California Stylist - January 2011 - Back to Basics

2 | JANUARY 2011 | CALIFORNIA STYLIST & SALON

CALIFORNIA STYLIST & SALON is mailed free of charge to licensed salons and barbershops and beauty schools in California. Circulation is restricted to mem-bers of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of adver-tising contained herein does not constitute endorse-ment. Columns are the opinions of the writers and not those of the publisher. California Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due California Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $25 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, California Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

California Stylist & SalonVolume XV, Number 8, Issue 176

January 2011

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: [email protected] site: www.californiastylist.com

Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck,

Charlene Abretske, Neil Ducoff, Marco Pelusi, Kimberly Johnson, Damien Carney,

Jeff Pulford, Ken Cassidy

California Board of Barbering and Cosmetology

Kristy Underwood, Executive Officer

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In this issue...

12

13

6

On the cover...Wella Professionals Trend Vision 2011With the outstanding talents of Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood, Wella Professionals unveil Trend Vision 2011 – an exciting and dynamic portfolio of trends that will set the pace for next season. Renowned and respected as two of the industries’ shining stars, they make an inspiring and inspirational duo working alongside the Wella Professionals Creative Team.

Blue Highways . . . . . . . . . . . . . 4Grow Your Passion . . . . . . . . . . . 5Beauty Business Buzz . . . . . . . . . 6We’re Still in Business, Now What? 8The Mane Objective. . . . . . . . . 10Esthetic Endeavors . . . . . . . . . 12The Nail Extension . . . . . . . . . . 13What You Don’t Know Will Cost. . 14California Board News . . . . . . . 14Classifi eds . . . . . . . . . . . . . 15-17Off the Top. . . . . . . . . . . . . . . 17Butterfl y Loft Salon Profi le . . . . . 18Calendar . . . . . . . . . . . . . . . . 18What’s New in the Market . . . . . 19

Beauty Business BuzzOwning a business is like any other long-term commitment and you should be both nervous and excited about embarking on this journey. If you have not re-evaluated your business plan in the last few years – it is time.

Esthetic EndeavorsStart-up businesses are much like raising a child from birth to adulthood with all the stress and challenges. Read Judith Culp’s article on tips to help your business endure and be more profi table.

The Nail ExtensionIt is important to know that basic skills provide the founda-tion for our services, as beauty professionals. Without mastering these basic skills, it is possible that our clients could do a bet-ter job, even as amateurs.

Blue HighwaysJerry Tyler

Refl ection and Progression

Towards the end of each year, I like to take a moment to reflect.

The year always seems to wind down dif-ferently than how I had imagined at its start.

One of my favorite quotes is, “Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present.” – Bill Keane.

Each new day or New Year gives us the opportunity to take stock of the lessons we have learned. We can apply these learned lessons today as a “pay it forward” toward a different future.

Many of the tried and true ways of deal-ing with life and business have been forever changed by recent economic conditions. The key to realizing true abundance is to see the world around us through new eyes, and then to act on our vision to improve our world.

To some, looking at things from a differ-ent perspective may seem uncomfortable at first. We may even experience some pain or uneasiness in this new process. After all, as we flex our new muscles and move in new direc-tions, we may experience “growing pains.”

I enjoy visiting beauty schools, colleges and salon academies. My experience in speaking and mentoring our new beauty industry profession-als has helped me see a change in the landscape as who is entering our industry, and why.

The largest growing portion is those who are leaving corporate America and are embracing our profession as a second or third career path. They can see, while we are not recession proof, we are definitely recession resistant. They also see our industry’s un-canny ability to adapt and even grow in these challenging times.

What these new industry professionals add to our artistry and technical skills is their business and corporate backgrounds, as well

as their education. While this is a new and challenging next chapter in the book of their lives, they are not starting over, but taking the next big step in the path to a higher level. So many of them have become disillusioned by the lack of personal and professional fulfillment in corporate America. They see a potential for growth in our industry, as well as an opportunity for a more fruitful and mean-ingful result for their efforts.

What they see in this career path is the result of years of hard work and evolution of our industry as a whole. They are benefiting from what many in our industry worked for years to attain.

So much of what we do is driven by creativity and artistry, and this may be the one area that eluded them in their past pursuits. Allowing passion to drive them towards their desired goals is an attractive proposition, and, after all, it is passion that has always driven our industry.

It seems that whenever we hit a dead end, it forces us to take stock of how we got lost in the first place. It is usually because of a lack or loss of passion for what we are trying to achieve. Possibly, we lost our love for the goal we were trying to attain. Passion is the purpose behind the true rewards we all seek.

While the future remains unseen, we strive to reach the goals that lay before us. We can be certain that, if we treat each day as a new beginning and act accordingly, we will move towards our goals. By building on the lessons learned from the past, we, along with our new colleagues, can create an abundant present and future, both personally and professionally.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

ISSE Long Beach 2011 International Fashion Theater The International Salon & Spa Expo (ISSE) will be held Jan. 29 – Jan. 31, 2011 in the

Long Beach Convention Center, Long Beach, California. As one of the most popular aspects of ISSE Long Beach, the International Fashion Theater (IFT) brings together the industry’s top stars for some inspiring presentations.

With an international emphasis on beauty and fashion, you will experience the work of hairstylists and creative teams such as: Charlie Price; Karg + Blackwell; Kim Vo, Martin Parsons; Nick Arrojo; the RUSK Creative Team; Sandra Yu; The Sassoon Academy Creative Team; and Japan’s Team J.

ISSE Long Beach 2011 will continue to feature the Technical Theater, Hands-On Education and the Latino Fashion Theater. More than 160 Complimentary Education class-es will cover everything from hair, nails, skin and business practices. Continuing Education credits will again be offered for licensed massage therapists (CE credits - $25.00).

To purchase tickets and for additional information regarding ISSE Long Beach and ISSE Midwest (March 26 - 28, 2011 in Chicago) go to probeauty.org/isse.

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Challenge Yourself to Break the Routine and Grow Your PassionBy Damien Carney

Having a routine in both your profes-sional and personal life is important, but too much of the same thing doesn’t keep your energy flowing.

To keep my passion alive, I challenge myself to break my routines in different ways.

I keep my creativity flowing by being aware of my surroundings. Slow down just a bit as you go about day-to-day activities and observe what’s around you.

I turn to people, architecture, nature, ob-jects and the media for inspiration. Really look at someone or something and “see” the shapes, lines and irregularities. Beauty is all around us – really open you eyes and mind.

I stay current with fashion and trends by subscribing to a variety of hair and fashion magazines. The desire to stay current will keep you motivated. Remember fashion changes so quickly that if you blink, you’ll miss a decade. Use this information to stimulate yourself and your clients. All types of clients love to know what’s the “hot” new thing and you need to be able to tell them.

Taking my observations, I then invest in what I feel is the most imperative way to stay passionate – continuing to learn.

I learn from my colleagues and students

every time I attend an event or teach. Invest in yourself. Spend money to make money – education, education and education. I take what I learn technically and give it my own spin using elements from my observations.

To make education afford-able, I make a plan. Find what works for you. For example, save some of your tips to invest in educational events at least twice a year. Attend events that motivate you to become better, both professionally and personally.

In today’s economy, we all need to stay sharp and focused to be competitive. I have to do hair better than ever before. I enhance my skills through education at industry events and trade shows such as the International Salon & Spa Expo in Long Beach, Cosmoprof North America, PBA Symposium, and the North American Hairstyling Awards.

Seminars and classes from various media outlets, distributors and the professional associations are also great sources. I also turn to websites, magazines and social media from within and outside of the beauty industry for

ideas. The one thing I have learned is that if I don’t make the time, it will never happen. I always write down my plans and check them off when done. I feel a sense of accomplish-

ment and confidence that I pass on to my clients. We are busy, but to be success-ful you have to make the time and invest in yourself.

