CALI TREES

Christian Martinez, CEODevian Foster, CFOMorgan Kimbarow, COOShermon Vuong, CIO

WHO SAYS, “MONEY DOESN’T GROW ON TREES?”

What type of business is this? • Investment • Home-based business • Nursery

How is our business different? Multiple branches of nurseries throughout the Bay Area: Morgan – San MateoSherman – Dublin Christian – San Jose Devian – Monterey

Each gardeners oversees palm trees 4–8 palm trees.

"The business is a good idea, it is a question of time and place and getting the business off the ground floor.” –Professor Nguyen, Ph.D

WATER CONSERVATION &

MAINTENANCESummer / Above 100 Fall / 85 to 100 Winter / Below 85Spring / 85 to 100

4 to 5 times per week2 to 3 times per week1 to 2 times per week2 to 3 times per week

Four 55 gal. storage barrels at $50 each equals 220 gallons of rain water!

Rule of thumb: 1 gallons per week per tree inch.

Maintenance (Morgan):• Planting• Pruning• Cut• Water• Plumbing

BIOLOGY• Positive Externalities: Palm trees exert large

amounts of oxygen which creates a positive externality where water evaporates rapidly.

• How tall? Queen Palm trees grow as high as 60 ft.! Canaries grow half of that amount.

• How wide? Average spread 35 ft., solitary trunk, 3 ft. diameter, range 20-110°F –U.S. Department of Agriculture plant

• Rate of growth: 2 feet per year. “Fast growth with abundant summer water and fertilizer.” roberto from all tropical palms nursery.

LEGAL MATTERS/PARTNERSHIPS• Are we legally able to we grow a tree in our back yards? Yes!• Chapter 13.28 of the San Jose Municipal Code• Tree removal? Unsuitable Tree Removal application If the tree equals

ordinate size (55 inches of circumference, 2 feet above grade). –Liz Schuler

• “We need to replace palm trees with another tree of 66 inches of circumference or smaller […] a single family needs an Unsuitable Tree Removal permit to remove palm trees.” –Jennifer Green, City planner

• Type of business? LLC composed of all members ($800 tax fee)• John Strinelli from Mountain View Tree Service provides discounts with

referrals.

FINANCES

Mountain view based tree removal company charges an average cost of $1,000 for palm tree removal.

DEMAND AND SUPPLY• Do people really want palm trees? • Demand? "A tree like that sells retail for about $20,000," said Brent

Green, a landscape designer who witnessed the theft.• Competitors: • All Tropical Palms Nursery • Summer Wind Nursery • Yamagami's Nursery• Timeframe: We would sell more during summers.

THE FRUITFUL FUTURE OF OUR COMPANY

High-value specimens:• Bonsai tree ($200-$5,000, 2-5 years)• Luxury fruit Trees• Nut Trees• Willow Trees• Japanese Maple ($200 to $2,000)• Other fruit trees

Other services? • Beginning bonsai classes with the CEO?

Other ideas? Rent out a lot and grow more trees!

Thank you for listening. Questions?

REFERENCES• http://www.junglemusic.net/The%20Queen%20Palm.html• Gravender, Nancy. "Palm Trees for Landscapes in Tulare & Kings Counties." University of

California, Davis, n.d. Web. 19 Nov. 2015.• http://www.slate.com/blogs/the_eye/2015/03/05/_

99_percent_invisible_roman_mars_why_do_people_steal_palm_trees.html

• Website: https://calitrees.wordpress.com/