite your staff partner.• Establish specific duties for each member.• Promote Leadership giving and schedule speakers.• Recruit and train your campaign committee, especially department/floor/building co-chairs.

• Publicize and promote campaign and announce campaign launch date, activities, and incentives.• Host Leadership event with a United Way Leadership speaker.• Continue to promote and publicize campaign and educate staff and volunteers about United Way.

• Host awareness event for all staff with United Way and/or community speakers.• Ask CEO and Labour leaders to attend and publicly endorse United Way.• Thank employees who gave last year.• Announce campaign timeline.

• Continue to promote and publicize campaign.• Announce incentive winners as appropriate and send email reminders, and conduct special events.• Announce campaign end date.

• Collect all donor pledges (paper or online) and ensure all information is complete.• Announce results and celebrate success/recognize all donors, especially new and increased pledges.• Evaluate results against goals and strategies.• Thank everyone.

4. Campaign Planning Checklist

TaskTarget

Completion Date

Meet with your United Way Representative • Review last year’s campaign, strategize for this year’s campaign and learn about new campaign tools and materials.

Plan your campaign

• Identify strengths and opportunities for growth from your previous campaign.

• Set participation and financial goals for your campaign.

• Work with your Campaign Team to develop a detailed timeline and calendar of events using this guide.

• Order campaign supplies from your United Way Staff Partner.

• Visit unitedwayem.ca/toolkit/ to obtain logos, graphics, stories, and other useful materials.

Train your Team! Educate your team members on United Way’s rolein the community

• Register your team for Champ Camp training. Energize your Campaign Team by sharing United Way’s work in the community.

• Hold a Campaign Ambassadors training session at your workplace; your United Way Staff Partner can facilitate this.

Launch your campaign

• Announce your goal(s) for the campaign, activities and incentives.

Recruit your Campaign Team

• Your team should include members from all departments, levels and locations of your organization. Remember to include team members to represent second and third shift employees as well as a Labour Ambassador.

• A Leadership Chair to be responsible for initiating the Leadership Giving Campaign

in your workplace ($1,200+/annually).

• Campaign Ambassadors for peer-to-peer solicitations, which is the most effective method of fundraising. Strive to recruit representative for every 10-20 employees.

• A GenNext Ambassador who can create buzz and promote the campaign with employees in their 20’s & 30’s.

• A United Way Staff Partner who can offer ideas, provide support, order supplies, request community speakers, and make presentations.

4. Campaign Planning Checklist

Meet with your United Way Representative

• Meet with your Leadership Chair to coordinate your Leadership Giving Campaign plan.

• Review your organization’s list of past Leadership Donors. Contact United Way for this list and confirm the donors are still employed at your organization.

• Encourage donors of $800-$1,199 to join the Leadership Giving Program. Be sure to explain the benefits of this program & the GenNextLevel Program.

• Explain and promote the Leadership Challenge Grant and their benefits (See section 8 for more info).

Report Results

• Schedule a mid-campaign update meeting with your committee and your United Way Staff Partner. At the mid-point of your campaign, dollars should be close to 70 % of your campaign goal. This meeting is an opportunity for problem solving, motivating your team, and thanking them.

• Submit donations and reports at mid-campaign and again within two weeks of the end of your campaign. Doing so ensures your colleagues’ gifts are processed and Leadership Donors are thanked in a timely manner.

• Deliver all forms for payroll deduction gifts to your payroll departments. Keep your employees informed on campaign progress.

• Follow-up. Ensure all previous Leadership and pre-Leadership Donors have been given the opportunity to give by doing personal check-in reminders.

Say Thank You!

• Thank all donors and volunteers who have made your campaign a success.

• Hold a thank you event for employees.

• Invite United Way to report back to staff on the impact of their gifts. A presentation or Community Impact Experience in the months following your campaign reinforces the value of donors’ gifts.

Make the Ask

• Strive to ask 100 percent of your organization’s employees and retirees to donate to United Way.

• Do a one-on-one, peer-to-peer ask with a personal follow-up.

• Ask selected employees (based on salary grade or title) to give at the Leadership level with gifts of $1,200+.