Once you have at-tended a show, go back and experiment with what you have learned. This will keep you moving forward. Sharpen your techniques and the way you view

things. It’s great to challenge yourself to change a little bit of something when your client sits in the chair.

Clients leave a stylist or salon because they get “bored.” Don’t be afraid to mix it up a little. Talk to clients about staying fresh. They love it! Remember you’re the expert. That’s why they’re coming to you and not

the salon next door. Also, don’t be afraid to charge a little extra for the “new or special technique” you’ve learned. This is another way to cover your educational expenses.

Continually apply your new ideas and techniques. There’s no point in learning, if you don’t apply what you learned. Don’t slip back into your routine ways of doing hair. Keep your favorite elements of design, but update them. Invigorate them with simple changes.

Read and learn new ways of expressing looks and trends or develop your own lan-guage. That’s the sheer joy in being a stylist. You can cultivate your own signature looks and words to describe them. How fun!

When the wheel of education stops, it can be difficult to restart, but not impossible. Continually exercise your mind and your hair skills regularly and then reap the rewards.

Learning something different can be challenging, but when we master it with a bit of practice, it becomes easier. Practice makes perfect, and your passion will thrive with your courage and confidence.

Damien Carney, celebrity stylist and International Creative Director, is one of the most accomplished hairstylists in the industry today. For creative ideas and educational events, visit Damien’s website at www.damiencarney.com and follow him on Facebook.com

See Damien Carney at the International Salon & Spa Expo (ISSE) Long Beach (Jan. 29 – 31,

2011) and Midwest (March 26 – 28) shows as he emcee’s the International Fashion Theater.

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Stylist & Salon1750 SW Skyline Blvd. #24

Portland, OR 97221(503) 297-7010

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want you to be pleased with your ad. This proof copy is to help insure this, so please proof carefully for any errors or omissions with special attention to address and phone numbers. If you have changes, fax back to (503) 297-7022 or call (503) 297-7010.

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Breathe Life into Your Business Plan

Do you remember when you first sat down and created your business plan?

You may have been a bit apprehensive. After all, this was a new business, and this was your first time creating this type of document. Considering “what ifs” that may crop up with any long-term commitment can be stressful.

Owning a business is like any other long-term commitment and you should be both nervous and excited about embarking on this journey. If you have not re-evaluated your business plan in the last few years – it is time.

Your business plans should be a living, breathing, workable document that you refer to often to keep you centered about decisions you make for your business.

We all know other things end up taking precedence over pulling out paperwork and making sure to correct a plan when we are not sure we can adhere to it. In order to lead our businesses, we must be in charge of what the desired outcome of success is.

If we leave our businesses to be run by day-to-day circumstances, we are doomed to become volunteer firefighters instead of busi-ness owners. We would continually only find time or the leadership capability to respond in crisis mode. Do you make your best choices when you are in crisis mode?

True leadership occurs when you see your-self straying off track, but are able to adjust and stay on track. Achieve this by preparing and training yourself and your team to react to challenges correctly.

Here are the key areas to evaluate to resus-citate your business plan:

1. What changes in the marketplace have affected you? If you wrote your plan five years ago, most likely everything is different now than it was then. Most small businesses ran on credit that suddenly dried up. Some of your customers are no longer able to purchase the services they would like to, or perhaps you find yourself having to work harder for less. All of these contribute to your ability to run an effective business and make a profit. Write a detailed list of the financial items that have contributed to you not having the success you desire. Until you get them on paper, they may not seem relevant.

2. What do you know now that you did not know then? Give yourself some credit and pat yourself on the back for this one. We all go into relationships with an optimistic outlook, and the relationship between you and your business is no exception. The experience of weathering adversity in a tough economic climate is not the lesson any of us wanted to go through. However, the lessons you have to

learn sometimes only become relevant when you have experienced adversity firsthand. Pull out that profit projection from your business plan, correct the items that were created when you had the “rose colored glasses” on, and see what has been occurring so you can make ap-propriate adjustments.

3. Where can you be more effective? If you are a salon owner and continue to produce the majority of sales from your chair, something needs to be changed. Does Bill Gates still make computers in his garage? NO. He ef-fectively automated his operation and you can too. Effective leaders manage their teams and create standards for them, while giving them the tools to be successful. You cannot do ev-erything yourself, and if you currently are, you are holding your business back. What happens if you or someone close to you has an illness that forces you to be less involved than you currently are? Illness and care giving to family members are two very common scenarios that will take you away from being the top operator very quickly. Critically important is designing your business plan to account for the proper amount of training and evaluation for your team to succeed.

4. Get the help you need. The definition of insanity is doing the same thing repeatedly and expecting a different result, right? If you are not sure where to begin reworking your business plan, spend some time with a profes-sional salon consultant or coach who will push you past your comfort zone. We all like to be comfortable, but success does not occur unless you try something new. Getting down to the basics of the numbers with a consultant you trust, and who knows what does work, can and will breathe new life into your relationship with your business plan. Seeking the answers you need from someone who is prepared to help you is something successful salon owners should always be doing.

5. What can I change easily to affect my bottom line? There are many opportunities to save on costs by using technology. Are you taking advantage of them? There is a lot of free education now offered via the internet for business as well as technical skills for salons. Training that may have cost hundreds can now be downloaded for use for much less. Cut your printing costs for marketing drastically by using email blasts and social networking. Clients can book online, cutting some of your labor cost, etc. Try several different strategies and see what works for your business.

Getting to know and adapt your business plan is an ongoing process. We did not get into the beauty industry to write business plans, but adjusting yours to a changing world can help you flourish.

Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882.

Beauty Business BuzzCharlene Abretske

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We’re Still in Business. Now What?by Jeff Pulford

Jan and Artie took their first weekend off in years. It was September of 2010 and they felt they needed to re-evaluate their salon business, and their life … a “retreat weekend” was in order.

They met as high school sophomores in Center Harbor, New Hampshire, a small community on the shores of Lake Winnipesaukee. They enjoyed life, hated school and didn’t much care about the future. They were smart, adventuresome, and as it turned out, very talented.

Bill (Jan’s Dad), watched as Artie and friends celebrated with Jan on her 21st birthday in the usual, crazy way. The next day, he cautiously asked about their future plans. After a typical non-committal answer, he asked if they would be interested in the beauty business.

Jan’s Dad recommended a private beauty college that specialized in training colorists.

Three years later, they were the proud owners of J & A Salon in Tucson, Arizona.

Jan and Artie put their all into business, attracting good employees and booth renters. They leased a space in a neighborhood of middle class working families. The quality of their work was superb and they prospered.

But then, the recession of 2008 hit, which Artie described as a disaster for them. However, being tenacious, they worked harder, cut every possible expense, laid off unproductive employees, and kept their best booth renters.

As their retreat weekend approached, they were tired, a little scared, and confused about what 2011 would bring. That first night, they decided to try a fresh approach and called Jan’s Dad, Bill. It was he who had recom-mended the beauty industry, helped a little financially and they trusted him.

Bill owned an insurance agency dedicated to the beauty business and was thrilled to be asked to provide the counsel they desired. He knew Jan and Artie could use some business insights to be successful in the coming, dif-ficult years. The simpler ride of easy money from plentiful clients was over. It was back to basics. He explained that their artistic skills were a given, but that good business practices, ethics, and a fail-safe insurance program would help set their salon apart, and attract and keep good clients.

Bill flew out to Tucson, intent on helping Jan and Artie. He got right to work, reviewing their financials, business practices and proce-dures, and completed a salon inspection. The three started a list of things important to the business that included:• People: Themselves, salon workers, refer-

rals, friends, distributors, and vendors. • Financial: Accounting, profit and loss,

pricing of services, costs of running a busi-ness, lawsuits, catastrophes, disability, and workers compensation.

