Cameron House

The story: Cameron House had no perceived personality, except that as a stuffy manor house. By using engaging photography and interesting stories, we gave Cameron House a voice that was warm, engaging, light and highly appealing to a younger audience.

The Plot: Lomands: Attract local Glaswegians to drive 20 minutes outside Glasgow for dinnerThe Carrick: Position it as the ultimate challengeThe Spa: Introduce it at the ultimate venue for relaxation

Readers: 30 to 50 year old Glaswegians, up market, discerning

Epilogue: As a ‘Super Venue’ it put Cameron House firmly on the map; Establish Cameron House as THE DeVere Flagship venue

Lomands

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The Carrick

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The Spa

Head: “ Resolve never to quit, never to give up, no matter what the situation.”- Jack Nicklaus

Subhead: Jack, meet The Carrick

Copy: As true aficionados know, “playing golf,” is a false statement. One does not play but rather battles the course for the prize of pure pleasure. Situated on the shores of Loch Lomond, Doug Carrick has designed a championship-graded course that’s not for the faint hearted. Rest assured, The Carrick will test the resolve – and the skills – of even battle seasoned veterans.

Become acquainted with De Vere’s latest awe-inspiring creation, The Carrick at Cameron House.

The Carrick Copy

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Head: “ Why am I using a new putter? Because the oldone didn’t float too well.” Craig Stadler

Subhead: The Carrick, on the shores of Loch Lomand

Copy: Situated beautifully on the majestic shores of Loch Lomond, Doug Carrick has designed achampionship-graded course that’s not for the faint hearted. It’s a course that eats players – andtheir clubs. The Carrick will test the skills – and the patience – of even battle seasoned veterans. So wade in with caution. Because at the Carrick, you either sink or swim.

Become immersed in De Vere’s latest awe-inspiring creation, The Carrick at Cameron House. www.devere.co.uk/golf

Head: “ They call it golf because all of the other four-letter words were taken.” Raymond Floyd

Subhead: The ‘G’ word as defined by The Carrick

Copy: The natural beauty and serene shores of Loch Lomond have inspired fragrant poetry and prose for centuries. The championship-graded course The Carrick often inspires a different sort of language. ‘S’ words like ‘spectacular,’ ‘F’ words like ‘formidable’ and ‘C’ words like ‘challenging’ and sometimes ‘cruel.’ But no matter what comes to mind on the fairway, in the end, The Carrick always leaves you speechless.

You’ll be lost for words at De Vere’s latest awe-inspiring creation, The Carrick at Cameron House. www.devere.co.uk/golf

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Head: He wanted to stay in town for dinner. She knew better

Subhead: Cameron House dining is just 20 minutes away from the ordinary

Copy: Where to go. Where to go. Sometimes ‘around the corner’ for ‘the usual’ just doesn’t have what it takes for a night out. A real night out. She knows it. And so will you.

Cameron House is just 20 minutes away from Glasgow’s more ordinary venues and fare. Whether it’s the informal atmosphere and hearty food of our new restaurant, The Claret Jug or the sophisticated nature and culinary delights of Lomands, you’ll find dining at Cameron House a breath of fresh, country air. In all, both offer an extraordinary experience – you’ll both know it the instant you arrive.

For reservations call (xxxx) xxx xxx. Or visit us online at www.cameronhouse.co.uk

Lomands Copy

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Head: Some people will go to extraordinary lengths to dine at Cameron House

Subhead: (You need only go 20 minutes from Glasgow)

Copy: You have to feel sorry for some. They need to go miles and miles for a unique dining experience. Others are far luckier, because Cameron House is just 20 minutes away from Glasgow’s more ordinary venues and fare. Whether it’s the informal atmosphere and hearty food of our new restaurant, The Claret Jug or the sophisticated nature and culinary delights of Lomands, you’ll find dining at Cameron House a breath of fresh, country air. In all, both offer an extraordinary experience– and well worth the trip no matter how you get there.

For reservations call (xxxx) xxx xxx. Or visit us online at www.cameronhouse.co.uk

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Joe VideanCreative Director

Writer

Story Teller

3, Church Road, Ashtead, Surrey KT21 2RJ. t: 01372 27 27 77 m: 07908112284 e: joevidean@msn.com Book: joevidean.wordpress.com w: joevidean.com