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ENVIROWEEK 2015 OUTCOMES
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ENVIROWEEK THEMES
WASTE AND RECYCLING GARDENING AND BIODIVERSITY
ENERGY HEALTH AND WELLBEING
Enviroweek is an annual national schools campaign that connects Aussie kids to the power of nature. It instills a love of the outdoors by providing inspirational learning opportunities.
Through real-life learning Aussie kids experience how nature helps their health, wellbeing and even their schoolwork, and how their everyday choices protect and maintain our lives.
Aussie kids celebrate their achievements with their community and join in the Enviroweek Awards recognising top educators, student leaders and schools.
Award winning curriculum provider, Cool Australia has run Enviroweek since 2009. We support primary and secondary schools, early childhood centres, councils and community groups with practical action plans to raise awareness of the benefits connecting with nature.
ABOUT THE CAMPAIGN2
WHY EDUCATORS JOIN IN87% TO GIVE STUDENTS THE KNOWLEDGE THAT THEIR EVERYDAY CHOICES COUNT
66% TO EMBED BEHAVIOUR CHANGE PROGRAMS WITH STUDENTS AND PARENTS
100% OF PARTICIPATING
EDUCATORS WOULD RECOMMEND ENVIROWEEK
87% OF STUDENTS’
BEHAVIOUR CHANGED FOR THE
BETTER AS A RESULT OF PARTICIPATION
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IN 2015, THE CAMPAIGN FEATURED A RANGE OF INITIATIVES: • How to guides: 54 new Enviroweek guides for
early childhood, primary and secondary educators and students
• Curriculum: 14 Enviroweek curriculum resources for early childhood, through to Year 12
• A year of action. A week of celebration: Enviroweek action can be taken anytime. Enviroweek is a community celebration - time to showcase achievements and engage parents and communities
• Online profiles: Participants showcase their action and engage parents and communities
• People’s Choice Award: Communities vote for their favourite teams
• Ten top educators: Communities nominate and thank inspiring educators
• Top young environmental leaders: Communities nominate outstanding young leaders
• Secondary students: Students over 13 years joined and showcased team profiles
• Prizes: Create all the fun, encourage and reward participants
AIM OF THE CAMPAIGN: • To empower young people with the knowledge that
their everyday action counts• To share information relevant to young people that
they can use in their everyday lives
ENVIROWEEK CONNECTS AUSSIE KIDS TO OUR NATURAL WORLD. EVERYONE TAKES ACTION TO DISCOVER THEIR IMPACT. IT’S FREE, FUN AND EASY…WE’LL SHOW YOU HOW.
WHAT IS IT? Enviroweek is a flexible and adaptable national schools event. Aussie kids can take genuine action on waste, gardening, energy and health projects and see the immediate impact of positive everyday choices – for them, their school and our environment.
Teachers and educators use Enviroweek’s ‘How-to guides’ for action and inspiration, or continue existing projects and events already underway. Teaching Cool Australia classroom lessons counts for Enviroweek action too.
WHO IS IT FOR?Educators register teams and classes. For maximum impact, register your entire school or centre.
Student-led teams (13 years and over) can register directly. Be part of the solution. Be part of the fun.
EARLY CHILDHOOD PRIMARY SECONDARY
OUR ENVIROMENTME MY SCHOOL /CENTRE
TEAM CLASS SCHOOL
WHEN IS IT?Enviroweek is a year of action, a week of celebration. Choose from 14 easy actions anytime during the year, or make up your own. Enviroweek, August 30 - September 5, is the time to celebrate your action.
TAKE ACTION: TERMS 1, 2, 3 CELEBRATE!