• General: Marketing, advertising, educa-tion, health and welfare.

• Clients: They focused a lot of their discus-sions on their salon clients. Artie and Jan decided their clients chose their stylist be-cause they liked them and their work, had pricing they could afford, and offered reli-ability, and convenience. They noted that in this down economy, their customers were watching every dollar; and in the wake of some local stories in which customers had been harmed by beauty services, clients were more mindful of safety concerns. The three of them developed a goal of offer-ing an oasis of comfort and safety in their professional salon. They made a list and reviewed solutions to achieve this goal.

• Pricing: A simple-to-understand menu, sensitive to what clients can afford to pay.

• Money: Make it easy for clients to pay. Cash (change ready and safety precautions in place). Credit Cards and Debit Cards (make sure the salon’s credit card vendor is easy, safe, and inexpensive. Other (these are hard times, consider options such as trade and payment plans).

• Insurance: Clients must and should know real protection is available. General Liability for slip and falls, products sold, and lease compliance. Professional Liability cover-ing the salon and its employees, including off premises events like weddings. Booth renters must obtain their own insurance policies. They are independent business people. They need to protect themselves and their clients and not expect the salon to do so. Property and loss of income coverage is also important.

• Health and Safety: Salons are full of plumbing, electrical devices, and chemicals. Inspect, clean and verify safety. Also, ensure the salon staff doesn’t transmit flu or colds to each other and/or clients.

Within a week, every task on the list was completed. The electrical and plumbing issues were repaired. They updated their money procedures and insurance. The salon was clean and safe, well-marked with the bathrooms spotless. Aside from their time, the total cost was $522 including $318 for electrical and plumbing.

Jan and Artie were elated, confident they would keep their current clients and excited about their next project.

Looks like 2011 is going to be a great year!

Jeff Pulford is the owner of Pulford Insurance headquartered in Salinas, CA. Thirty-seven years experience insuring salons and spas, independent stylists, beauty colleges, and barbers has given Jeff a unique perspective on the importance of business acumen that distinguishes the fi nancially successful salon professional. Jeff can be reached at 831-758-9449 or InsureBeauty.com.



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Turning Holiday Momentum into New Year Dollars

Have you been experiencing a bit of New Year burnout from all the “holiday hair?”

Yep, I get it. I have as well.It is the same big push every year, and it

takes a lot out of us hairdressers.We put 100 percent of our energy into

meeting our clients’ needs. We thoroughly commit ourselves to showing them our good-will by supporting and celebrating them. This makes them happy, and happy clients translate into a profitable holiday season for us.

I hope this worked for you in 2010. I hope you had a smashingly prosperous holiday season, even during this recuperating economic time.

Now, here is the kicker. You need to sustain that holiday momentum, bringing new and exciting energy to your existing clients, and attracting new clients in this new year. Every one of your clients will probably tell you some version of the same thing. They ate too much over the holidays, or it was a stressful and possibly a sad or depressing time for them.

They needed your help to get through the

season by keeping them looking and feeling good. Now, they need your help and revival in the new year. Let’s do it - let’s “refresh and renew” each client in your chair this year. Any way you slice it, you really have to muster up the energy to rejuvenate your clients by re-beautifying them in 2011, and, you can do it.

The key is to capitalize on successful, on-going momentum from the recent holidays, so that you can remain profitable this critical first quarter of 2011. Start by talking to your staff or coworkers about sustaining the holiday buzz and maintaining the jubilation. Don’t let the energy fade. What you do in the first several days of January can set the tone for the bot-tom line of your business, lingering through what is considered “the blahs” in the industry, January and February.

Coordinated with building up a rejuve-nation theme is offering fresh, new services to your clients. It is a very good time of year to do so. To start, every single client who sits in your chair should receive some form of hair color service, even if it is just a few highlights accented around the face. This one revival strategy has really worked for me this time of year.

In addition, stop and think about it; you have been working with some of your clients for years now. The real question is, are you

worth making more money this year? If you do not feel confident that you are, what is the problem? Is there a lack of self-esteem? Perhaps you have settled a bit too much. Whatever is holding you back, remember that being a part of the beauty business does steadily become more expensive to maintain. We have to offer new and different hair services that are worth more in order for us to keep up.

Revitalize yourself and improve your color skills by enrolling in a hair color class in the start of the new year. Do not hesitate. Chances are if you are not doing it, someone else is, and they will reap the rewards. I would be glad to have you in one of my color courses. Maybe that something extra you learn means you are offering more services in your salon, such as add-on services like makeup or brow waxing.

Whatever you have to do in order to revive and renew your clients in this new ayear is worth the investment of both your time and your money. Moreover, it will come back to you if you put in the effort.

Another idea is to offer one late booking-night each week to your clients. Thursdays seem to be the trend. An honest late night, in which you take your last color appointment as late as seven p.m. You will have to get the word out in order for this to be effective. Do not

be afraid to call or email your clients to wish them a happy new year and inform them of your new late work night, and the convenience it offers. A great suggestion is to guide your Saturday clients away from Saturdays and get them into your salon on a weekday. This strategy begins to open up you and your styl-ists’ schedules on Saturdays, which can be an opportune day for you to take new client walk-ins or call-ins, even at the last minute.

I hope your New Year’s Resolution is to renew and revive your clients and yourself, however you see fit. I have given you some suggestions that have been successful for me and can assist you in turning holiday momentum into new year dollars. You will find what works best for you. When you do, share your success revival stories with me on my Facebook wall; search – Marco Pelusi Hair Studio. We want to hear what worked. Allow me to personally invite you to attend my IBS and ISSE shows; I would love to see you there.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.


The Mane Objective Marco Pelusi

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Ten Tips to Help Your Business Endure and Be More Profitable

People in the esthetics industry are drawn to the aspect of helping people, the artistic demands and the glitter of “owning your own business.”

Many come to our industry either with no business background or from a business environment where they were employed. As a result, it is common for estheticians, and oth-ers in the cosmetology industry to participate in poor business practices.

Small business administration and other studies reflect that small businesses are dif-ficult maneuvers with high failure rates that mostly stem from misinformation or lack

of business training. Start-up businesses are much like raising a child from birth to adult-hood with all the stress and challenges.

Here are ten tips to help your business endure and be more profitable.

1. Participate in accounting practices but rely on a professional. While it is a simple and important process to do the daily bookkeeping and know what is happening in your busi-ness, bypassing help with quarterly or annual accounting and review can be disastrous. Professionals in the accounting and legal professions act in your best interest. They have years of selective education. There are thousands of pages of tax laws and legal impli-cations associated with running a business that change frequently. You don’t want to be on the wrong end of an audit, be charged with oper-ating illegally or miss out on all the legitimate tax deductions due you.

2. Be cautious about who you go into business with. Much has been written about going into business with friends and family. Crossing lines between personal and profes-sional relationships has proven to be detri-mental to many businesses and ruined many friendships. There is an old saying that holds true: the toughest ship in the world to sail is a partnership.

3. Evaluate financial moves based on solid knowledge. Owning and running a business comes with risks that must be taken to succeed. Even though risk-taking is never easy, there are calculated risks that must be taken to progress. The timing for business decisions that may be deemed risky is rarely perfect. What we have to do is evaluate the risk and make plans for managing it.

4. Use market research based on your unique business niche to determine the most cost effective and business generating devices to purchase. Technology can be a business builder but over-purchasing can be a business breaker. Instead consider using the profits from one new device to nest egg and purchase the next. Financing purchases can be a chal-lenge. Only use a credit card if you can pay it off when the bill arrives. Otherwise look for alternatives that involve lower interest rates. Be aware of leasing and the long-term impacts tied to this. Leasing is really long term pur-chasing, not renting.

