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Kathi Koontz California Academy of Sciences
10.06.10
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Kathi Koontz
• Water Rescue Team – The Marine Mammal Center
• Whale Disentanglement – National Marine Fisheries Service
• Film Committee – San Francisco Ocean Film Fest
• Interactive Marketing – California Academy of Sciences
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CAS Interactive Marketing
• What • Encourage people to visit and support the Academy
• Engage our visitors with the Academy, its assets and its people
• Inspire curiosity in our visitors
• Educate (in a fun way) and support our mission
• How • Web
• Mobile
• Apps
• Museum Floor
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Work Examples
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Why the Farallones Webcam
• See locations where people cannot physically be (and without influencing behaviors)
• Unprecedented view of nature • Largest seabird colony in the continental US
• Variety of marine mammals
• White sharks
• Collaborations with USFWS and PRBO, as well as GFNMS
• Engage and grow audiences
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Farallones Webcam
• Kicked off the project on January 8, 2009 • CAS, USFWS, PRBO Conservation Science & tech experts
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Network Overview (April 8, 2009)
Twin Peaks
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Farallones
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Webcam on the Farallones
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Webcam Screenshot
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Webcam Screenshot
Webcam Screenshot
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Webcam Screenshot
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Webcam Screenshot
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Webcam Screenshot
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Website (June 8, 2009)
• #19 overall
• 218,262 PV
• 190,640 UPV
Future Website (October 2011)
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Exhibit (October 20, 2010)
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Webcast (February 16, 2011)
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Thoughts
• Successful prototype
• Expand offering with another camera
• Network was challenging at times
• Live streaming engages people around shared interests
• Internet everywhere
• Device neutral
• Content distribution
• Interactive - build stronger community, interaction and relationships
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Thank you, happy sharktober, questions?