Aug 30 – Sep 5Enviroweek
Feb Mar Apr May Jun Jul Aug Sep
ACTION PARTNERSENVIROWEEK.ORGCOOLAUSTRALIA.ORG
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ENVIROWEEK OUTCOMESCOMMUNITY ENGAGEMENT • More than a quarter of a million Aussie kids took part• 3050 educators across early childhood, primary and
secondary• More than 1115 photos were shared on 676 public profiles• The top-voted team received 1939 votes from their
community• Community partnerships forged between schools, councils,
environmental and community organisations• 10 Top educators recognised by communities• Six Top young environmental leaders identified• 27 organisations donated prizes valued at $25,325 to schools
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ENVIRONMENTAL STEWARDSHIP AND EDUCATION• Enviroweek guides and curriculum for early childhood
to Year 12 were accessed 9703 times• Schools took part in hundreds of environmental
and healthy activities including gardens, waste-free lunches, setting up worm farms and celebrating ongoing sustainability programs
• 2592 projects were shared and showcased to Australian communities through online profiles
EDUCATOR AWARENESS & COMMUNICATIONS• 28 emails reached 33,500 teachers
(that’s over 170,000 emails)• Average open rate on emails was 34%
(industry average 12%)• 9927 schools received emails• 10,170 early childhood centres received emails 6
PUBLIC AWARENESS & COMMUNICATIONS• 38,135 visitors to the Enviroweek website• During the campaign period our social media posts were
seen more than 857,000 times• 2,507 posters and promotional items downloaded• Enviroweek articles in education newsletters reached
thousands of Australian homes• 8295 parents and community members voted for their
favourite team through the People’s Choice• 31 teams made the People’s Choice Leaderboard
AUGUST 30 - SEPTEMBER 5
OUR COOLEST PARTNER ACTION PARTNERS
A YEAR OF ACTION. A WEEK OF CELEBRATION.7
The media campaign spanned metropolitan, regional and suburban broadcast, print and electronic news outlets across Australia. Enviroweek achieved an equivalent advertising value exceeding $1 million including:• 203 insertions across News Community
publications valued at $483,594 • 70 news articles reached 2.3 million Australians• 2445 TV items valued at $281,692• 593 radio items valued at $60,696
• 180 cinema items were seen by 90,668 people valued at $110,000
• Five central city train stations displayed billboards valued at $55,000
• Digital ads displaying Enviroweek valued at $8,000
• Four posts and digital ads on Mammia reached an audience of 7,223
• Three announcements in the AFL record reached an audience of 213,961
MEDIA8
1. NEWS COMMUNITY MEDIAEnviroweek received an enormous amount of support from News Community media. Nationwide there were 203 insertions across community newspaper publications with sizes ranging from full pages, half pages and quarter pages with great up front positioning. The total value received was $483,594.
2. NEWS ARTICLESSeventy news articles featuring Enviroweek had audience reach of 2.3 million
VALUE RECEIVED ITEMS
NEWS COMMUNITY MEDIA $483,594 2039
3. TV The Enviroweek 30 second community service announcement aired between June 26 and September 5 on Channel 9, 10 and Foxtel. In total it was aired 203 times was valued at $483,594.
4. RADIO Nova Entertainment (Smooth FM and Nova), Australian Radio Network (KISS, The Edge and WSFM), Southern Cross Austero (Triple M and 2 Day Hit) played the Enviroweek announcement 593 times and had a value of $60,696.
MEDIA VALUE RECEIVED ITEMS
NETWORK TEN $65,237 317
NETWORK NINE $3,018 40
NETWORK SEVEN $34,127 178
MCN - FOXTEL $213,440 2,088
TOTAL $315,822 2,623
MEDIA VALUE RECEIVED ITEMS
NOVA $16,110 68
AUSTRALIA RADIO NETWORK $23,820 150
SOUTHERN CROSS AUSTEREO
$20,766 375
TOTAL $60,696 593
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5. CINEMA The Enviroweek announcement, shown 180 times in cinemas in Sydney, Melbourne, Brisbane, Perth and Adelaide, reached 90,688 people and had a value of $110,000.
6. BILLBOARDS Five billboards were on displayed in Melbourne and Brisbane from July 20 – 27 reached 651,000 people and had a value of $55,000. The displays were at the following train stations:Melbourne: Flinders Street Station, Melbourne Central, Southern Cross StationBrisbane: Central Station, King Georges Square.
MEDIA VALUE RECEIVED PEOPLE REACHED
VAL MORGAN $110,000 90,668
VALUE RECEIVED PEOPLE REACHED
BILLBOARDS $55,000 651,000
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7. DIGITAL Enviroweek banner ads on Fairfax Media, News Digital and Yango news websites resulted in 4,936 clicks and had a media value of $8,000.
8. MAMAMIA Enviroweek featured in four Mamamia posts from August 10 – 22 reached an audience of 7,223.
VALUE CLICKS
FAIRFAX $5,000 2192
NEWS $1,500 53
YANGO $1,500 2691
TOTAL $8,000 4936
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9. AFL RECORD Two full page and six quarter page Enviroweek announcements between Rounds 16 and 23 featured in AFL record. They were valued at $14,500 and reached an audience of 213,961.