5. As a business owner the buck stops with you. You can no longer call in sick, accrue va-cation time, or have an employer pay half your SSI burden. You are responsible for all of it. If you are sick you should certainly stay home, but no one will pick up the financial loss. You are responsible for all outstanding debts and making sure the lights will be on when you arrive the next day. You’re in charge. You are your own employer. Inconsistent attendance at work, failing to file and pay quarterly sales tax reports, ignoring big and small bills until you get around to them all represent a recipe for failure. You have the opportunity to incur a profit or a loss. You are responsible for daily marketing of your business and consistently caring for it. Remember the analogy between owning a business and raising a child. You can’t neglect your business any more than a child can be neglected.

6. A business plan is the heart of a suc-cessful business and it must be tended just as that child must be. It must be reviewed and updated at least annually or if circumstances dictate a change. Budgets for marketing, al-lowances for reoccurring debts and projected and realized income are all part of a plan for

success. A good business plan is s pathway to reach your future goals. It can be modified as times change, but just as we have to make plans for a successful vacation, so we have to make plans for a successful business. In either case a lack of planning will probably mean we end up staying home.

7. Dedicate yourself to continuing busi-ness education. If you are going to run a company and lack the appropriate educational credits to do so securely, sign up for business

classes. Often the Small Business Administration or your local com-munity college can guide you to an appropriate edu-cational program.

Having a teacher in class to clarify issues and answer questions is critical.

8. Tax-deductible activities require the expenditure of money to gain the deduction; they aren’t free. It is a common concept to spend and deduct. Different activities are deductible at different rates and you have to spend the money first regardless of the benefit of a deduction. Evaluate the activities open to you and select those that best match your goals and personal commitments.

9. Continuing education counts. This is one of your best investments. Continuing education, and/or certification demonstrates your commitment to your profession and is becoming more recognized by consumers. People who do not take additional classes to hone their skills, or who do not belong to pro-fessional organizations and acquire recognized and respected credentials are more likely to fail. Luck is rarely on the side of the entrepre-neur. Luck is on the side of the planner.

10. Follow all state and federal guidelines for paying employees. Hiring office help or other staff and paying them under the table is a recipe for disaster. While it may temporarily save you taxes, it only takes one disgruntled employee to report you for illegal business practices to the IRS so they can obtain unem-ployment monies. Dealing with the IRS for tax evasion can ruin a company in short order and the liability for false business practices is high.

Employ all of these business tips to move your business safely forward and avoid the all too common pitfalls based on lack of information.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 20 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Profession-als, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com.


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The Nail Extension Jaime Schrabeck

Mastering the Basic Skills

It is important to know that basic skills provide the foundation for our services, as beauty professionals.

Without mastering these basic skills, it is possible that our clients could do a better job, even as amateurs.

Before I became a licensed manicurist, I did better work than the professionals I paid as a client, and that‘s not saying much. We train for hours and practice for years; however, it is our mastery of basic skills that sets us apart from our clients and competitors.

Regardless of the service, our primary concerns should be safety, quality and con-sistency. At a minimum, it is our professional responsibility to protect the health and safety of our clients. Consumer protection is the reason most states require licensing, a beauty school education, a written and / or practical examination(s), compliance with regulations, and in some states, continuing education.

Without expounding on the efficacy of these requirements, let us agree that while the intent is admirable, in practice they do little to ensure consistent quality.

The same is true of the restaurant industry; a restaurant can have an immaculate kitchen and meet the highest standards for food safety, and the food can still taste awful. Likewise, safety is only one feature, albeit the most im-portant, of a quality beauty service.

It is ironic that the most basic thing we do as manicurists can have the greatest potential for harm. Filing seems so simple: pick up a file, hold it against the nail and start stroking.

However, we first have to decide which file to use. Will it be: paper, wood, Mylar, metal, ceramic or glass? Shall we use a standard seven by three quarter inch file, a block buffer, a custom-shaped file or a drill? How coarse or fine should it be? Disposable or reusable? If it is reusable, can you really disinfect it? How do you hold it? How do you hold the client’s finger? How much pressure should you apply? How fast should you file? How do you avoid the skin surrounding the nail? How do you know when you have filed enough?

I could continue, but my point is that choosing the right file for the task, and knowing how to use it safely and efficiently is critical to our work. Remember, using a drill cannot replace our hand-filing skills any more than using a food processor can replace a chef ’s knife skills.

Nothing helps develop filing skills faster

than working on your own nails. Manicurists should know how it feels to have a friction burn on their nail plate, or a cut to their skin. It is painful. Careless or overly aggressive filing can lead to serious damage, including infections. Special care is necessary, whether filing on natural nails or removing enhance-ment products.

While in beauty school, students are asked to identify different nail shapes, as if we do not know the difference between round and square. What we do not learn is how to file the desired shape symmetrically and consis-tently, from the client’s perspective. That is why, when filing the end of fingernails, it is advisable to position the client with a bent el-bow and the back of the hand and fingernails facing the manicurist. To save time, shape one nail first and ask the client to approve before proceeding to the remaining nails. The easiest shape to file is a square. As long as the file is positioned perpendicular to the nail at the end and parallel along the sidewalls, it should be straight.

However, when the nail plate is not perfectly aligned with the finger, it is the manicurist’s job to file in such a way to make it look as if it were. For more rounded shapes, it is better to establish the length first at the end of the nail, and then shape the sides accordingly. Filing at an angle deep into the sidewalls will weaken the structure of the nail, and can make nails, enhanced ones in

particular, look as if they are ready to launch away from the nail bed.

In addition, what about nail structure, par-ticularly after applying enhancement products? It is not enough to create a smooth surface. For strength, nail enhancements have to be struc-tured properly to help the nails resist breakage. For a more sleek and natural look, the product should gradually taper toward the base of the nails until flush to the nail plate and taper toward the ends to avoid thickness.

Ideally, we should strive to achieve proper structure through judicious and sparing use of product, not excessive filing. (Besides, the “pile and file” approach wastes time, labor, product and money.) Once the proper structure is achieved, it is easy and very time efficient to produce a smooth surface by applying gel top coat. This eliminates the need to graduate file grits from coarse to super fine in order to obtain a scratch-free, shiny finish. Knowing how to buff enhancement products is critical for nail competitions, but it is a completely impractical practice in the salon.

To perfect your filing skills, I recommend consulting with nail competitors for file recommendations and procedures that will enable you to achieve great results efficiently and safely. Filing may be basic, but it is far from simple.

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at [email protected].


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Owners and Employees/Booth Renters Share Responsibilities of Code Violations

For business owners working in the beauty industry, a citation issued under the provi-sions of Section 904(b) of the Board’s regulations is one of the more distressing citations they can receive.

An inspector will enter a salon and inspect one of the workstations: there’s a used in-strument — an emery board, for instance — lying on the counter where the technician set it down after working on a client. The inspector takes note: soiled emery board, or any other item that cannot be disinfected must be tossed in the trash immediately. He or she checks off 981(a) on the Inspection Report. When the report is reviewed back at headquarters, it may mean that the stylist is assessed a $100 fine.

But that’s not all. The owner is also responsible for a $100 fine. Under California law, they are just as responsible for that errant emery board as the technician.

Since July, the Board has issued 2,655 citations to establishments and 1,845 to individu-als. This means that most of the citations issued to establishments were the result of a viola-tion by an individual working at their shop.

Section 904(b) of the California Code of Regulations states: “The holder or holders of any such establishment license of a mobile unit license, and

the person in charge of any such establishment or mobile unit, shall be responsible for implementing and maintaining the Health and Safety Rules in such establishment or mo-bile unit individually and jointly with all persons in or employed by or working in or on the premises of such an establishment or mobile unit.”

Following health and safety rules is as vital in the beauty industry as it is in the restau-rant or health care industries. The shared responsibility is designed to ensure those rules are followed and the California consumer – your clients – are protected.

