CALA ICP Overview Positioning-Kh-Vf

8/2/2019 CALA ICP Overview Positioning-Kh-Vf

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Nortel Confidential Information

Multimedia ApplicationsInteractive Communications Portal (ICP)Overview and Positioning

Ken HollProduct Line ManagerNortel Multimedia ApplicationsVersion 1.0May 1st, 2008


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Nortel Confidential Information2

Agenda

Self-Service market & Nortel portfolio

New Interactive Communications Portal


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Non-Disclosure Agreement

NORTEL CONFIDENTIALThe information contained herein is the property of Nortel and is strictlyconfidential. Except as expressly authorized in writing by Nortel, the

holder shall keep all information contained herein confidential, shalldisclose it only to its employees with a need to know, and shall protectit, in whole or in part, from disclosure and dissemination to third partieswith the same degree of care it uses to protect its own confidentialinformation, but with no less than reasonable care. Except as expresslyauthorized in writing by Nortel, the holder is granted no rights to use the

information contained herein.


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Winning with Innovation and RespectMultimedia Applications Self-Service

MPS 500 and MPS 1000 - award winning flagship products

Forrester named Nortel the Leader in the latest Forrester Waveforourinnovation, customer retention, and strategic direction

Gartner placed Nortel in the Leader quadrant of the Enterprise Self-Service Magic Quadrantfor the last five years in a row *

Nortel continues to grow shipments year over year with ourinnovative solutions

35+ years of experience embedded into our platforms and applications

World Class Professional Services Organization - over 200 people Delivering value in world class solutions; custom and pre-built apps

Knowledge spans traditional landscape to IT rooted organizations

Increase in VoiceXML and Speech applications

* Magic Quadrant for IVR Systems and Enterprise Voice Portals applications


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Market Situation: Analyst view

There is a major shift fromtraditional IVR to openstandards based IP systems.

For period 2007-2012:

IP IVR ports = 28.5% CAGR

VXML ports = 24.6% CAGR

Speech ports = 18.4%CAGR

(source Datamonitor; Feb 2008)


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IVR Industry Evolution: A market in transition

Prior/current Next wave

Applicationenvironment

Proprietary, self-containedGUI environments:

Nortel MPS Developer

Web-based model withseparation of call flow, callcontrol, & business logic:

W3C VXML, CCXML, & Webserver SW (e.g., java)

Telephonyconnectivity

TDM VoIP/SIP

HW platformIVR vendor specificintegrated HW

COTS servers

Application re-useapproach

Within proprietaryenvironments

SOA web-services

User interface Touch-tone & voiceMultimedia (voice/speech,GUI, video)


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Market Situation: Addl analyst comments

By 2012 - 90% of all new IVR portshipments will be Voice-XML

IP based IVR ports to overtake TDM ports

in 2009 Four vertical markets will be more

prominent (with growth faster than overallmarket): Healthcare, Utilities, Public Sector

and Entertainment

(source Datamonitor; Feb 2008)


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BCM IVRMPS 1.0

Self-Service Portfolio 2008IVR, Voice Portal

MPS 500/1000 Complete IVR/Voice

Portal/Speech Solution Common software/OA&M Unix AP support Application compatibility

SCE VXML or MPSDeveloper

Bridged TDM & SIP Video support Scalability to 11,500 ports

ICP* Software only Voice Portal

/Speech Solution Native SIP

Secure VoIP SIP (TLS andSRTP)

Optional TDM Conferencing support

COMMON TO BOTH Application Compatibility

SCE & VXML Customer supplied COTS or Nortel provided turnkey

cabinet solution Speech engine support Windows AP support

200 ports

1,000 ports

MPS500VPS/is

Entry

Level

Mid-Range

Super Large

60 ports

10,000 ports

MPS1000

3.0

Large

2-12 ports

Small

Port Sizes

MPS5003.0

BCM

Enterprise Hosted

Carrier Hosted

ICP1.0

SMB/Enterprise

Q4

BCM=Business Communication Manager

MPS=Media Processing ServerICP= Interactive Communications Portal* New Platform introduction - Dec 08 - Interactive Communications Portal


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How do we get there?

MAS MPS

New Content

Best of breed

Plan is to proceed with a Nortel developed approach that leverages themany staff years of IP within the code base of the industry-leading Nortel

MPS as well as the flexible architecture of the Nortel MAS

MAS + MPS + New Features = ICP


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Introducing

Nortel Interactive Communications Portal


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Interactive Communications Portal

New member of Nortels Self-Service portfolio positionedfor next-generation (VoIP) networks

Software only solution, based on software media server

Runs on commercial servers & O/S (Windows)

Built on open standards (SIP, VXML, CCXML)

Native SIP platform

Applications developed using industry standard VoiceXMLand Call Control XML

SOA & Web services oriented


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PSTN

IPNetwork

T1/E1,ISDN

SIP

SIP

SIP

MRCP

RTP

RTP

Media Server (MAS)