AUGUST 30 - SEPTEMBER 5
49afl.com.au | AFL RECORD
Venue P W L D
Simonds Stadium 643 423 215 5
MCG 306 166 139 1
Etihad Stadium 85 57 28 0
Domain Stadium 32 16 16 0
SCG 32 18 14 0
Gabba 16 8 8 0
Metricon Stadium 8 5 3 0
ANZ Stadium 5 3 2 0
Adelaide Oval 2 1 1 0
Spotless Stadium 2 2 0 0
StarTrack Oval 2 0 2 0
Aurora Stadium 1 0 1 0
Blundstone Arena 0 0 0 0
Cazalys Stadium 0 0 0 0
TIO Stadium 0 0 0 0
TIO Traeger Park 0 0 0 0
Westpac Stadium, NZ 0 0 0 0
Head-to-head v P W L D
RECORD AT CURRENT VENUES
HIGHEST SCORE37.17 (239) v Brisbane, R7, 1992, Carrara
LOWEST SCORE0.8 (8) v Fitzroy, R3, 1899, Corio Oval
GREATEST WINNING MARGIN186 points v Melbourne, R19, 2011, Simonds Stadium
BEST WINNING SEQUENCE23 games – R12, 1952 to R13, 1953
WORST LOSING SEQUENCE16 games – R16, 1941 to R13, 1944
MOST GAMESIan Nankervis (325)Corey Enright* (302)John Newman (300)Darren Milburn (292)Peter Riccardi (288)Matthew Scarlett (284)Jimmy Bartel* (276)Joel Corey (276)
MOST CONSECUTIVE GAMES Dick Grigg (130)David Clarke snr (115)Ben Graham (112)Matthew Scarlett (110)
AFL GAMES RECORDS HELD IN GUERNSEY NUMBERS 8 Robert Scott (240 – Geel & NM)39 Darren Milburn (292) 40 Ian Nankervis (325) 45 Cameron Ling (246)
MOST GAMES AS CAPTAINReg Hickey (142)Henry Young (137)Ian Nankervis (110)
MOST GAMES AS COACHReg Hickey (304)Mark Thompson (260)Malcolm Blight (145)
MOST GOALSGary Ablett snr (1021)Doug Wade (834)Billy Brownless (441)
TOP GOALKICKING PERFORMANCES14 Gary Ablett snr (v Essendon, round 6,
1993, MCG)14 Gary Ablett snr (v Sydney, round 8,
1994 SCG)14 Gary Ablett snr (v Richmond, round 9,
1989, MCG)13 Doug Wade (v South Melbourne,
round 17, 1967, Lake Oval)13 Doug Wade (v North Melbourne,
round 20, 1971, Simonds Stadium)
BROWNLOW MEDALLISTSEdward ‘Carji’ Greeves (1924), Bernie Smith (1951), Alistair Lord (1962), Paul Couch (1989), Jimmy Bartel* (2007), Gary Ablett jnr (2009)
AUSTRALIAN FOOTBALL HALL OF FAME MEMBERSLEGENDS: Graham Farmer INDUCTEES: Charles Brownlow, Bernie Smith, Edward Greeves, Jocka Todd, George Moloney, Henry Young, Peter Burns, Reg Hickey (also coach Geel), Tom Wills (admin), Bob Davis (also coach Geel), Doug Wade (also N Melb), Fred Flanagan, Bill Goggin (also coach Foots), Greg Williams (also Syd, Carl), John Newman, Ian Nankervis, Denis Marshall, Tom Fitzmaurice (also Ess, N Melb), Gary Ablett snr (also Haw), Henry Harrison (admin), Tom Hafey (coach Geel, also Rich, coach Rich, Coll, Syd), Malcolm Blight (coach Geel, also player/coach N Melb, coach Adel), Garry Hocking, Brian Peake
AFL TEAM OF THE CENTURY Bernie Smith (back pocket), Graham Farmer (ruck), Gary Ablett snr (interchange), Greg Williams (interchange)
INDIGENOUS TEAM OF THE CENTURY Graham Farmer (ruck and captain)
LEADING GOALKICKER MEDALLISTS1897: Eddy James (22)1899: Eddy James (31)1900: Teddy Lockwood (24)1910: Percy Martini (51)1921: Cliff Rankin (61)1925: Lloyd Hagger (70)1932: George Moloney (109)1948: Lindsay White (86)
