Calgary, Cochrane, CRAZCalgary, Cochrane, CRAZ

Why?Why?

Estimated 16 million cars on the road in Canada Of these 80 percent occupied only by their driver Estimated 30,000,000 empty seats driven to work each day

Carpool BenefitsCarpool Benefits

• Save the Environment: Fewer trips = fewer emissions

• Save Time: Fewer cars = less

congestion

• Save Money: Reduced commuting costs (fuel, parking, maintenance)

• Move more people in fewer cars to reduce infrastructure and societal costs associated with vehicle use ($.31km)

• Carpool.ca was created to help commuters identify potential carpool partners

• The system is free, secure and easy to use

• Registration is not a commitment – it is an exploration of options.

The Tool: www.carpool.caThe Tool: www.carpool.ca

Carpool.ca Match Report 1Carpool.ca Match Report 1• Commuters create a Profile:

identifying their commuting habits and preferences.

• Commuters request a ‘match list’: a list of users that the system has determined to be compatible based on the information provided. The report plots matches on a map along with contact information and trip details.

• Two Match List types are available: The origin/destination match report illustrates matches based on home and work locations (shown at right).

Carpool.ca Match Report 2Carpool.ca Match Report 2

• The route match report shows matches along the user’s route.

Carpool.ca: Contact Matches

Carpool.ca: Contact Matches

• Participants contact matches to assess personal compatibility, compare needs and availability using messaging system.

Carpool.ca: Trip TrackerCarpool.ca: Trip Tracker1. Participant can use the optional Trip Tracker

Calendar to track trips of all modes to measure GHG savings (below).

2. Reports are available to measure savings resulting from tracked trips. Savings can be measured by individual, employer/destination region (right).

Carpool.ca: Calgary StatsCarpool.ca: Calgary Stats 3256 current registered participants

716 are traveling from outside Calgary

• Carpool.ca partners with governments, employers, post-secondary institutions and other stakeholders to engage commuters.

• Outreach provided to stakeholder partners to support promotional efforts.

• Promotional materials are supplied to groups as requested.

• Annual promotions :- Carpool Week (October)- Match Madness (March)

Engaging Commuters: Outreach and PromotionEngaging Commuters:

Outreach and Promotion

• Facebook, Twitter, Google+, YouTube and Pinterest are used to increase program awareness and participation.

• Facebook page is used to share stats, facts, event information.

• Promotional messages broadcast daily through Twitter.

• Carpool.ca application now generates New #Carpool Alerts through Twitter (see right).

Engaging Commuters:Social Media

Engaging Commuters:Social Media

Regional ParticipationRegional Participation

• According to Stats Canada:

• Town of Okotoks 42.9% population increase from 17,145 in 2006 to 23,981 in 2011

• Town of Cochrane 27.8% population increasefrom 13,760 in 2006to 17,580 in 2011

71

56

219

124

85

262

0

50

100

150

200

250

300

Mar-06 Current

Carpool.ca Growth Comparison by Community

Okotoks Participation

Cochrane Participation

Airdire Participation

Regional ParticipationRegional Participation

This chart compares Carpool.ca participants per 1000 persons (scale on the right in red) overlaid with a line indicating distance from Calgary’ city centre in km (scale on the left in blue).

• Interest in carpooling increases with distance.

• As distance increases the difficulty to find a carpool match can inhibit carpooling, likely as a result of smaller populations resulting in lower number of compatible partners available.

Potentials SavingsPotentials Savings

Savings achieved by creating 1 two-person carpool Cochrane-Calgary Okotoks-Calgary

Average Daily km Round Trip 75 95Estimated CO2 Savings (Kg) Per Trip 17.115 21.1679Estimated Cost Savings $ Per Trip (taxpayer) 23.25 29.45

Savings achieved by creating 100 two-person carpools Cochrane-Calgary Okotoks-Calgary

Average Daily km Round Trip 7,500 9,500Estimated CO2 Savings (Kg) Per Trip 1,712 2,168

Estimated Cost Savings $ Per Trip (taxpayer) $2,325 $2,945

Annual km Savings (96 trips/year) 720,000 912,000Estimated CO2 Savings (Kg) Per Year 164,304 208,118

Estimated Cost Savings $ Per Year (taxpayer) $223,200.00 $282,720.00

How to Increase Participation

How to Increase Participation

• Promote carpooling and www.carpool.ca to community groups and public.

• Information and links on community web sites.

• Explore opportunities for road signage in Cochrane.

• Engage social media community.

• Participate in Carpool.ca promotions such as Carpool Week (October) & Match Madness (March)

• Explore Park & Pool parking options when creating LRT locations

Regional Support

• Program funded by City of Calgary since 2001 and available to all commuting to Calgary.

• No charge to regional communities. 25% of Calgary Carpool.ca users travel from outside Calgary

• Support is needed from regional communities to increase program awareness, reduce traffic and emissions.