• See our Addressing General Questions page in section 10.

Campaign Toolkit

unitedwayem.ca/toolkit/*Includes campaign supports, posters, logos, videos, volunteer guides, lottery requirements, United Way stories and much more.

Social Media

facebook.com/unitedwayemca

twitter.com/unitedwayemca

instagram.com/unitedwayemca

5. Resources & Tools

Confirm which tool you will be using and who manages that tool.

• United Way Elgin Middlesex • Other United Way • Your National Office

Get training in how the tool works so you can maximize the benefit.

Organize training for your team so they are comfortable supporting your workplace in making their pledges.

Confirm dates of launch and send an internal email to let your workplace know what to expect.

Canvass as you would with pledge forms but ensure everyone has received their login and are comfortable with the tool.

Send reminder communications as needed.

Run available reports to see who may need further follow up or support.

Utilize final reports for campaign debriefs, wrap up and thanking donors!

6. Best Practices for Running a Campaign with an Online Tool

Community Impact ExperiencesThere is no better way to understand the work of United Way than through a Community Impact Experience. By visiting one of our partner agencies, you can see the work that United Way’s priority goal partners do to make change happen in the community and the impact of your contribution on creating long-lasting social change in our community.

Impact SpeakersThere is no greater testament to the community we build and the lives we change than through the first-hand accounts of our Impact Speakers. Our speakers – people who have benefited from the United Way funded programs or services; volunteers at community non-profit agencies; staff working on the front lines in the community – put a face and a story behind every dollar donated.

Group VolunteeringWe believe that through volunteerism we can create meaning and lasting change in our community – and in people’s lives.

Roll up your sleeves and volunteer your time to help a community at our annual Day of Caring or join us for a Pop-up Volunteering event!

Contact your United Way staff or Sponsored Employee to organize an Impact Opportunity for your staff team.

7. Community Impact Opportunities

At United Way, Leaders are people who are driving change, willing to set a powerful

example, and able to inspire action. It begins with a personal annual gift of $1,200 or

more. Leadership Giving is an important part of United Way employee campaigns in all

organizations. United Way relies on the volunteer Leadership Chairs to spearhead the

Leadership Giving Program for their organization, and United Way offers training, ongoing

support and fundraising materials, to help ensure the success of the Leadership Giving

Program. Leadership Giving is the fastest growing area of United Way’s annual Campaign,

currently representing just under 40% of the overall annual Campaign achievement.

Community Benefits

• Access to new resources - new dollars from Leadership Campaigns enhance

United Way’s ability to respond to community needs with funding increases

• Recognition of new community Leaders - as Leadership Donors and volunteers

gain recognition for their charitable activities, they are recognized as potential

community leaders

• Increased community spirit - Leadership Donors have increased pride in their

community and desire to participate in community activities

Employer Benefits

• Improve the positive image of the organization - participating companies are seen as community leaders because of the high level of commitment and increased giving.

• Improved employee morale - Leadership Giving activities build teamwork and strengthen employee commitment by linking Leadership Donors in a common cause of caring for their community

• Increased support to the community through United Way - a well-run Leadership campaign guarantees that your company will increase its overall United Way achievement, resulting in a sense of pride and accomplishment for the employees

8. Leadership Giving

What is Leadership Giving?Leadership Challenge Grant

One gift. Double the impact.

What is it? The Leadership Challenge Grant provides matching funds for all new Leadership Level gifts or increases to Leadership Level gifts to the 2019 Campaign (a Leadership gift is any donation $1,200 or more).

To learn more about the 2019 Leadership Challenge Grant, please visit our website at

unitedwayem.ca or call us at 519-438-1721.

*Note: Matches will be made for qualifying gifts from the beginning of the campaign year until the fund has been exhausted. Pledge early to double your impact in the community.

GenNextLevel Leadership Program

What is it? GenNextLevel is an opportunity for donors to leverage matching funds generously donated by the Tricar Group to make an even bigger impact in the community. Donors who commit to giving $600 in year one, $900 in year two and $1200 in year three will have their gift topped up to the Leadership level allowing them to be recognized as a Leadership donor in all three years.