Required

Optional

Components

Interactive Communications Portal AP Node


Local JBOSSweb server

ICP Application Server

Customer

ProvidedWeb Server

HTTP (VXML)

CCT 6 SpeechServerTDMGateway


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Key Differences from MPSPortfolio

Native SIP-based with optional TDM

Includes option for secure SIP connections (signaling/media)

TDM Gateways required for TDM option

Soft DSP no Telephony Media Server (TMS)

VXML- only app development Co-release with updated version of Nortel Service Creation

Environment

OA&M based on Nortel's new common system mgt framework

(MAS- used in Nortel Multimedia Conference and MCS 5100)

Speech uses MRCP interface only Next step toward Service Oriented Architecture (SOA)

Legacy host access through web service (e.g. TN3270)

CTI via web service


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Commercial Offer

Two Options:

Software Only -Nortel ships DVD-ROM andcustomer provides hardware

Turnkey Solution Nortel supplies software andhardware in a cabinet

Windows OS

Nuance or IBM Speech with MRCP interfaces

Co-resident web server on AP


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PSTN

IPNetwork

T1/E1,ISDN

SIP

SIP

SIP

MRCP

RTP

RTP

Media Server (MAS)

Required

Optional

Components

Interactive Communications Portal AP Node


Local JBOSSweb server

ICP Application Server

Customer

ProvidedWeb Server

HTTP (VXML)

CCT 6SpeechServer

TDMGateway


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Current content

Speech via MRCPv1VXML 2.1 (UTF-8 encoding)

CCXML 1.0 (partial)

Aquarius Framework Support

Nodal EAM (OA&M) A&A, Navigation, ICP, MAS

Apps SNMPv1 & v2 (alarms only)

Reporting

MRF

Windows-based MPS 500cabinetry/servers

Co-resident web server on APCTI (TDM-only) via web services

Legacy Host via Web services(TN3270/VT100)

TDM Gateway

ICP SCE Developer & SCE Runtime

Commercial offer

Two Offers:

SoftIVR

Enterprise Solution

SoftMRF

IMS Carrier solution

Two Options: Software Only (PVI)

DVD-ROM

Turnkey Solution

Cabinet, servers, etc.

Orderable through NortelEnterprise Configurator

Simplified price-model

Saleable features to bekeycoded


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Interactive Communications PortalCustomer Advantages

Built on Nortels proven Multimedia Application Server (MAS) platform Long term TCO savings

Common SCE / management across platforms Assuring application portability and maximizing protection of existing

applications investments

Multifunction from common SW load

Stds IVR, Speech, Video, conferencing, IMS-MRF Fits readily into existing IP environments, thus avoiding costly T1/E1

access

Simplicity Easy installation, system configuration, administration

GUI & Web based

Easy configure/purchase: Software Only or Bundled Server Offers License transparency

Carrier grade reliability & scalability Provide IMS network quality and reliability to the Enterprise


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Evolution of a strong portfolio

MPS Rls 2.1

ICP 1.0

2009 2010 2011 2012

Media Processing Server (MPS)Interactive Communications Portal (ICP)

MPS Rls 3.0

2008


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ICP within the Nortel IVR portfolio

ICP is being added to current IVR family It is a complementary platform to the MPS 500 & MPS 1000 Nortel will continue to enhance the MPS 500/1000 with new features

(when available) ICP should be positioned with customers that:

Have or plan a significant investment in VoIP/SIP infrastructure Have adopted or are moving towards a web-centric and/or Service

Oriented Architecture (SOA) Have expressed a requirement for a Software-only, open-standards

solution

MPS 500/1000 should be positioned with customers that: Have a significant investment in MPS Developer applications & areNot willing to move to VoiceXML

Have a significant investment or preference for a Unix-based platform Are looking for a large (e.g., 1,000+ port) solution (target MPS1000) Are looking for SS7 connectivity


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Nortel IVR/Portal Family

All platforms (500/1000/ICP) in the portfoliooffer:

PVI & turnkey platform options

Nortel carrier-grade reliability

Options for Speech (e.g., Nuance, IBM)

Option for Nortel global services system

maintenance support Option for Nortel PSO or partner deliveredapplication solutions


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Questions?

Visit: http://www.nortel.com

Points of Contact:

Paul Bree, Product Line Manager, [email protected]

Jessica Disney, Product Marketing Manager,Self-Service Solutions

[email protected]

Ken Holl, Product Line Manager, [email protected]
http://www.nortel.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.nortel.com/


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Nortel Confidential Information

Validation Trials

Benefits Process, Roles and Responsibilities


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What are Validation Trials?

Validation of products and processes that arepre-Channel Readiness (pre-GA)

Focused on validating:

New product features, functionality and quality New product Documentation

Technical Support processes

Supply Chain processes


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Why Trial with Nortel ?