It’s important to note that the responsibility of the shop owner exists regardless of the employee’s status. Many times, the owner/manager will explain that the person performing the services is a booth renter and not really an “employee” but an independent contractor. But it doesn’t matter under the law. The responsibility remains: the owner and/or manager are responsible for what goes on inside the business’ walls.

So keep an eye on the people who work for you or with you. Hold regular staff meet-ings to discuss Board rules and ensure that the health and safety standards are understood and followed by all so that California consumers are protected. We understand that you’re busy. Many times, owner-managers will also perform services. But they need to take the time to make sure the people around them are following the rules.

What You Don’t Know Will Cost Youby Ken Cassidy

The reality of the old saying “What you don’t know will cost you” is what complicates the lives of business owners and managers in the beauty industry.

Adjusting your business model is crucial to stay in business, as well as to be profitable.

Most owners are overpaying their employees in all the wrong ways and not creating profits for their company. If owners are not aware of where employees cost them the most, they are setting up their businesses to fail.

There are three crucial elements to protect, guide and direct an owner’s success. Without the internal structure in place, most owners are constantly back peddling to re-solve issues that come up on a daily bases. We call this management style MSU, (Making Stuff Up).

Take this new year as an opportunity to restructure business for the next economic business increase. It is coming sooner than you think. Will you be ready to bring on more staff and get things in line with your current staff? Your business plan should incorporate several items that you probably do not have in place if you are like most small beauty business owners. Here is an outline of what is needed to protect your financial investment and your dream.A Partnership Agreement

This should be in place in case something happens between two or more partners. The agreement should clearly define how disputes should be worked out, regardless of the rea-son for separation. (no nasty divorces).An Employee Agreement

With the way the IRS looks at the beauty industry, as well as the State and judges, it is more important than ever to have clarity with your employees to prevent any disagreements that come as a result of an audit, a court case or an unemployment hearing.A Policy and Procedure Manual

Every owner with employees needs to have a policy and procedure manual in place. They simply state the policies of your com-pany and the procedures to be followed by those in your company. What most owners do not realize is that these manuals will contain Federal and State mandated guidelines and cover a variety of issues. These issues can show up at the work place on any given day without warning such as the policy on bereavement leave, maternity leave or harass-ment of any type, etc. (Remember MSU)Front Desk Agreements

We compensate and reward front desk personnel differently than our service provid-ers, but it is equally important to make sure they are aware of your expectations.

Now for those owners who choose other business choices rather than having employees.5. Medical Contract Referral

If an owner of a salon or spa wants to rent out space to a physician, they need an Independent Medical Contract Referral and Space Rental Agreement. This protects the salon / spa owners from the medical issues that you may not be familiar with, among other things, and protects your spa.Salon Suites Agreements

This is another business choice: leasing out private rooms that are self-contained. This agreement is between a property and a tenant, and must be clearly identified as such with the IRS, State and / or a judge.Salon / Spa Space Sublease Agreements

If an owner is going to have rental sta-tions, tables or rooms and does not own the building where their salon / spa is located, they need a SSL Agreement. This is necessary to make a clear-cut separation between the owner and the booth renters according to the authorities. If an owner owns the building where their salon / spa is located, they would need a Space Lease Agreement. Setting Up Your Business by Using Independent Contractors

This is where you would contract with a company or individual to come into your es-tablishment and perform a service. According to the authorities, most of the beauty industry does not qualify as an Independent Contractor working within their salon or spa. This is because of the incorrect way one usually goes about using the contractor and setting up busi-ness with these individuals. We get calls on a weekly basis from owners going through an audit, and most owners are losing the battle. This costs them dearly in back taxes, penalties and interest for that time period.Management Forms

Having the correct Management Forms in place to direct your staff, whether employees or renters, will simplify any owner’s business life.They should support your legal docu-ments if set up correctly. When is the best time to implement these legal documents? The first of the year is the ideal time to start with a clean slate tax wise. If you cannot in-corporate them then, you will want to at the beginning of a new quarter.

Every owner in the beauty industry should have a foundation that will protect their businesses legally and profitably, as well as a great management structure to guide, direct and reward all working within your company. Reevaluating your business plan and starting over in today’s economy has never been as important, as all of us are subject to the same laws and regulations as larger companies.

Ken Cassidy is President of Kassidy’s Salon Management consulting company. He can be contacted at [email protected] or www.kassidys.com.

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ESTHETICIAN NEEDED AT BUSY SAN JUAN CAPISTRANO SALON Must be ex-perienced and reliable. Full or part-time, rent or commission. Will work as independent contrac-tor. Call (949)240-1200

H GRAND OPENING 3 WEEKS FREE - BOOTH RENTAL - HAIR, NAIL

AND FACIAL Weekly, part-time, daily rates available. Must have own clients. Great location. La Mesa, California 91942 (619)838-4675

WEST COVINA, CA HAIR STATIONS FOR RENT AT MULTI-CULTURAL SA-LON Full-time or Part-time. Affordable rent, excellent location. Near transportation. Great opportunity for new or experienced operators. Call (626) 732-3760

LEASE OFFERS

H CORNER - CYPRESS, LONG BEACH, LAKEWOOD Hairstylist station for rent.

$250 per month or $62.50 weekly. Bring your clients. Call Fran (310)952-1942 (home)

HAIR, NAIL & FACIAL STATIONS FOR RENT IN PLACENTIA 50% off six months. Rent or commission. Great location. Very friendly atmosphere. Call Bibi (714)223-1437

¤ HUNTINGTON BEACH - BUSY, FULL-SERVICE SALON HAS HAIR-

STYLIST STATIONS, PRIVATE ROOM & MANICURIST STATION AVAILABLE FOR RENT $185 per week. Great location, newly remodeled. $500 incentive to join our team! Vacation after one year. Client refresh-ments. (714)585-1185

TREATMENT ROOM FOR RENT IN A ‘GREEN’ HAIR SALON Nori’s Eco Salon is LA’s first ‘green’ hair salon located in an upscale shopping center in Encino. We have a peaceful room available for someone who wants to use nontoxic products in an environmentally friend-ly space. www.norisecosalon.com.

Right Page

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CHAIR OPEN FOR RENT ~ HAIR-STYLIST OR MAKEUP ARTIST ~ AT EXCLUSIVE, UPSCALE ROBERTSON BLVD. HAIR SALON IN WEST HOL-LYWOOD Call (310)487-7599 if interested.

WEST LOS ANGELES - BEAUTIFUL FULL SERVICE SALON HAS TWO HAIRSTYLIST STATIONS Low rent for location. Plenty of parking in popular shopping mall. Call Joseph or Zacina (310)477-1106

SHOPS FOR SALE

% LAGUNA HILLS SALON FOR SALE 10 hair stations. Good location,

established salon. If you are a Hairstylist who wants to be an owner this is a great opportuni-ty. Call for more information. (714)899-2084 (home) or (714)785-0785 (cell)

OWN AN ESTABLISHED FAMILY SALON IN A GREAT LOCATION IN TRACY, CA Owner is relocating and must sell - price reduced to $45,000! Beautiful shop, Busy shopping center with great parking. 7 stations, 2 shampoo stations, office . Lots of walk-ins. Fun & energetic shop. (209)482-2210 [email protected]

H SALON IN ORANGE FOR SALE Established Salon at a great location in Or-

ange. $25K OBO. Call for more information (714)441-1756

H SANTA MONICA, CA - SIX STA-TION SALON FOR SALE Great oppor-

tunity for the right person. Good location, low rent. Call for more information (310)319-1500.

SANTA ANA, CA ~ SALON & BEAUTY SUPPLY FOR SALE 10 hair stations. Good location, established salon. If you are a Stylist who wants to be an owner, this is a great opportunity. Three shampoo bowls, two dryers. Shopping cen-ter with plenty of parking. (714)878-3803 (cell)

BEAUTIFUL SALON IN PRIME UPLAND AREA Seven rented stations, facial room, three shampoo bowls, two dryers (room for 1 more), pedicure area, washer / dryer, kitchen area. Turnkey ready with beautiful furniture. Asking $45,000. Please contact owners at (909)969-4806 / (909)855-3937.