JOHN COLEMAN MEDALLISTS1955: Noel Rayson (77)1962: Doug Wade (62)1967: Doug Wade (79)1969: Doug Wade (122)1976: Larry Donohue (99)1993: Gary Ablett snr (124)1994: Gary Ablett snr (113)1995: Gary Ablett snr (118)
NORM SMITH MEDALLISTSGary Ablett snr (1989), Steve Johnson* (2007), Paul Chapman (2009), Jimmy Bartel* (2011)
PREMIERSHIP COACH MEDALLISTSCliff Rankin (1925), Charlie Clymo (1931), Reg Hickey (1937)
JOCK McHALE MEDALLISTSReg Hickey (1951, 1952), Bob Davis (1963), Mark Thompson (2007, 2009), Chris Scott* (2011)
MICHAEL TUCK MEDALLISTJoel Selwood* (2009)
AFL RISING STAR AWARDJoel Selwood* (2007)
JIM STYNES MEDALLISTJames Kelly* (2011)
AFL PLAYERS’ ASSOCIATION MVP AWARDGreg Williams (1985), Gary Ablett snr (1993), Gary Ablett jnr (2007, 2008, 2009)
AUSTRALIAN FOOTBALL MEDIA ASSOCIATION MVP AWARDGary Ablett snr (1993), Gary Ablett jnr (2007)
PREMIERSHIPS1925, 1931, 1937, 1951, 1952, 1963, 2007, 2009, 2011
RUNNERS-UP1897, 1930, 1953, 1967, 1989, 1992, 1994, 1995, 2008
McCLELLAND TROPHY1952, 1954, 1962, 1963, 1980, 1981, 1992, 2007, 2008
WOODEN SPOONS1908, 1915, 1944, 1957, 1958
FINALS113 games – 50 wins, 62 losses, 1 draw
MOST FINALSJimmy Bartel* (26)Joel Corey (23)Steve Johnson* (23)Corey Enright* (22)James Kelly* (22)Matthew Scarlett (22)
MOST GOALS IN FINALSGary Ablett snr (64)Billy Brownless (60)Doug Wade (46)
HIGHEST SCORE IN A FINAL26.16 (172) v Western Bulldogs, QF, 1992
LOWEST SCORE IN A FINAL3.6 (24) v Collingwood, SF, 1901
GREATEST WINNING MARGIN IN A FINAL119 points v Port Adelaide, GF, 2007
GREATEST LOSING MARGIN IN A FINAL118 points v Richmond, 1SF, 1969
MOST GOALS IN A FINAL11 George Goninon, v Collingwood,
2SF, 1951
BEST FINALS WINNING STREAKFive matches (2007-08)
WORST FINALS LOSING STREAKSeven matches (1901-25)
PRE-SEASON/NIGHT SERIES102 games – 55 wins, 47 lossesPremierships 1961, 2006, 2009
CLUB MEMBERSHIP1984 (7709), 1985 (7718), 1986 (6985), 1987 (6981), 1988 (9667), 1989 (7760), 1990 (15,087), 1991 (11,356), 1992 (13,535), 1993 (15,500), 1994 (14,312), 1995 (15,922), 1996 (17,346), 1997 (18,858), 1998 (19,971), 1999 (21,032), 2000 (25,595), 2001 (25,420), 2002 (23,756), 2003 (24,017), 2004 (25,021), 2005 (30,821), 2006 (32,290), 2007 (30,169), 2008 (36,850), 2009 (37,160), 2010 (40,326), 2011 (39,343), 2012 (40,205), 2013 (42,884), 2014 (43,803)
* denotes current player or coach
OVERALL RECORD: 2350 games – 1268 wins, 1061 losses, 21 draws
GRAND FINALS: 17
PREMIERSHIPS: 9
Adelaide 36 19 17 0
Brisbane Lions 43 24 18 1
Carlton 216 98 116 2
Collingwood 227 97 129 1
Essendon 213 95 113 5
Fitzroy 183 103 79 1
Fremantle 34 22 12 0
Gold Coast Suns 6 5 1 0
GWS Giants 3 3 0 0
Hawthorn 157 85 71 1
Melbourne 212 126 84 2
North Melbourne 159 95 63 1
Port Adelaide 29 19 9 1
Richmond 189 101 85 3
St Kilda 210 128 82 0
Sydney Swans 216 119 97 0
University 14 8 6 0
West Coast Eagles 48 23 24 1
Western Bulldogs 155 98 55 2
CLUB HISTORY
AUGUST 30 - SEPTEMBER 5
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1300 853 810 [email protected] coolaustralia.org
GET ON BOARD FOR ENVIROWEEK 2016
SEPTEMBER 11 - 17, 2016
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