To learn more about the 2019 GenNextLevel Leadership Program, please visit our website at unitedwayem.ca/gennext/gennextlevel/ or call us at 519-438-1721.

8. Leadership Giving

Leadership Giving

$1,200 + (starting at $46.16 bi-weekly)

Friend Giving$500-$1,199 (starting at $19.23 bi-weekly)

Everyday Hero Giving

$365 ($1/day, $14.03 bi-weekly)

Canvassers are a vital extension of the Campaign Champion. They are part of the campaign from start to finish, helping with meetings, boosting participation by encouraging employees to give and, perhaps most importantly, communicating United Way’s messages while having fun!

The most responsive donors are informed and involved. An effective communications program, supported by committed Campaign Canvassors and a well-planned Workplace Campaign always encourages an enthusiastic response from donors.

Who is a Canvasser?

The ideal Campaign Canvasser is someone who is:

• Community-minded and excited about United Way’s impact.

• A committed United Way donor.

• Enthusiastic.

• Organized and flexible.

• A self-starter and team player.

• Well respected by their peers.

Giving Levels

9. Canvassing

Common concerns from co-workers and colleagues and points to help you address them:

I can’t afford to give

• Every individual’s circumstance is different, only you can determine what

is right for you.

• Payroll giving makes it easy and affordable. By spreading your gift throughout

the year, you often don’t miss the amount from your pay-cheque and may be

able to give a bit more.

• Your payroll gift will be tracked on your T4 and you will realize a savings on your

tax return, making the net cost of your gift much less than you would think.

• Emphasize each and every gift makes a difference and that we hope you can

participate at whatever level is most comfortable for you.

I’ve already made my gift this year to other charities

• Thank you for your commitment to making a difference.

• By supporting United Way, you help ensure that the cause closest to your heart is supported by complementary programs in your community.

• Understanding all of the needs in a community can be complex. United Way works closely with agency partners to understand these needs and invests funds to help improve lives.

• Our designated giving program allows donors to give to a charity of their choice. However, a gift to United Way’s Community Fund has the greatest impact in our community.

• Thank you for that gift.

10. Addressing General Questions

United Way spends too much on fundraising

United Way is proud of its efforts to keep costs low through sponsorship, the Sponsored

Employee Program and workplace volunteers. United Way’s fundraising costs are

consistently and substantially lower than Canada Revenue Agency’s recommended

guideline limit of 35%. Our total fundraising costs, over the past three years, average only

20% of net donations and grants.

I don’t use any of the services funded by United Way

• You might be surprised. United Way funds many initiatives in our community. It’s possible that you, members of your family, friends, colleagues, or neighbours access funded initiatives.

• United Way helps to keep our community strong by dealing with the root causes of critical social issues. United Way is about creating measurably better communities. We do this through research, community dialogues, advocacy, communications for public awareness, and evaluation.

I pay taxes. The government should be responsible for looking after these services.

• Unfortunately, shifts in government funding mean agencies find it increasingly challenging to deliver critical services.

• Many funded agencies rely heavily on stable funding from United Way to deliver additional services which have been identified as critical in addressing new and emerging needs.

• It takes a community to care for a community. United Way mobilizes resources and brings together partners, labour, government, business, and volunteers to create sustainable change in the lives of our community members.

10. Addressing General Questions

Tax Receipting

Always check to ensure a donation is receiptable under Canada Revenue Agency tax receipting regulations before promising a tax receipt to a donor. This applies to any donation—lottery tickets, goods for an auction, casual day donations, etc. One of the most unpleasant tasks a volunteer can face is telling a donor they will not be receiving a tax receipt after all.

Please remember, these are Canada Revenue Agency tax regulations. United Way must follow them to retain our charitable status. There can be no exceptions.

Gifts that are receiptable

• Direct cash, cheque and credit card donations of $20 and over are automatically issued a tax receipt. Donations of less than $20 will be issued a tax receipt on request. • Direct cash, cheque and credit card donations are receiptable for the tax year in which they are received. • Monthly donations will be receipted at the end of the calendar year. Payroll enquires/receipt requests should be directed to United Way’s Finance Department at 519-438-1721.

