Cameron’sustoms TM

Visual identity 4. Brand Attributes

5. signature configurations

6. Identity Typeface, Colors & Trademark

BRAND ELEMENTS

8. Letterhead/business card

9. product packaging

10-13. advertising samples

14-15. direct marketing

5. signature configurations

9. product packaging

Brand Attributes

Concrete

We only offer the best products made from the best fabrics across the world. Cameron’s Customs is a personalized men’s clothing and fitting line. We offer custom fitting from top notch stylists who are trained to cater to the clients per-sonal and unique needs. Cameron’s Customs is one of the largest fitting and cus-tom clothing companies in the world selling a wide variety of products. These products include pants, shoes, sportscoats, polos, accessories, custom shirts and of course customized suits. We currently offer our services in 39 states in the U.S. and have plans of going international. Our products and services are rea-sonably priced however are demographic is stictly based upon professional men.

AbstractClassOur company has a classy approach as we attempt to modernize the 50s approach of looking your best at all times.

Vision Working a personal stylist/fitting pro-fessional, our clients are guaranteed care that they wouldn’t recieve from just any tailor.

QualityWe offer the best quality not only from a fabric and accessory standpoint but also through our cooperative and ap-proachable services.

PersonalityEvery man’s dresswear says some-thing about who they are and how they carry themself as a person. It is our duty to understand who are clients are and how to approach their custom experience.

Client Service We value our clients and hold them to the highest regard. For this rea-son we call our customers clients and approach them as if they are a personal friend and not just a busi-ness investment.

ValuesOur company holds what we be-lieve in very close to how we go about business. We hold a strong core set of values and take eadch day with an ethical approach.

SpecialtiesWe do not discriminate. We un-derstand that each individual is an individual.

EfficiencyCameron’s Customs takes pride in not only being thourough but doing so in a timely manner. Because we cater to busy, working, traveling businessmen our goal is to provide top notch service in a speedy fash-ion. 4

Cameron’sustoms TM

Cameron’sustoms TM

Cameron’sustoms TM

CCTM

Cameron’sustoms TM

CCTM

CCTM

CCTM

Signature Configurations

PRIMARY & SECONDARY Logos

COLOR

COLOR Reverse

Black & White

Grayscale

5

Identity Typeface, Colors & Trademark

Primary ColorPantone: eeb211C: 7 R: 239M: 32 G: 178Y: 95 B: 17K: 0

Secondary ColorPantone: 000000C: 100 R: 0M: 100 G: 0Y: 100 B: 0K: 100

Primary Typeface:Engravers mt

ABCDEFGHIJKLMNOPQRSTUVWXYZ

*this is an all caps typeface and is used in all variations

of the logo

0123456789

The Trademark symbol is used in each of the Bottom right-hand

corners of Each variation of the logo. The Trademark symbol is

used to Show the public that the company’s Products and services

are owned. The symbol is given the color swatch depending on the

color variation.

trademark

6

BRAND ELEMENTS

7

Letterhead & Business Card

Cameron’sustoms TM

Cameron Thibodeaux

2408 Silverstone lN.Dallas, TX 75070

(214) 206-5979cameronscustoms.com

CCTM

Cameron’s Customs2408 Silverstone lN.

Dallas, TX 75070

8

Product Packaging

ygr enE dekooH

C CTM

9

Advertising Samples

Cameron’sustoms TM

Every gentlemen’s perfect fitTo get your custom fit visit www.cameronscustoms.com

Magazine

10

Car wrap

EveryGentlemen’sPerfectFit

www.cameronscustoms.com

Online Banner

11

Advertising Samples

We will help youstand out from

the crowdCameron’s

ustoms TM

Billboard

FOR Any man’s big day, come to

Cameron’sustoms TM

Billboard

12

Cameron’sustoms TM

for any special

occasion

Newspaper

FOR ANY OCCASION, Let us create your

custom suit.

Cameron’sustoms TM

Come see us at

poster

13

Direct Marketing

Executive rewards program Back cover front cover

customRewards

Membership Info

inside

14

Rewards

inside

As long as you keep coming back, we will

keep giving more

Our executive re-wards program al-lows our clients to seek the bene-fits of being loyal. With every stylist appointment, pur-chase and referral. The ball is in our clients court. The more you spend the more you save.

Cameron’sustoms TM

for any special

occasion

Become a member

1. Go to www.cameronscus-toms.com/executive2. Click “Become an Execu-tive”3. Create your executive username 4. Confirm email and enjoy saving

15