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Intelligent Assets Manufacturing Analytics Institute for Manufacturing, University of Cambridge 1st February 2016 Daniel Keely
Cisco’s Supply Chain Global. Complex. Diverse.
Manufacturing Sites
Strategic Logistics Centers
Diverse Portfolio
Mass production to highly
configured
30,000+ orderable items
20,000+ virtual team 3,200+ orders daily 220,000+ items shipped daily
700+ active suppliers 62,000 components
© 2015 Cisco and/or its affiliates. All rights reserved.
25+ LOCATIONS
13 COUNTRIES
Cisco Supply Chain Industry Recognition
1. Amazon 2. McDonalds 3. Unilever 4. Intel
5. Inditex
6. Cisco Systems 7. H&M 8. Samsung 9. Colgate - Palmolive
10. Nike
17
19 20
7
9 10
12 13 14 15 16
2
4
1
22
24 25
21
23
6
18
8
5
11
3
*Report not published in 2006
TOP 25
4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
The role of Data Analytics
Customer
Supplier
Distribution Channel
Distribution Channel
REAL TIME ANALYTICS
STRUCTURED & UNSTRUCTURED
DATA FLOWS
VISIBILITY & TRANSPARENCY
CUSTOMER INSIGHTS
Distribution Channel
Supplier
Supplier
Supplier
Supplier Supplier
Customer
Customer
Supplier
Corporate Office
5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Customer
Supplier
Distribution Channel
Distribution Channel
Distribution Channel
Supplier
Supplier
Supplier
Supplier Supplier
Customer
Customer
Supplier
Data Analytics Driving New Levels of Operational Excellence
Corporate Office
PREDICTIVE RESOLUTION
END TO END VALUE CHAIN
SPEED TO INFORMED DECISION MAKING
ENHANCED CUSTOMER
EXPERIENCE
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“If you went to bed last night as an industrial company, you’re going to wake up today as a software and analytics company” Jeff Immelt, CEO GE (talking about rapid adoption of IT into the manufacturing industry)
“the industrial world is changing dramatically, and those companies that make the best use of data will be the most successful.”
7 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Architecture to drive Operational Excellence & Customer Experience
Reinvest in Innovation
ANALYTICS
Qua
lity
Fore
cast
Customers Backlog
Factories Logistics
Suppliers
Rev
enue
Prod
uct M
argi
n
Cos
t /
Paym
ent
Product Enablement Data Master Data
INTELLIGENCE COLLABORATION
DECISION SUPPORT Capital equipment expense
Transformation costs
Human resources
Capacity constraints
Customer dissatisfaction / unhappiness
8 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Journey to an analytics driven supply chain
Data Acquisition
Technology & Tools
Process & Governance
Skills & Roles
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Survey Question: Which technologies can most change how you manage production over the next three years? Cisco Digital Manufacturer survey, 2015. [625 respondents]
Promising technology for the factory and connected supply chain Traditional technological <-> Digital innovation Towards smarter assets
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Creating Intelligent Assets
imagine if components, products and structures started telling us what they needed to remain safe, productive and efficient…
imagine if operational capabilities adapted based on this info…
Image source: Dailymail.co.uk
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Monitor asset
condition
Augment fleet-wide
history
Identify new patterns
Predict future state
Suggest process actions
Provide decision support
Capture learning's &
scale
Feedback to design &
operations
every physical component with an identity in a secure cloud
“a rapid increase in the number of intelligent assets is reshaping the economy, and this development will create significant value” Intelligent Assets, World Economic Forum 2016
Digital Profile System
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A platform for taking advantage of intelligent assets using analytics to create new value
! Managing through-life digital profiles - giving physical objects a digital identity and ‘record of life’
! Sensing, data acquisition and ‘hyper aware’ analytics – insight into asset health & performance
! Visualisation and Collaboration – transforming decision support
! Process automation – dynamic optimisation of operations
! Open web objects representing physical assets: enabling business applications to tap into the new wealth of asset information
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Analytics impact: § Production insight § Product Distribution § Collaborative decision support
Through-life insight example: life sciences
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Through-life insight example: electronics
Analytics impact: • Knowledge of install base,
performance
• End of life strategy options
• Grey & Counterfeit market risk
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Through-life insight example: medical equipment
Analytics impact: § Clinical asset management § Availability, scheduling § New service offerings
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Real &me data monitoring of factory opera&onal systems -‐ energy, H20, air pumps and HVAC
1000 units installed with sensors at the factory site
Sensors and analy&cs measure, monitor and manage energy use to run
opera1ons during the lowest cost &mes
Energy management approach moves from “always on” to
“available when needed”
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confiden1al
Through-life insight example: energy mgmt
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Insight to re-think business models
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From Intelligent Assets to Digital Products
Virtualising hardware function into the Cloud
On-demand digital product inventory
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• Digitisation strategy to direct technology investments and transformation of
business models to capture the value of through-life data and intelligent assets
• Through-life may challenge x-organisational focus and measures • Architecture and platform able to take advantage of traditional technological &
digital innovation merger, and rapidly evolving technologies e.g. IoT, analytics, machine learning
• Managing potential ownership, access or IP conflicts as perceived value is created through data collection and analysis
• Creating win-win propositions to avoid customer push-back or legal barriers as a result of security, privacy or trust concerns
A few considerations for adoption