Payroll deductions

Employees who donate through Payroll Deduction Plans are entitled to a tax receipt at the end of the year, reporting total charitable donations for that year. This can be provided in one of the following ways:

• Either your company has an agreement with United Way to show the annual contribution on the employee’s T4 slip. • Or if your payroll system cannot report charitable donations on T4s, United Way will issue tax receipts after we have received your final payroll remittance for the year. Your Payroll Administrator will need to provide us with the name of each payroll donor and amount donated through payroll deductions for the year, as well as the total amount remitted by you to United Way for the year.

11. Finance & Administration

9. Finance, Administration, Licenses & PermitsGifts that are not receipted

Auctions and raffles

A charity cannot issue tax receipts to people who buy items at a charity auction, even if the price they pay exceeds the fair market value of the item. This is because they are receiving something in return and therefore there is no gift.

Contributions of services

Contributions of services may not be acknowledged by issue of an official receipt. A gift must involve property. Contributions of services (that is time, skills, effort) are not property and do not qualify.

How to use incentive prizes

You can offer an incentive to make a donation only if you ensure that everyone has an equal opportunity to win the prize. For example, as everyone hands in their pledge form (completed or not), they become eligible for a draw.

Gifts that are partially receipted

Admission cost to a meal or entertainment event

Canada Revenue Agency regulations permit the issuing of a receipt for the donation component of the admission price to a meal or entertainment event. For example, if a lunch costs $30 per person (including HST) and the admission price is $100, then a receipt can be provided for the $70 difference. This partial receipting rule applies to dinners, shows or the like.

**Please do not promise anyone a receipt.

Please check with your United Way Staff Partner if you are not sure about receipting rules.

11. Finance & Administration

In order to hold some special events, such as raffles, casino nights and bingo, you are required to obtain a permit or license.

To obtain a license, an application form must be filled out in the name of United Way. If you are planning to hold a special event that requires a license, please get in touch with your United Way Staff Partner or call 519-438-1721. It may take up

to six weeks for you to receive your license, so plan early.

When holding a raffle, you must include the Ontario lottery license number on each raffle ticket. Keep in mind that you cannot print or sell your raffle tickets until you receive a lottery license. If you are planning a raffle, please build approximately six week’s time into your plan to apply for the license, print your tickets with your license number and sell the tickets.

12. Licenses & Permits

Appendix

1. Middlesex Community Investments

2. Elgin Community Investments

3. Social Media Tips

4. Labour Ambassador

5. GenNext Ambassador

2019

Canadian Hearing SocietyCommunity support services *

Canadian Mental Health Association - MiddlesexDrop-in programs at London Coffee House & My Sisters’ Place

Crouch Neighbourhood Resource CentreOpening doors & community support

Glen Cairn Community Resource CentreFamily & basic needs

London Cares Homeless Response Services Housing stability program

London Employment Help CentreAdvocacy program*

LUSO Community ServicesBasic needs & community support

March of Dimes CanadaAssistive devices program *

Meals on Wheels London Meal programTransportation program

Unity Project for Relief of Homelessness in LondonHousing stability program

Youth Opportunities UnlimitedYouth Action Centre

Big Brothers Big Sisters of London & Area Community-based mentoring *

Boys & Girls Club of LondonRecreation, social and nutrition program*Education programInclusive camping services *

Community Living LondonTeach and play toy lending library

Crouch Neighbourhood Resource CentreChildren & youth services

Glen Cairn Community Resource CentreChildren & youth services

John Howard Society of London & District Youth outreach *Boullee, Huron & Kipps Lane project

Learning Disabilities Association - London Region Services for children, youth & families *

LUSO Community ServicesNortheast youth support programShared beginnings - family literacy

SARI Therapeutic Riding Summer camp*

Stevenson Children’s Camp Summer camp*

South London Neighbourhood Resource CentreHealthy communities for all

YMCA of Southwestern Ontario Community School Program *Inclusive camping services

Youth Opportunities UnlimitedNext Wave Youth Centre *

From poverty to possibilityMeeting basic human needs and supporting people in moving out of poverty.