SALON FOR SALE- REDLANDS, CA ~ CLEAN, RELAXING ATMOSPHERE. SEVEN STATIONS WITH FACIAL ROOM, LOUNGE, STORAGE CABINETS. ES-TABLISHED 50 YRS. $45,000.00 O.B.O. CONTACT: (909)793-5255 (909)213-8888 ~ ROOM TO EXPAND THE BUSINESS

BEAUTY SALON FOR SALE IN BELL-FLOWER Good Oportunity ~ Six stations, threee shampoo bowls. Established 20 years. Low rent - good location! $37,500 OBO ~ Please call (562)920-0059

+ EXCELLENT OPPORTUNITY IN DOWNTOWN LOS GATOS! Beautiful,

established, upscale full-service salon, complete-ly remodeled. Great location with serene garden and private parking. Affordable rent. Three hair stations / two nail stations, pedicure spa, shampoo bowl, permanent makeup / waxing station, large massage room, facial room. Three entrances. Must sell - price reduced - $80,000 (negotiable). [email protected] or (408)623-3963.

SKINCARE BUSINESS FOR SALE ~ CLOSE TO BEVERLY HILLS Established in 1978 - owner retiring. Great clientele and big potential. Four large facial rooms plus two more rooms. Central air. Large waiting area. (310)948-3122

HAIR SALON FOR SALE IN FAIRFIELD, CA 94533 Six hair stations, two private rooms (for Esthetician), three stylists renting. Low rent - sell for $10,000. Call (916)317-6494 for more information or email: [email protected]

BUSINESS OPPORTUNITY! Thinking of moving? Bothell, Washington is a perfect place to move to! Hair & Nails Salon in one, ‘FOR SALE’. Business is in a busy location, with lots of walk-ins and great potential. Please call (206)412-1023 after 7pm for more information. Asking for $50K OBO.

UPSCALE EAST LONG BEACH SALON Turnkey with income! Four chairs / mats, two bowls, two manicurist stations, facial room with equipment, big windows, free parking. Great opportunity for first time owner, great lease! Asking $35,000. (562) 433-2754

USED EQUIPMENT

SIX BELMONT BARBER CHAIRS All the same. $1500 each - firm. Barber / Stylist with experience wanted. Call (818)349-4310

SALON EQUIPMENT FOR SALE 11 sta-tions, 10 stylist chairs, three shampoo bowls, front desk, pedicure chairs, washer and dryer, vending machine. Salon will close by February 2011. Call Marco (714)878-3803 or (714)647-0857 for more details.

4 FORCED TO CLOSE SALON ~ UP-SCALE EQUIPMENT LESS THAN

TWO YEARS OLD FOR SALE Eight sta-tions, seven chairs, triple backbar, two shampoo bowls, manicure table and much more! Call (323)253-6449 for more information.

PROFITABLE SIDELINES

JOIN THE WELLNESS REVOLUTION Be the first to offer science based, unique products including a new revolutionary, safe skin care line! Unlimited compensation plan that rewards personal dedication. Call Susie 509-398-0325 www.jointnt.net/susiemain

EDUCATION

H LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATA-

LOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com

PRECISION HAIRCUTTING CLASS with Nicolas. The ultimate in one-on-one educa-tion. Full day of hands-on training at our San Francisco studio. $250 (includes mannequin head). Call 800-982-1995 or http://nicolashair.wordpress.com/?page id=36.

PERFECT YOUR HAIR CUTTING AND COLORING SKILLS AT MOGI Monday or Sunday daytime class. For more info call Mogi at (310)801-1450 or www.mogihair.com / http://mogihairedu.wordpress.com/

H IN SALON TRAINING offered by Rene Frelow, former owner and instructor of the

International Academy of Precision Haircutting. Small classes for focused, individual attention for Hairstylists seeking to improve and advance artistic abilities and techniques. Contact Rene at (415)695-9672

AMAZING ‘HEAD TO TOE’ CERTIFIED BOTANICAL SKIN CARE CLASSES / WORKSHOPS and more offered every 4th Monday - You may bring models. Make your reservations ahead of time - (949)598-4500

Ü HAIR EXTENSION CLASSES IN OUR HOLLYWOOD LOCA-

TION. Learn Fusion, Bead/Locks, Invis-ible Methods, How Much to Charge, Consults, Release Forms, Quantity of Hair to Order, Color Matching, Removal. (310) 402-4211 www.makinwavescorp.com.




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MISCELLANEOUS

DENTAL PLAN ~ NOT INSURANCE ~ SAVE UP TO 80% Includes vision, pre-scription, chiropractic...medical also. Starting at $14.95 per month. Linda (541)554-7953 dentalnow4u.com

DONATE YOUR TIME: CALIFOR-NIA COSMETOLOGY ASSOCIATION SOUTHERN DISTRICT IS LOOKING FOR CCA VOLUNTEER MEMBERS to help create our future continuing education etc. We need dedicated people in all areas of Southern California. Our election is coming up in a few months - so let us hear from you. Non members and students can apply. (949)598-4500

WWW.TERRYBINNSCATALOG.COM or 800-909-7546. Promotional offers on> Dr. Belter Cosmetics, Cirepil, Escentials, Satin Smooth, Gigi, Soothing Touch, Sacred Earth, Intrinsics, Miss Webril & a variety of other top quality salon & spa products. * FREE SHIP-PING through January 31st *

STATE BOARD PROOF YOUR SALON 20 years experience as a California State Inspector. New salons or change of ownership puts you at the top of the list for inspection. Call Don (559)788-2540

BUSINESS OPPORTUNITIES

MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161

NEW EQUIPMENT

ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: WWW.ELEGANTNAIL-SUPPLY.COM Phone: (937)258-0608 or 1-888-308-6308

The Nicolas Haircutting System222 Mason St, SF, CA 94102

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Mention this ad & purchase the Blueprint todayfor only $60.00 + $7.00 s/h + CA tax (a $72.00 value).

Master-artist Nicolas's dynamic teaching style will help you to achieve mastery in:

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For the ultimate in education, purchase the complete educational package for $192.00, + $14.00 shipping + CA tax.

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The Blueprint will teach you how to cut ALL hair types and its principles can be adapted to an infinite number of styles.

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Financial Statements, Payroll Reports, 1099's, W-2'sAffordable Income Tax Returns for: Salons,

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Create a Plan for Financial Success

Many individuals have found financial success behind the chair in the beauty indus-try; unfortunately, there are also many who have not. What is the reason for one stylist to have financial success and not another?

Does it come down to talent, hard work or a sprinkle of luck? Does it depend on the salon they have chosen or the town they live in? There is not one correct answer, but I do believe there are a few simple steps that can help you begin your journey to financial success.

Start by making a goal and writing down your desired annual salary (example: $40,000).

The next step is to understand how to make the goal realistic and attainable. For most, reviewing numbers in a linear fashion can get boring quickly. So let us start with an analogy from my own personal experience.

When I had my second child, Max, he was born at a whopping 11 pounds, five ounces. The baby was not the only one who had developed a hardy weight, as I was left with 50 extra pounds myself. I could not fathom how to begin to lose the weight, so I wrote out a weight plan that was attainable. After consulting with my doctor, we decided that a loss of two pounds per week attained through a good diet and exercise was realistic. I took the 50 pounds and divided it by two pounds per week: 25 weeks to achieve the desired outcome (roughly six months). Six months and back to my normal self? Okay, that sounds good.

You can conquer the same type of over-whelming feeling with your financial plan. Take the desired $40,000 annual income and break it down into a month, week, and day.