Trial Customers/Channels obtain the highestprofit potential by being First to market

Maximizing early growth, rewarding innovativeCustomers for their commitment

Provides an early recognized Differentiator in theMarketplace

Growth, Profitability, Commitment,

Early partnership with Nortel and Channel partner Ensures Quality expectations and solution offerings

Accelerates time to revenue for new products


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Why Trial with Nortel ?

Trial Sites receive priority access to Technical &Installation support resources

Trial Channels receive exclusive pre-launch

benefits for specific product releases Technical training to ensure Channel is prepared

for all trial activities

Trial Channels are provided priority access to:

Sales Engineering support during pre-launchactivities

Nortel product Certification training and exams

Equipment for beta sites and product standardization


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Complete the Site Survey Channel or Sales prime in conjunctionwith Customer

https://app6.nortel.com/TakeSurvey.asp?SurveyID=9K17l6KL7925G

Survey includes:

Product Overview Timelines

Customer Contact Info

Distributor Contact Info

Shipping Info

Application InfoCompleted surveys will be reviewed and Nortel Trials team willdetermine Customers eligibility for participation in Trials program

Trial Selection ProcessStep 1

Tech Trial Start (alpha) June 2008

Tech Trial Ends (alpha) Aug 12 2008

Validation Trial Start (beta) Aug 12 2008

Validation Trial Ends at GA Nov 11 2008
https://app6.nortel.com/TakeSurvey.asp?SurveyID=9K17l6KL7925Ghttps://app6.nortel.com/TakeSurvey.asp?SurveyID=9K17l6KL7925G


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Ideal Candidates for Validation Trials

Must have Application ready for July 8 trial start

Need to begin development during Alpha phase

Must run live production traffic

Lab system does not meet criteria unless it is used to runproduction traffic on a live application

Existing MPS 500 on Windows OS running VXML Apps

Could be well suited to trial as they are already supportingthe windows environment and have existing VXML

applications

Need to test DTMF, Speech and CTI applications


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Trial Selection Process

Validation Trial customers will be accepted based on

Ability to meet the trial timeframes

System installed

Application written and ready to test in production

environment within the trials timeframe Ability to test key features

DTMF, Speech and/or CTI


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Accepted Trial Customers

Nortel Sales Engineering to submit Configurationrequirements

Configuration & Pricing reviewed by PLM and presentedto Customer

Contracts Admin present Trial Agreement to Customer forreview and signature

Software and/or Hardware shipped to customer

Step 2


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Feedback & Escalation

Escalation Process established prior to Validation Start

Tech Support prime assigned to the Validation Trial

Prioritized issue resolution from Design Teams

Telephone & e-service access to Tech Support

Mimics post GA experience

Weekly feedback with Customers, Channels, and NortelTeam

Issue tracking

Usability and Serviceability feedback into product andprocess

Progress and experience sharing


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Software & DocumentationDistribution

Software & documentation will be provided to site: For turnkeySoftware shipped on the Application Processors

shipped with the system

For CustomerProvided Hardware solution (PVI) software isloaded in the AP prior to shipment.

PEPs (patches) Available on Channel accessible ESPL site Sites will be notified of availability of new software loads

or documentation updates through email, regular sitemeetings and on the Beta Trial site

Global Validation Trial Manager will ensure Trialparticipants have the information to accessdocumentation at the Nortel Technical Support Portal

Validation Tech Transfer for participants around mid July.


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Trial Customer Role

Identify a Site Coordinator a single point of contact to fulfillCustomer Responsibilities

Ensure Trial Agreement is signed and returned to Nortel

Plan installations/upgrades with Nortel Trial Manager Execute installations/upgrades in the timeframes agreed

Ensure all features selected in the Trial Site Survey areactively used and proven

Use Trial Documentation to prove its validity


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Validation Trial Customer Role

Provide remote access to the system either viathe customers own WAN or via the public network

Required to enable Nortel system access system fordiagnostic purposes (log File retrieval etc),

troubleshooting and software upgrades where required

Become trained as the System Administratorresponsible for implementing basic configuration

changes, and minor problem resolution if required

V lid i T i l


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Validation TrialCustomer/Channel Role

Participate in weekly Trial Conference calls with NortelTrial Manager to provide regular updates on Trialprogress

Provide regular feedback to the Nortel contact

Feedback should cover Feature usage and coverage

Observations on product performance

Report of problem issues

Traffic information Complete End Of Trial Survey and give assessments on

Product Quality and Serviceability

V lid i T i l Ch l


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Validation Trial ChannelRequirements

Assist where necessary in ensuring the TrialAgreement is signed and returned to Nortel byCustomer

Participate in Technical Transfer (On Site or viaWeb) and provide feedback on the session

Open Cases (via web tool or Call Centre) withNortel Technical Support for all issues

encountered in the Trial

Ensure a Lab system is in place to be able toduplicate issues at Customer Sites


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Documents

CALA ICP Overview Positioning-Kh-Vf