All that kids can beHelping children and youth reach their full potential.

2019 – 2020Community Investments – Middlesex

Across Languages Community interpreter access program *

AnovaCounselling services

Changing WaysCounselling services *Caring Dads *

Canadian Mental Health Association - MiddlesexFamily support * Support Line *

Crouch Neighbourhood Resource CentreCommunity development

Community Living LondonVolunteer services

Glen Cairn Community Resource CentreCommunity development

LUSO Community ServicesMulticultural outreach program*Northeast community development

Daya Counselling CentreCounselling services *

Family Service Thames Valley Counselling services *Internship training program *

Horton Street Seniors’ CentreSeniors’ health & well-being

John Howard Society London & DistrictCounselling services *Women’s group *

London InterCommunity Health CentreWomen of the World

Merrymount Children’s Centre Mutual Aid Parenting Program *

Muslim Resource Centre for Social Support & IntegrationFamily & community support service *

N’Amerind Friendship CentreIndigenous Families First *

SARI Therapeutic Riding Therapeutic riding*

South London Neighbourhood Resource CentreInclusive resident engagement

St. Joseph’s Hospice London MiddlesexVolunteer visitation

Vanier Children’s Services Focused family therapy & internship training*

WIL Employment ConnectionsImmploy mentorship

Women’s Rural Resource Centre of Strathroy & Area Children’s program *

A strong community with resilient and healthy people Supporting personal well-being and strengthening communities.

211 *New Beginnings Loan Fund *

Innovation FundSupport for emerging challenges facing our community.

* Programs serving Middlesex County residents

2019 – 2020Community Investments – Elgin

Inn Out of the ColdWinter homeless shelter

March of Dimes CanadaAssistive devices program

Mennonite Community Services of Southern OntarioVolunteer driver program

West Elgin Community Health CentreGift-a-Ride program

YWCA St. Thomas-ElginWomen’s Residence Harmony House

Big Brothers Big Sisters of St. Thomas-ElginSchool-based mentoring Community-based mentoring

Eat2LearnSchool nutrition program

Jabez Therapy RanchTherapeutic riding

Pearce Williams Christian CentreSummer camp scholarship program

Salvation Army Ontario Great Lakes DivisionCommunity Alternatives for Youth

Talbot Teen CentreSmart Decisions for Success

YMCA of Southwestern Ontario Strong Kids Community School Program

YWCA St. Thomas-ElginEast Elgin children & youth programs West Elgin children & youth programs

Central Community Health Centre Gift-a-Grab-Bar program

Changing WaysCaring Dads

Mennonite Community Services of Southern OntarioFamily education & support program

Serenity House HospiceCircle of Care program

St. Thomas-Elgin Second Stage HousingChildren’s program

From poverty to possibilityMeeting basic human needs and supporting people in moving out of poverty.

All that kids can beHelping children and youth reach their full potential.

A strong community with resilient and healthy people Supporting personal well-being and strengthening communities.

Betty Want Scholarship

Innovation FundSupport for emerging challenges facing our community.

We look forward to connecting with you! Get started by following our social media pages on Instagram,Twitter and Facebook. Stay connected by tagging us @unitedwayemca in your posts and using hashtagslike #LocalLove, #UNIGNORABLE, #DoGooder and more.

Social media is about interaction so reply, retweet and join discussions about United Way and it’s impact.Ask questions like “What are you doing to improve lives locally?” and participate in the conversationthat results. See you soon!

Twitter:

• Twitter is for rapid-fire conversation. Create a short, snappy message (under 280 characters) - comment on what’s happeneing, share a photo/video and a relevent quote or ask a question.

•  Use hashtags to amplify your message and link it to United Way’s campaign. Popular hashtags include: #LocalLove, #DoGooder, #UNIGNORABLE, #ChangeMaker, #LdnOnt, #StThomasProud and #ElginMiddlesex. We also use hashtags for events like #3MHarvestLunch and #StairClimb. Use them often to keep the conversation going and help us get trending.