Annual: $40,000Monthly: $3,333Weekly: $833Daily: $166Broken down this way, it does not seem

too difficult. Our next step: what are the critical elements needed to get to this suc-cess? With every goal, you have to identify

and narrow down the two to three critical elements needed for success.

For my weight plan, the elements were caloric intake and daily exercise. With your financial plan, the elements will be guests and the service dollar (see chart). For this

example, to achieve the daily gross pay, a stylist would need to service three to four cut / color clients per day. This is only 15-20 clients a week.

With a plan in place, it is important to stay on course. Let’s go back to my 50-pound quest. After three weeks of sticking to the plan, I had only lost one pound per week and I felt exhausted. I had achieved very little success for a lot of work. At that time, I could have counted myself out and said the weight would never come off. However, through my tears, I dropped the brownie and continued through the following week, resulting in a three-pound loss. Success.

It is definitely not easy to build from a zero client base or to lose 50 pounds. However, to make the financial plan work (or lose the weight) the first time, come ready to participate and stay on course.

You do not have the luxury to choose to connect with only two out of the ten guests

serviced that week, or you will be seeing the same dismal numbers six months from now. Write your goals today and outline your financial plan.

Your financial success will look different each day, week, month, and ultimately you will have the power to change your financial success on an annual basis. So, put down the brownie, pick up the scissors, follow the plan and celebrate your passion with a fiscally successful career.

Kimberly Johnson is a successful Cosmetology School owner in Portland, Oregon. In addition, she serves as Director of Business Develop-ment, overseeing a local 12 million dollar salon spa operation with 250 employees with four locations. To reach Kimberly email her at [email protected].


Time Period Income = Actual Revenue x % CommissionAnnual $40,000 $100,000 40%Monthly $3,333 $8,333 40%Weekly $833 $2,083 40%Daily $166 $416 40%

4 clients (cut/color) = $520/day 10 clients (cut only) = $400/day**Please note that the following assumptions are used for this exercise: commission based at 40%, $40 haircut price (1 hour service time), $90 basic weave (1.5 hours service time), five-day work week at 35 hours, not on a double booking scenario.

Off The Top Kimberly Johnson

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JANUARY 2011 P 9-10: Empire and ARROJO present Masters of Beauty Skills Cer-

tification Program, Minneapolis, MN [email protected] P 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.

Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com P 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com P 29-31: Long Beach International Salon & Spa Expo, Long Beach

Convention Center probeauty.org/ISSE

FEBRUARY 2011 P 6-7: Empire and ARROJO present Masters of Beauty Skills

Certification Program, Kentucky - [email protected] P 19-22: Bronner Bros. International Hair Show, Atlanta, GA,

www.bronnerbros.com P 26-27: The Makeup Show LA, www.themakeupshow.com P 27: Beauty School Forum, Barristar Productions, Kissimmee, FL

www.barristar.com 800 SHOW-432 P 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

MARCH 2011 P 6: 3rd Annual Reign of Style Hair Competition and Show at The

Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com P 6-7: Empire and ARROJO present Masters of Beauty Skills Certi-

fication Program, Nashville, TN [email protected] P 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london P 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com P 6-8: International Esthetics, Cosmetics and Spa Conference

IECSC New York, www.iecsc.com P 12-14: America’s Beauty Show, Chicago, IL 1-800-883-7808

www.americasbeautyshow.com P 13: American Board of Certified Haircolorist Exam, Chicago, IL

www.haircolorist.com P 13-14: ABA Canada, Montreal, Quebec www.abacanada.com P 13-14: The International Congress of Esthetics and Spa, Dallas-

Arlington Convention Center, Arlington, Texas 1-800-471-0229 www.LNEONLINE.com

P 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com

P 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com P 20: Sorme Treatment Cosmetics Makeup Workshop at the

Maxwell Hotel, Seattle, WA www.sormeworkshops.com P 20-21: Spectrum International Beauty Expo, Los Angeles, CA

(310)680-7367 www.sibe.us P 26-28: Midwest International Salon & Spa Expo, Rosemont, IL

probeauty.org/ISSE P 27-28: ABA Canada, Toronto, Ontario www.abacanada.com

APRIL 2011 P 3-4: The International Congress of Esthetics and Spa, Miami

Beach Convention Center, Miami Beach, Florida 1-800-471-0229 www.LNEONLINE.com

P 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com P 10: American Board of Certified Haircolorist Exam, Denver, CO

www.haircolorist.com P 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose,

CA www.springstyleshow.net P 17-18: BSG Cosmoprof Beauty presents Seattle Fashion Focus,

Seattle, WA www.fashion-focus.net P 24: Sorme Treatment Cosmetics Makeup Workshop at the

Holiday Inn: Soho, New York City, NY www.sormeworkshops.com

P 29-5/2: Electrologists’ Association of California State Sym-posium aboard the Carnival Paradise Cruise Ship 860-678-1972 Email: [email protected]

MAY 2011 P 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 P 15-16: Galveston Fashion Focus Show, Galveston, TX www.

armstrongmccall.com P 15-16: The Makeup Show NYC, www.themakeupshow.com P 22: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-432 P 22: Sorme Treatment Cosmetics Makeup Workshop at the

Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com

JUNE 2011 P 5-6: Premiere Orlando International Beauty Event & Premiere

DAYSPA conference, Orlando, FL www.premiereshows.com P 12-13: The Makeup Show Chicago www.themakeupshow.com P 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey,

www.beautyeurasia.com P 18-20: International Esthetics, Cosmetics and Spa Conference

IECSC Las Vegas, NV www.iecsc.com P 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com

JULY 2011 P 10-11: Image Expo 2011, Houston Reliant Center, Houston, TX

www.theimageexpo.com P 24: North American Hairstyling Awards, Las Vegas, NV www.

probeauty.org/naha P 24: American Board of Certified Haircolorist Exam, Los Angeles,

CA www.haircolorist.com P 31-8/2: Cosmoprof North America 2011, Las Vegas, NV

800.557.3356 cosmoprofnorthamerica.com

AUGUST 2011 P 14: American Board of Certified Haircolorist Exam, Boston, MA

www.haircolorist.com P 28-29: SW Fashion Focus, Glendale, AZ www.armstrongmccall.com

SEPTEMBER 2011 P 11-12: The International Congress of Esthetics and Spa Long

Beach Convention Center, Long Beach, CA 1-800-471-0229 www.LNEONLINE.com

P 11-12: Worlds Fair Show, Austin, TX www.armstrongmccall.com P 17-18: The Makeup Show Europe, Berlin, Germany,

www.themakeupshow.com P 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com

OCTOBER 2011 P 1-2: Peel’s Fall Show, Denver, CO www.peels.com P 2: Beauty School Forum, Barristar Productions, Indianapolis, IN

www.barristar.com 800 SHOW-432 P 16-17: Beauty School Forum, Barristar Productions, Burbank, CA

www.barristar.com 800 SHOW-432 P 23-24: The International Congress of Esthetics and Spa,

Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229 www.LNEONLINE.com

Upscale Ventura Blvd. Salon Designed to Resemble a New York Loft

Butterfly Loft Salon and Spa opened re-cently, in the Encino Courtyard on Ventura Boulevard. Owners David Thurston and Alexis Lishman have taken a second-floor commercial space that was vacant for seven years and transformed it into an upscale sa-lon resembling a New York loft, with high, exposed ceilings, polished concrete floors, and dramatic floor-to-ceiling windows that extend across the length of the salon, offer-ing views of the Encino hills above and the hustle-bustle of Ventura Boulevard below.

The 3400-square-foot salon features Italian-made furniture and equipment, much of it custom designed in a brown, charcoal, and white color palette that emphasizes the urban loft atmosphere. Modern artwork from artist Archan Nair offsets the muted tones with splashes of bright orange.

