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California’s Mental Health Services Authority: Supporting Sacramento County

Aubrey LaraAssociate Program Manager – CalMHSA

Sacramento County MHSA Steering

CommitteeMeeting

April 20, 2017

CalMHSAA 2004 California Voter-Approved Initiative (Prop 63) that provides an average of $1 Billion in annual funds to support community-based mental health services

Suicide Prevention

20% of funds goes to Prevention and Early Intervention (PEI)

Counties through CalMHSA implement statewide prevention programs

Seeks transformation from a system driven by crisis to one that focuses on prevention, early intervention, wellness and recovery, and reducing disparities Nearly 15 years ago 

the US surgeon general identified the stigma of mental illness as the formidable obstacle to progress in improving mental health.

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Statewide PEI Goals

How? By implementing Prevention & Early Intervention Strategies

1 in 5 people experience a mental

health challenge each year

Goal #1: MENTAL ILLNESS PREVENTIONEliminate or reduce the severity of

risk factors associated with the onset of mental illness and suicide

Goal #2: MENTAL HEALTH PROMOTION

Reduce the severity and intensity of stigma for those already experiencing

mental health challenges

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Statewide PEI Strategies

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Statewide PEI OutcomesSHORT TERM OUTCOMES

What are immediate targets of change?

• Knowledge• Attitudes• Normative behavior• Mental & emotional well-being• Help-seeking• Early identification and

intervention• Peer-based support/education

LONG TERM OUTCOMES

What negative outcomes are reduced?

• Suicide• Discrimination• Social Isolation• Student failure/• Disengagement• Improved functioning• Reduced trauma impact

Social Marketing:

• Over 40 local organizations and schools reached with outreach materials, trainings, technical assistance and/or presentations

• Collaborated with Sacramento County to develop mental health brochures for emerging refugee communities from Iraq, Iran and Afghanistan

• In fiscal year 2015-2016, nearly 12,000 outreach and education materials were distributed

• Provided continual access to a designated Each Mind Matters Resource Navigator

Stigma and Discrimination Reduction

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Social Marketing:Stigma and Discrimination Reduction

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Social Marketing: Suicide Prevention

• Disseminated over 750 Know The Signs suicide prevention education materials

• Hosted a Know The Signs resource table at the California Department of Corrections and Rehabilitation for staff, local providers, and peer supporter

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Social Marketing:

• Community mini-grants provided to participating members of the California Black Health Network, participating John Muir Charter Schools, California Consortium for Urban Indian Health, Earth Mama Healing, NorCal Mental Health Association, and Mental Health America, California to reach Sacramento County communities with outreach, informational resources and engagement in social marketing campaigns.

• Provided informational training webinars to County staff and local partners (open to all)

Local Integration

Training and Education:

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For Communities

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• School-based performance and interactive website to education 9-13 year olds about mental health

• Last year performances in Sacramento County reached over 1,000 youth

• Website includes training for teachers, classroom curriculum, and full performance video

• www.WalkInOurShoes.orgwww.PonteEnMisZapatos.org

• Youth film contest for youth ages 14-25 to create short PSAs about suicide prevention or mental health awareness/stigma

• Last year received 18 submissions from Sacramento County

• Sponsoring schools and organizations receive suicide prevention and mental health trainings and website includes resource list

• www.DirectingChange.org

Training and Education: For Youth

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Training and Education: For Schools

• This year Directing Change received 8 films including 

• First Place in the Through the Lens of Culture‐Mental Health Matters category from Franklin High School

• Third Place in the Through the Lens of Culture category from Franklin High School

• Third Place in the Mental Health Matters category from Franklin High School

• 2 Honorable Mentions in the Suicide Prevention category from Franklin High School

https://youtu.be/4HBqGO2XGFw

https://youtu.be/p4AYMUjyz2c

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Training and Education: For Schools

• CSU Sacramento• American River 

College• Christian Brothers 

High School• Bhagat Puran

Singh Health Initiative

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Training and Education: For Schools

American River, Consumnes River, Folsom Lake, and Sacramento City Colleges all participated in online Kognito mental health and suicide prevention trainings reaching 104 faculty, staff and students.

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Policies, Protocols and Procedures

NAMI California Affiliate Capacity Building Resource Guide

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Networks and Collaborations

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CalMHSA Efforts Are Making A Difference

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“Our findings indicate the clear need for stigma and discrimination reduction effortsin the state of California.” -RAND Corporation

The Future of Statewide PEI

• Phase III Strategic Plan for Statewide PEI Project was approved on Dec. 15, 2016.

• Phase III prioritizes:

• Capacity building support and subject matter technical assistance to support local programs

• Resource navigation and strategic planning support to help counties integrate Statewide PEI Project into local programs

• New outreach materials to reach diverse audiences

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Thank You

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www.EachMindMatters.orgwww.CalMHSA.org

Aubrey LaraAssociate Program Manager

CalMHSAAubrey.Lara@calmhsa.org