• Use a unique hashtag to start a topic trend. Get creative!

Facebook:

• Facebook is a place to share stories and get personal. There’s no character limit so your post can be longer, include photos and even a web link.

• Tag your location so people can see where you are and tag people or workplaces so they’re looped into the conversation.

Instagram:

•  Instagram is all about the image, so use it to share great photos, GIFs and graphics along with a short message.

•  You can’t share a link in an Instagram post. Instead, include it in your bio and refer to it in your post by saying: “link in bio.”

•  Add a photo or videos to your Instagram ‘story’: this is a photo or post that appears at the top of the homepage and lasts for only 24 hours.

• Tag people or workplaces to loop them into the conversation.

@unitedwayemca

Social media tips

TAKE ACTION

Labour Workplace AmbassadorUnited Way Labour Ambassadors are the voice of Labour United in your workplace. As London’s Labour DoGooders, they help drive social change in our community.

The role of the Labour Ambassador

1. Bring a “Labour” perspective to your workplace United Way Committee

2. Promote giving in your workplace

3. Champion: • United Way Scotiabank StairClimb • Tampon Tuesday, Best First Day School Supplies Drive and Give Cold Feet the Boot

4. Mobilize your coworkers to invest their time & talent Rally your colleagues to take part in Labour United events, Pop-up Volunteering, collection drives and other fun community initiatives!

What’s in it for you?

• Work towards positive change in your community by addressing community issues in tangible ways

• Network with other like-minded labour folk within your organization and among the greater Labour movement

• Learn more about United Way and the impact of your involvement on our community

• Gain hands-on experience planning and leading events

• Volunteer directly with local programs that align with your interests

• Demonstrate and develop activism and communication skills

What’s in it for your workplace/union?

• Utilize the knowledge of workers to engage and reach their colleagues

• Develop a culture that embraces workers passion for their community

• Build dedication and commitment among your coworkers to your workplace campaign

• Engage workers by supporting their communtiy in a unique way

• Give workers an opportunity to use and develop their leadership, organizational, and communication skills

Questions? Contact: Dani Bartlett

DBartlett@unitedwayem.ca

GenNext Workplace AmbassadorUnited Way GenNext Ambassadors are the voice of GenNext in your workplace.

As London’s next generation of DoGooders, they help drive social change in our community.

The role of the GenNext Ambassador

1. Bring a “GenNext” perspective to your workplace United Way Committee

2. Promote GenNextLevel giving program to encourage leadership giving in your workplace

3. Captain a workplace team for: • United Way Scotiabank StairClimb • Forest City Sport & Social Club Rugrat Backpack Beach Volleyball and Boots and Brooms Curling Bonspiel

4. Mobilize your coworkers to invest their time & talent Rally your colleagues to take part in GenNext Mix N' Learns, Pop-up Volunteering, collection drives and other fun community initiatives!

What’s in it for you?

• As a leader in your workplace, work toward positive change in your community by addressing issues related to poverty, all that kids can be, and a strong community with resilient and healthy people

• Network with other like-minded GenNexters in your organization and in the community

• Access workshops and development opportunities

• Gain hands-on experience with event planning, public speaking, strategic planning, and volunteer management

• Volunteer directly with local programs that align with your interests

What’s in it for your workplace?

• Build a dedicated and committed GenNext demographic in your United Way campaign and your organization

• Embrace and develop your employee's passion for their community

• Leverage GenNext expertise to engage and reach millennials in your workplace

• Give young people in your organization the opportunity to develop leadership, organizational and communication skills

• Public recognition as a committed community supporter

Questions? Contact gennext@unitedwayem.ca

@unitedwayemcauw@unitedwayem.caunitedwayem.ca

Elgin Office519-631-3171103-10 Mondamin StreetSt. Thomas, ON N5P 2V1

Middlesex Office519-438-1721409 King StreetLondon, ON N6B 1S5Charitable Registration Number:

11926 0503 RR0001

London

St. Thomas

ONE REGION. 54 PARTNER AGENCIES. 92 FUNDED PROGRAMS.