A large, custom, metal butterfly sculpture with a six-foot wingspan suspends from the ceiling in the salon work area and serves as a focal point. Thurston and Lishman collaborated with British artists Graham Thrussel and Mathew Morris (who also breeds butterflies), to make the sculpture.

“We’ve chosen the butterfly image for our salon because of its association with transfor-mation…the caterpillar evolving into a beautiful butterfly,” said Thurston. “Our salon pro-vides an inspiring place that will stimulate our stylists’ creativity to transform their clients’ appearance and sense of well-being. At the same time, we’re changing the way salons are typically run, all the way from new hiring methods to our commitment to an eco-friendly environment.”

Since the owners built the space from the ground up, they were able to create a custom exhaust system, designed to eliminate the fumes and chemicals caused by today’s specialized hair straightening treatments. Stylists activate the exhaust system over their individual stations by simply turning a timer switch. The salon expects to receive green certification shortly.

Owners David Thurston and Alexis Lishman bring years of experience to their latest venture. During the last decade Thurston developed a salon-exclusive hair care product line sold nationwide, and has also served as a special consultant to a group of high-end salons in Orange County. Lishman has over 13 years of experience as a hair stylist, and has been responsible for mentoring many of the stylists working throughout the San Fernando Valley.

Butterfly Loft Salon and Spa features 24 hair stations, one make-up station, one nail station, and two spa rooms for facials and waxing. For more information call 818-386-1100, or visit www.butterflyloft.com.

JANUARY 2011 P 9-10: The Doves present Cut & Color Connection, Santa

Monica, CA www.thedovesstudio.com P 10: Ron Wilson & Associates presents Keratin Complex

Smoothing Therapy @ Noggins and Nails, Vacaville, Oakland, CA www.ronwilson.com

P 17: Label.m Hair Care International Artistic Team comes to San Francisco, for tickets contact Beauty Solutions 1-888-973-7546

P 17: KM Impressions presents Basic Makeup 101, San Antonio, TX (210)655-4624 www.kmimpressions.com

P 23-25: Eufora International’s You School Advanced Training Academy presents Men’s Contemporary Haircutting, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net

P 24: KM Impressions presents Airbrush Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com

FEBRUARY 2011 P 6-8: Eufora International’s You School Advanced Training Acad-

emy presents Foundations Technical Cutting Course, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net

P 7: KM Impressions presents Bridal Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com

P 21: KM Impressions presents Airbrush Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com

P 9: Repêchage Advanced Training Class at Paul Mitchell the School, Costa Mesa, CA 1-800-248-SKIN(7546) or visit www.repechage.com for a calendar of classes.

P 20: Smooth Skin Supply presents Speed & Brazilian Waxing Class, Sacramento, CA 1-877-473-1032 www.ssmoothskinsupply.com

Educational events are listed free as space allows. To have your event listed, please email to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204.

David Thurston and Alexis Lishman, owners of Butterfly Loft Salon and Spa located

in Encino, California.


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http://www.estheticsnw.com


WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

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1. New Products from Alissi BronteLuxury Cream holds the secret to stopping time. This exclusive cream contains shark cartilage and wi-

netherapy that acts like a potent antioxidant and anti-wrinkle agent. It contains proteins, collagen, calcium and phosphorus benefiting mature skin.

A new bio-cosmetic based on DNA strands and protective molecules in the cell nucleus, Chronological DNA slows down the aging process in every cell of your skin and recovers elasticity, comfort and radiance, fading existing wrinkles and delaying the appearance of new ones.

Purissimo Plus serum moisturizer contains Hyaluronic Acid with Sirtuins that lengthen cell life giving flexibility and elasticity to the skin. It retains water within the cells, increasing skin moisture and enhancing volume. Sirtuins prolong cell life and slow aging.

Alissi Bronte high scientific and natural beauty from Spain specializes in the field of biochemistry re-search and the international beauty industry. Available in the U.S. for the first time exclusively distributed by L’Aquila Cosmetics, www.laquilacosmetics.com 1-866-806-1111.

2. Nothing Traditional about this Keratin TreatmentAttitude For Hair Brazilian Keratin Treatment is a revolutionary hair straightening method that softens,

smoothes and dramatically straightens the hair. It is neither a traditional relaxer nor a straightener that can only be used on certain types of hair. There is nothing traditional about this product or service. The treatment doesn’t involve breaking down the hair and restructuring it.

The unique ingredient is virtually “a liquid form of hair” and brings hair to what it is lacking and has lost over the years. The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. While the larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog and smoke for hair on the outside. The added strength, elasticity and moisture result in smooth, shiny, soft and straightened affect.

For a limited time, Attitude for Hair is offering a free hair dryer and flat iron with purchase of the treat-ment per customer. For full details call (513) 533-1600 or visit www.attitudeforhair.com.

3. Industry Icon Introduces Legacy LineIntroducing industry icon, Michael O’Rourke’s legacy line; created with passion, love and a fierce dedica-

tion to the artist and industry. Graced by his original heart icon, the line consists of simple yet innovative styling and hair care products that focus on art and inspire creativity.

3way Spray is the flagship product in the “Michael O’Rourke” Styling Line. This luxury hairspray incor-porates breakthrough technology by utilizing an adjustable nozzle to deliver 3 spray strengths for 3 types of styling. This is a powerful lifting system that penetrates the entire hair and adds volume from roots to ends. Also included in the multi-functional styling line is Get a Lift leave-in volumizing conditioner, Fix it Up styling conditioner, and Work it Out, a concentrated detailing paste.

Moisture Madness Shampoo and Conditioner contain wheat proteins that drench hair with endless soft-ness and brings dry, brittle and chemically dependent hair back to life. While Leave It In tangle tamer provides weightless moisture, softness, strength and detangling ease.

For more information in Northern California call distributor, Independed Salon Services at 888.478.4481 or visit sit www.independentss.com. In Southern California, Sweis Inc. 877.633.1717, www.sweisinc.com. For additional information call (310) 455-0285 or visit www.michaelorourkehair.com.

4. OPI Collaborates with Pop Icon Katy PerryKaty Perry combines her love of music and nails to introduce a new line of lacquers with OPI, launch-

ing January 2011. Inspired by Katy’s cutting edge style and latest album, Teenage Dream, the Katy Perry Collection by OPI will include four fierce, irresistible colors for nails and toes.

Complementing Katy’s already daring nail trends on and off the red carpet, a revolutionary Black Shatter formula will accompany the collection to create a cracked pattern when applied over dried bright lacquer.

“We are thrilled to be teaming up with such a prominent pop music icon like Katy Perry,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Katy is known world-wide for her innovative style and is always surprising us with her wild nail designs. When we learned about Katy’s love for lacquers, we couldn’t resist the opportunity to work together to create this glamorous collection.”

For more information, please call 800-341-9999 or visit www.opi.com.

5. Indulge in Kitoko Oil TreatmentInspired by nature, Kitoko Oil Treatment by Affinage Salon Professional, combines the healing and

therapeutic properties of Karité and Argan oils to revitalize, strengthen and condition the hair, leaving it smooth and radiant. It provides intense nourishment and its lightweight formula is perfect for all hair types as it helps restore shine and moisture balance. It helps tame frizzy and uncontrollable hair, alleviates scalp dryness, improves hair’s elasticity and offers instant absorption with a non-greasy feel and no buildup. A few drops help reduce dry time and replenish brittle hair and ends. The color-safe formula contains naturally derived UV filters to help protect hair from environmental damage.

For more information, please call 877.597.2929 or visit www.affinage.com.

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http://www.laquilacosmetics.com

http://www.attitudeforhair.com

http://www.independentss.com

http://www.sweisinc.com

http://www.michaelorourkehair.com

http://www.opi.com

http://www.affinage.com

http://www.salonswipe.com

http://www.zerran.com

Documents

California Stylist - January 2011 - Back to Basics